ProfileTree is a Belfast-based digital agency founded in 2011, working with small and medium-sized businesses across Northern Ireland, Ireland, and the wider UK. Since our first project, we’ve built a team of strategists, developers, designers, content specialists, and trainers who work together on one goal: measurable digital growth for our clients.
This page covers every service we offer. Each section links to the full hub page for that service, where you’ll find detail on process, pricing guidance, and case studies. If you know what you need, go straight there. If you’re working out where to start, read on.
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
We use the latest development tools to build websites that are optimised for peak performance at all times.
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
Optimise your operations with cutting-edge AI tools. We integrate intelligent solutions that streamline processes, enhance efficiency, and support data-driven decision-making.
Local SEO is the process of making your business visible to people searching for your products or services in a specific geographic area. For a business in Cardiff, Swansea, Newport, or anywhere across Wales, that means...
Most conversations about web design focus on aesthetics. Colours, fonts, layouts. But the principles behind effective business websites are really about behaviour: what users do when they land on a page, what makes them stay, and...
Most businesses asking about AI chatbots are not asking "what is one?" They already know. What they actually need to know is which tool suits their use case, what UK data protection rules apply, and how...
When your website, your search visibility, your content, and your social media sit with different providers, the gaps between them cost you. A developer who builds without considering SEO hands you a site that needs rebuilding within two years. A content team that doesn’t understand conversion hands you pages that rank but don’t sell.
ProfileTree brings all of these disciplines under one roof. That means your website is built with search in mind from day one. Your content is written to rank and to convert. Your video is produced with distribution in mind. And your marketing strategy connects the dots between channels instead of treating each one as a standalone task.
As Ciaran Connolly, ProfileTree’s founder, puts it: “The businesses that see the strongest digital results aren’t the ones with the biggest budgets. They’re the ones that treat their website, their content, and their marketing as parts of the same system rather than separate jobs to be ticked off.”
We’ve completed more than 1,000 projects since 2011 and hold a 5-star Google rating from more than 450 client reviews. Our clients range from sole traders building their first website to established NI manufacturers scaling into new markets.
The seven service categories below represent the full scope of what we do. Each links to a dedicated hub page with full detail.
A business website has one job: turn visitors into enquiries. Aesthetics matter, but they’re secondary to speed, usability, and conversion architecture. Our web design and development team builds WordPress websites that load fast, work on every device, and guide users toward the actions that matter to your business.
We handle everything from initial discovery and wireframing through to launch and ongoing site management. For clients who need more than a standard site, we build custom web applications and bespoke e-commerce solutions, including WooCommerce and Shopify development, as well as Webflow builds for design-led projects.
Website hosting and management sit within this service too. We take care of updates, security, backups, and performance monitoring so you don’t have to.
SEO is the discipline of making your content findable by the people who are actively searching for what you offer. Done properly, it’s the highest-return digital marketing investment most SMEs can make. Done poorly, it wastes time and risks penalties that take years to recover from.
Our SEO service covers technical audits, on-page optimisation, content strategy, local SEO for businesses targeting specific areas, and link building. We work across industries, and we’re experienced in competitive markets: Belfast SEO, Northern Ireland SEO, and Ireland-wide campaigns for clients targeting broader audiences.
Every SEO engagement begins with a thorough performance analysis so we know exactly what we’re working with before we recommend anything.
Having a website and having an SEO-optimised website are two different things. Having a website with a working digital marketing strategy behind it is a third thing entirely. Our digital marketing strategy service is where the wider commercial picture comes together.
We help clients identify their most valuable audiences, choose the right channels, allocate budget intelligently, and build campaigns that compound over time. Whether you need a multi-pronged approach combining content, paid social, and email, or you need clarity on which single channel to focus on first, we start from your business goals and work backwards.
This service sits alongside our individual channel services. Some clients want a strategy only; others want us to build and execute it.
Content is the fuel that runs every other digital channel. Without useful, well-written, properly optimised content, your website won’t rank, your social media won’t engage, and your email campaigns won’t convert. Content marketing is not about publishing frequently. It’s about publishing content that answers real questions, builds trust, and moves people closer to a decision.
Our content marketing team writes blog articles, service pages, landing pages, video scripts, email sequences, and social copy. We also offer content audits for businesses that have accumulated a library of underperforming content and want to know what to keep, what to rewrite, and what to remove.
Content marketing services for Northern Ireland, Ireland, and UK businesses sit within this hub, including copywriting services and SEO content creation.
Video is now the most consumed content format online, and it consistently outperforms static content for engagement, time on site, and conversion. Our video production team is based in Belfast and works with clients across Northern Ireland, Ireland, and the UK, producing everything from brand introduction films to product videos, testimonials, and social media short-form content.
Production is only half the service. We also handle video marketing: getting the content in front of the right audiences on YouTube, LinkedIn, Instagram, and Facebook. Our own video content has reached millions of viewers. We apply the same distribution thinking to client projects.
Social media is where most of your potential customers are already spending time. The question isn’t whether your business should be present on social platforms; it’s whether your presence is working hard enough to justify the time and budget you’re putting into it.
Our social media marketing service covers strategy, content creation, and channel management. We help businesses choose the right platforms for their audience, build a content calendar that generates consistent engagement, and run paid campaigns that deliver a measurable return.
For businesses that want to manage their own social media with more confidence, our digital training service covers social media as a standalone topic. The social media marketing service here is for clients who want ProfileTree to plan and execute it on their behalf.
Not every business wants to outsource its digital marketing permanently. Many want to build the skills in-house so they can manage their own channels with confidence. Our digital and AI training service delivers bespoke, one-to-one and group training sessions covering SEO, social media, content creation, video, pay-per-click, and AI tools.
Training is delivered through ProfileTree and through Future Business Academy, our sister brand specialising in AI and digital skills training for SMEs. Sessions run online and in-person across Northern Ireland and Ireland, including programmes funded through Invest NI, local councils, and enterprise support schemes.
Every project at ProfileTree begins with a discovery session. We look at your current digital performance, your competitive landscape, and your business goals. From there, we put together a recommendation, whether that’s a single service or a multi-channel strategy. We carry out this performance analysis on a live call with clients so you can see exactly where you stand before any work begins.
We work with clients on a project basis and on ongoing retainer arrangements. For businesses that want to build their own capability over time, we combine delivery with training so your team gains skills alongside results.
Our client base spans healthcare, hospitality, tourism, professional services, e-commerce, manufacturing, and the charity sector. We have worked with Tourism NI and hospitality operators across Northern Ireland, as well as professional services firms, retailers, and charities throughout Ireland and the wider UK. That breadth gives us sector knowledge that applies directly to the challenges our clients face, without the learning curve you’d expect from a generalist agency with no regional experience.
ProfileTree is based in Belfast. We understand the Northern Ireland market, the Republic of Ireland market, and the specific funding and enterprise support landscape that SMEs here can draw on. For clients outside Ireland, we bring the same strategic rigour with the advantage of a team that has operated across a wide range of competitive conditions.
ProfileTree has won awards, including the Irish Content Marketing Awards and the DANI Awards for digital work delivered for clients across Northern Ireland and Ireland.
ProfileTree works across a wide range of business types and digital disciplines. The reviews below reflect three different client experiences: multi-service engagement, web development and SEO, and digital strategy.
"We’ve worked with Ciaran at ProfileTree on multiple fronts, from search engine optimisation (SEO) to AI strategy and even video content production. What makes ProfileTree stand out is their ability to connect the dots between all these services and create a unified strategy that delivers results.
Ciaran is clearly passionate about helping local businesses thrive. He guided us through keyword research, restructured our website’s content, and ensured our blog posts were written with SEO best practices in mind. At the same time, he helped us explore AI-powered analytics and tools that gave us a deeper understanding of our online audience.
The videos his team produced were excellent: high-quality visuals, clear messaging, and everything tailored for performance across Facebook, YouTube, and our own website. Based in Belfast, we really appreciate working with a digital partner who knows the local landscape inside and out. Highly recommend!"
Stewart J. Douds
"Working with ProfileTree has been an excellent experience for us, and we highly recommend their services to anyone looking to improve their website optimisation, SEO, or overall digital strategy. From the start, Ciaran took the time to fully understand our business, our unique situation, and our goals. This personalised approach made a huge difference, as all recommendations were tailored specifically to our needs.
Their expertise in SEO audits and web development was invaluable, helping us identify key areas for improvement and implement strategies that truly enhance our online presence. Ciaran also provided hands-on guidance with both Google Ads and Meta Ads, optimising campaigns for better performance and improved ROI.
What we appreciated most was the clear, strategic advice on digital marketing strategy. Ciaran didn’t just focus on technical fixes; he gave us actionable insights on how to align our marketing efforts with long-term business growth. His understanding of how AI can be integrated into marketing and SEO strategies was also impressive and forward-thinking.
If you are serious about improving your SEO, maximising your ad performance, and building a sustainable digital strategy, we highly recommend ProfileTree. Their professionalism, knowledge, and personalised approach set them apart."
Petru Ganj
"Working with Ciaran and the ProfileTree team has completely transformed how we use technology in our business. Based in Belfast, we were keen to future-proof our operations and heard about Ciaran’s expertise in AI strategy. From the very first consultation, he took time to understand the unique needs of our industry and helped us identify where AI tools could create efficiencies without adding complexity.
He introduced us to AI-powered automation for repetitive tasks, predictive analytics for customer trends, and even helped integrate smarter chat support to improve customer service. These changes have saved us hours each week and improved customer response time. Ciaran’s team was also great at explaining everything in plain English; no jargon, just practical advice. If you’re in Northern Ireland and want to adopt AI in a realistic and cost-effective way, Ciaran’s your man."
iPhix Tech NI Marketing
These three engagements reflect the most common starting points for businesses working with ProfileTree: a need for better search visibility, a website that isn’t converting, or a digital strategy that connects multiple channels into one coherent plan.
Across all of them, the approach is the same: we start with a thorough analysis of where you are, identify what needs to change, and build a plan that makes commercial sense before any work begins.
ProfileTree has been helping SMEs across Belfast, Northern Ireland, Ireland, and the UK build stronger digital foundations since 2011. Whether you need a new website, better search visibility, a content strategy, or training for your team, we’ll start with an honest assessment of where you are and what will actually move the needle.
Call us on 028 9568 0364, email hello@profiletree.com, or use the contact form below to tell us about your project. We’ll come back to you shortly.
ProfileTree offers web design and development, search engine optimisation, digital marketing strategy, content marketing, video production and marketing, digital training, and AI implementation. Each service can be delivered independently or as part of an integrated programme.
ProfileTree is based in Belfast, Northern Ireland, with clients across Northern Ireland, Ireland, and the UK. Meetings run both in-person and remotely.
ProfileTree is a digital agency founded in 2011. We’ve completed more than 1,000 projects across a wide range of industries and hold a 5-star Google rating from more than 450 reviews.
Yes. The majority of our clients are SMEs. We work with businesses at all stages, from start-ups building their first website to established companies scaling their digital presence.
Yes. We offer bespoke digital training covering SEO, social media, content creation, video, pay-per-click, and AI tools. Training is available through ProfileTree and through Future Business Academy, our sister training brand.
Get in touch through our contact page or call our Belfast office. We’ll arrange a discovery call to understand your goals and give you an honest view of what’s achievable and what it will cost.
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