Web Design, Marketing and Business Blog

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Free GA4 Training: Getting to Grips With Google Analytics 4

ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.

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Why do CRM systems fail? 5 reasons behind this

CRM is an acronym for customer relationship management and this is a software system which is developed to allow your business build strong relationship with both current and potential customers.

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What is a Static Website? And Is it Right For You? 

In this article, we’ll explain what is meant by a static website, why might it be useful for your website design and the limitations of this kind of build. 

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How to Make a Website? Amazing Tips to Get You Started and Make it Successful

Keep reading this article for expert guidance and tips on how to make a website with zero coding experience required. 

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What is a Website Title and Why is it Important for Performance? 

In this article, we’ll discuss why a website title is important for the performance and visibility of your website content. It is a major factor in SEO marketing and one of the best tools at your disposal for optimising a blog or website page. 

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How do I Block a Website on Chrome? Safe and Secure Browsing

In this article, we’ve outlined a number of ways that you can block a website on Chrome. Some of these methods will only work on one device and some block websites across a whole network. Depending on your requirements and level of digital knowledge, you can choose the most suitable method for blocking a website on Chrome. 

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Social Media as a Marketing Strategy: 10 Proven Practical Tactics in 2023 to Use Right Now

If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]

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How Do You Find The Publisher of a Website? Cool Tips and Tricks You Can Use

In this article, we’ll show you different ways for finding the publisher of a website. It might take a little bit of investigating, but in the age of digital content, it’s relatively easy to find out who’s lurking behind the screen. 

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How To Get Followers on Pinterest: 3 Great Ways To Elevate Your Presence on Pinterest

“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.

Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.

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How To Clear Cookies From Computer: Chrome and Safari 

In this article, we’ll show you how to clear cookies from your computer, using the Chrome or Safari browser. These are generally the most popular browsers being used, with Google Chrome generally being used on Windows and Safari typically being used on Apple computers.

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When Was TikTok Made?: 5 Interesting Facts About TikTok

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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How To Unblock a Website? Easy and Simple Methods You Can Try

In this article, we will discuss the different methods you can use to unblock a website and explore some reasons why it might be inaccessible in the first place. 

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Google Analytics 4 Training – Our Complete GA4 Training Free

ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4.  We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data. 

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SQL: What is it and How to Use it for Enhanced Data Management?

In this article, we will explore what SQL programming is and what it is capable of in data management.

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Resistance During a Change Management Process: The Right Way to Deal with It

Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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What makes a good website? The ultimate guide to developing a successful and functional website

In this article, we will provide guidance and advice on what makes a good website, ensuring that you are aware of the basics of web design and how you can implement strategic functions to enhance your digital presence and online awareness. 

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What is Management Consulting? And how to become a successful one?

In this article, we’ll discuss what is management consulting and how it can benefit your business through increased efficiency, better operational management and achieving business goals. 

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How to become a consultant? Discovering your niche and developing your skill set

In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector. 

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Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

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A Look At How Many People Use TikTok: The Amazing Power of TikTok Marketing 101

“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.

Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.

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SEO Checker: Your Content’s Best Friend

Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]

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A Deep Dive Into TikTok Statistics UK Edition 101: Great Statistics You Need To Know

TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users. 

Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.

As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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TikTok Banning: What Does the Future Hold for the Popular Social Media App 

why is TikTok banning so controversial? And what lies ahead in the future for the social media platform? In this article, we’ll discuss the effects of TikTok banning and what it means for those who have built their brand on the platform. 

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DJI Mini 3 Pro Review: The Full Spec, Features, Pros and Cons

In this article, we will break down the full features of the drone, giving an adequate DJI Mini 3 Pro review and showing you how it has improved since its predecessor and what new features you can expect should you choose to invest in the equipment.

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DJI Osmo 4 SE: A Review of the Feature-Packed Mobile Gimbal  

In this article, we will review the featured-packed DJI Osmo 4 SE. This mobile gimbal is part of the existing DJI Osmo range and offers a plethora of features compared to preexisting models.

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GREAT 12 UK Business Startup Statistics: What You Need to Know About the Market

The last few years have been tough for all business owners around the world, but it has been especially challenging for startups and small businesses. Taking a look at the business statistics from the past years can help ambitious startups avoid many hassles and mistakes, learn more about the market they’re diving into, and make […]

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Artificial Intelligence versus Machine Learning: Which Technology Reigns Supreme?

In this article, we’ll talk a deep dive into artificial intelligence versus machine learning and determine which of the technologies reign supreme. But before we get into the nitty-gritty details let’s take a look at them individually.

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12 Amazing Social Media Use Statistics: Social Media For Business

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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Get To Know SEO: A SEO Glossary

Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering.  It is a curated process, with careful consideration given to the type of content […]

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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