Blog

Our expert business blog offers a world of digital how-to

Our expert business blog offers a world of digital how-to. Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

5 Marketing Ideas for Valentine’s Day: because your brand deserves all the love

Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love.  The retail and hospitality industry is usually the dominant force delivering a Valentine’s Day marketing campaign, but Valentine’s Day marketing tactics can benefit a range of other sectors. It’s all about keeping […]

Read Article

A Guide to Using a Stakeholder Mapping Analysis- An Effective Example of Applying a Stakeholder Analysis to Amazon

Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions. 

Read Article

Knowledge Transfer Partnership (KTP) Programme – What is a KTP? ProfileTree’s Worthwhile Experience

A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results. 

Read Article

A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has the potential to completely change how we do things forever.

Read Article

12 Best Business TV Shows You Need to Binge Right Now

Business TV shows are filled with excitement, inspiration and cutting-edge competitiveness that separates the cream from the crop. We’ve put together a list of the best business TV shows that you need to binge on immediately.  Whether you fancy sinking your teeth into a reality-based TV show or favour the dramatics of fictional business characters, […]

Read Article

How to Start a Podcast: 101 and everything you need to know to make it successful

Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some. However, it is important to remember that your favourite podcasters were once in the same position as you, they just took the leap, hit record and went for it.  In this article, […]

Read Article

Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete in the online space. We treat all of our clients, from big corporations to small local businesses, the same. Our number one […]

Read Article

What is a Website Strategy? Why You Need it and How You Can Do it

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

Read Article

Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

Read Article

Your Insider Guide: What is a Competitive Environment Analysis?

In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one.  Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]

Read Article

What is Media Buying? How Does it Work? — A Complete Guide

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

Read Article

How to Hire a Media Buyer: Everything You Need to Know

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

Read Article

What is Programmatic Media Buying? Everything You Need to Know

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

Read Article

Media Buying 101: 5 Things You Need to Know About

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

Read Article

Your Guide to Explore the Best Media Buying Software & Tools

How to make use of the best media buying software and tools in today’s market. Your customers become more exposed to messages in more ways than ever before. As a result we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]

Read Article

How to Perform Market Research: What You Really Need to Know

Learn how to perform market research in simple 5 steps to understand your audience, market and position… Today’s consumers have all the power because we live in a hyper-competitive business world. It’s businesses that have a deep understanding of what influences the purchase decisions, who your buyers are and your specific market that get the […]

Read Article

What You Need to Know about Performance Marketing

Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical.   Just bear in mind this statistic: according to […]

Read Article

How to Create Website Content Strategy in 6 Simple Tips

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

Read Article

What Are the Major Components of a Marketing Strategy to Use Right Now?

Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]

Read Article

What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

Read Article

How to Create a Marketing Strategy: All You Need to Know

The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job.  Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success.  […]

Read Article

How to Perform Competitive Analysis: 5 Easy Steps

A tricky question for any business owner; when was the last time you intended to perform competitive analysis for your brand? And most importantly, do you use the right approach or know how to do one efficiently?  To establish a successful business, you need to add real value that helps you stand out from the […]

Read Article
Page 1 of 40