Our Digital Marketing Training Team
Our digital marketing training team has decades of combined experience in just about every marketing discipline you could imagine. No matter what you want to learn, we have a specialist on hand to help you.
Our training team is made up of professional marketers from a range of backgrounds, who work on client and in-house projects and campaigns on a daily basis. As working professionals, we have unrivalled experience in all kinds of digital marketing.
Our team are all leading specialists in their respective disciplines. We’re proud to have some of Ireland’s finest content writers, social media marketers, SEOs, email specialists and web designers providing digital marketing training services.
Digital Marketing Training Services
We’re a different kind of agency with a different kind of opportunity for your business. Why? We built our business on the digital methods we now pass on to our clients. We’ll even show you LIVE results from our own trials of our techniques. Ready to grow?
Ecommerce Training
Selling your products online can be a great way to delight potential buyers and surpass their expectations. But a frustrating experience can cost sales and damage your brand. We’ll cover that user experience, conversions and much more to help build lasting online sales success.
WordPress Training
Two vital activities for your business: making sure your website can be kept updated with fresh content and unlocking the power of a CRM to understand, react and engage with your customer through the sales pipeline. Our expertise will help shape your response to these essential areas.
Social Media Training
Simply ‘doing’ social media isn’t enough for your business. We’ll show you how to make your business. We’ll show you how to make the right audience, using the latest knowledge and techniques from our own experience in the ever-changing social media world. We’ll also help you find the best way to create traffic that converts.
Video Marketing Training
We have years of experience using video at the heart of our business. We love showing clients how great content – including live, 360, drone video and more – can delight customers and boost sales.
SEO Training
SEO is probably the most misunderstood marketing channel, but it’s also one of the most important. These days, businesses of all kinds can benefit massively from improving their SEO knowledge.
The trouble is that there is so much bad information out there. SEO is unique as a marketing discipline, in that most people who try to use it, simply don’t know what they’re talking about. This can make it difficult for businesses to understand what SEO really means to them.
At ProfileTree, our passion is helping businesses to develop a working knowledge of SEO principles, empowering them to grow their business by attracting the exact right kinds of traffic to their website.
We offer digital marketing training in all aspects of SEO, including:
- Content marketing,
- Keyword research,
- SEO basics,
- Technical SEO,
- On-page optimisation,
- Off-page SEO,
- Google search console,
- SEO KPIs.
Email Marketing Training
Email is the cornerstone of many marketing strategies. Email marketing is one of the most effective ways to attract and retain customers, as well as to turn your existing audience into customer advocates.
However, many businesses abandon email marketing because they don’t see the return on investment that they expect.
At ProfileTree, we offer digital marketing training courses to give your team the skills they need to create profitable email marketing campaigns.
We cover all core aspects of email marketing, including:
- Lead generation,
- Lead magnets,
- CRM,
- Data management and analysis,
- Personalisation,
- Email marketing content,
- CRO for email marketing,
- A/B testing,
- Email marketing tools,
- Email marketing KPIs.
CRO Training
CRO stands for conversion rate optimization. Essentially, this is all about how efficiently your website turns users into paying customers. This is one of the most important digital marketing strategies that any business can learn, as it can have a massive impact on revenues overnight.
CRO is all about making it as easy as possible for users to take the actions you want them to on your website. This means you need a working knowledge of good user experience principles.
Essentially, CRO helps you to make more money, without the need to generate more traffic.
We offer a range of CRO-focused digital marketing training programs, including:
- Product page optimisations,
- Navigation,
- Conversion-focused content,
- Multimedia content,
- Design elements.
At ProfileTree, we take a cross-disciplinary approach to CRO. We offer the leading conversion rate optimisation knowledge and experience of any Irish marketing agency.
YouTube Training
At ProfileTree, we are Ireland’s leading YouTube marketing agency. We manage a number of brands’ YouTube presences, with a combined viewership in the tens of millions. Our passion is helping businesses to take advantage of the power of online video.
Not only will we help your team to create incredible video marketing content, we’ll also guide you through tried and tested strategies for ensuring the maximum visibility on your YouTube channel, through YouTube SEO and video promotion.
Our expert YouTube specialists provide a range of bespoke training courses, for all kinds of businesses and goals.
Podcast Training
More and more businesses are starting podcasts. There has never been a better time to get into podcast marketing. However, many businesses simply don’t know where to start. Podcasting requires knowledge of audio production, content marketing, and a range of marketing strategies to be effective.
Our digital marketing training team are experts at helping businesses meet their podcasting goals, by focusing on the exact areas your team struggles with the most.
We can recommend a range of tools and equipment to help you get up and running with podcasting, including microphones, software, interfaces and accessories.
Our team can also talk through the technical side of recording your podcast, including the basics of recording and editing audio on your computer.
Our digital training team are also experts at promoting and distributing podcasts. We can help your team to identify the right strategies and platforms to bring your podcast to a wider audience.
Website Management Training
It’s crucial that your team knows how to change, update, and improve your website on an ongoing basis.
On the one hand, this means knowing how to use your CRM platform. Beyond this, they’ll need a basic understanding of SEO, UX and technical issues which can occur on a website.
Website management training gives your team the skills they need to keep your online business information fully up to date. This may be basic things, like changes to your open hours, or more in-depth changes, like adding and removing products or services.
Alternatively, you might want to learn how to add additional functionality or features to your website. Our team can guide you through the process of adding plug-in and integrations on a variety of different website platforms.
It’s also important to know how to monitor your website for common problems, which might undermine its SEO or user experience.
As your business grows and changes over time, it’s important that your website can change and grow with it. Choose ProfileTree as your digital marketing training partner, and make this a reality.
Design Training
It’s helpful for website managers to have at least a basic understanding of web design principles. More experienced designers might also need to learn more specific techniques and principles to meet your business’ goals.
Our team of expert web designers are amongst the most accomplished trainers and mentors in Northern Ireland.
Web design is a constantly changing field. The more knowledge your team has, the better they will be able to make effective improvements to your site, in terms of content, CRO, UX and SEO.
Our expert team of mentors can design training sessions around your individual needs, skill level and goals. Contact our team today to find out more.
PPC Training
Paid search is an incredible opportunity for businesses to scale their traffic and their business’ online profits. However, if you don’t know what you’re doing, PPC can lead to throwing money away.
Having an effective CRO strategy is crucial for PPC to be effective. The key to PPC is ensuring that your cost per sale is lower than your profit margin.
Our digital marketing training team are experts in developing profitable PPC strategies. From finding the best keyword opportunities, to altering your targeting settings, and boosting conversion rates, our team has decades of experience driving revenue with PPC.
Choose ProfileTree digital marketing training team to help you unlock the power of PPC.
Google Analytics Training
Any successful online business should know how to measure their website’s performance. The trouble is, many businesses struggle to find the information they really need within Google Analytics and Search Console.
Others simply don’t know which metrics they should be tracking.
Many small businesses experience information overload when looking at Google Analytics. Our digital marketing training team is on hand to help you decide the key KPIs to track on your website, and keep track of them within Google Analytics.
Google Analytics is a powerful tool, when you know what you’re looking for. We offer tailored Google Analytics training sessions aimed at tracking your site’s performance across:
- SEO,
- Marketing campaigns,
- User experience,
- Behaviour,
- CRO,
- Ecommerce,
- Site speed,
- Navigation,
- And more.
We also offer a full complement of training sessions relating to Google Analytics configuration, ecommerce tracking, conversions, goals, user flows and automations.
We can also help your team learn to create impressive and comprehensive automated reports in Google Analytics, allowing them to brief decision makers on your website’s performance in seconds.
DIGITAL MARKETING TRAINING DELIVERED TO CREATE RESULTS
We deliver digital training that gives you the tools to grow your business online.
A business is only as strong as its people. We believe that responsive, customized, need-based training makes the difference between a good workforce and a great one. Digital Marketing is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online.
Ciaran Connolly, CEO of ProfileTree, has a wealth of experience delivering digital training to businesses, organisations and students. He regularly presents at events and workshops across Northern Ireland, helping train business owners in creating effective brands online He is also a guest lecturer at the Belfast Metropolitan College Belfast on Digital Marketing.
As well as the clients that ProfileTree works with, Ciaran works with the Belfast Met to deliver the InnovateUS Program to business across Northern Ireland. In the past 12 months over 25 businesses have been mentored by Ciaran on this scheme. This scheme focuses on business development with a special focus on digital sales and has seen all types of companies been supported from food producers to service providers.
ProfileTree also delivered in 2018 a Digital Sales Academy for 10 Social Enterprises and Charities across Belfast. This involved 4 weeks of a half day training session on 3 critical marketing activities plus a sales mastery class. Each week the participants had tasks to complete and provide updates. For the remaining 8 weeks the program broke into individual support and mentoring for each organisation.
We tailored support to each organisation’s needs and supplied practical help where needed. Some organisations had no web presence or a poorly performing platform with no sales materials. Others needed sales videos or support in business strategy and sales. We developed a bespoke training plan for each organisation, with the long term goal of equipping them with the digital skills and strategy to grow their businesses effectively.
We’ll turn our digital knowledge into results for your brand – get in touch to find out how.
