Our SEO Agency Services
At ProfileTree, we take a holistic view to SEO. We don’t just give clients an automatically generated report, or a contextless spreadsheet filled with keywords. Instead, we begin each SEO project by getting under the skin of your business.
That is, we strive to understand the exact kinds of users which your website should target.
We can then recommend and implement a number of steps and strategies to target these audiences.
Our Team of SEO Experts
At ProfileTree, our team are some of the leading SEO experts in the UK and Ireland. Our expertise in technical SEO, content marketing, on-page optimisation and link building is unrivalled by other local agencies.
With decades of combined experience in delivering SEO services, our team has the unique skills and knowledge needed to grow organic traffic for all kinds of businesses.
Of course, SEO is constantly changing.
More than any other marketing channel, businesses depend on the whims of Google’s algorithm. Many local SEO agencies use strategies and techniques which are five or even ten years out of date.
Our team of passionate SEO professionals stays up to date with Google algorithm changes, using only the most up to date knowledge and techniques to effectively grow your business’ organic traffic.
Our SEO experts are based around Northern Ireland, as well as the rest of the UK and the island of Ireland. We offer tailored SEO packages for all kinds of companies, including cross-border and international businesses.
Our SEO agency team has extensive experience of delivering projects in range of industries, including:
- Travel & tourism,
- Hospitality,
- Healthcare,
- Small business,
- Car dealership,
- Law firms,
- Tech,
- Consumer goods,
- Health & fitness,
- Recruitment,
- Letting agents,
- Hotels.
Our team understands that every business has different resources, and a unique target audience.
Contact ProfileTree today to begin growing your business with Northern Ireland’s leading SEO agency.
SEO Audits
We offer the most comprehensive audits of any SEO agency in Northern Ireland. An SEO audit is a snapshot of what’s helping your site to reach users, and what pain points are undermining this.
This comprises strategy, content and technical SEO.
Our audit process gives a full overview of your site’s current SEO performance, with a view to identifying the core ways it should be improved. Every website faces unique SEO challenges and opportunities.
Where some SEO agencies simply provide automatically generated reports of every SEO issue on your site, we take the time to guide you through how each technical SEO error affects your site, and which actions to prioritise for best effect.
We also offer a full SEO audit of client websites from a content point of view. This involves assessing the content which is currently providing the most value in terms of keyword visibility, and identifying the largest opportunities for growth.
To find out more about our range of SEO audit services, contact ProfileTree today.
SEO Strategy
ProfileTree are experts at SEO strategy. Our passionate team of SEO experts will create a roadmap for long term and sustainable growth, as well as expedient opportunities for increasing your traffic.
We put our clients’ goals at the heart of every SEO strategy. No matter your timelines, target customers, or conversion goals, our team of strategists will create the perfect plan for gaining the maximum traffic on your site.
We’ve had massive success with six month, twelve month and longer term SEO strategies for clients in a range of different industries. We’re also experts at identifying shorter term growth opportunities.
We also offer a range of services for implementing SEO strategies, including content writing, technical SEO actions, or training, mentoring and upskilling.
Keyword Research and Strategy
Keyword research is at the core of any SEO strategy, but it is widely misunderstood. Keywords are queries which users search for on Google. However, the key to effective SEO is knowing which kinds of keywords different pages on your site should target.
You can’t just cram in any old keywords and hope for the best. It’s important to be strategic.
Our team of SEO experts qualify all keywords across:
- Search volume,
- Search intent,
- Competition.
That is, the number of people searching for a keyword, what users are trying to achieve, and how many other sites are targeting the same keyword. This allows us to maximise the impact of all SEO efforts.
Many SEO agencies simply provide their clients with a list of keywords, which are often effectively plucked out of thin air. ProfileTree gives you a page by page breakdown of which keywords to target to receive the most organic traffic on your site.
Our SEO Impact
Sometimes SEO can feel like spinning plates. Many SEO agencies make bold claims which bare little resemblance to reality. Clients are then left feeling ripped off, and rightly so. The truth is, it’s hard to predict traffic growth before you know what you’re dealing with.
Your organic traffic growth depends on a number of factors, including:
- Your industry,
- Your resources,
- Your current standings,
- Your technical SEO,
- How your website is built,
- Your target audience,
- The timeframe of your project,
- Your commitment to SEO.
Unlike other marketing channels, SEO is a long-term process. While quick interventions are possible, these are an added benefit of SEO work. The real goal is long-term, sustainable traffic growth. In most cases, you’ll see strong increases in traffic, keyword visibility and revenue over a period of months, not days.
We take a tailored approach to each SEO client, helping to set ambitious yet realistic traffic goals. Ultimately, our goal is to get maximum value out of every page on your website, creating the largest possible traffic volume for your business.
Contact ProfileTree today to find out more about how we can help you to grow your business through strategic SEO.
Technical SEO Agency
Technical SEO is a broad term. Essentially, this means anything to do with how your website is built which has an impact on SEO. Naturally, this include a wide variety of factors, including:
- Security,
- Performance,
- Sitemaps,
- Crawlability,
- Structural issues,
- Mobile friendliness,
- Metadata,
- Accessibility,
- Reliability,
- Coding elements.
Any other issues which impact how users interact with your site will also have a knock on impact on your SEO.
As an experienced technical SEO agency, with an in-house web development team, we are uniquely positioned in Northern Ireland to identify and resolve any and all technical issues which might impact traffic.
We also offer technical SEO mentoring and upskilling, giving your team the skills they need to monitor and improve your site’s technical SEO on an ongoing basis.
On-Page SEO and Content Marketing
As the name suggests, on-page SEO is all about the content on your website. SEO content writing is a highly specialised discipline. Plenty of people claim to know what they’re talking about.
At ProfileTree, we let our results speak for themselves.
We’ve helped countless businesses across the UK and Ireland to supercharge their traffic figures, through on-page SEO and content marketing campaigns, including full optimisation of:
- Service pages,
- Home pages,
- Product descriptions,
- Blog articles,
- Case studies,
- About Us pages,
- Information pages,
- Product categories.
The first step to on-page optimisation is proper keyword research and placement. However, keywords only help Google to understand what your page is about. Simply using the right keywords won’t make your content rank.
Instead, Google will always prioritise the pages which give users the most value. Depending on your industry, this might mean providing the best information, entertainment, or solving users problems.
The key is to write SEO content for people, not algorithms.
Nowadays, the only way to outdo your competitors with on-page SEO is to have better, longer, more entertaining, or more useful content. At ProfileTree, we have a dedicated team of content experts, who write web copy which drives revenue.
Contact our team today to find out more about how our on-page SEO and content marketing services deliver profitable results.
Link Building and Off-Page SEO
Google’s ranking decisions are based around showing the best information to users. One of the factors it uses here is how credible and authoritative your site is, through a metric known as Domain Authority.
The more authoritative your site is, the easier it will be to rank for different keywords. Off-page SEO and link building are used to improve your site’s Domain Authority.
ProfileTree are experts at link building, employing a variety of strategies, including guest posting, directory posting, content syndication, and influencer outreach. We have a proven track record of securing backlinks from high authority domains in a range of industries.
Unlike other SEO agencies, we have a totally organic and ethical approach to securing backlinks, while other agencies simply buy links and charge a marked up price, as well as putting you at risk of manual penalties from Google.
Contact our team today to discuss our off-page SEO and link building packages.
Growth Hacking and SEO
Growth hacking is where SEO, CRO and creative thinking meet, to help your traffic and online sales skyrocket. At ProfileTree, we have extensive experience of helping online businesses to grow rapidly.
From identifying untapped audiences, to turning your ecommerce store into a conversion machine, our SEO agency staff are growth hacking experts.
Selling products and services online is a science.
Our marketing team utilises analytical thinking, experimentation, and concrete data to decide the most expedient opportunities for growing your business online.
Contact our team to find out more about growth hacking with ProfileTree.
SEO Training, Consulting and Mentorship
For small businesses, SEO can be a minefield. SEO is different from most other kinds of marketing, in that it can be difficult to learn by yourself. However, it is probably the most important marketing skill for any business to learn.
We offer a range of SEO training services, as a cost effective way to help businesses grow their organic traffic.
Whether you want to generally improve the SEO knowledge within your team, or to learn specific strategies, techniques and best practices, our expert SEO agency staff are on hand to explain everything in plain and simple language.
We offer tailored SEO training in:
- Content writing,
- On-page optimisation,
- SEO strategy,
- Technical SEO,
- Local SEO,
- Off-page SEO,
- Link building,
- Keyword research,
- Video SEO,
- Google Analytics,
- Google Search Console,
- Other SEO tools.
Our goal is to give your team the functional knowledge they need to meet your business goals. Whether this is dominating your industry, or simply maintaining your website without causing harm, ProfileTree are your guides through the world of SEO.
We also offer a full range of SEO consulting and mentoring services, fully tailored towards your specific resources, goals and target audiences. Your ProfileTree SEO consultant will be on hand to answer any questions, work with you to develop the most effective SEO strategy, and offer training and upskilling throughout its implementation.
This is a popular and cost-effective way for businesses with limited resources to take ownership of their SEO, and grow their organic traffic.
SEM, SEO and PPC Agency
SEO is closely tied to Search Engine Marketing (SEM) and Pay Per Click (PPC). Essentially, these are all strategies for maximising the visibility of your site in search engines. The key difference is that SEM and PPC involve paying to target certain users.
Some businesses rely entirely on one or other channels. However, it’s important to take a holistic approach.
Organic and paid search each have a role to play. Of course, we’d all like to rank number one for every relevant keyword in our own industry. In reality, this is rarely possible. PPC helps you to maintain visibility for search terms you’re unable to rank for.
As such, it’s critical that your SEO and PPC strategies are closely aligned, to maximise your return on investment. ProfileTree is an experienced SEO and PPC agency, using both channels in a holistic and complementary manner.
Contact ProfileTree today to find out more about our search engine marketing packages.
SEO for Ecommerce
Choosing the right SEO agency is the difference between an ecommerce site succeeding or failing. It’s almost impossible to run a successful ecommerce store without effective SEO. Without SEO, you’ll struggle to find new customers.
SEO for ecommerce presents unique challenges.
Every individual product and category page should deliver organic traffic on an effective ecommerce site. The larger the site, the trickier this is, as there is more potential for technical SEO errors, and a greater volume of content to optimise.
Ecommerce keywords also tend to be incredibly competitive. Ecommerce sites primarily target transactional keywords, where users clearly want to make a purchase. This makes them valuable, so more brands will target the same keywords.
As such, a large part of SEO for ecommerce is maximising your site’s competitiveness, through strategies like link building, as well as maintaining your site’s technical SEO to the highest possible standard.
Choose ProfileTree as the SEO partner for your ecommerce business. Contact our team today.
SEO for B2B Brands
B2B businesses need a somewhat different SEO strategy, compared to consumer brands. This is because B2B customers require a very different marketing approach more generally. One key difference is that very few B2B customers make a purchase on their first site visit.
In this way, SEO is less a sales channel, than a lead generation strategy.
This changes the kinds of keywords which B2B brands can target. The focus shifts to identifying keywords which indicate that the user has a problem which your company can solve, through its products or services.
Rather than a selling opportunity, SEO for B2B brands is typically a funnel entry point.
This means that B2B SEO must work alongside a strong lead generation strategy. For example, you may use lead magnets to capture B2B leads in your marketing email list.
B2B SEO is also heavily focused around thought leadership and content marketing. This both helps you to attract new leads, and helps to build a sense of authority and credibility for your brand.
Speak to ProfileTree today to find out more about our dedicated B2B business SEO packages.
Northern Ireland’s Local SEO Agency
Local SEO is a specialised discipline in its own right. This means maximising your visibility for users who are looking for products and services in their local area. In fact, for the majority of small businesses, local SEO is the most valuable marketing channel.
Local SEO involves the same core principles as general SEO, with content and technical factors still playing a key role. However, local SEO involves some additional, unique ranking factors.
As a specialist local SEO agency, we have extensive experience of using a wide variety of tools and techniques to grow your website’s traffic, including Google My Business, NAP Citations, local link building, localised SEO landing pages and local hosting options.
We’re also leading experts in providing local SEO services to businesses with multiple locations, as well as cross-border companies on the island of Ireland.
Contact ProfileTree today to find out more about gaining targeted traffic in your local area.
WordPress SEO Agency
We’re Northern Ireland’s leading WordPress SEO agency. Our content writers and SEO experts work alongside our dedicated team of WordPress designers and developers. Your WordPress site will rank best on search engines when it’s fast, secure and reliable.
Over half of websites are built around the WordPress platform.
This offers a wide range of flexibility in features, with a vast number of plug-ins available. However, this can present challenges for maintaining SEO, by influencing your site’s speed and security.
At ProfileTree, we don’t just ensure that the content on your WordPress site is fully SEO optimised. We also conduct fully and thorough design and technical SEO audits, to ensure that your site is as effective as possible.
Contact our team today to find out more about SEO on your WordPress site.
YouTube SEO Agency
YouTube is the world’s second most popular search engine, after Google. Put simply, if you have a video marketing strategy, you need a video SEO strategy. This is crucial, both for reaching new customers, and maximizing the ROI of your video marketing.
YouTube SEO means using hard data to determine the most appropriate video tags and metadata to use on YouTube, in order to maximise the visibility of your video content on the platform itself.
Embedded plays are also an effective way to boost your YouTube SEO. Better still, adding embedded video to your site’s content will improve key SEO factors, such as average time on page, creating clear mutual benefit across the two channels.
Contact ProfileTree today to learn more about how video SEO fits into your wider marketing strategy.
What to Expect From an SEO Agency
Working with an SEO agency can be a tricky experience for many businesses. Often, this can mean parting with your hard earned cash, without really understanding what you’re getting in return.
This is never a good situation to find yourself in.
Instead, it’s crucial to choose an SEO agency which sets clear expectations and deliverables. SEO is too unpredictable to make precise predictions, but you should still have a goal to work towards.
It’s also worth keeping in mind that your SEO situation is constantly changing, so you want to pick an agency with a track record for honest dealing, and who won’t try and take credit for random spikes in your traffic.
Reputable SEO agencies will measure and report their success across three key metrics:
- Keyword visibility,
- Organic traffic,
- Revenue.
A balanced view of all of these things is the only way to measure the success of any SEO project. At ProfileTree, we relate our work to all key areas, ensuring that you have a full overview of our success.
Contact ProfileTree today to find out more about working with Northern Ireland’s leading SEO agency.
What to Look for in an SEO Agency
A lot of people claim to understand SEO, but few of them actually get results. When you’re choosing an SEO agency, you’re really looking for two things:
- Trustworthiness,
- A track record of driving results.
SEO is unique in the digital marketing world, with the sheer amount of bad advice out there, and novices claiming to be experts. At ProfileTree, we’re Northern Ireland’s most experienced and effective SEO agency.
We’ve helped all kinds of companies, from local businesses, to international brands, to skyrocket their online traffic, and grow their business.
We take a holistic approach to all SEO projects, comprising strategy, content, technical SEO, link building, and training and mentoring. SEO is an ongoing process. The key is to choose an agency which can spot opportunities for your business to grow.
Speak to ProfileTree today about our range of SEO agency services.
How to Choose an SEO Agency
There are plenty of SEO agencies out there doing great work, but there are just as many which genuinely don’t know what they’re talking about.
So how do you know you’re getting value for money?
The key is backing an agency with a track record of delivering strong results in terms of traffic, keyword visibility and revenue. Anyone can tell you they’ll double your traffic. It’s another thing entirely to actually do it.
At ProfileTree, we’ve built a loyal customer base for our SEO agency through honest dealing, client-education, and delivering lasting results for businesses.
Contact our team today to start growing your traffic the smart way.
Northern Ireland’s Leading SEO Agency
At ProfileTree, we are Northern Ireland’s most trusted SEO agency. Our team of experienced content writers, web developers and marketing professionals offer unrivalled expertise, creativity and attention to detail.
We work with organisations of all sizes across the UK, Ireland and beyond, because of our unique combination of skills, experience and affordability.
When you choose ProfileTree as your SEO agency, you’ll get a genuine business partner. We act as an extension of your in-house team, to deliver the highest quality SEO results, and grow your business.
Contact our team today to find out more about working with ProfileTree.
