At ProfileTree, we have built our business upon industry-leading content that engages, informs and inspires. Our multifaceted team is composed of full time content creators, graphic designers and videographers who excel in promoting up-and-coming brands to the audiences that truly matter. Content is a catalyst for growth, and we can help your business achieve the prominence it deserves with our unrivalled expertise.
The power of the written word is often underestimated. However, as the digital world continues to expand, the need for concise, engaging and profit-driving content marketing efforts has never been stronger. ProfileTree are proud to house a content team who are masters in their craft, writing optimised and eloquent copy that showcases our clients in the way they deserve.
As Search Engine Optimisation (SEO) continues to hold more influence, effective content writing must strike that critical balance between offering readable and entertaining content whilst striving to achieve keyword objectives. Fortunately, our wordsmiths and SEO experts are on-hand to guide each and every one of our clients through their content journey, from page content and brochures to blogs and social media content.
The dawn of the internet created a super industry, with an onus on user experience and functioning, visually-appealing websites. However, the current age of technology hosts millions of websites, with rivals vying for dominance in the eyes of an often crowded market. Nowadays, it is the power of digital content which continues to play a central role in improving rankings on SERP (Search Engine Results Pages).
Research demonstrates that digestible, informative and engaging content drives customers to brands, with an established tone of voice raising clued-in companies in search rankings. Our content writers combine a mastery of traditional marketing and page link building with a key understanding of various types of content, bringing your message to the people who matter. From blogs and whitepapers to email campaigns and site text, ProfileTree have your content strategy covered.
We live in the Golden Age of film, and ProfileTree are industry leaders in bringing beautiful video content to the world of marketing. We are proud to have produced videos that have been viewed by millions of web-users across the world, offering a visual masterpiece to maximise our clients’ marketing efforts.
We continue to invest in the most advanced filming technology, with a filming studio well-equipped with 360° image-capture devices, video streaming facilities and industry-standard drone technology. As with all of the content we produce, ProfileTree offer a celebrated marketing service for video, optimising all completed pieces to meet SEO requirements and maximise impact. Let us tell your story through the art of video: it’s what we do.
Our holistic approach to content creation champions content across a range of formats, from web text and blog posts to copywriting projects and corporate videos. We draw talent from our content writers and videographers whilst marketing that content with the latest SEO and engagement strategies.
Finding a tone of voice in a busy market can separate you from the crowd. This can, however, be achieved by combining the twin powers of the written word and compelling video. With content showcased and celebrated by clients across the world, ProfileTree can transform your business’ image, credentials and online engagement.
ProfileTree offer each and every one of our clients a totally bespoke content marketing strategy, taking account of their business model, their goals and their current digital strategy. Following initial consultations, our team can communicate stages of progress every step of the way.
We craft industry-leading content that engages, educates and inspires; driving traffic to the platforms that matter most to your audience.
A video speaks a thousand words. When video production is done properly in marketing campaigns, the outcomes can be unforgettable. Our expert team of videographers and editors are equipped with the creativity, technology and marketing insights to showcase your business in a way that truly resonates with your audience.
In the digital marketplace, content is king. Our unrivalled team of content specialists and copywriters can work with your business to identify the right content to boost your brand. From blogs and brochures to infographics and case studies, we have your content strategy covered.
Staying afloat in the digital world can often mean adapting your business to the latest technologies. Voice Search Marketing is the future, and we can assist your business in translating changes into results.
Social media is the most powerful tool available to marketers today. That’s why we build social media channels which engage, inspire and build relationships with potential buyers, using the platforms your customers love.
In today’s digital world, content is crucial. Ensuring that the right message is delivered to the right people in the right place requires skill, insight and perseverance. That’s why we devise content strategies which place primacy on lead generation and Search Engine Optimisation (SEO), making sure that your content reaches its true potential.
The power of the written word is often underestimated. Our team of content writers and SEO specialists are experts in the written form, combining industry-leading writing techniques and optimisation processes to build your brand online. From blogs to website content, our content writers are masters of their craft.
ProfileTree are proud to offer a bespoke process to each and every one of our clients, which includes an extensive review of business models, as well as industry competitors and targeted customers. Overarching all of this process will be a personalised Content Marketing Strategy, driving traffic and potential customers to your brand.
Let us build your brand while you run your business. For improved engagement, increased conversions and stronger online influence, choose ProfileTree.
In today’s digital marketplace, marketing with content is essential. The ways in which consumers choose to browse, buy and engage with their chosen brands have transformed: where customers were previously targeted on the high street with billboards and advertisements; content marketing today targets those audiences in the world of digital. For marketers, the world of digital takes many forms; from web pages and blog posts to social media and email.
In the world of marketing, digital content is all around us – a trend which continues to gather pace with the rise of metadata and smartphone technology. But what do we mean by ‘content’? In a nutshell, the digital marketing and content creation industry maintain that digital content is anything that can be published, including text and audio files; graphics, animations, videos and images. In many cases, it can safely be said that whatever you are doing online, you are engaging with a piece of content.
Digital content marketing has emerged as one of the most important forms of marketing since the advent of television and radio. A content marketing definition by the Content Marketing Institute describes the term as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” For those seeking to drive that customer action, the figures speak for themselves: research recently published by Technavio suggests that the content marketing industry will grow by $217.3 billion to reach a value of $412.88bn by the year 2021. But why is this the case?
Why content marketing is so important can be explained in how marketing methods and everyday technologies have transformed over the past decade. The smartphone revolution has played a considerable role in this transformation, with recent findings by Statista demonstrating that 2.71 billion people currently use the devices – a whopping 35.13% of the world’s population. This means that over a third of the global population engage with digital content on their devices. Indeed, traditional advertising techniques including television and radio advertising are gradually losing ground to online content marketing, meaning that businesses must adapt to remain competitive.
The average content marketer cites three key benefits of content marketing and growth drivers of the industry:
Learn how to market your business by following the rest of ProfileTree’s Guide to Content Marketing, which includes tips on various marketing methods in business; information on new digital marketing tactics and advice around the most effective marketing channels.
We understand that marketing is a huge industry, with multiple channels, styles and influences. But how and why do businesses use marketing to boost their brands? Whether your content comes in the form of an online campaign or a good marketing video, all of your efforts should place great focus on those all-important end goals. These marketing goals can be defined as ‘the 4 purposes of marketing’: a mantra which has guided the industry since its birth. So, here they are:
Content has emerged as one of the most attractive marketing techniques available to the industry today. But what can marketing do for a business, and what does good content actually look like? Companies that use online marketing tend to build their content around a set of key objectives, and your marketing strategy should identify its own objectives and follow suit.
In a nutshell, your content marketing strategy should aim to tell its target audience about your product or service whilst converting them into paying customers. However, unlike traditional forms of sales and marketing, content marketing gets the consumer to come to you rather than you reaching out to them. Indeed, for many modern businesses, content has become one of the most effective forms of inbound marketing available to the world today.
Good content marketing entails creating, curating, sharing and distributing high quality content. This means avoiding a content subject that’s no longer relevant, instead opting for content that is relevant; accurate and appropriately optimised for leading search engines (think Google, Yahoo! and Bing). Marketing with content properly means creating content that:
Many businesses can learn all about marketing, with a huge range of web resources, books and articles in circulation. However, many struggle with taking those first critical steps into a content marketing strategy. Your content should form part of a strategic marketing approach, identifying key actions from its very beginning. See below for some top advice on how to get started with your content marketing strategy:
When we consider what types of content to include in our content marketing strategy, it pays to back to basics and look towards a digital content definition: put simply, this refers to any content that exists in the form of digital data. This includes anything that can be broadcast, streamed or held in computer files (including popular media types such as images, GIFs, PDFs and videos). Do not become constrained to one particular format: the world of content is diverse, and has now come to include the universe of social media.
Website content creation doesn’t have to centre around blog writing and the skill of a professional writer (although it certainly helps). Website promotion methods include a variety of formats, and this may change depending on the nature of your product or business. For example, a boutique fashion store may choose to share high quality images of their clothing, whilst a luxury hotel may use video content to advertise its rooms and conference spaces. Similarly, a teenage lifestyle platform may opt for GIFs and memes, whilst a medical journal may opt for extensive guides and informational eBooks.
Whilst experimenting with different forms of content is an essential step in any content marketing strategy, it is crucial to remember that content about your brand or business must form the base line. This means posting content that is relevant to your brand, and not something totally unrelated. Understanding how to create consistent content is any important step – so refine your tone of voice and turn your content into recognisable branded messages.
Content marketing problems are not simply resigned to blogs, websites and visually appealing videos. Understanding how social media marketing works is essential for all businesses, large and small. See below for some top tips on creating content for social media marketing:
Web marketing concepts usually centre around established techniques, including email campaigns, video marketing and social media. However, simple and easy fixes can be implemented, boosting your brand’s engagement and SEO credentials. See below for some expert advice on some quick content fixes to boost your brand:
Here at ProfileTree, we specialise in growing brands online. To see over 100 content marketing examples as well as our industry-leading content marketing services list, visit our site or follow our influential Business Leader series on Youtube.
Let us grow your brand while you run your business.
Choose ProfileTree.
Optimised and engaging content has opened up new and exciting opportunities for marketers. Get in touch with ProfileTree today to find out how.
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
We use the latest development tools to build websites that are optimised for peak performance at all times.
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
We can help you create a plan for your marketing, helping you get the highest impact and best return from your budget.
We plan, create and implement digital ad campaigns that are laser focused and optimised for conversion.
We help you utilise social media to achieve your business goals by helping you find ways to connect with your customers.
We tailor our training to your goals, giving you the tools you need and teaching you the skills to grow your brand online.
We help our clients showcase their products and services through visually stunning video content.
We produce highly optimised written and visual content to help you educate and engage with your customers.
We’re proud to be one one the only digital agencies in the world to help clients harness the power of Voice Search.
From clever marketing slogans to long form copy, we create copy that will grab the attention of your audience.
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