Digital Advertising
Developments in technology have transformed our understanding of brand promotion. That’s why we are proud to offer industry-leading digital advertising services as part of a wider content marketing strategy.
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Digital Advertising with Real Results
The advent of the internet has transformed digital advertising. An industry once limited to print media, high street billboards and radio & television ads campaigns has evolved, with new technology creating fresh opportunities for truly engaging marketing campaigns. ProfileTree are proud to offer industry-leading digital advertising services, allowing businesses and organisations to reach and build an audience in new and exciting ways.
Online advertising is more rewarding than ever, thanks to a growing variety of options, platforms and mediums. Whilst many branded messages can be delivered via traditional blog posts, for example, others can excel through sponsored and properly resourced Google Ads. A properly devised content marketing strategy can identify a huge range of options to maximise your marketing efforts.
However, the challenge of meeting the consumer expectation of a stable, secure and user-friendly experience continues to face companies across each and every sector of industry. Using the most advanced methods of tracking and analysis along with some of the most dynamic ad content available to marketers, we excel in bringing our clients’ messages to the audiences that matter most.
In the online marketplace, digital advertising is essential. However, many businesses continue to drive funds and resources into dying mediums and inappropriate, irrelevant platforms. ProfileTree’s team of expert marketers are on-hand to assist our clients in identifying the ideal platforms to share their digital ad. Taking this critical first step can translate into increased engagement and sales conversions.
ProfileTree Content Marketing: Why Choose Us?
In the world of digital advertising, composing and designing your branded message is only the beginning of a successful campaign. Bringing that message to a targeted audience, on the right platforms at the right time of day requires skill, insight and extensive experience. ProfileTree combine classic advertising techniques with clear and cohesive Search Engine Optimisation (SEO) strategies, using high-performance keywords and flowing, accessible design to boost our clients’ prominence in SERP (Search Engine Results Pages).
Regardless of your sector of industry, ProfileTree can steer your product or service towards real success with digital marketing that informs, engages and inspires. Our team of marketers, designers, developers and content writers combine their skills to devise campaigns with real, measurable results. Forget impressions, likes and vanity metrics: we deliver digital advertising services that are data-driven and based upon live and ongoing market research.
Don’t just listen to what we say. Our clients place their trust in us thanks to the skills and expertise of our qualified and experienced staff. Whether digital advertising has been delivered through high quality video, search advertising, email marketing or via concise, engaging storytelling, our clients have praised campaigns which have gone on to pick up a succession of top awards.
Digital Advertising
Developments in technology have transformed our understanding of brand promotion. Businesses can create digitally engaging advertising campaigns that interact with audiences on the platforms they are using. Billboards are now big LED digital screens and you can even purchase advertising space on Google, Youtube, Facebook etc.
At ProfileTree, we are proud to offer businesses advertising services as part of their wider content marketing strategy. Below we’ll discuss what digital advertising is and the ways you can implement a digital advertising campaign.
What is digital advertising?
Digital advertising is part of an overall digital marketing strategy that promotes products/services in the online environment. Businesses pay online platforms such as Google, or social media sites, to advertise their campaign content.
The online market however is overly saturated with digital ads and it’s hard for businesses to stand out amongst them. Strategic digital advertising will best place ads to maximise their impact. There are many ways adverts can be designed and delivered, but the main goal should encourage users to click on them and follow through to a call for action.
At ProfileTree, we are experts in providing strong digital advertising strategies for businesses. We can advise you on the most profitable means for digital advertising and ensure it reaches the right audience.
What does cost-per-click (CPC) mean?
CPC is paid for advertising. It’s when you pay a search engine or social media platform for every time a user clicks on your digital advert. You can set a maximum CPC – a cap on the amount you’re willing to pay for each click.
Many online platforms offer this service, Google, Facebook, Instagram, meaning you will have to pay for each platform separately, which can increase costs. This method is usually only implemented periodically as part of a campaign, as opposed to being a long-term digital marketing method.
What are the benefits of digital advertising?
Digital advertising has provided businesses of all industries with many advantages in their digital marketing campaigns.
Fragrance products in particular, such as perfume, home cleaning sprays, laundry softener, etc, are more difficult to advertise, as it’s hard to communicate a smell. Digital advertising has allowed for companies like these to advertise smells in scenarios – like people reacting to the smell of a perfume or the waves of freshness that laundry softener provides.
Digital advertising has expanded the creative playground for advertisers and businesses are now standing out from competition. Some more benefits that digital advertising provides include:
– Competing in the online market.
– Gaining an online presence for the brand.
– Targeting specific audience demographics.
– Targeting audiences who have previously shown interest in brand products/services.
– Showcase products better with high-quality images and videos.
– Able to use a variety of formats, from large billboards to website banners.
– Adverts are easily changed compared to traditional print – allowing for a wider range content to be shown.
– Able to demonstrate business service/products in action.
– Able to show the results of products/services.
– Gain audience reactions to adverts via likes, reactions, retweets etc.
– Measure the audiences ‘reach’ accurately.
– Able to pull advertising campaigns if they are deemed insensitive, untimely or controversial.
– A variety of advertising channels also allows businesses’ to increase their reach, find the correct audience and evaluate the best price for their budget.
What are the different types of digital advertising?
With advances in technology, there are many new and different ways to advertise products and services. Advertisers are getting more creative with ads and finding new ways to engage with audiences.
Online advertising is more rewarding than ever, thanks to a growing variety of options, platforms and mediums. Whilst many branded messages can be delivered via traditional methods, others can excel through sponsored and properly resourced Google Ads. A properly devised digital advertising strategy can identify a huge range of options to maximise your marketing efforts.
Digital billboards
Billboards are usually placed in areas of high footfall or traffic. Print billboards still exist, but advances in technology have made massive LED billboard screens more and more common.
They are an excellent form of outdoor advertising, and if done right they will be meaningful and engaging for audiences.
Some of things to consider before purchasing billboard screen time includes:
- Which days the advert is run on (weekdays/weekends)
- Location of billboard
- Length advert is displayed for
- Rotation of advert – per hour
- Time slot of advert (morning/evening/night)
- Amount of traffic / footfall that passes by billboard
- Cost of billboard advert – they tend to be expensive!
Considering these beforehand will allow you to determine the best method of billboard advertising, e.g.) if you are targeting parents of young school children, a billboard placed near schools and run during school pick up times, would increase the reach to the correct target audiences.
You can read more about billboard advertising and determine whether it’s right for your marketing campaign, in this article.
Display advertising
Display adverts commonly appear on blogs or websites as opposed to search result adverts. They are usually affordable for businesses and can target a large amount of viewers.
Display adverts appear in a variety of formats, including:
- Website banners
- Pop-ups ads
- Flash ads
Pop-up adverts have a pretty bad reputation for annoying customers but they still grab attention and stand out from regular ads. Display advertising is a great way for small businesses to deliver campaigns and set smaller budgets.
Check out this article for more information on display advertising.
Native advertising
Native advertising is based on audience habits and history, showing ads that may be relevant to them. Native adverts appear in many different formats, they are usually camouflaged into content and integrated into user queries.
Some of the formats that native advertising appears in, includes:
- Adverts that appear at the top of search engine result pages
- Recommendation widgets
- Promoted listings
- In-feed adverts
Native advertising is strategic and may appear as suggestions on websites like, “people also bought” or “similar items to”. It utilises a user’s cookies and history in order to deliver unobtrusive and useful ads.
How to Set Up a Google Ads Account | Google Ads | Google Adwords | Google Advert | Google Tutorial
Social media platforms now offer digital advertising spaces for businesses. It has become an accessible and affordable method of advertising for small businesses, with costs ranging from one off payments of $10 to monthly cycles ranging from $100 to $800 p/m.
Social media platforms also offer rich user data, so you are able to target very precise audiences. Some of the demographic filters include age, gener, region, likes and interests, job, education level, etc.
Different social media platforms also have ranging user demographics e.g.) Facebook tends to be used by older audiences and Instagram tends to be used by a younger generation. Ensure you reach the correct audiences by researching social media platforms before purchasing advertising space from them.
Social media channels also have a variety of ways of displaying ads such as news feeds, stories or even in messenger. It’s important to know where your ad will appear and what it is you’re paying for.
Social media platforms offer advertising displays in the following ways:
Photo ads, video ads, story ads, carousel ads, slideshow ads, collection ads, messenger ads, playable ads, lead ads and dynamic ads.
Sponsored content, dynamic ads, follower ads, carousel ads, conversation ads and spotlight ads. You can read more about LinkedIn advertising here.
Photo ads, video ads, story ads, carousel ads, collection ads, ads in explore and Instagram TV ads.
Snapchat
Snap ads, story ads, collection ads, filter ads and Snapchat commercials.
TikTok
Photo ads, video ads, brand collaborations.
If you decide to launch a digital advertising campaign on a range of social media platforms, make sure you run the same campaign across them all. Different campaign content will confuse audiences and dilute your online presence.
For further reading on social media advertising, check out this article.
Video advertising
The first televised advert was broadcasted in 1941, by watch company Bulova. For over 80 years, video has remained a popular method for delivering adverts. Only now it’s broadcasted on platforms like YouTube and Facebook in addition to television. Moreso you’re hoping that audiences aren’t waiting for the 5 seconds countdown on Youtube so they can skip your ad, you want audiences engaged and willing to hear the rest of your message.
Video adverts are a great way of telling a story and promoting your product/service at the same time. They offer an opportunity to communicate brand identity and tone, whilst informing viewers of a specific message.
Creating video adverts also requires a host of skills including editing, narration, videography etc. It’s often time consuming and expensive for businesses to hire out companies or freelancers for each of these phases.
Hiring a digital marketing agency can help cut costs and ensure fluidity from the creation and recording stage, right through to the editing and promotion phase. In 10 seconds, a video advert can tell audiences everything you want them to know about your brand, it’s an engaging form of content and a worthwhile investment.
At ProfileTree, we offer a full range of digital advertising services to assist you in the whole process. Get in touch today to see how we can help.
Animation
Animated videos are becoming an increasingly popular method for digital advertising. It used to be that only major and established corporations could afford animated videos, but it has become a more accessible video method for small and start-up businesses.
Animation is great because you can:
- Create a company character who embodies your brands values
- Simplify complex processes
- Engage audiences
- Provide a sense of nostalgia
- Enhance user experience
- Personalise the brand
For more information on the different types of animation used in advertising, check out this article!
Digital advertising cost
A digital advertising campaign can cost anywhere from £300 – £30,000. It depends on the types of advertising methods you choose e,g,) Large billboards will be more expensive compared to small banner ads on certain websites. What’s most important though, is figuring out a return on profitability and selecting advertising spaces that will best promote your message.
A successful digital advertising campaign can be achieved even with a small budget. At ProfileTree, we deliver the same commitment to business large and small. Get in touch today to see how we can help.
Digital advertising services
The advance of the internet has transformed digital advertising. An industry once limited to print media, high street billboards, radio and television has evolved, new technology has created fresh opportunities for truly engaging marketing campaigns.
At ProfileTree we are proud to offer industry-leading digital advertising services, allowing businesses and organisations to reach audiences in new and exciting ways. We offer a wide range of digital advertising services and support business throughout the whole process.
Our team at ProfileTree provides experienced and talented personnel to create bespoke digital advertising strategies. We support clients in a variety of industries and sizes.
In the online marketplace, digital advertising is essential. However, many businesses continue to drive funds and resources into dying mediums and inappropriate or irrelevant platforms. ProfileTree’s team of expert marketers are on-hand to assist our clients in identifying the ideal platforms to share their digital ad.
Get in touch today and discuss our digital advertising services or have a chat about our full range of digital marketing services. We are a one-stop-shop for all of your digital marketing needs.
- Researching audiences and content
- Drafting digital advert ideas
- Creating brand logo and themes
- Scripting services
- Narrators
- Videographers
- Editors
- Animators
- Content writers
- Social media specialists
- Advertising specialists
- Marketing specialists
- Account manager
Digital advertising company
In the world of digital advertising, composing and designing your branded message is only the beginning of a successful campaign. Bringing that message to a targeted audience, on the right platforms, at the right time of day, requires skill, insight and extensive experience.
At ProfileTree, we combine classic advertising techniques with clear and cohesive Search Engine Optimisation (SEO) strategies, using high-performance keywords and accessible design to boost our clients’ prominence in SERP (Search Engine Results Pages).
Regardless of your sector of industry, ProfileTree can steer your product or service towards real success with digital marketing that informs, engages and inspires. Our team of marketers, designers, developers and content writers combine their skills to devise campaigns with real, measurable results. Forget impressions, likes and vanity metrics: we deliver digital advertising services that are data-driven and based upon live and ongoing market research.
Get in touch today to see how ProfileTree can help create a digital advertising campaign right for your business.
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