Are you searching for Digital Marketing Northern Ireland?
ProfileTree are a digital marketing company with a difference. Based in Belfast, Northern Ireland, we drive digital campaigns that engage, inform and inspire. The impact of digital technologies on marketing strategies has been transformative, and how consumers choose to engage with their favourite brands is constantly changing. We offer a full programme of agency digital marketing services, all designed to help businesses in Northern Ireland prosper in the online age (to view our full digital services list, follow this link).
For many businesses in Northern Ireland, knowledge of digital marketing is limited. As a result, the advantages of digital marketing are often misunderstood. Northern Irish companies that use internet marketing are typically ahead of the curve, and the effective use of digital marketing can make that critical difference between success and failure. With each and every campaign we lead, we continue to demonstrate why digital marketing is so important in the modern marketplace.
Are you searching for a ‘digital marketing company near me’ or ‘digital marketing nearby’ in Northern Ireland? Choose ProfileTree as your online digital agency and discover how digital marketing is adding value to business in Northern Ireland and beyond.
What is Digital Marketing?
How do we describe digital marketing? According to the most popular definitions, digital marketing involves the use of digital technology and the internet to execute campaigns around the marketing of products or services. Types of digital technology used to drive digital marketing typically include mobile (mobile marketing), display advertising and any other digital medium.
Areas of digital marketing typically focus on the online world’s most popular digital channels. These include social networks such as Facebook, LinkedIn, Twitter and Instagram, which have emerged as some of the most powerful marketing tools available to advertising professionals, including social media marketers and content marketers.
Digital marketing in Northern Ireland is growing at a rapid rate, largely in thanks to the advent of social media. Recently published research identified Instagram as one of the most popular networks, with 38 percent of people in Northern Ireland actively using the platform. Snapchat is similarly popular, with 26 percent of over 16s in Northern Ireland using the app.
Digital marketing isn’t solely concerned with social media, however. The digital marketer in today’s Northern Ireland now works across a number of disciplines. In Northern Ireland and across the world, areas of digital marketing include:
SEO digital marketing (also known as Search Engine Optimisation)
Content marketing (ie. the marketing of online media content)
Social media marketing
Voice search marketing
Where is digital marketing going in Northern Ireland? Keep reading to learn how the industry is growing and to discover how to use digital marketing for your business.
The Digital Era is Changing the Face of Marketing in Northern Ireland
How has digital marketing changed business in Northern Ireland? The answers lie in how each and every one of us interacts with our favourite brands. Many elements of traditional marketing have become obsolete, with increasing numbers of consumers making their buying decisions on desktop computers, laptops, tablets and smartphones. Whilst only 17 percent of people owned smartphones only a decade ago, that number has reached 78 percent, and 95 percent among 16-24 year-olds. Indeed, we have entered the age of digital dependency, and the advent of online media content and new media marketing has transformed our everyday lives.
How fast is digital marketing growing? According to Reuters, global digital marketing spending is currently reaching heights of nearly $100 billion. Meanwhile, an extensive report recently found that 69% of companies intended to hire more marketers in their workforce, with the most in-demand expertise in the categories of digital advertising (45%), content creation and curation (42%) and content strategy (39%). Amidst a backdrop of increased spending and skill demand, companies in need of digital marketing are on the increase. The battle for online competition in Northern Ireland is immense, and digital marketing planning is a new essential.
How Digital Marketing Helps Business in Northern Ireland
How does digital marketing help businesses in Northern Ireland? To understand how digital marketing helps a business, we must look at how online marketing has transformed the customer journey. In Northern Ireland and across the world, the customer experience has evolved. Consumers now expect to interact with their favourite brands online. Websites are now expected to work as an extension of a business’ customer service capabilities, acting as a sleek and secure showcase and online inventory for their products or services.
The breadth of opportunity for marketing campaigns has multiplied in Northern Ireland. Digital media has diversified, allowing businesses more opportunity to identify areas where marketing can be applied.
Why Businesses Need Digital Marketing in Northern Ireland
There are many reasons why digital marketing is important for businesses in Northern Ireland and beyond. Check out ProfileTree’s checklist on why you need a digital marketing strategy:
1: Target Your Audience
Knowing how to target customers for digital marketing can make that critical difference between success and failure. The main objective of digital marketing is to appeal to your target audience, bringing your branded message to them on the devices that they prefer to use.
Consider this: the average web user spends approximately 37 percent of their social media time interacting with branded content. As a result of these new levels of interaction, 48 percent of users claim to have made their last online purchase after experiencing a Facebook ad.
The industries that benefit most from digital marketing are therefore those that identify, target and appeal to their audience, using content that engages and inspires them to part with their cash. Successful social media strategies continue to demonstrate why content is important in digital marketing.
2. Compete With the Top Players
Why invest in digital marketing? There are, of course, many reasons why digital marketing is effective. However, when we consider these reasons as one, we can say that the practice fundamentally levels the playing field for smaller businesses. Companies who have been late to the game have failed, with smaller, more tech-savvy businesses rising to the fore.
Digital marketing for small business allows smaller players with a smaller budget to compete. In the modern marketplace, search engine ranking pages reign supreme. When done properly, a digital marketing strategy can place your business beside the very best in the industry.
At ProfileTree, our portfolio of clients range from large public sector players to smaller, independent enterprises. When searching for ‘digital marketing near me’, choose ProfileTree: the top digital marketing agency for small businesses in Northern Ireland.
3. Measure Your Progress
Some of the advanced technology used in digital marketing allows businesses to measure the impact of their marketing and advertising resources. Analytics technology allows businesses to find out lots of vital information about their target market.
This vital information includes whether they saw your advertisement; if they interacted with it, if they liked it, how much time they spent interacting with it, if they shared it with their network and most importantly, if that interaction led to a sale. Digital market analysis is extremely important, and the means of doing so have never been more accessible.
ProfileTree are leaders in analytics and performance-based digital marketing in Northern Ireland. We spearhead campaigns that harness analytics technology, driving content that is engineered to boost organic traffic and sales conversions. We believe that successful campaigns should deliver a fantastic return on investment. That’s why we are on-hand to regularly consult with our clients around essential metrics on web traffic, sales statistics and social analytics.
4. Build Your Online Profile
The world of digital marketing is a world of competing profiles. The key functions of digital marketing are to boost your brand’s credibility in a market saturated with competition. There are several key indicators that your business must achieve to remain competitive in its own market, and those most important of places: Google Search results pages.
Any successful digital marketing strategy must begin with web development and web design that is stable, secure and user-friendly.
A search engine optimisation (SEO) strategy is essential in being visible to potential customers online.
An effective social media strategy is essential in targeting your audience and selling your products or services.
In a nutshell, consumers have grown tired of digital advertising. Digital is the new norm, and businesses who don’t invest in digital marketing will soon lose any dominance that they once had. In the world of digital marketing, it’s all to play for.
ProfileTree: Your Choice for Digital Marketing in Northern Ireland
In Northern Ireland and beyond, ProfileTree have become celebrated for driving digital marketing campaigns that achieve real, measurable results. Forget impressions, likes and vanity-based metrics – we drive creative strategies based on data-driven conversion.
Established in 2011, ProfileTree is an award-winning digital marketing agency specialising in content creation and organic digital growth. We have been successfully growing brands online ever since. Our clients return to us for our unrivalled expertise, overarched by an industry-leading team of content writers, video editors, web designers and brand strategists.
Don’t just listen to us. Check out what our valued clients have had to say about our work in our library of case studies.
Let us grow your brand while we run your business. For digital marketing in Northern Ireland, choose ProfileTree.
Why Choose ProfileTree?
For digital marketing in Northern Ireland, we’re a different kind of agency. We believe great strategy, local know-how and the very latest expertise combined creates the recipe for reaching digital marketing goals.
PLUS we built our own company on digital marketing, content marketing and SEO FIRST so we’ll show you proven methods designed to drive results for your business.
Discover more below AND our essential digital marketing tips for local companies…
We challenged ourselves to summarise our most essential digital marketing advice for local companies into two short points.
Want to know how to take your digital marketing to a new, more cost-effective, level?
Connect to your business strategies:
When you speak to the right digital agency in Belfast, or Northern Ireland, be prepared to think beyond digital marketing ‘products’. Instead, start with your business plan, marketing strategy and content strategy – if you have one – to genuinely combine your digital marketing into the direction and goals of your company.
Also, and this is something often bypassed in error, by involving your team you can discover ideas and needs from every part of your business. You might find that sales have suggestions for a new target audience or other colleagues may have an idea for a campaign.
In short, digital marketing isn’t a product or service as such. It isn’t a string of actions, where you try one thing and try another, but a structured plan interwoven with the direction of your company to support and help your business grow. A common mistake, we should mention, is the approach of using digital marketing to constantly reach for a ‘hard sell’. This isn’t, of course, something that works on your shop floor and it doesn’t work online.
Instead, a sense of customer journey and/ or community creates a circle of buyers ready to convert *when they are ready*. After all, ‘do you want to buy now?’ is a yes/ no question…while smart digital marketing allows you to draw your audience closer until they are ready to purchase.
Connect to how your company, and audiences, will change:
An often-ignored fact in digital marketing? Just as your business will change, your audience will change too. Digital marketing without this factor designed-in runs the risk of a costly catch-up later instead of being ready to meet your audience at the sharp end of their changing behaviour.
For example, your potential customers and existing customers will already have encountered a chatbot working and helping with their questions 24 hours per day on Facebook. So their expectation of how long – and when – a business will reply has changed.
Your audience will constantly see rich social content beautifully optimised for their mobile device (such as Facebook Canvas) meaning your LinkedIn page with photos from staff events won’t gain the same kind of response for much longer.
Those who fall within your target segments may well have used voice search at home or on their phone/ tablet. Sooner or later they’ll want to know how your online presence can respond to this. Will they be pleasantly surprised…or turn to your competition? Looking at digital marketing at a bigger picture avoids missed opportunities and wasted investment by taking considerations like these into account.
After all, you make have engaged a digital agency in Belfast or beyond for sporadic digital products or services – or worked with one of the marketing companies in Northern Ireland – but taking time out to really focus on outcomes can be the key to amazing ROI.
YOUR BIG PICTURE
Investing in great digital marketing is the perfect opportunity to look at your company from your top strategies and work downwards.
A focus on what you want your business to achieve, how you want your business to change and any new audiences are among the essentials to have in mind.
ProfileTree can help with a clearer, more strategic view of your goals.
YOUR ONLINE TRAFFIC
Digital marketing creates traffic, but the right digital marketing creates quality traffic. This means the right people seeing the right message and responding in the right way for your business goals.
Thinking quality, not quantity, of traffic, is an ideal step towards making an investment in digital marketing a true asset for your business.
We specialise in creating a smarter approach to your online world through proven expertise.
YOUR CUSTOMER JOURNEY
While piecemeal digital marketing will achieve scattered results, the best kind of digital marketing strategy achieves a profitable customer journey.
The outcome may be bringing people into a community, helping customers encourage others towards your brand or creating a path to a purchase.
Thinking ‘journey’ avoids the short-sighted strategy. Ask us how!
YOUR BUSINESS GOALS
Again: linking your digital marketing to the very goals of your company means your investment runs through the heart of your business.
This simple approach is often ignored by Northern Ireland companies, who instead treat digital marketing as an afterthought or a basic sales tool, instead of unlocking its true potential.
Our work with your company starts with your business strategy FIRST to build a partnership around maximum ROI.