Think of search engine optimisation as a modern-day language designed specifically to communicate and appeal to search engines like Google and Bing. With that thought in mind, SEO training becomes an absolute must.
Although a basic knowledge of SEO or having conducted an SEO training became essential skills in today’s digital marketing field, companies still seek experienced SEO specialists regularly.
Experts who have developed a deep understanding of SEO and its constantly changing demands are utterly rare. This persistent demand is always met with a shortage of skillful individuals. Therefore, any SEO expert or even a working professional in digital marketing would tell you that SEO specialty is a very lucrative skill that has revolutionised the industry by storm.
In this comprehensive guide, we will explore why we think it’s vital for working individuals to apply for SEO training; whether online or in a master class with a leader in the industry.
To help people understand the courses better, this blog includes a set of valuable tips and pieces of advice. It includes opinions of successful business owners, marketing specialists, and young entrepreneurs who comprehend how SEO can alter a business’s online exposure.
In addition, we also explore how being an SEO certified can accelerate any career in marketing and digital content creation. Advise on where to get the certifications along with pro hacks on how to stay on search engines’ good side as an SEO practitioner.
Finally, we go into the details and the inquiries most people have asked on the Internet. Provide rather illustrative and thorough answers to some of the most frequently asked questions about SEO training and Learning SEO basics at home.
What Is SEO?
The standard definition for search engine optimisation (SEO), according to Moz, is the practice of improving the quantity and quality of traffic on a website through search engine results pages (SERPS).
In other words, SEO is the process of adjusting internal website pages and working to promote them on search engines. The beauty of SEO techniques is that, if done properly, it can alleviate traffic rates, and the website will appear feasibly to web searchers.
A good SEO strategy focuses primarily on traffic and organic results. Working towards attracting visitors with impressive content and exceptional service which mirror the business’s reputation.
This element of SEO, prioritises quality big time. Receiving visitors who genuinely care about the product, service, or idea you’re presenting is what sets a website apart from its competitors.
“… The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It is more than even content. It’s the assurance of frictionless user experience while delivering the right information at the right time—and in a timely manner,” Content Marketing Expert Dainius Runkevicius, as retrieved from MonitorBackLinks.
Moreover, the frequency of posting on a website is as important as the content itself. The quantity of traffic helps maintain good ratings on SERPs, and they keep visitors interested.
Last but not least, taking advantage of organic results is needed. The world of digital marketing involved a lot of paid ads and campaigns, sometimes, visitors avoid clicking on those ads, especially on search engines. Therefore, it’s vital to work for SERPS organically.
Why Take an SEO Training?
SEO specialists today are somewhat a knight in shining armor. It’s a skill not everybody has, but everyone wants. However, it’s projected that marketers and media personnel will start learning SEO more than before.
The advantages of taking an SEO training are numerous. Luckily, there is an abundance of websites, online guides, courses one can check to develop a deeper understanding of SEO and its effect on web traffic. Whichever the selection was, it’s guaranteed that getting into the world of SEO will benefit you with the following:
- Getting a good grasp on SEO, its modern techniques, the newest changes in search engines and how to cope with them.
- Understanding how to deal with real-time cases, and providing you with the skills needed to work proficiently in a self-exploratory environment.
- Any prior experience with SEO will help. However, most people who commit to SEO training are clueless about the subject at first.
Why Is SEO Training Worth It?
Back to the question of this section. SEO training is an excellent way for digital marketing and media enthusiasts to improve their skills and enrich their resumes.
Marketing, in general, involves a lot of hands-on information and also requires an ongoing learning process. Yet, it’s not that complex to start, it doesn’t need special courses beforehand or having an MBA in the field.
SEO training equips people with great skills, to get that great job. The demand on field specialists is extremely high in this booming industry, and since SEO specialists are a rare breed, the job pay is very tempting.
According to Hi Aim, “ The training institutes provide detailed and deeper knowledge of SEO techniques as it is made by the excellent professionals, who have gained great experience in the field. Whereas, in free SEO training videos and articles, information is not well defined. [Including] updated and factually correct information, the benefit of one-on-one interactions with trainers and feedback on projects that help them to understand it in a better way.”
Moreover, free SEO courses available online are not always safe. They “might have illegal techniques mentioned in the tutorial to promote websites and this can even result in banning [the] website by Google.”
Besides, cultivating good know-how of SEO through SEO training stimulates people’s creativity. Why? Simply put, because the basics of SEO teaches people to become more observant to what the market wants and to the latest social media trends, too.
So, one becomes more aware and able to contribute with content that matches the level of innovation, creativity, and efficiency that is needed. This applies to blogs, digital campaigns, social media posts, etc.
SEO specialists are not obligated to stay in office or have work schedule around-the-clock. The job description is much simpler – and flexible – than that.
All that matters is that one’s dedicated to tasks, deadlines, and has a good internet connection. Then, she or she can work anywhere. Of course, the work flexibility depends on the company itself; some offer flexible working hours, others allow work from home or both.
SEO Training for Better Careers
There are more benefits to SEO training, according to Course Inn. These trainings provide people with numerous work opportunities, chances to know how to operate and run your own business at ease and with respect to the newest additions to the digital marketing field, whenever there are any changes.
Moreover, SEO training also gives digital marketers a chance to find interesting opportunities as freelancers or get hired by software tycoons around the world.
As said by Search Engine Land, “Any Google certifications you can get will be a huge differentiator — Google Analytics individual qualification, in particular. Also of note: SEO Training Course by Moz (free), SEO 101 by Distilled (paid) and Bruce Clay SEO training (paid).”
Last but not least, in real-time SEO pieces of training, one gets taught by industry expert, or using experts’ exclusive material and curriculums.
Basic Optimisation Tools
Digital marketing is a very vast and dynamic field. The perks of this industry that it’s constantly changing and coping with market and social trends, making it a very exciting and stimulative ecosystem to take part in.
Thus, arises the need to stay updated with search engine updates, social and industry trends, as well as take notes on how the creative and technical aspects are being driven. The aforementioned tips enable business owners to distinguish themselves from competitors and remain atop of their game.
Any website working to improve their SEO rankings is basically looking to earn the respect of SERPS. SEO basically is divided as follows:
- On-Page Optimisation, dealing with title tags, meta descriptions, alt text, robot.txt, robot meta directives, page speed, domains, URLs and redirects.
- Off-Page Optimisation which deals with a linking building between pages, increasing position, content creation, and optimising keywords.
SEO Training Tools That You Can Learn At Home
Not all digital media and marketing enthusiasts can afford to take an SEO training course somewhere. Luckily, there are lots of online references; webinars, tutorials, blogs and PDFs that can help.
According to SEOBook, the following checklist can get you halfway through what you need to know:
Picking The Product
This title is a bit misleading because, by the time people get to SEO learning, they’ve already picked the product, service, or idea they want to work on. But how much do you know the product? Is the information available good enough for potential consumers to buy it? How is the product interesting?
Moreover, how can it be positioned in the market? Is it needed, demanded by people? Or will you have to impose it into the market? All are valid questions one needs to note, “think carefully about what would make your product different and needed.”
2. Picking a Domain Name
Why does the domain name matter? Depending on the nature of each business, the domain name has to abide by a few rules or else it could potentially make or break the business’ online performance.
Among these suggestions is integrating key primary keywords, choosing a highly brandable name. Preferably, specialists recommend short and memorable domain names.
Another tip that shows merits fast is having a domain name which exactly matches the relevance keywords put on Google or other search engines.
After settling on the name, it’s advised to check its availability and then register it. Next, website owners have to use reliable website hosts. It’s better to use an ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrar.
In addition, based on various reviews and feedback, it’s been proven that registering as a dot com is the most efficient option for websites targeting the global market. The second best thing is dot net, then dot org. Think in terms of catchy, short and memorable names when picking the domain extension.
3. Keyword Selection
Keywords are what gets a website recognised by search engines. They are the foundation of SEO practices. It’s advised to use keyword tools to extract the most viral keywords, suggested similar keywords, and “what people also search on” results for each topic selected. There are also tools to cross-reference keyword research tools on the market.
Another tip is selecting keyword baskets that can easily optimised to enrich the primary keywords on the website. Using long-tail keywords is an added advantage. It’s always easier to target a phrase rather than individual keywords.
- Assign a different keyword phrase on each page.
- Avoid mass targeting. Only select one or to primary keyword along with three-to-four secondary ones on each page.
- Page content = unique content.
- Aim to inspire people to cite your content.
- Value page optimisation.
How Can Websites Keep Good Relations With Search Engines?
There are comprehensive guides on how to keep on SERPs’ good sides all over the Internet. But not every business owner has the time or the luxury to go through most of them; especially since they are not exactly written in the easiest method possible.
Here are a few pieces of advice that could alter how website owners showcase their businesses online.
Firstly, it’s better to use primary keywords in the page title. Relying on shorter site titles which include primary keywords is usually the best way to go and the easiest method to win search engines on your side.
In rare cases, website owners like to include the site title on each page, only follow this method if branding that specific name is a priority.
Secondly, using one or two primary keywords along with three-to-four secondary terms can really increase the website’s rankings on Google. Basically, thinking of every possible scenario where web searchers could use will help in obtaining accurate sentences.
Besides, there are helpful extensions and programs website managers and SEO specialists could download to help them get the most relevant sentences, keywords. Also, they determine the cost per click (CPC) such as Google AdWords and Keywords Everywhere.
Next, meta tags. Always imagine someone reading the meta description; that’s the only true evaluation for this element. According to Yoast, “The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimising the meta description is crucial for on-page SEO.”
Meta keywords, on the other hand, should incorporate the primary keyword and it’s common synonyms or misspellings. Each keyword should be separated with a comma.
Write “readable” content. Yes, this sentence is true. In today’s world, websites have started emphasizing on quantity and neglecting the quality of the blogs or any given written content. Resulting in a lame, unattractive and non-interactive medium.
Therefore, it’s important that content creators work to cultivate their relationships with possible readers and consumers, before search engines.
“Fifty-two percent of respondents on a recent content marketing survey agreed that blogging is their most critical content marketing tactic. Blogging was followed by email newsletters social media content, then ebooks, in-person events, and finally, webinars,” (HubSpot).
Directed content is a potential time saver. Companies can spend a considerable amount of money in hiring specialists and advisors, or they can simply work on building a credible directory of content.
Plus, it’s better to target the most competitive keyword phrases with the home page or with another page that is linked to the home page. Linkage to the home page, in general, is an added value which promotes the website. Aim for a considerable percentage of primary keyword usage. This will pave the way for search engines to find the website faster.
More Things to Steer Clear From:
Again, content creation is extremely important for a website wanting to increase traffic and rankings on SERPs. Whenever the assigned copywriter is working on a blog or a post, make sure he or she insert quotes and statements that readers will want to link to.
While writing to win likes or money is easy; it’s not always the best option for a business. Search engines value links that have been referenced by other websites several times.
Of course, it goes without saying that websites should follow basic SEO writing rules, i.e., including primary keywords, writing about hot topics, referring to updated data and statistics, etc. another added advantage here is linking blogs to other internal links in the website.
Avoiding over optimization is essential. “Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.”
Lastly, also according to Monitor Backlinks: “Your website has to be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.
The better your website is, the more time the users will spend on it, and the higher the chances they will return.”
How Do I Become SEO Certified?
As priorly mentioned, the perks of taking SEO training are countless. However, nobody put it as accurately as Analytics Academy, who provide their own SEO credential, too.
Being SEO certified would mean that the person has a solid experience of SEO that is more developed than his or her peers. his/her knowledge would extend to SEO tools, strategies, and optimal practices. He/she will apply valid SEO methods to increase relevant keywords and phrases organically.
Generally speaking, there are loads of online courses on the Internet that can assist SEO and digital marketing enthusiasts. For instance, this free SEO training on Udemy will provide:
Integration of SEO into offline and online marketing initiatives.
The needed vocabulary of search engine optimisation and digital marketing.
Keyword discovery, selection, and validation organically.
Writing for search engines and improving SERPS.
Most effective SEO strategies.
White hat vs. black hat SEO.
Citation indexing, inbound links, and top-level domains.
Anchor text linking strategies.
On-page and off-page optimisation.
An understanding of competitive analyses.
Local and mobile SEO.
SEO case studies.
B2B SEO strategies and tactics.
How to use Google Analytics.
Keyword themes for SEO.
Press release SEO.
Bing’s strategy for competing with Google.
As well as an introduction to other tools, basic methodologies and more.
Moreover, if one aspires to become an expert on the subject, these popular courses are also recommended:
- Advanced SEO: Developing an SEO-Friendly Website: Available on Lynda.com. This course covers a wide range of technical SEO factors, including content optimisation, web crawling, indexation, rendering, site structure, structured data, etc.
- Advanced Search Engine Optimisation Strategies: This material by Coursera truly complements the Lynda.com course; offering insights into page-speed, key metrics, and data analysis.
In addition to that, there are also a couple of guides that could help put beginners on the right SEO map:
- SEO Starter Guide by Google focuses primarily on on-site optimisation in a 32-page comprehensive PDF. A summary of this guide was published by Hubspot here.
- WordPress’s Search Engine Optimization guide.
Content Marketing for SEO Purposes
Having a good foundation in content marketing and SEO writing has become a crucial element in the success of any online business. According to Search Engine Journal, content marketing is one of Google’s ranking factors and a metric for organic success.
These online courses are among the most popular ones on the Internet nowadays. They’ve got the best reviews, too.
- The Strategy of Content Marketing
- HubSpot Content Marketing Certification
- What Works in Content Marketing
- Content Marketing 101: A Free Guide for Beginners or Pro
How Can I Learn SEO?
SEO training is not as hard as it may seem to some people. While courses may differ, the basic elements remain the same in almost all of the pdfs, online and offline materials.
- Great focus on the industry’s terms and definitions.
- Why SEO in itself is very important for digital marketing.
- Background and info about how to effectively utilise knowledge about SEO.
- Knowledge of major search engines.
- Classifying and understanding user intent and preferences while searching.
- Free and online tools.
- SEO and linking.
- How to integrate keywords into SEO strategies.
- Significance of content marketing in SEO.
- Web pages SEO specialists need to know.
How to Get the Best Out of SEO Training?
Channels like MOZ Learning Center, are constantly sharing valuable insights and tips that digital marketing enthusiasts appreciate. The innovative tool recommends users to pay attention to the following essential sections in order to increase rankings and improve overall online competitiveness.
- Crawl accessibility so Google can reach and index content feasibly.
- Produce compelling content that answers any searcher’s query.
- Make keywords optimised to attract searchers & engines.
- Work to achieve great user experience: rapid load speeds, ease of use, and compelling UI on all devices.
- Create content that earns links, citations, and amplification.
- Highlight the title, URL, & description to draw high CTR in the rankings.
- Use snippet/schema markup to stand out in SERPs.
Last Thoughts about SEO Training
In a nutshell, SEO learning is the go-to skill to become a hotshot in digital marketing today. Anywhere around the world, SEO specialists have become a prominent element in the success of a business’s online exposure and performance.
With the feasibility of conducting an online presence, the utilities facilitating website creation and design, every business or company around the world have become attentive to their web presence and their rankings on Google and other search engines.
Thus, the significance of communicating with an SEO expert became a must to distinguish oneself from the rest of the crowd. Moreover, good SEO rankings enable websites to be featured on SERPs and good quality content along with the SEO can guarantee that other blogs and websites will reference your work.
For these aforementioned reasons and much more, SEO training has become a crucial part of any business’s development.