Web Development

Establishing and maintaining a strong online presence requires continuous effort whilst adapting to change. At ProfileTree, we can develop your website while you grow your business.

Web Development

Website Hosting & Website Management with ProfileTree

Experience Website Development with ProfileTree

In today’s digital marketplace, pursuing a stable, secure and functional web development process can make that critical difference between success and failure. Our unrivalled team of designers and front end developers can plot your path towards digital success with award-winning web design and development services: it’s what we do.

Website maintenance requires consistent work, as well as regularly updated and engaging page content. Just as a strong and well-maintained website can increase the credentials and profits behind your business, poor design and poor user experience can similarly harm your business’ sales and reputation. Our team are on hand to continuously develop all content management systems, ensuring that information is regularly updated and that your web pages function ‘behind the scenes’ with ease.

The purchasing decisions of consumers are increasingly determined by their experience on the sites that they visit. This means that eCommerce functionality is crucial to compete effectively in the digital world. Our dedicated team of developers and designers are on-hand to design and manage your eCommerce tools, ensuring that its functionality is a sales-generating extension of the relationship between your business and its customers.

Web Development
Web Development

Web Development: Why Choose Us?

Designing and developing a stable, strong and secure website comes as the first logical step in establishing an online presence. However, continually monitoring your website’s performance with regular audits is crucial to maintaining the attention and loyalty of your customers. ProfileTree carry out regular and extensive Website Performance Audits, reviewing every page on your site for several performance indicators including search engine factors and user experience.

Optimal web development doesn’t end with a strong, sleek design. Embedding a successful SEO strategy at each stage of your website’s development can be instrumental in improving rankings on the results page of Google (SEO refers to ‘Search Engine Optimisation’). How we use the Google Search Console and interpret Google Search results increasingly dictate our browsing habits.

Our Web Development Services follow a holistic approach which gives full consideration to SEO requirements throughout each stage of the development process, ensuring that your sites’ link, meta tags, meta descriptions and inbound links drive organic traffic to your site. We possess the knowledge and expertise to optimise each page of your website, managing keyword research, link building ensuring that Google ranks your business in the way it deserves.

Website Development is one of the services we at ProfileTree provide. It’s part of our range of website services that includes:

  1. Website Design
  2. Website Development
  3. Website Hosting and Management
  4. Search Engine Optimization

Website Development refers to the actual building and construction of a website. Below we’ll discuss some of the different methods of Website Development and why it’s worth paying attention to for your businesses’ website.

What is web development?

Web Development is the process of constructing a website and ensures the infrastructure of a website is stable, secure and functional. A lack of strong website development puts websites at risk of not functioning properly, losing traffic, decreased sales and possible security concerns.
It is also worth noting that consumer purchase decisions are increasingly determined by the user experience on websites. Web development ensures that the purchasing process is smooth for ecommerce websites and everything is functioning efficiently ‘behind the scenes’.
There are many methods for constructing a website – they can be built manually with in-depth, handwritten coding or with free and user-friendly website development platforms like WordPress.
Pre-built website development platforms like WordPress, are known as WYSIWYG editors (what you see is what you get) where you basically just have to drag website elements into place. Building a website from scratch is much more difficult and requires more expertise, but even the pre-built website templates still take some patience, knowledge and understanding.

What does a web developer do?

A web developer is the architect of your website, they construct and manage the website, ensuring that it has a strong core infrastructure. Web developers are highly skilled in creating websites through a variety of platforms and programmes, their main aim is to ensure that websites function properly and are secure.

Web Developers:

  • Ensure website navigation is smooth
  • Fix hosting issues
  • Create URLs
  • Optimise SEO practices
  • Increase performance
  • Increase capacity
  • Ensure security and functionality

Websites should be functional as well as aesthetically pleasing. Creating a strong and engaging website is a complex process but a poorly developed website will frustrate visitors and may even affect your brand’s reputation and potential sales. A skilled web developer will create and design a high performing website that best suits your businesses’ industry and needs.

At ProfileTree our team of web developers keep up to date with web development technologies and continuously improve their developing skills – 5 Useful Tips to Improving Your Web Development Skills.

A lot of these technical web development terms may feel like jargon and it can be quite overwhelming if you’re thinking of creating or maintaining a business website. At ProfileTree, we have a track record in creating bespoke websites for businesses. We can provide you with a team of expert web designers and developers, who will work with you to ensure your business has an engaging website of a high standard.

We also offer courses and training sessions where you can learn how to manage your website based on the platform it’s built on.

Get in touch to discuss the kind of website you would like to create and manage today.

What are the different types of web developers?

There are three different types of website developers; Front-end developers, back-end developers and full-stack developers – we’ll discuss the difference between them below.

Front-end developers

Front-end developers are proficient in coding languages like HTML, Java Script or CSS code, many are also trained in graphic design programmes like Photoshop or Adobe Premiere Pro.

Front-end developers consider:

  • Website layout and formatting
  • Structure and design
  • Manoeuvres throughout the site
  • Site functionality
  • Site navigation
  • Internal links
  • External links

They are concerned with the visual and interactive aspects of a website, although it’s more than just making a website look appealing.

Front-end developers create familiar layouts of our favourite publications and sites, making visitors feel familiar with your webpage so that they can preempt the navigation paths and explore your business.

Back-end developers

Back-end developers tend to focus more on the infrastructure and technical aspects of building a website. Their role involves investigating different designs for businesses and figuring out which works best for their client’s needs and target audience.

Back-end developers also:

  • Manage website security
  • Mange website hosting
  • Monitor site traffic
  • Monitor website speed
  • Process data
  • Maintain mechanisms that perform web actions
  • Debug sites

They stay on top of web development trends and implement tactics to stay competitive in the online market. Check out our 5 Web Development Ideas that are currently trending.

Full-stack developers

Full stack developers are just that full stack! Working on everything from back-end to front- end development. They have a wider range of web development skills and are able to manage construction of a website from beginning to end.

Often full-stack developers will have a more in-depth expertise in the role of software and web development. They are also proficient in the following areas:

  • Hosting environments
  • Web servers and network capabilities
  • Databases both relational and correlational
  • Application Programming Interfaces (APIs)
  • Correlation between user interface and user experience
  • Quality assurance
  • Web site and program security.


Full stack development is also offered as an agency service. Where a client can pay for full stack development from an agency, but the actual front-end and back-end processes may be handled by different members of staff, or even different internal teams.

Is building a website expensive?

A custom built website from scratch tends to be more expensive, whereas building a website on pre-existing platforms tends to be more affordable. Depending on your business needs, goals and budget, finding the most profitable way to create and maintain your website is crucial.

ProfileTree offers a range of affordable web design packages that are designed for businesses which don’t want to compromise functionality or aesthetics. We have a strong track record of designing incredible websites for large corporations and small independent businesses across the UK, Ireland and internationally.

ProfileTree is a family-run business and we bring the same expertise and attention to detail to clients who run coffee shops as we do for major organisations. Contact ProfileTree today to see what we can do for you.

Web development
Web development

What is conversion rate optimization (CRO)?

So someone has visited your website, now what?

Conversion Rate Optimisation is the process by which visitors to your website are encouraged into your business goals e.g.) purchasing a product/service. Essentially, it’s how you make your money back when you have invested in website design and development.

Conversion rate optimization is achieved through embedding features like, calls to action and upselling opportunities, i.e. people also bought. By focusing on Conversion Rate Optimisation, businesses are able to increase their sales without having to actually generate more traffic.

Web developers will be able to advise you on the best ways to implement conversion rate optimisation for your business’ website.

What is custom web development?

Custom web development is a popular option for businesses creating websites that need bespoke functionality, complex branding, and leading performance.
A custom built website is not bound by the confines of pre-existing website templates like WordPress or Shopify, it’s a lot more flexible and adaptable. A highly skilled web developer will be able to create a business website from scratch, and align it according to your specifications.
A custom built website also encourages longer site visits, better conversion rates and an opportunity for scalability as the business grows. Custom websites also allow for businesses to better manage their customers’ data.
A fully custom website offers considerably more flexibility than a website builder or template-based platform. It is more expensive but it is ideal for larger organisations that receive large volumes of traffic and need to rank high in search engine results.

Web development

What are the different website building platforms?

At ProfileTree, we design and build bespoke websites using a variety of different platforms. Many website building platforms are very user friendly, allowing you to learn the functions and update your website accordingly.


Shopify is one of the most popular ecommerce web design platforms, offering sleek and modern designs. Users can manage the website through a simple and intuitive CMS platform. There is also a wide range of integrations available and is a popular way to add ecommerce functionality to existing websites.


WIX is a popular platform for quickly establishing a new website. It is a user friendly platform, allowing for easy design changes for persons that lack technical web design skills. WIX’s native ecommerce features are some of the most comprehensive of any website builder.

How to Make a Website with WIX? WIX Complete Tutorial from ProfileTree Digital Agency


WordPress first began as a tool for users to draft and publish blog posts. Since then it has evolved to allow users to build and manage websites and has become the most popular free website administration platform around the world.

WordPress allows users with very little technical expertise to manage, update and add new content to a website, with a simple and intuitive user interface. It also offers the most integration options of any content management system and businesses can scale their website’s functionality as their business grows.

At ProfileTree, we have designed and launched countless WordPress sites for businesses, but unlike many web design agencies, we do not block access to key features, preventing your team from administering their own website.

Manage Posts on your WordPress Website | WordPress | WordPress Tutorial | WP Management


WooCommerce is an add on feature for WordPress websites that allows for ecommerce features to be enabled. The plugin platform is simple for users to install and customise.

How to Download, Install and Setup WooCommerce | WordPress | WooCommerce | WordPress Tutorial


Squarespace is a website building and hosting platform. It is very user friendly, allowing users to ‘drag and drop’ content onto a pre-built template. The pre-built templates are useful as they space content out and provide a layout that is visually engaging and easy to consume for visitors.

Building an E-Commerce Website | Squarespace  | Squarespace Templates | Ecommerce Website Design

Why do I need a web developer?

This can be a tricky thing for business owners to get their heads round. For one thing, we just said that you can make a totally viable website for free using WordPress. What’s the benefit of paying someone with a fancy computer science degree to do this for you?

The truth is, unless you know what you’re doing, a self-build site will only get you so far. There’s a reason that top companies spend big on web development. Whatever the platform the website is built on, a professionally developed site is much more guaranteed to offer a return on investment.

Web developers are masters of website creation, either from scratch or with existing website building platforms, they can advise you on which platforms are the most suitable for your business. Web developers can also help you skip the technical part of website development so that you can focus on running your actual business.

Before you decide on hiring a web development agency, make sure to read this blog on How to Choose a Web Development Company.

Web development courses

At ProfileTree, we understand that clients want to know how they can update and manage their business’ website after we have helped them to create a bespoke website. We provide courses and training sessions for clients so that they can learn the basics of web development for their particular website and web hosting platform.

We teach clients how to alter information and content on their website platforms and we train clients in how to make content appealing and functional.

If you would like to learn the basics of web development for managing your business website, get in touch today to see how we can help.

Web Development: Why Choose Profile Tree?

Designing and developing a stable, strong and secure website comes as the first logical step in establishing an online presence. However, continually monitoring your website’s performance with regular audits is also crucial to maintaining the attention and loyalty of your customers.

ProfileTree carries out regular and extensive Website Performance Audits, reviewing every page on your site for several performance indicators including search engine factors and user experience.

At ProfileTree we also know how to use the Google Search Console and how to interpret Google Search results. We can help embed a successful (Search Engine Optimisation) SEO strategy at each stage of your website’s development to improve rankings on the results page of Google.

We take pride in offering a full range of web services to our clients, ranging from bespoke design, high quality web development, and tailored training sessions.

Profile Tree has helped both small and large businesses develop a website that best appeals to their audiences and suits their business needs. Our portfolio of clients includes business of many industries, of all sizes, and in various locations across the world.

Get in touch today to see how ProfileTree can help your business’ website.

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