All of our marketing and web design projects are guided by the same principles. Our number one goal is to provide your business with maximum return on investment, through increased revenues and engagement.
From the outset, we work with all of our corporate and small business clients to turn even the simplest of project ideas into concrete results. We have over a decade of experience of delivering bespoke marketing and web design projects to businesses of all sizes, as well as government organisations and NGOs across the UK and Ireland.
Our expert team includes copywriters, product designers, videographers and developers. This means that ProfileTree have the skills and expertise to meet even the most ambitious clients’ expectation and goals.
We also recognise that not every business owner has a high digital skill level, or extensive knowledge of HTML and CSS. Instead, your top concern is how our work will impact your business. As such, it’s crucial that you can trust our digital marketers, designers and developers to deliver real world results.
Digital marketing, content creation, web design and development - What does your business need?
At ProfileTree, our team of experts can help your business succeed online through tailored digital marketing services, bespoke web design and quality content creation. We treat all of our clients, from big corporations to small local businesses, the same. Our number one goal is to provide your business with the maximum return on investment, through increased revenues and brand engagement.
All of our marketing and web design projects are guided by the same principles. Whether it’s web development, graphic design or managing your brand’s social media presence, ProfileTree puts your company in front of the right customers at the right time. We are passionate about what we do and we can turn even the simplest of project ideas into concrete results.
Digital marketing, content creation and web design is not a one size fits all approach and we understand this more than anybody. It’s important to know which promotional techniques will work best for your business and at ProfileTree, we have over 10 years of experience in helping clients from a wide range of industries.
Promoting e-commerce businesses in the online market
E-commerce content creation
Needs to entertain, provide value, answer questions, demonstrate specific uses of product, product features.
How to instructions
Home hair-dying tutorial, drilling a hole, cooking a recipe using the products etc, clean shoes, hook up a stereo.
Trying on clothes, what products look like in different light, size comparisons, creating products from start to finish - really popular with small businesses on TikTok.
Usually high end brands, big reveal of new product, imaginative wrapping, unveiling process, makes for good content, novelty.
Give a general opinion surrounding your brand's product/service. e.g.) brand ambassador or fashion editor might write a blog on their thoughts for upcoming fashion trends in the autumn season. Their business sells the merchandise they are recommending.
E-commerce digital marketing
Needs to use a variety of descriptive words, target a variety of digital marketing channels. Trying to compete with competitors and dominant online sellers like Amazon and Ebay.
SEO - search engine optimization for ecommerce business
Are people searching for your product under a different term? What are they using your product for? Is your product named something confusing? What questions are people asking about your product?
Brand partnership and promotion, appealing to influencer audiences, especially if the same demographic as your audience. Local influencers - Shane Todd punjana tea bags.
Social media trends
Tiktok creates products from start to finish, usually with that robotic narrating voice.
Tiktok trend of telling funny or amusing customer stories and interactions.
Tiktok trend of telling funny business stories or overlapping with Reddit stories.
Social media engagement
Quizzes, would you rather, q+a, customer replies, e,g,) tell me what you want me to make next.
Offering discount codes, personalised discounts, birthday discounts. Newsletters about new products etc.
E-commerce web design and development
Navigation path, should show previous pages, the path of how they visitor arrived at that page.
Conversion rate optimization
Visitors to your website are encouraged into your business goals e.g.) purchasing a product/service. This is achieved through embedding features like, calls to action - buy with one click, favourite his item, add to basket, save card details for future purchases.
You recently viewed, people also bought, you might also like etc.
E-commerce website builders
Woocommerce, shopify, wordpress
Social media engagement
Many people browse on tablets, mobiles etc. ensure there is fluidity within each device.