How Has Marketing Changed?
Looking back over the years, advertisements were the traditional option of marketing for a business and it can still be seen today. You will see billboard advertisements in cities, someone will give you a flyer while you are on a walk through a town or may be just a television advertisement while watching your favourite show. While these methods were effective, traditional marketing costs a pretty penny; meaning that it’s not cheap to create content and display it to your targeted audience.
The number one priority for any marketing tool is reaching the right audience. Over the years billions were spent to attempt to deliver the right content to the right audience. This is no longer necessary as in today’s advanced and digital community, we have what is called a content marketing agency. A content marketing agency’s sole responsibility is to simply design and deliver.
In content marketing today, the era of digitisation, internet marketing has become an indispensable tool. Social media, digital content such as blogs or even how-to tutorials are consumed at an incredible level daily. The internet has consumed the lives of almost everyone who owns any kind of digital equipment. Corporate brands were bored of spending big budgets on big advertisements in order to reach their targeted segment. With this evolving chapter of internet marketing brought with it cheaper options for advertisements, SEO and content marketing agency specialists to design and distribute your company’s content.
These methods cost much less, are much cheaper and more effective in reaching the target audience for your business and provide an avenue to increase your audience.
What is a Content Marketing Agency?
A content marketing agency manages the procedures or strategies followed to design, create and distribute the right content to the right audience for other businesses and brands. There are a number of different content marketing agency services that can be offered to businesses and brands. These can be curated to where they may find weaknesses within their existing marketing channels.
What Content Marketing Services Will an Agency Offer?
The content marketing services offered by agencies can differ depending on their team and their clients. However, the most commonly offered content marketing services offered by agencies are;
- Web Design and Development
- Content Marketing
- Social Media
- Content/Digital Strategy
- Creation of Content – Video Production
What Is Internet Marketing?
Internet marketing is the same as online marketing and falls under the umbrella term of digital marketing. These marketing styles are collectively defined as any effort to promote your product or company through digital means.
How Does It Relate to Content Marketing?
Internet marketing has overtaken traditional marketing and more businesses are looking to transform online through internet marketing. Using the internet to advertise and increase your brand awareness your company through digital content has created success for many businesses especially when using a content marketing agency. If your current marketing channels offline aren’t very successful and you are looking to target your audience with your new content marketing, you will find them on the internet.
Types Of Internet Marketing
There are several types of marketing that fall under the title of internet marketing. These include search engine optimization (SEO), search engine marketing (SEM), social media marketing, pay per click advertising, affiliate marketing, email marketing, and the main topic of discussion, content marketing.
SEO is simply a process that drives traffic to your website according to the keywords of your content, and its relevance to the searcher’s keywords.
SEM is the paid version of SEO, and it allows you to pay your way to the top. While SEO could take a longer time to take its course, SEM offers a payment for your ads to be shown as soon as you pay the price.
The term social media marketing speaks for itself. Social media marketing is the promotion of your company or brand through social media platforms such as Facebook, Instagram, Pinterest and more.
Pay per click advertising is a mechanism similar to SEM and it allows you to pay only for the views you receive on the ad you create.
Affiliate marketing is an arrangement where an online retailer uses references from another website to gain traffic or views.
Email marketing connects you and your customers through email. Mass messages would be sent out via email and make its way to your inbox, and that is how you find out about a new company or product.
Finally, content marketing is how you provide relevant and high-quality content to your viewers when they need it. Your content marketing should work hand in hand with your other forms of internet marketing to boost the company’s online presence.
If any or all of these marketing avenues are beneficial to your business, they can be incorporated together in your content marketing content strategy moving forward. In fact, they all complement each other and maximize the impact of each other. A large focus for content marketing agenices are the channels that internet marketing provides to expand brand awareness and growth for their client’s businesses.
Why Is Internet Marketing Important?
The internet’s ability to connect people has always been a phenomenal advantage. There’s no harm in using this advantage to make some profit. By posting your content online, you are exposing your brand to a greater audience than if the content was to be shared in a more traditional form. The internet also allows your content to be shared and evaluated by your viewers, providing you with immediate feedback on the quality of your content. this feedback allows you and your content marketing agency to plan future content to be based on what worked well previously.
Digital marketing’s other advantage is that broadens the scope of possible tools you can use. You are not narrowed down to using text, you can use video, images, audio and so much more. As a modern content marketing agency, you are forced to adapt to the changes in digital media, and content marketing is flexible enough for you to accomplish that easily.
A Brief History Of Content Marketing
Content Marketing has been popular for businesses and professionals alike for a number of years but many may not know the history of content marketing as a whole. With technology constantly changing and updating, content marketing changes with it constantly which increases the interest in businesses updating their marketing strategies. The origin of content marketing goes as far back as 1891, where a small businessman selling small packages of baking powder started printing recipes on the back of the baking powder’s packaging. August Oetker’s “Backin” baking powder’s sales skyrocketed after that. The consumer started buying the baking powder just for the recipes on the back which in turn increased his market share.
Later on, in 1895, “John Deere”; a company known back then for manufacturing farming equipment, began publishing “The Furrow Magazine”. This magazine provided simple solutions, tips and answers to the most common farming related problems. Once again, the “John Deere” name became widely popular due to their magazines. The content they created targeted their desired segment, attracted their attention and won them over as potential consumers. Nowadays, the magazine that was published by John Deere, is sold internationally all over the world in 12 different languages.
Fast forward 5 years later, Andre’ and Edouard Michelin published their first auto-related guide. The guide was distributed all over France for free and contained many useful information about tire repair. Michelin was a tire manufacturing company, so it would make sense that their guides would be fully related to the product they sold, right? Wrong, Michelin included within their guides, “a list of fuel depots, hotels, city maps and a list of mechanics.” The public reacted the same way, Michelin became one of the most popular companies and an industry leader even in today’s modern world.
So why would we need a content marketing agency? Unfortunately, in today’s modern society, content exists everywhere. So, if a company wishes to create content for the purposes of marketing, this content must be something real special to pull away people’s attention and attract the right consumer. As this isn’t a simple task, it reinforces how important a content marketing agency with a large foundation of experience can be.
Content Marketing: What Exactly Is It?
There are many agreed upon definitions for what content marketing Is and what a content marketing agency does. When we say content, we mean a lot of different things. Content can be blogs, magazines, infographics, informative videos or images. By using a small number of examples, content marketing can be defined and explained in order to reach or understand the core of what it is or what content marketing agency services actually do for a business.
Some experts disagree about some of the aspects that make up content marketing. However, they all agree that at its core, content marketing is a form of promotion for companies, institutions or corporations that includes creating content (whether relevant or irrelevant to the company’s business) to improve the company’s image, disperse knowledge about the company’s activities and increase brand awareness about the company itself. In basic and simple terms, this is what a content marketing agency provides as a service. However, delving much deeper, we find through the many definitions set forth that content marketing is not the shallow or easy topic we think it is.
Content marketing is much more profound than a less expensive or nontraditional advertising or promotional method. It gives a company the chance to advertise with or without appearing to do so; of course, as mentioned this is just scratching the surface of what a content marketing agency does for its clients as these are only some of the many small benefits content marketing provides.
Content marketing is defined as a service that is to be created or designed and given out to the hiring company’s targeted segment. As a corporation that wants its ads to reach the right audience, whether this demographic is defined by age, gender or class, hiring a content marketing agency to do so is a very viable option. The most important thing a content marketing agency must do is identify and reach the right audience with the right material.
Another definition provided by Michael Brenner (Senior Director of Marketing at SAP and author of the book; B2B Marketing Insider) was that “content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content”
Analyzing the definition of Mr. Brenner, successful businessman and a person occupying an important position in a “fortune 500” company, we find that the priority with content marketing for him is simply distributing the right kind of material to the correct or intended targeted audience. Not only did he find the material and audience relevant, Mr. Brenner believed that the venue (whether physical or digital) where the company chooses to conduct its content marketing is of high importance and that any content media agency should have enough research about the targeted segment to know where they will be looking for the relevant information. The success of any content marketing campaign does not depend on one aspect; but on a combination of several different ones.
Smart Companies effectively communicate with their clientele; whether it be direct through paid advertisements or indirectly through content marketing. In the end, what sets one corporation from the other is its ability to efficiently connect with their customers. A consumer needs to trust a product or the company providing it. If any shortcomings in communication arise, business may indeed suffer and all for reasons that could have been avoided through effective or efficient means of communication
“Content marketing is creating or curating non-product content — be it informational, educational, entertaining, etc. — and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you”
CEO of Mass Relevance
Content Marketing vs. Traditional Marketing
They Are the Same Thing
Marketing has always been linked with persuading, whether it is linked to commercial use, social change or political elections. Marketing is made to influence people to act a certain way or make a certain choice. The traditional means of marketing involve TV, print and radio advertisements that we are constantly bombarded with. On the other hand, content marketing involves created free content like blog posts, videos or social media posts with the same intent as traditional marketing.
They Are Different
The difference between the two means of marketing is the tool used and the subtlety of one over the other. With traditional marketing, you consciously aware that you are being targeted with an advertisement and understand the intent of the ad creator. Alternatively, with content marketing the posts and content are a lot more subtle because they are in the form of easily digestible content that we are used to seeing when looking for information, education or entertainment.
Why Content Marketing?
With content marketing, instead of imposing a certain product, you are frequently posting articles, videos and images that help the consumers make the choice you want them to when purchasing things or solving problems.
Today’s social media-driven marketing world make it less likely for us to fall into the trap of believing any sponsored or paid messages we see online. In the United Kingdom, it is required for a transparency from brands and influencers to inform their audiences when they are being shown an advertisement or sponsored piece of content. Before this legislation came into place, it could be difficult for us to differentiate between sponsored messages and non-sponsored messages unless it specifically mentions it.
Through the use of social media as a content marketing tool, a content marketing agency is able to pass on information subtly and effectively.
Live Examples of Content Marketing
Content marketing is not so much advertising to your audience but connecting with your audience to hold conversations and interact with your customers. Many global companies have had successful content marketing strategies that have and continue to resonate with us. A characteristic that distinguishes many companies amongst the others is the unique brand image they hold. Successful content marketing will guarantee a memorable experience for you and your customers.
Here are a few live examples of current and past content marketing campaigns that have made their mark.
Adidas – GamePlanA
According to Adidas, GamePlanA is “The first business lifestyle magazine fueled by sport”
The focus of the hub is for those ‘tackling work life with an athlete’s heart’. Moving away from the typical idea of an athlete being a person dedicated to sports, Adidas was able to realize the vision of athletes with real life commitments and responsibilities like a full time job.
The GamePlanA platform focus on content on a range of topics from sport to business so it appeals to a wider audience as a whole that Adidas may have previously only be able to target a segment at a time. Providing a platform for people to communicate regarding this topic was missing in the field, so Adidas was able to realize it and benefit from the content marketing generated.
TOMS Shoes – Tell a Story
Storytelling with your content is essential to customer engagement. By building communication and a consumer, it can have a highly influential affect at the hand of the consumer. It is then the role of the brand to create stories that evoke emotions.
TOMS Shoes has created a strong base of their content through story telling which can be identified throughout their marketing and business ethics. Their storytelling theme can be represented in a great example of their ‘One For One’ campaign which has a strong focus on their business model of giving back to communities.
L’Oreal’s Beauty Squad
In the make-up and cosmetics industry, there has been a huge increase in the use of social media influencers and online celebrities for marketing campaigns. In 2018, L’Oreal reportedly invested 90% of it’s infleuncer marketing on Instagram in comparison to 2016 when the brand reportedly focused 30% of its media budget to digital channels.
Through the Beauty Squad campaign, L’Oreal is utilizing an existing platform to further the marketing of their content. Make-up tutorials and beauty tips are becoming more and more mainstream on social media platforms and make-up bloggers are gaining a ton of popularity through it. L’Oreal was able to host this campaign to promote their products through the Beauty Squad (consisting of multiple make-up artists and social media influencers such as InTheFrow ) who recommend their products to their viewers.
This campaign saw a shift in influencer marketing as the brand put a large focus on these creator to create digital content and drive engagement for their products. Through using these small influencers and creators, it created an authenticity to the removed some of the barriers that can be created with infleuncers promoting brands in sponsored content.i
Disney – Oh My Disney
Revisiting the idea of storytelling and interacting, Oh My Disney broadens the brand of Disney outside its usual scope.
Along with the movies, TV shows and merchandise Disney has to offer, digital storytelling and communication with the Disney team through Oh My Disney. On this platform, visitors can take a quiz that tells you which Ratatouille character you are or watch a short movie created by the Animation Studio interns.
Creating this platform is an effective content marketing strategy as it is a convenient, accessible and engaging strategy. This is evident through the new upcoming streaming platform from Disney, Disney+.
There is a reason Coca-Cola is one of the most global brands today. The united front the company portrays brings out the diversity of the brand and its global stance. For example the Share a Coke campaign was an opportunity for people all around the world from various regions to bond over the same idea. Cases like the Si Se Puede, where a Coca-Cola scholar was able to influence education in his hometown also show consumers how involved the company is.
The Steps And Objectives Of A Content Marketing Agency
Why does your business need a content marketing agency? Content marketing has a number of objectives and when done correctly, content marketing can increase your number of sales and following. So, let’s talk about the objectives of content marketing.
- What does content marketing or a content marketing agency aim for?
- How do they do what they do?
- Are there certain plans to follow?
- Rules to learn?
- Objectives to achieve?
The answer to all of these questions is, Yes. A good content marketing agency doesn’t just go about randomly producing and distributing content. There are strategies, plans and different tactics to approach when attempting to promote your business through content marketing with your chosen agency.
The Steps Of A Content Marketing Agency
There are different steps and strategies that you need to take to benefit your business through content marketing.
Step 1: Identify Your Target Audience and How to Find Them
The first and most crucial step in creating successful a successful content marketing campaign is knowing who your audience is.
- What is your audience age demographic?
- Where are they in the world or are they worldwide?
- What Social media websites do they subscribe to?
Basically, the key objective here is to identify your audience and how you reach out to them as effectively as possible. If your target audience are teenagers or those in their early twenties, social media platforms like Instagram would be beneficial to your marketing strategy. If your target audience is an older demographic or business professionals, the same content marketing techniques you would use for a younger audience may not be as effective.
Researching your business audience and having an understand of how they behave online and offline is key.
- Step 2: Set Measurable and clear objectives.
Obviously, the number one priority is to bring in new customers, retain old ones and increase sales. However, talking about a company’s goals is one thing and actually achieving the required objectives is an entirely different thing. Actually achieving the objectives set forth by the aforementioned plan is what separates “fortune 500” companies from your lowly small time retailer.
- Step 3: Strategize, plan and define your methods.
When you have identified your audience that you want to sell to, it’s time to creating a content marketing plan. As previously mentioned, a good content marketing agency doesn’t just randomly produce and distribute content. They plan, find the most cost-effective method to create the content, find out the needs of their target consumer. Will the content be digital? Am I marketing offline or am I trying to digitally reach the customer for a client? What kind of content would interest the target audience? How do I reach them? From A to Z, a strong content marketing strategy should be clear. As a content marketing agency, a concise plan, useful tactics and measurable goals should be in place.
- Step 4: Produce Your Content.
You know who you’re selling to, where they can see your content, what they need from your content. Is that enough? You can always do more, but now might seem like a good time to at least start producing some content. Your company’s hired content marketing agency should be taking care of that. Whether, online or offline, if one of your main goals included finding a good content marketing agency, rest assured that you are in good hands. Now that you actually have content to show your target audience, what’s next?
- Step 5: Approaching Your Target.
The key here is to figure out two things; where to find your audience and their likes, needs and wants. You know who they are, where they are most likely to see your content and what kind of content they actually need to see to become your customers’ rather than choosing your competitors.
- Step 6: Promote Your Content
So, I am an SME (Small to medium Enterprise) owner who is fairly new to the market, I want my name out there, customers in and out of my store, rising sales and increased profits. I heard about content marketing, did some research and hired one of the best content marketing agencies out there. They followed all the right steps, did everything right. I have now produced the desired content and distributed it where my targeted audience is likely to see it.
Is the job done? A good content marketing agency will be honest and tell you no. There is always more to be done.
With content marketing, there is always more you can do or change. This can be anything from promoting your content, adding a social media budget for ads or influencer marketing or even start sending emails to prospective clients.
Three Features Every Content Marketing Agency Needs
Potential Consumers do not want just any content. They expect some features or qualities from a company’s content marketing in order to be enticed enough to become actual customers. There are some qualities any content marketing agency should make sure are existent in the content they provide on behalf of the hiring companies.
Some of these features or qualities include:
Content that is similar to content shown by other businesses that you see every day will not draw the consumer’s attention well enough to actually purchase a product or subscribe to a service. What attracts the attention of the everyday consumer is the uniqueness of the content your company is offering.
Ask Yourself this; if my content is similar to my competitor’s, why would the customer choose me? Uniqueness is crucial when trying to attract new customers or even encourage repeat purchases. Although uniqueness is vital to any content marketing agency, it is not the most important quality.
- The emotional quality of content marketing
Creating an emotional bond between a company and its consumers plays a significant role in boosting sales. A consumer who feels related to the company’s image is a loyal customer, and a loyal customer is a repeat purchaser. A content marketing agency should be using emotions as one of their primary strategies. By that we mean that your content should touch your targeted segment’s emotions; make them laugh, move their sympathy by emphasizing a worthy cause or just move your consumers’ emotions in anyway. An emotionally linked consumer is a happy and a more than likely guaranteed sale.
- Content Value
Giving a customer value through content is an amazing sales booster. Addressing a consumer’s needs through production of relevant or non-relevant content would be considered astronomically great. Next time a customer thinks about a certain product or service your company offers, he/she will immediately remember the published content that he/she once saw while just passively browsing the internet.
An example of relevant content would be a tyre company producing a short video about “How to Tell When It Is Time to Change Your Tyres”. The customer uses the learned info, applies it and subconsciously thinks about your company next time they need a tyre change. A non-relevant type of content marketing would be aiming to provide content unrelated to your product, sponsored by your company and aimed at your target market. An example of this would be publishing an internet blog about men’s fitness by a business that sells deodorant.
Types Of Content You Can Use
From still visuals, text and video content, content marketing can make a noticeable difference in the development of a brand. Utilizing the various multimedia and multiple platforms to evoke conversation about your business is essential for its long term success. Knowing your target audience is obviously extremely significant when planning your content marketing, however presenting your content through multiple mediums can widen the audience range.
By engaging with several types of content marketing, you can ensure reaching your target audience, whether they enjoy watching, reading, or even listening. For that reason, you have the freedom to choose amongst a pool of the types of content marketing to enhance your brand’s image.
Blogs are one of the most popular means of content marketing. They are simple to use, find and share and can easily generate a large viewer base. Blog posts usually have a casual undertone, so having a blog makes it easier for viewers to communicate directly with the content creator and creates a personal relationship between them.
Headlines are also very important when utilizing this medium, as it is the reader’s initial stop before reading (or not reading) your post. To maximise a blog’s full potential it should be constantly updated and maintained with the latest high quality posts to fully engage the consumer base.
There are several types of posts that can influence your readers, such as:
Seeing a headline containing a list on a topic that interests you such as, ‘17 Ways To Grow Your Business With Instagram’, tends to be very attractive to all types of readers. Decorated with witty comments and illustrative pictures, this type of content could potentially go viral.
Offering an opinion on a current topic related or unrelated to your niche can add a personality to your brand. Viewers can either relate or contradict with your opinion, in both ways it is bound to spark conversation in the comments section.
Find a book or a product related to your field and offer a review on it. Consumers are influenced by personal opinion, and you can often use this to your advantage.
Content marketing through longform content is effective in the sense that it is accessible, informative and engaging. Viewership can be generated through longform content by encouraging readers to ‘follow’ or ‘subscribe’ after reading the content. That way, interested readers can follow the content of the website while you gain higher ratings.
Case studies can be used as a tool for content marketing because of the thought-provoking nature they hold. A case study is an detailed analysis of a specific person, an instance or a historical event. The evaluation done throughout the case study integrates personal yet educated opinion of the creator and could evoke controversy amongst readers. Once conversation takes off it will eventually translate to popularity and ratings.
White papers can be used for content marketing by presenting information and data about a specific topic that concerns viewers. They usually consist of a short introduction, and several sections addressing a certain topic relating to the main subject. White papers usually include images, clip-art, graphs and text. The layout of a white paper is extremely important, along with your logo being clearly visible as they will identify your work amongst the rest.
Ranging from 5 pages to 50 pages long, E-books are a great means for content marketing because of their informative or instructive nature. Essentially, writing an ebook requires more skill and knowledge than a blog post, as the writing is more formal and academic. If you don’t have these skills, then hiring a freelance writer would be ideal in order to produce a dignified and reliable product.
Although it’s cliche, it’s true, a picture speaks a thousand words. Images added to your blog articles or social media posts can enhance the quality of the post immensely. Images can be gathered from non-copyright sources such as Pixabay, Flickr, and Pexels. Alternatively, you can always take your own authentic pictures. Images can be added onto other medium you chose to utilize, but through Canva and Picmonkey you can also edit the image. add a textbox with an inspirational quote and showcase the image on its own.
Integrating inspirational quotes into your images or blog posts provides you niche market with something that will inspire and entertain them. Inspiration quotes are imaginative and are usually already endorsed by a known public figure who holds some influential attributes. You can come across these quotes randomly on social media, but you can search for them on Value or BrainyQuote.
Infographics integrate text, data and images onto one platform in order to showcase information in a way that is visually appealing as well as communicative. It is important that infographics are strict and straight to the point, focus should mostly be on the graphics rather than the text. This content marketing technique will be effective in entertaining a large sector of the target audience. It’s aesthetics will grab the viewer’s attention and benefit visual learners amongst your audience. Infographics can be made through websites like Visme, Venngage and Canva. Once they’re made and published are likely to gain shares and eventually go viral as they make their way onto Pinterest and Facebook.
Charts & Graphs
As a successful content marketing agency, you should constantly be presenting your information and data through mediums that are easily understood. What other way to effectively achieve this than through visuals. Tables, charts and graphs tend to be easier to understand than a paragraph of text or even a bullet-pointed list. Sharing interesting facts and figures could be intriguing to many readers, especially if they haven’t heard them before. Additionally, these visuals can easily be utilized onto other mediums like the infographic and blog posts.
Templates & Checklist Downloads
When explaining a certain topic or a course of action, checklists and templates are very effective in sending your message across. If a checklist or a template is easy to follow, it will be repeatedly utilized and shared. To generate even more views, you can offer them in exchange for a member sign-up or a newsletter subscription. This medium is not likely to go viral, however viewers could potentially share them with their colleagues, bosses, and peers.
Like templates and checklists, how-to guides are actionable and practical. Creating this type of content adds legitimacy to your brand as you are coming across as a professional in the field. The how-to guide should be user-friendly and should guide and teach people how to operate an item or utilize a valuable skill. When creating this type of content, clear images and videos will be enhancive to it effect.
Webinar or Virtual Events
Webinars are essentially the video-equivalent of the practical guides mentioned above. If you can utilize an eloquent speaker, revert to hosting a virtual event when sharing knowledge and information with a large group of people. With platforms such as WebinarJam, this is quick and simple. Live sessions should be interactive and offer Q&A’s at the ending. After the presentation, viewers can locate the link on the website or any other social media platform, where they can rewatch and get in touch. Beyond the audience interaction, you could potentially communicate with other experts in the field interested in your event.
To become a recognized content marketing agency, you should strive to offer value to your viewers. This could be done through webinars but also through online courses. Creating an online course is surely more time consuming that other content marketing tools, but it has proven to be more successful. specially since not many agencies are utilizing this tool so your content is more likely to stand out.
Broadcasting live events on social media platforms is rapidly becoming one of the biggest trend amongst content marketing agencies. Platforms such as Instagram and gradually Facebook and Twitter have adopted this feature, making it easier for consumers to tap and interact live with the content agency itself. Live streaming’s popularity is a blessing as well as a curse. Because of how simple it is, there could be multiple live stories occurring at the same time, so the focus on your brand is not always guaranteed.
Videos or any type of motion media can project the same amount and quality of information to an audience as any form of written content. A video could be a tutorial or a guide or simply a vlog. But, it should be appealing and engaging throughout its entire length, while adequate filming and video editing is not yet a common skill.
When creating high quality content marketing you would typically require more time, energy and money than any written content. You may even have to hire someone with professional skills to create exceptional movies. However, engaging and easily shareable content will compensate for the financial losses made. Providing your content through his method means that people can pause, rewind, and download the item to their devices and re-watch the content over and over again.
To fully take advantage of the visual memory associated with watching videos. Videos should be made easily accessible. They should not be longer than about four minutes, and should be posted to YouTube or Vimeo to gain views and likes. Also, it is a priority to ensure that your content is optimized for search engines and accessible through mobile.
If done adequately, a slideshow will be a great tool when integrating text and visual content in a visually appealing manner. Modern platforms such as SlideShare have evoked a new understanding to slideshow presentations. A specific advantage of this medium is the freedom of pace provided to the audience, making it straight-forward and simple to follow.
For auditory learners, podcasts are the way to go. Podcasts could include conversations or monologues relating to your topic. Interviews could be held with experts within your field, where you can host live Q&A sessions with your listeners. As a content marketing agency, you should be cautious of all the types of people within our audience base whether they tend to revert to audio, video or text when learning about something. The number of podcast listeners are growing, so match the trend in the consumer’s’ behavior, creating audio content can be highly influential to the growth of your brand. To find out more about how you can create and publish a podcast, you can publish your audio files onto SoundCloud and Google Play.
Social Media Posts
Facebook, Instagram, Twitter, LinkedIn and many more platforms can be influential in spreading mass messages to consumers and other stakeholders. Social media provides direct interaction and contact between content creators and receivers. It is highly unlikely that a company succeeds without a media strategy with operating their social media accounts. By linking these social media accounts, you will not have to update each one individually; one post of an infographic on Facebook will also be posted on Twitter and Instagram. Marketing has never been easier.
Since this type of content is simple to create and share, many content marketing agencies are highly likely to revert to it. To make your content stand out amongst the rest, it should be somewhat interactive. Adding polls or quizzes alongside your posts could be effective in luring social media wanderers. Tools like Qzzr are very helpful in developing this type of content.
With the rapid rise of memes on Facebook, Tumblr and Instagram, it would be foolish not to utilize their popular nature. Memes can be applied to almost any niche, they are funny, simple and easily shareable, providing your consumers with a memorable experience. Putting together a meme doesn’t require any expert graphic skills. Websites like Meme Generator and Quick Meme allow you to add text to the most popular memes online.
Although expensive and exceptionally time consuming, programing a game that is relevant to our brand creates a branded viewer experience. Gamers will be able to wholly connect with the content of your brand through the game.
Now that you are familiar with several types of content marketing, take this information to your content marketing agency and find which one is the most applicable to your field. Understanding your target audience, their consumer behaviors and the trends in social culture is extremely important when deciding on an appropriate content marketing strategy.
What Is Search Engine Optimization?
In case you aren’t aware of what SEO is, search engine optimization is a process that allows your page to be among the top results to be viewed when searching for certain keywords. To make use of SEO, your words, titles and links should be relevant to the content of your article or blog so that it appears on the most relevant searches. Making use of SEO helps direct traffic onto your website and increases the ranking of your site.
Search Engine Optimization: What Does That Have To Do With Content Marketing Agencies?
As content marketing continues to be on the rise for the past few years, there have been talks claiming that it relies more and more with search engine optimization. Yet, what many fail to realize how important SEO is for the success of content marketing. Truth is that search engine optimization and content marketing go hand in hand. One of the main goals of any content marketing agency is to provide their consumers with the right information at the right time. In order to achieve this they must make sure that their customers can find their content easily. Search engine optimization achieves this by making sure that the content a company wishes to be viewed is easily found.
How Exactly Does Search Engine Optimization Help with Content Marketing?
Efficiently utilizing SEO means that your site is viewed more often that it would be without it. Promoting your article and increasing your rankings increases the potential of searchers to visit your site more often. Further increasing awareness about your blog and your content, and promotes engagement from the consumer’s viewpoint.
For example, blog or web page headlines are surely part of content creation, but it also concerns the SEO team. Headlines should be written to influence readers but also search engines. The keywords integrated in the headlines should be attractive enough for the target consumer to want to click on, but also for search engines to recognize them as related to the topic being searched.
Many claim that successful content creation is impossible without the effective tactics of SEO. While running a content marketing agency, the content marketing team and the SEO team work together very closely. Combining these two forces allows maximum visibility for the content created. This is assuming of course that the content created by the content marketing agency is online.
For that matter, it is important that these two sectors join early on in the content creating process so that the expertise in both fields can benefit from each other and produce high quality, naturally viewed content. While SEO drives searchers to your content, the quality of the content is what makes them stay, and even come back for more.
In addition, quality content makes Google happy. Creating content that is optimized for search engines but is long and high-quality increases the likelihood of it gaining a higher ranking.
Creating high quality content is great, but it would be unfortunate if search engine optimization would not be utilized. No SEO for online content means less views, less clicks and much less benefit from the content created. This is why SEO is important; it ensures that the content of any content marketing agency is available to viewers when they need it.
What Is the Difference between Content Marketing and SEO?
The main difference between content marketing and SEO is that SEO focuses on what search engines require for your site one of the first ones viewed. On the other hand, content marketing is based around what your audience for in an article, so the focus is mostly qualitative.
Another difference is that SEO is usually more technical, it deals with the URLs, ALT tags etc. While content marketing is more broad and mainly focuses on producing attractive and useful content that will increase the visibility and trust of their consumer. Nevertheless, this does not mean that one goes without the other. In many cases, it is required of both teams to produce keyword research and develop internal linking to increase the rankings of the search engines.
Content Marketing In Summary
Understanding the main difference between content marketing and traditional marketing will help you establish the correct strategy for your company. If you are used to creating traditional marketing tools, it is now time to switch to content marketing and make use of the resources at hand.
Knowing about SEO and how it relates to content marketing is also essential to increase your site’s viewership, and is an important factor to keep in mind when forming teams among your content marketing agency and when creating any form of content. Keeping in mind the several types of internet marketing as well, you should be able to integrate several strategies to fulfill your marketing needs.
If you need a content marketing agency to improve your business’ growth and presence online, at Profiletree we can help!
We Are ProfileTree
We have been promoting brands online since 2010 and has been successful in growing new brands from launch to 10 million annual website visitors. We work with clients globally to help grow their brands from ideas to fully fledged, growing businesses. We serve clients across every type of industry, specialising in tourism, education and local enterprise sector. We have a fantastic team of talented marketers, writers, developers and videographers that work to provide our clients with full service digital solutions that are engineering for organic growth.
ProfileTree has developed and grown a number of our own internal brands focusing on different industries including the travel and education industry.
Connolly Cove is a travel blog created in late 2016 to showcase the best places to visit in Northern Ireland and Ireland. To date, the content created by Connolly Cove has won a number of awards and being shortlisted for many more. In 2018, ProfileTree and Connolly Cove was awarded with a Best Content Marketing Award (Single Video) by The Irish Content Marketing Awards.
Connolly Cove has proudly worked in a number of partnerships with organisations and businesses including The National Trust.
Learning Mole provides an online educational resource for parents, teachers and children to support their learning. With the use of video content, Aaron and James cover lots of different subjects in practical, interactive videos and lessons featuring everything from basic counting skills, addition, subtraction, multiplication and division to maths, games and fun activities and crafts. Parents of children in mainstream education and homeschool can use these video resources to support their learning. Learning Mole has been used in primary school education around the world as a part of their learning resources.
Learning Mole has proudly worked in partnership with a number of businesses including Bryson Recycling.
Our clients come to us because we know the digital world, and can provide insights, advice and services to help them survive and thrive in such a competitive marketplace. We have been awarded and shortlisted for many awards showing our excellence in all aspects of content marketing for our internal brands and our client’s businesses.
Most of all: we specialize in getting you found online with engaging, conversational content and SEO expertise. We offer all the traditional services of any digital agency, but with a very clear goal from the start.
How? we build your brand online so customers will find you in the right places, for the right keywords and can begin the right journey through amazing content.
Ready to grow? Let’s talk results