Content Marketing Agencies
Frequently Asked Questions
What do Content Marketing Agencies do?
Content marketing agencies can help create amazing and engaging content that your target audience will love. The best Content Marketing Agencies know what works and what will deliver content that sells. From B2B or B2C content – any website can improve its traffic, ranking position and amount of digital sales. The best way to get the maximum ROI from your website.
What can Content Marketing Agencies do for my business?
While your digital marketing has a strategy and is the roadmap for your digital presence, professional, well written content can help drive the right traffic to the right place and encourage the right response for achieving your business goals. Hence a top content marketing agency will deliver results to any in house marketing team.
Questions to ask Content Marketing Agencies?
Before investing in content marketing, consider asking an agency how your business will appear in search results in a way to encourage relevant click-through traffic, how the content will encourage the right call to action response and what the customer journey for conversion looks like.
Content Marketing Agency
Why ProfileTree Content Marketing Agency?
We are one of the top content marketing agencies in the UK and Ireland as voted by our peers in Awards, but also seen in the results we deliver for our clients. We can audit your business, create a content marketing strategy and deliver this to show incredible digital results for your business.
Content marketing agencies in UK and Ireland
ProfileTree is uniquely positioned in Belfast, Northern Ireland. This has allowed us to extend our reach beyond the island and provide content marketing services to businesses closer to home in Ireland and further afield, across the U.K.
With our local expertise, we are able to create content that resonates with NI audiences, aligning with cultural trends and embedding colloquial language. We help businesses connect with their local customer base in a way that is meaningful and relevant.
Much of our SEO – search engine optimization, practices is geared towards local SEO trends, meaning that it attempts to appeal to local audiences. As a local content marketing agency, we provide specific SEO tactics, ensuring that businesses are targeting those audiences who are most likely to use their services/products.
What is a Content Marketing Agency?
A Content Marketing Agency will produce content on behalf of your business, this can be videos, blogs and even image content. The content is created to promote your brand, engage with audiences and ultimately lead to an increase in sales.
A good content marketing agency will have a range of talent at its disposal, from editors to videographers and script writers, they can turn a vision into a reality, creating unique content that represents your business in the best possible light.
When you work with a Content Marketing Agency, like us at ProfileTree, everything is created under one roof. Meaning that you can have input throughout every stage of the content creation process. We ensure that our clients are left satisfied and proud of the content that’s produced bringing about a strong Return On Investment.
How do content marketing agencies know what kind of content to create?
Whilst it might sound exciting to create a video that has cool drone footage and super sleek transitions, it’s not always the best investment for your business. In the case of content creation, it’s best to lead with data-driven decisions as opposed to decisions that are made with the heart.
Analyse your current performance
A Content Marketing Agency will run a full diagnostics of your business’s current performance in the online market and a local SEO audit. They will collect relevant data and analyse areas for improvement, leading to a sound rationale for creating content that will drive performance and help your business to compete online.
The diagnostics will include collecting data in the following areas:
- How many visitors per month does your website receive?
- How many of those visitors are converted into sales?
- What position is your website currently ranking at?
- What social media channels have you established?
- How many followers do you have on those social media channels?
- What’s the engagement like on social media?
- What kind of content do you currently have and how has that content been received?
Collecting these data points will help create a content marketing strategy and it will also provide a starting point for measuring growth following a content marketing strategy. At ProfileTree, we make smart decisions that are data driven, giving your business the best possible chance for online success.
Identify your target audience and their trends
A Content Marketing Agency will also help define your audience for content marketing, establishing what your business needs in relation to your target audience, their demographics and how they interact with different types of media and content.
Take for example social media trends, men tend to use Facebook much more often than women, whilst females are the dominant users on Instagram. This data influences the type of content that will be created, i.e.) if your business appeals to women then it may make logical sense to explore more image-based content or short reels that can be promoted on Instagram.
Of course, this data is generalised to a global context, but the same can be done on a local scale. Collecting this data about your target audience and local content marketing trends is extremely useful for deciding on which type of content to create, and how it will resonate with your target audience.
Establish your business goals and create content based on them
The content that is going to be created will depend on what your business goals are. At ProfileTree, we take your business goals into consideration and then create content that supports the achievement of those goals.
For example, if you are seeking to promote brand awareness, then a video giving an overview of your brand, with lots of energy and excitement may be beneficial, but if you’re seeking to promote the launch of a new product, then a more specialist video, with lots of detailed still shots and updated website content might be the best choice.
A content marketing strategy should align with your organisational goals, support a strategic plan and help your business get to where it needs to be. There are many benefits to your business for content marketing and at ProfileTree, we help you identify the content that needs to be created, and then we create it for you.
SEO content marketing agencies
At ProfileTree, we are an SEO Content Marketing Agency – but what does this actually mean exactly?
SEO stands for Search Engine Optimization and it’s the process of trying to rank higher on search engine results pages. If your business, for example, was a hairdressing business based in Belfast, and someone were to search on Google for “Hairdressers Belfast” then you would want your business to appear on the first page on Google search results.
At ProfileTree, we make this happen through SEO. We have helped many businesses climb up the ranks and dominate search engine result pages, with content that aligns with search engine queries. We consistently monitor SEO Google algorithm trends, ensuring that we are producing content that Google views as “worthy” enough to show to audiences.
Increasingly, Google is getting better at showing relevant results to its audiences. This might be in the form of Google map locations, website recommendations, video content, blog pieces, highly rated businesses, etc.
Google will show a wide range of content in response to search engine queries, that’s why we embed SEO practises into every single piece of content that we create. Some agencies don’t pursue SEO enough but with ProfileTree, we are always working to help your business perform better, using SEO to benefit your business online and cultivate a stronger online presence.
Content marketing agency services
Some Content Marketing Agencies may only specialise in creating one form of content, i.e.) video content, however, at ProfileTree, we can create a wide range of bespoke, creative and unique content.
We have a talented team of content writers, videographers and web designers, each with their own skill set in creating content that audiences will love. Our content is geared towards increasing online performance, promoting brand awareness and ultimately, driving sales.
Video content creation
Did you know that video content accounts for over 80% of all internet traffic? Video content is so important for content marketing and it has the greatest potential for helping your business to dominate the online sphere – it’s one of the most profitable types of content that you can invest your time and resources into.
At ProfileTree, our team of talented videographers and editors can create truly stunning and unique videos that best represent your brand and target your business goals. Depending on what you want to achieve in your business, we will create video content that aligns with that goal.
Animation style videos are great for explaining complex concepts, communicating with a younger audience or simply injecting a bit of fun personality to your brand. At ProfileTree, we can create a unique and bespoke animation video, using characters that have been created solely to represent your brand.
Documentary style videos
Documentary-style videos are great for showing audiences the consumer’s journey, they are particularly useful for businesses that offer something on a personal level, i.e.) charities, solicitors, medical care, etc.
Documentary-style videos can follow a narrative journey, beginning at the consumer’s initial issue and then progressing onto how your business provided support or assistance. They lend credibility and increase the sense of authenticity of your business.
Product making videos
There is an increasing trend, particularly on social media platforms like TikTok, that involves creating a video that shows the whole product-making journey – really it’s just a shorter version of the TV show, “How it’s Made”.
Audiences are invested in the product-making journey, they want to see the process and place value in this type of content. There has even been a rise in customers making a specific request to see their order being packed and processed, it creates a kind of digital value that consumers are actively seeking.
Events require a lot of time, energy and forethought into organising them – and it’s all over within a day. However, with an event-style video, all of your hard work can become immortalised, creating a piece of content that will lend itself to future brand promotion.
Event videos are a great method for showcasing your business activities, and nothing quite says that you’re a successful business, like a well-executed event. Our team of videographers can capture the energy and spirit of your day and then create a video that encapsulates that – showing stakeholders, competitors and customers, your successful event that went off without a hitch.
Image content creation
At ProfileTree, we can capture images that best represent your brand, your team and your products/services. With high-spec images, you can reuse them for promotional content, website design and even in social media posts. They are highly diverse pieces of content, and worth investing in.
Infographics are great for highlighting key statistics, and shocking figures or for explaining complex solutions. They quickly communicate important information and use an illustrative style to grasp the audience’s attention.
If your business supplies products, then you need to invest in high-quality images that best represent the product. If a product image is poorly shot, blurred, not in focus, etc, then it will only disappoint the audience, failing to raise their expectations and causing audiences to lose faith in your product.
High-quality product images can be shared on a variety of platforms, they can remain on your website as part of product descriptions or they can be used to promote certain products on social media posts or in blog articles.
Meet the team images
“Meet the team” images are a great way to promote an interpersonal connection with your audience. They are worth investing in, especially if your business provides a face-to-face service. “Meet the team” images provide a human face to the brand and visually communicate feelings of trustworthiness, honesty and authenticity.
Before and after shots
If your business provides a service that offers “before and after results”, i.e.) power hosing, aesthetic treatments, beauty services, etc, then it’s important to provide audiences with evidence of your work.
Businesses can say what they want to in text, but trying to lie in images is a little more difficult and it’s not as simple as throwing a filter on the top of an image. Audiences nowadays are more clever than that, they are spotting filters and associating them with dishonesty and a lack of integrity regarding a business.
At ProfileTree, we can create authentic, realistic and credible shots of before and after results. We highlight your expertise in the best possible way and create content that will be valued by your target audience.
Written content creation
At ProfileTree, we have a team of dedicated and talented content writers who are also SEO professionals. We specialise in understanding your brand’s tone and creating written content that expresses that. With our expertly drafted written content, you can communicate with audiences in such a way that is highly articulated and well-written.
At ProfileTree, we help businesses write content for their websites that best explain what they do and why they are different from their competitors. We also embed SEO practises into this website design, meaning that if someone searches for a service/product that your business provides, then Google will hopefully show your business as a potential search engine result.
A website is like the online home of your store, you want to provide as much information as possible and ensure that your content is providing answers to your audience’s queries. The more helpful information that your website provides, the more audiences will return to it as a resource of information, increasing the credibility, authenticity and overall ranking of your website.
At ProfileTree, we also provide blog writing services, which can help drive revenue for your business. Our team of content writers can write a blog on behalf of your business, ensuring that it’s geared towards certain keywords that are relevant to what audiences are searching for, e.g.) A shampoo and conditioner company might write a blog titled, “10 tips for looking after your hair.”
This increases the reputation of the brand as industry expert and it provides a subtle avenue for your business to introduce itself to target audiences. Blog content is great for promoting your brand to audiences in a way that is useful and meaningful to them.
B2B Content Marketing Agencies
At ProfileTree, we also specialise in creating content for B2B businesses. B2B content requires a slightly different approach than that of B2C content, as the content needs to provide logical sense to other businesses as opposed to appealing to specific tastes or interests of individuals.
At ProfileTree, we can create content that appeals to business values, communicates monetary value and highlights the sound rationale of using your business’s services/products for B2B customers. This type of content tends to be more informative and explanatory as business owners won’t be swayed by personalised content – they have their business hats on!
B2C Content Marketing Agencies
B2C content is content that appeals to audiences on an individual level, aligning with their unique tastes and interests. This type of content can include a lot more personality, less formality and more casual tones.
For B2C clients, they will want to engage with audiences on a personal level. Take the clothing retailer Boohoo.com for example, they are a B2C business and much of their content is general, light-hearted commentary that isn’t even remotely related to clothing.
Boohoo are positioning themselves almost like a virtual friend to their customers, connecting with them through humour and contributing to digital discussions that engage with their target audiences. With B2C content, there are many more opportunities for developing a more personal relationship with audiences.
Digital training with a content marketing agency
At ProfileTree, we don’t just stop at creating content, we strive to help businesses upskill their digital marketing capabilities for themselves in the future.
We want our clients to remain competitive and successful in the online environment and this can only be achieved with regular content that is engaging, useful and meaningful for audiences.
In our digital training services, you will learn what type of content is most suitable for your business, where to post it and how often you should be posting. Our digital training sessions help your business to create an ongoing content marketing strategy for success.
Some of the other things that we cover in our digital marketing and content creating training sessions include:
We guide our clients through understanding and using SEO software such as Keywords Everywhere, Semrush and Google SEO Assistant. These resources help identify queries that people are searching for, which influences the type of content that businesses will want to create.
In our digital SEO training sessions, clients will feel capable of using this software going forward for generating ideas on the types of content that they are going to create. We also train clients of SEO basics, what Google is looking for, how long your content should be etc., with SEO skills in your back pocket, you’ll be sure to gain that competitive edge.
Advice on profitable types of content
As part of our digital training services, we also provide clients with advice on the most profitable types of content that they should pursue. For example, whilst TikTok content might seem like the new must-have content for business, it’s not always the most profitable. The majority of TikTok users are of the Gen Z generation, so unless your business is trying to appeal to that demographic, then it’s only a waste in potential resources, time and funds.
In our digital training sessions, we will advise you on the most profitable forms of content marketing for sales enablement, ensuring that you are targeting areas with the largest potential for growth.
Creating a content calendar
In our digital training, we will also explain the importance of creating and sticking to, a content calendar. In order for your business to be seen by your target audience, you must be uploading regular content, so as to not lose momentum in the online sphere.
In our digital training sessions, we will help you develop a content calendar, ensuring that you leave the session with a plan in place and a commitment to yourself and your business’s digital objectives.
Digital content marketing agency
At ProfileTree, we are a digital content marketing agency with a team of specialist content creators, from creating high performing websites, to capturing engaging footage and editing it into bespoke videos, we do it all, under one roof.
We specialise in creating content for businesses in the U.K. and Ireland and we are proud to serve a variety of businesses, from an incredibly wide range of different industries. No matter what your business does, we can help your business create content that will engage audiences, increase brand awareness and ultimately, as we’ve said before, lead to more sales and profits.
Content Marketing Agency Ballymena
For content marketing in Ballymena, we’re proud to do things our own way.
That’s because we not only use knowledge we’ve built up and tested over many years in our own business, but we apply expertise in SEO, web development, video, social and much much more to produce a tailored, results-driven strategy for your business.
Content marketing agencies – Northern Ireland
As an NI-based company, it brings us at ProfileTree, a great sense of pride when we get to support local NI businesses with expertly created content marketing.
Northern Ireland has been slowly cultivating a global presence on the world stage and this has meant that NI businesses are now being recognised on a worldwide scale. We help create content that embeds our local culture and proudly shares our heritage with customers all over the world.
As one of the leading content marketing agencies and a full-service marketing agency, we are able to provide an incredibly wide range of content marketing services that is unmatched compared to our competitor’s services.
Get in touch with our team for content marketing services in Northern Ireland.
Ready to dive in?Start your project today
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
We use the latest development tools to build websites that are optimised for peak performance at all times.
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
We can help you create a plan for your marketing, helping you get the highest impact and best return from your budget.
We plan, create and implement digital ad campaigns that are laser focused and optimised for conversion.
Social Media Marketing
We help you utilise social media to achieve your business goals by helping you find ways to connect with your customers.
We tailor our training to your goals, giving you the tools you need and teaching you the skills to grow your brand online.
We help our clients showcase their products and services through visually stunning video content.
We produce highly optimised written and visual content to help you educate and engage with your customers.
Voice Search Marketing
We’re proud to be one one the only digital agencies in the world to help clients harness the power of Voice Search.
From clever marketing slogans to long form copy, we create copy that will grab the attention of your audience.