What is video production? The modern audience moves fast and often does not have time to slow down for information. Quite simply, video marketing uses this and a huge visual advantage to benefit your business.

Read on to find out more!…

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What are the Three Main Stages of Video Production?

On the surface, video production has many elements to it. But, there are only three key stages of the art: pre-production, production, and post-production. They all sound the same, yet they all have different processes to make the perfect video.

First, there is the pre-production. This is where the planning takes place. You come up with the idea and plan out the script. If you have a team, there are many ideas that will get thrown around before landing on the right one. After the idea is formed, you and your team have to do your research. The amount of homework done on a subject will make or break your whole project.

What is Video Production? Producing a video

However, you must be careful of the source of your research. The internet has been fact and fiction so blurred together that it is hard to tell which is which. Cross-check everything before you fully follow that source. Once the concept is formed, it is time to write out the script. Writing and story boarding will help build everything piece by piece. Through this step, you will point out the plot holes and some details that do not feel needed. You have the script polished and ready to go and now it is time to get people to work with.

Casting and hiring the crew take time with looking a resumes and backgrounds. You also need to find the location where you want to shoot your video. Some places might be off-limits or require special permission to shoot there. After you pick out the location, you have to secure it to the best that you can so. Scheduling for filming requires looking into everyone’s schedules and checking elements such as weather and when rooms are going to be in use.

Communication plays a huge role in scheduling. Get all of the numbers of the cast and staff. In order to make everything work, try to be in contact with everyone. Texting, e-mail, video chat, or simple phone calls are the best ways to keep in contact with each other. If it helps, set times that will work best for talking to each other. Having an open line of communication can help with working through problems that could pop up in production.

Another thing that is needed in the pre-production stage is the equipment. It helps to check and make sure that everything is working before you can start filming. You might have to shop around for the right cameras and microphones, but it will be worth it. After the wardrobe, set pieces, and props are ready, it is time to move into the production stage.


Production is where all of the fun times place. You get to play the role of director. You stand behind the camera or next to the cameraman and watch your script come to life. This part might be fun, but there is so much work involved. Keep in mind that every shoot will not be perfect. There will be possible technical difficulties with the cameras and microphones.

The actors will flub their lines. Plus, there are things that can get into the background. As a result, some shots have to be re-taken or dropped altogether. In some cases, you might have to scrap the whole thing and start over from the beginning just to get your vision as close to how you are possible to make it happen. But, it will all be worth it once the final product is produced.

Be sure to give your cast and staff a break for food, water, and using the bathroom. Everyone has to be at their best during the shoot. After you have video filmed, you have to move to the final stage of post-production.

Post-production is the cleaning up and editing of a video. In the past, the crew had to cut and paste the film together to produce a movie. Modern times have made the post-production process much easier. You have to sit in front of the computer and work on your video in a video editing program. Putting the video together is like putting together a jigsaw puzzle.

You put the shoots together in a sequence that follows the storyboard. You also add in the graphics you want. It is important to save everything and have back-ups. Technology can be unpredictable. On a bad day, a computer or laptop can malfunction and all of your hard work can end up going down the drain.

Save every step of your work in post-production and make back-up copies. The cloud and Google docs are a good source to save anything and everything. Once the video and audio is cleaned up, you are ready to show off your video to the world.

What are the Benefits of Video Marketing?

Just like social media itself, video marketing trends are a force to be reckoned with. When video marketing is done correctly, you could increase the traffic to your business. Video marketing relies on the good old tip that runs deep into all forms of art: show and not tell. If you are selling your business or product, you can demonstrate to the viewer how it works.

Another benefit of video marketing is that videos can be shared easier. Streaming services like YouTube have made it easier for videos to be seen on the internet around the world. If a video is popular, the more times that it will be shared on social media platforms like Facebook, Twitter, etc. One more benefit that plays into video marketing is that it can lead to more business opportunities.

You could end up impressing potential business partners with your video marketing. They may want to talk to you about working with you. YouTube is also a place for their stars to make money. Different products can sponsor their channels to help keep them running.

YouTubers will promote a product in their video. This could lead to more customers coming to you. Through this way, you enter a cycle of giving money to the YouTuber and they will draw more clients to you.

What Does it Mean to be a Video Producer?

Anyone can shoot a video. It takes much more to produce top-quality video. A video producer takes many things to get to where they are in their job. The first is vision. There is a Japanese proverb that goes, “Vision without action is a daydream. Action without vision is a nightmare.” It helps to have some idea of what you want to shoot. Going in and shooting blindly makes you look unfocused and immature with your work. Some people cannot sit down and plan everything out. For that case, write down your ideas and work from there. Another element to being a video producer is creativity.

There are countless number of videos that go out in the world every day. After a while, they will all start to blend together. The last thing you want is to have your video to get lost in a sea of mundane. Try to stand out with your video production. You do not have to have a huge budget to pull this off. Take an old cliche and breathe life into it. Select stars that have life and personality in time.


Shock value is also a good way to stand out, but don’t overdo it. It can look like you are desperate for attention. A little bit of creativity will carry you further than you can picture. Another trait for being a video producer takes patience. Not everything will go your way. Different things can happen during production. Weather patterns change without warning. Accidents happens and people get sick.

You have to patient in the face of things falling apart. If you have to, step away from the project for a little bit and come back when you have a clear head. If that does not work, it does not hurt to start over from scratch. One more trait that is needed to be a video producer is commitment. Once you step into a project, you have to see it through until it is finished. Of course, things will not always go right. It can be tempting to throw it all away. But if you do that, you will not have anything to show for all of your hard work. Remind yourself of the reward at the end of the road.

Once you get to the end, you will look back and smile and the fruits of your labor. Also, you cannot by lazy with your work. If your effects and shooting are halfway done, people will be quick to notice. Big budgets should show how much was put into the video production. Sometimes, money can be tight, but that should be no excuse in giving it your all. You just have to work extra hard to make up where your budget is too tight. Another thing to keep in mind for being committed is knowing that every video that you production will not be your best. You cannot please everyone.

There will be those who do not like any of the video you make. Some video marketing trends will be duds. This should not stop you. If you end up making a video that is not so successful, look back at what went wrong, learn from the mistakes, and make the next one better than the last video. The whole process of video production is a learning process.

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