At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.
With our expert content writing services, we can help your business reach audiences in a meaningful and engaging way. Content is king in the world of digital marketing and it’s something that all businesses need to be doing in order to stay relevant.
What is content writing?
Content writing is the process of drafting, writing, editing and publishing, specifically curated content for your brand and your business. Appealing content helps your brand compete online by reaching your target audience and performing better on search engine results.
There is a wealth of information available to audiences online, and it is becoming increasingly difficult for businesses to stand out. At ProfileTree, we can help your business gain that competitive edge, by using SEO practices and creating content that appeals to those Google algorithms.
Content can include anything from website landing pages to product descriptions, the most important thing is that it is relevant for your audiences and meaningful to their needs and interests.
What is a content writer?
A content writer is the person who writes the content for your business, they can be in-house, agency or free-lance. At ProfileTree, we have a team of expert content writers that have worked in a wide range of different industries.
Content writers know how to best market your business, promote your unique selling point and help your brand connect meaningfully with your target audience. Content writers have a wide range of writing skills, including:
- Literacy
- Grammar
- Semantics
- SEO knowledge
- Readability
A content writer will also perform in-depth research surrounding your industry, business and target audiences. They help your brand succeed in the digital market by carefully creating curated content on behalf of your business.
What is SEO content writing?
SEO stands for Search Engine Optimization, this is the process of creating content that appeals to search engine algorithms like Google.
When someone searches for something on Google, they are unlikely to go to page 15 for an answer to their query. SEO attempts to bump your website’s content further up on search results pages, so more audiences will visit it.
SEO tactics increase traffic to your website, which in turn leads to more sales and profits. It also helps increase your businesses online credibility, reputation and brand recognition. SEO is not a perfect science and content writers have to consistently ensure that they are on top of the latest search engine trends and algorithms.
At ProfileTree, all of our content is created with SEO practises embedded. We know how to make content that is capable of performing on search engine results, and we use that expertise to help our clients compete online.
Five reasons why content writing is so important
So now you know what content writing is, but why does your business need it and why is it so important? Here are five reasons why you should be using content to grow and promote your business online.
- Content writing helps your business compete online
- Content writing helps your business stand out from competition.
- Content writing helps your business engage with audiences meaningfully
- Content writing helps support organic growth.
- Content writing helps show off your industry expertise.
1. Content writing helps your business compete online
As of April 2022, there were 5 billion internet users globally. The internet has changed how we live and interact with one another, and if businesses are to remain healthy, then they too need to start competing online and engaging with the digital market.
But how do you compete online? The answer is with content, but not just any kind of content, it must be appealing, embedded with SEO practices, and useful for your target audience.
Give your business a fighting chance for competing within the digital market, with content that has been well researched, expertly constructed and embedded with SEO practices. Content should be worth posting online as it is representative of your brand.
2. Content writing helps your business stand out from competition.
Your company might be the best in the business, but if you aren’t being seen online and outshadowed by competitors, then it’s detrimental to the success and potential growth of your business.
There is a myriad of content available online and it is very likely that some of your competitors have been disseminating that information. In order to compete with them, you need to be providing audiences with better content that’s more useful, entertaining and appealing.
At ProfileTree, we can help your business stand out from competitors by creating content that is embedded with SEO, is relevant for your audiences and highlights your business’s USP (unique selling point).
3. Content writing helps your business engage with audiences meaningfully
To put it bluntly, your target audience isn’t altruistically interested in your brand, so you need to create content that will engage with them on a personal level. Your content should not just inform audiences about your business, it should provide them with resources that answers their questions, assists in their daily life or provides them with useful information.
For example, your business might sell top of the range drills and other DIY products, and whilst it is worthwhile to create materials that explains the product’s features, it may be more constructive to write an article on “the best ways to hang a picture”. Audiences are more likely to search for “how to hang a picture” as opposed to “how to use the DeWalt GB 18v drill”. Content writing is a subtle way of introducing your business and promoting your brand.
4. Content writing helps support organic growth.
Content writing helps to support your businesses organic growth. This means that instead of using paid advertising to promote your business, content is instead used to increase traffic to your website or social media account.
If your business is consistently providing audiences with useful content, audiences will visit your site because it is a resource for information. Content writing helps develop your brand’s reputation without the use of paid advertising, visitors land at your website due to your valuable content.
Content writing is a major tool used for encouraging organic growth. It may not provide immediate sales for your business, but it does lead to returning visitors who value your business and become loyal customers.
5. Content writing helps show off your industry expertise
Another major advantage of content writing is that it provides your business with an opportunity to show off industry expertise. If you can provide content that highlights your knowledge and capability, which in turn increases your brand’s reputation and credibility.
An example of this is the laundry detergent company – Ariel. They provide useful content such as articles on how to remove tough stains from clothing. This content highlights their industry expertise and simultaneously increases the audiences trust with their laundry detergent products.
At ProfileTree, we help you share your business expertise and increase your brand’s authority within your industry. We use content writing to build a long lasting and strong brand reputation that sets you apart from competitors.
Our content writing services.
At ProfileTree, we use the art and science of content writing in all of our digital marketing methods. Our content writers ensure that SEO practices are embedded within each piece of promotional material and we create content that’s unique and bespoke for each of our clients.
Our content writing services include:
- Website content – homepage, services pages etc.
- Blogs
- Articles
- Social media posts
- Podcasts scripts
- Video and animation scripts
- Press releases
- Product / service descriptions
- Digital info flyers
Whatever piece of content you want to create for your business, we can ensure that it’s capable of competing within the online environment. Check out this blog for some tips on creating successful blog posts.
As a full service marketing agency, we can provide assistance with the initial conception, creation and promotion of content. For a one stop shop of all your digital marketing needs, get in touch today.
Content writing for local business
As a local NI business based in Belfast, we understand the current challenges that businesses face and we have a good sense of the general public opinion. We use our content writing skills and local expertise to help businesses build their brand and compete online.
At ProfileTree, we are incredibly proud to have seen some of our clients excel within the digital market. It brings us a great sense of pride when helping local businesses compete online and crave out their own digital identity.
Content writing courses NI
At ProfileTree, we believe that knowledge is power. Our team regularly speaks in local colleges and universities, engaging with current digital marketing students. We are proud to support the learning within our local community and we take pride when sharing our expertise.
We also offer content writing courses to help business owners learn how to compete online and get started on writing their own content. We tailor each of our training sessions to suit your business goals and each individual’s level of knowledge. Courses can also be delivered online or in a face-to-face setting, it’s available to all businesses whether you’re based in NI or not.
If you would like to hear more about our content writing courses, get in touch with us today. You can also check out this article for more tips and tricks on content optimization.
Content writing is the future of digital marketing
At profileTree, we recognise that in a world of constant digital information, the competition is becoming more fierce than ever. Businesses are releasing incredibly detailed and informative content and audiences are becoming loyal customers on the back of that support and information.
Content writing is key for promoting brand awareness and building a loyal customer base online. If you would like to hear more about our content writing services, our previous case studies or our content writing courses, get in touch with us today and start dominating the digital market.
Sara Lynch
Claire Mulligan // 5th May 2024 
