A Full Stack Video Production Agency
Video production is a complex task. From initial ideation and planning, to videography, editing, promotion and performance analysis, an incredible amount of work and expertise is needed to bring ideas to life.
Unlike many video production companies in the UK and Ireland, we combine technical expertise with the marketing skills needed to bring your content to a new audience.
We’ve worked with countless local brands in industries as diverse as ecommerce, travel and tourism, hospitality, B2B services, events, health and safety, construction, manufacturing and retail to create world-beating video content.
Of course, there are a wide variety of different types of video marketing. We have extensive experience of creating all kinds of video marketing content, including:
- Promotional videos,
- Product videos,
- Explainers,
- Event filming,
- Short films,
- To-camera pieces,
- Meet the team content,
- Showreels,
- Charity video,
- Information video,
- Long form video content,
- Music videos,
- Short films,
- Virtual tours,
- YouTube series.
Our expert video marketing team is adaptable to all kinds of creative briefs. Whether we’re working with major international corporations, or local independent retailers, we provide the same professionalism, quality and attention to detail.
We offer combined video production and marketing packages, or individual services, depending on the exact needs and budget of each of our clients.
Studio Video Production Belfast
From our central Belfast film studio, we offer a range of video marketing services. We offer the highest quality video production, using professional quality equipment, including:
- Modern DSLR cameras,
- Audio equipment,
- Green screen technology,
- A range of GoPros,
- Drones and 360 video,
- Professional lighting,
- A full suite of props and accessories.
Studio video production is a popular option for brands who want to achieve a professional and impressive feel. With a range of technologies available, we’re ideally positioned to provide video production services to suit even the most demanding of requirements and creative briefs.
Onsite Video Production Northern Ireland
Video marketing is a powerful strategy for building lasting relationships with your audience. Onsite video production allows you to give your customers a view behind the scenes. In today’s digital world, customers crave authenticity more than anything.
Onside video production is particularly popular with experiential brands, in industries including:
- Tourism,
- Hospitality,
- Food and drink,
- Nightlife,
- Lifestyle brands,
- Local retail,
- Premium goods,
- Service businesses.
Our team of expert producers and videographers are available for travel across the UK, Ireland and beyond for onside sessions. We’ve provided high quality video marketing agency services in:
- Belfast,
- Lisburn,
- Hollywood,
- Bangor,
- London,
- Dublin,
- Manchester,
- Limerick,
- Galway,
- Cork,
- All over the UK and Ireland.
As an expert video marketing agency, we’re proud to offer the same standards of production and service for onsite clients as we do in our studio. We offer a variety of full-day and multi-day video production packages.
Contact our team to find out more.
Animated Video Production Company
Depending on the nature of your business, an animated video can articulate a complex message in a way that is entertaining, engaging and informative. In many cases, the most successful type of video ads campaigns tend to be ‘explainer videos’, with compact, catchy messages.
Animation is often the most cost effective way for brands to create professional quality video marketing at scale. Today, educational content is one of the most effective marketing strategies.
Animations are particularly popular among service-based and business to business companies. Explainer-style video content is effective at all stages of the marketing funnel.
Of course, animations are also an incredible way to communicate marketing messages to younger audiences. With years of experience creating educational animated videos for children, ProfileTree is the perfect video production agency for your brand.
Promotional Video Production
In the world of ecommerce, customers still crave the chance to get up close and personal with brands and products. The most successful online businesses are the ones which combine the convenience of digital technology, with the personal touch of brick and mortar retail.
Engaging promotional videos are the ideal way to allow customers to fully experience your product offering. From high-end retail, estate agencies and car dealerships, to everyday consumer goods, we provide a range of product video packages specifically for ecommerce brands.
Promotional video production is a powerful tool for creating more engaging social media posts, more SEO-friendly product pages, and improving CRO and user experience across all of your online sales channels.
Video Marketing Training
As a video production agency, our goal is to empower local companies to harness the power of video marketing. We offer a range of bespoke video marketing training courses, suitable for complete novices, to experienced industry professionals.
Whether you want to learn specific videography techniques and editing software, or you’d simply like to upskill your staff to create engaging social media videos, our team of expert trainers are on hand to tailor sessions to your exact needs.
These days, almost everyone carries a high-quality video camera in their pockets. Mobile phones are sufficient to create incredible and engaging video content, which can be shared across a range of marketing channels.
Working with an experienced video production company will help your team to learn best practices for content marketing, both in terms of video ideas and production techniques.
Events, Virtual Conferences and Webinar Marketing
Virtual conferences, online events and webinars are fast becoming mainstream sales and marketing strategies. As more and more networking events move online, businesses need the technical expertise and experience to run effective digital events.
From organising guests, managing bookings and event administration, to managing comments, handling video production, and hosting events, we are Northern Ireland’s leading webinar agency.
Over the past number of years, we’ve worked on a wide range of one-day virtual events, multi-day conferences, and even major festivals, in industries as diverse as music and arts, tourism and the third sector.
Of course, any event is only as good as its attendance. As such, it’s important to have the right strategy in place to promote your event. Choosing the right video production agency is crucial.
Whether you’re planning a one-off webinar, or a major annual event, contact ProfileTree today to find out more about how we can help you make it a success.
Video Content Strategy
As an experienced corporate video production company, we are ideally positioned to design the content strategy which will resonate most with your audience. Whether it’s a one-off marketing campaign, or a long term, ongoing strategy, your video productions should fit with your wider marketing funnel.
Video marketing can be used at all funnel stages, from acting as powerful lead magnets, to working as irresistible deal closers. The key is to match your video offering to what your audience needs at each stage of the purchasing journey.
Like any other kind of marketing strategy, this begins with thorough audience research and analysis. The goal here is to determine the exact pain points which your target customers face, and provide educational content on how your offering is the ideal solution.
To find out more about creating a video marketing strategy for long term growth, contact ProfileTree today.
Video SEO Services
More and more brands are incorporating video content into their marketing strategy, because it is simply one of the most powerful inbound tools available today. However, this depends on new customers actually being able to find your video content.
ProfileTree is Ireland’s most effective YouTube marketing agency.
YouTube is the world’s second most popular search engine. We’re experts at identifying the exact right tags and metadata, and conducting full video optimisation to ensure that your content is as visible as possible for relevant search terms.
We have a strong track record of creating engaging video content, with six figure viewing numbers, owing to our unrivalled expertise as video SEO specialists.
We don’t just create amazing videos. We make sure people actually watch them. Contact our team today.
Video Marketing for Social Media
Social media has completely changed the way small businesses market themselves. However, in recent years, platforms like Facebook and Instagram have made it more difficult to reach your audience without running paid social media ads.
Video marketing is one of the most effective ways to get around this, and reach customers organically. Investing in professional video content is a surefire way to supercharge your social media strategy.
It’s crucial to understand what works best across different social channels, in terms of both content and format when creating a video content strategy. We offer social cuts which are fully optimised for all marketing channels.
Drones, 360 Video and Emerging Technologies
There has never been a more exciting time to get into video marketing. With an ever-changing landscape of new video technologies, the opportunities for finding creative ways to engage your audience are endless.
One of the greatest video marketing innovations over the past decade has been the use of drone photography. Once the preserve of Hollywood blockbusters, aerial shots can now be created cheaply and easily, by brands of all kinds.
360 videos are the ideal way for ecommerce companies and experiential brands alike to give customers a thorough impression of their offerings. Add an interactive element to your product pages, and watch your conversion rates soar.
The ProfileTree team are fully proficient in drone photography, 360 video and a wide variety of other emerging production technologies. Contact our team to find out more about how we can deliver even the most demanding and complex of creative briefs.
Top Video Marketing Strategies
Creating high quality video marketing content does not need to be expensive. Online audiences respond more to authenticity than to flashy production. This means the key thing is providing viewers with actual value.
For example, a simple to-camera explainer video can be an amazing way to communicate key insights to customers, at the same time as building a personal relationship between your audience and your brand.
Even better, explainer video content can be easily embedded into your blogs and service pages, which is an incredible way to boost your SEO and user experience. They can also be easily distributed across social media.
The greater the value you provide for viewers, the more engagement you’ll see when you share your videos.
You might also opt for a more high-budget production, which can be an easy way to project professionalism and quality to your audience. Epic outdoor shots, complex editing and impressive visuals can all be used to make a strong impression on the viewer.
Northern Ireland’s Top Video Production Agency
At ProfileTree, we are Northern Ireland’s leading local video production company. Not only are we experts in the technical elements of creating video content, we get under the skin of clients to fully understand their customers’ needs.
From small local companies, to major corporations, we’ve helped countless businesses across the UK and Ireland to meet their marketing goals through effective and profitable video production.
We recognise that every business has different goals and resources.
Unlike other Northern Ireland video production companies, we don’t take a one size fits all approach to video marketing. Instead, we offer a totally bespoke production to each of our clients, ensuring that all work is completed on time and on budget.
Award Winning Videos which Make Sales
Videos are a powerful way to tell your brand’s story, to showcase your product or service, and to engage with your audience. Compelling, interesting, and emotionally engaging storytelling make your business come to life online.
We use stories to make your business come alive. We transform your product or service from a one-dimensional commodity in the mind of your target audience into a three-dimensional solution that they can connect with.
Video done right can make your business unforgettable. We create amazing video content by understanding your business, your business goals and your target audience. Then we decide the best type of storytelling that will resonate with that audience.
It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment.
Educational Video
At ProfileTree, we have also run a number of internal educational video brands, aimed at children and adults alike. Creating high quality educational video content can be an aim in itself, or it can be used as a powerful selling tool.
In more and more industries, customers need extensive information before making a purchasing decision. One way to do this is to create effective educational video content surrounding your company’s approach to solving customer’s problems.
We’re experts at creating and implementing educational scripts, and promoting your video content once it has launched. This is an excellent way to become an authoritative and credible voice in your industry, by using educational video for thought leadership content.
Contact ProfileTree today to find out more about our extensive experience of creating effective educational video content.
Our Video Production Work
At ProfileTree our video production work has won numerous awards, and been viewed by millions of people around the world. Among video production agencies in Ireland, we offer a unique combination of creativity, technical expertise and marketing skills.
ProfileTree are behind some of the most prominent and high-profile video marketing campaigns in the UK and Ireland.
From in-depth international travel series, to product videos and virtual tours, we have extensive experience of all kinds of video marketing. We also have the skills and knowledge to get the right video content in front of the right audience for your brand.
Meeting our client’s marketing goals with innovative video production is our top priority. Whether it’s a lead generation campaign, or a CRO friendly addition to your product pages, all of our video projects are fully optimised for success.
The ProfileTree Video Marketing Agency Team
Our highly experienced team of producers and marketers are extremely skilled at finding the best way to present your business to tell an engaging story. We use industry standard equipment coupled with creativity and marketing insights to craft videos that get results.
Our videos have been featured across the world in major publications such as Mashable through to TV shows on NBC in America. Our videos and video marketing have won awards across Ireland and even more importantly – our videos produce sales for our clients.
We’ll turn video knowledge into results for your brand – get in touch to find out how.
