Web Design

Web Design

Stunning, user-focused design

Any business website is only as good as the profit it generates. As such, you should think about a new website just like any other investment. If your site isn’t delivering results, it’s probably time to think about updating it.

At ProfileTree, we’ve designed and launched websites which drive results for a wide range of businesses across the UK and Ireland.

At ProfileTree, we take a multifaceted approach to creating profitable websites. We’re experts in:

Web Design Services

Guaranteed to grow your business

These days, a business website is at the core of everything it does. Essentially, the goal of any kind of digital marketing is to direct users to your website. The more effective your website is, the better campaign results you can expect.

We don’t just build websites which look great. We build online selling machines.

Our expert team of designers have extensive experience in designing and building websites which attract new users and convert them into loyal customers. We use tried and tested methods to design profit-driving websites for B2B and B2C brands alike across the UK and Ireland.

Unlike many web design agencies, we offer a full complement of services which are guaranteed to grow your business. These include:

At ProfileTree, we implement industry-leading processes across all of our web design projects, ensuring optimum communications, cost-effectiveness and delivery. We recognise that many businesses aren’t technical specialists.

Our goal is to guide every client through the process in a language they can understand.

Every web design process begins with a thorough discovery process. Rather than taking a one-size-fits-all approach, we strive to fully understand the daily business needs and individual branding of each of our clients.

Our team of designers then set to work creating concepts which meet these challenges. These initial designs are then discussed with the client in order to come up with something which closely matches their own vision of their website.

At this stage, we also gather detailed requirements on the features and functionality which your business needs. At this stage, we can begin to recommend the exact tools and techniques which can be used to solve your key business problems.

A staging site is then built, where clients can review the design and functionality to identify the need for any changes or amendments.

Migration then begins with a full backup of the client’s existing site. The new design is then pushed live, before entering the complementary support period.

To find out more about our approach to designing websites, contact ProfileTree today.

Mobile web design is the mainstream nowadays, with mobile devices being used more often than desktops around the world. Mobile-friendly web design is no longer optional. If your site doesn’t work properly on mobile, your sales will suffer.

These days, search engines are more concerned than ever with how your site works on phones and tablets. The rise of mobile-first indexing means that your mobile site contributes more to your SEO than even the desktop version.

As a business, you need to ensure that your website is fully optimised for SEO, UX and CRO across all devices.

At ProfileTree, we implement responsive design across all of our website developments. As one of Northern Ireland’s leading web design agencies, we have extensive experience in creating attractive websites which work seamlessly across a range of devices.

Responsive design is a technique which allows you to use the same website layout and content across all different devices. Responsive design means that visual elements automatically resize to fit the user’s window.

This eliminates the need for dedicated mobile pages or compromises your design to suit different devices.

Contact ProfileTree today to find out more about our responsive web design experience.

There are many web design agencies which can create attractive sites. Few truly understand how web design impacts SEO. At ProfileTree, our web designers work quickly alongside our team of SEO and content marketing specialists.

Web design elements have an enormous impact on SEO, including through security, performance, UX, usability, navigation, content, metadata and other visual elements. Similarly, issues relating to any of these can easily undermine your site’s traffic.

SEO is built into all of our web design processes.

From initial planning and wireframes to migrations and post-launch maintenance, our SEO experts are deeply embedded in our web design projects, ensuring that all of our clients receive the maximum possible organic traffic.

We also offer a range of complimentary SEO agency services. Contact our team to find the right web design package for you.

Customer research is a crucial part of any web design project. How your users respond to different design elements has a concrete impact on your website’s profitability. Different target audiences require different design approaches.

At ProfileTree, we are expert brand marketers, in addition to our work as a web design agency.

From developing an effective brand identity, to creating fast and CRO-friendly navigation, our team of web designers are experts at creating websites which attract users and convert them into paying customers.

All of our B2C web design projects are fully revenue-focused. At ProfileTree, we believe that your website is more than a digital business card. It is the centre of how you do business.

We’ve designed profitable B2C websites in industries as diverse as:

Contact our team today to find out more about the benefits of launching a new B2C website with ProfileTree.

When working with a web design agency, it’s important to think about support and hosting packages. Website hosting has a huge impact on all aspects of performance, including speed, SEO, security and reliability.

Hosting refers to the servers where your website is stored and accessed from.

Many web design companies in the UK and Ireland offer hosting services, but most of these are through large international vendors. This can compromise your site in terms of both security and performance, as well as impacting SEO.

We offer a wide range of hosting contracts, including local servers within the UK, EU and USA, ensuring that your site is as fast, reliable and SEO-friendly as possible.

We also offer tailored support packages for all of our website projects. All web design agency projects include a complimentary initial support period, with ongoing support options being offered for businesses with additional needs.

We strive to create long-lasting relationships with all of our web design clients. As your business grows and changes, our team is on hand to ensure that you have the hosting and support package you need to meet new challenges.

Website hosting is a critical part of web design and development services, as if the hosting is cheap and ineffective, the impact will be felt in website traffic, leads and sales.

Just like any other investment, web design is all about profitability. However, some businesses might have limited resources to launch a new site. Our affordable web design packages are designed for businesses which don’t want to compromise functionality or aesthetics.

Our project managers are fully dedicated to designing a solution which meets your business’ exact needs and budget, ensuring that you get the website you need, with even the most limited of resources.

We have a strong track record of designing incredible websites for small, independent businesses across the UK and Ireland. As a family-run business ourselves, we bring the same expertise and attention to detail to clients who run coffee shops as we do for major corporations.

We use platforms such as Wix, Shopify, Squarespace and others to deliver cheap web design options for clients with restricted budgets.

At ProfileTree, we’re passionate members of Northern Ireland’s business community. For such a small country, Northern Ireland is a hotbed of innovation, community and creative business ideas.

We’re proud of our track record of helping local businesses to reach new heights through innovative web design agency services. From independent retailers, to major international brands, we have helped Northern Irish companies of all kinds to grow and thrive.

Our web design portfolio includes all kinds of businesses, from tourism and consumer brands, to charities, the public sector, and manufacturing.

We have team members across the whole of Northern Ireland, as well as throughout the UK and the island of Ireland, but we are also a family-run business, with strong ties to our local community.

Contact ProfileTree today to find out more about how we can help your business through a range of web design and related digital marketing services.

Web Design is the process of curating a branded website that is attractive, engaging and user friendly for your business’ target audience. It should also encourage a call to action as the core goal of a business website is to attract new and existing users and turn them into customers.

You should think about a new website just like any other investment for your business. If your website isn’t delivering results, it’s probably time to think about updating it.

At ProfileTree, we’ve designed and launched websites for a wide range of businesses across Ireland, U.K., Europe and Internationally.

Contact our team today to find out how we can build a profitable website for your business.

A web designer designs websites, they are essentially responsible for what’s known as the front end of a website. This is everything that visitors actually see – the colour, text, imagery, videos, layout, navigation and overall appearance of your business’s website. 

This role differs to that of a web developer, who is concerned with the back-end of the website – the coding, security and functionality. Web designers and web developers both work together to create an engaging, easily navigated and attractive website. They are different but integral processes and each requires a different set of skills.

Web designers create bespoke websites that portray your brand in the best possible way. If you’re thinking of hiring a web design agency to create a website for your business, make sure you check out the 10 Vital Questions to Ask Before Hiring Web Design Companies.

We understand that businesses may not have the manpower to create bespoke websites, but at ProfileTree, we can offer you a team of web designers that can create a unique website for your business. It’s what we specialise in!

When you click a link to a website, the landing page is the first page visitors will see. Sometimes the landing page is your website’s homepage, which is fine if they are searching for you organically.

However, when a business is launching a particular product or service as part of a campaign, the landing page is usually a dedicated page to that cause. This landing page will usually give a call to action to the visitor. 

Example: The shoe company Nike, are releasing a limited pair of shoes. Their landing page, instead of being the Nike official homepage, is a page that allows them to pre-order the shoes before they officially release.  

Websites organise their content into categories > sub categories > specific product/service. 

A breadcrumb is a term used to describe that website navigation to the visitor. 

For example, tescos will organise their products into categories like:

Home > Groceries > Bakery > Breads and Rolls > Brown Bread

Of course, the design and development of a website is crucial, but you’ll also need a thorough understanding of how to promote your new or revitalised website. Some marketing tactics for launching a website include; scheduling social media posts, creating new SEO content, back-links, implementing a countdown until launch of website, promoting the URL, creating QR codes – among many other tactics that we at ProfileTree specialise in.

As part of our website design and development services, we also offer digital marketing strategies that can compliment the launch of your businesses website. A multi-thronged approach will give your website the best chances of gaining more traffic, more sales, and achieving the business goal.

Measuring your website’s performance metrics is very helpful in gaging how visitors are valuing your content. Some of the metrics that are important to measure include:

• Website speed
• Content complexity
• User behaviour

These are many other metrics you can measure and it is beneficial to know how to measure them so that you can assess business goals alongside website performance.

At ProfileTree we create ACE – Appealing, Clear and Engaging, websites. As a leading Irish web design agency, our team of web designers provide the knowledge and expertise to showcase your brand on a website you’re proud of.

We don’t just build websites which look good, we build online selling machines.

Whether you need a sophisticated ecommerce solution, or a simple and attractive website for your small business, we take a bespoke approach to all of our web design clients, delivering websites which match their goals and expectations.

Unlike many web design agencies, we offer a full range of website design services, including:

At ProfileTree, we are experts in all forms of website design. We provide courses and training sessions for clients so that they can learn the basics of web design for their particular website. We teach clients how to alter information and content on their website platforms and we will teach the basic principles in how to make content and layout look good and not overloaded.