Why Do You Need Web Design Agency Services?
Web design says a lot about a business. The way you present yourself online can have a concrete impact on your revenues.
In many cases, the message of a business or brand can be effectively communicated through web design that incorporates engaging imagery and video content. Our expert team is on-hand to help identify the most appropriate multimedia channels for your product or service, maximising your digital marketing efforts.
Of course, your website also has to be functional. The core of an effective ecommerce strategy is ensuring that your users can quickly and easily navigate your site to take the actions you want them to.
An effective, CRO friendly website can supercharge your revenue figures overnight.
The right web design solutions also determine how and when users can find your website, with SEO being impacted by content, design, performance and user experience.
Our team of SEO specialists and content writers possess the skills, knowledge and experience to embed high-performance keyword research and phrases into your web design, ensuring your virtual design is fully optimised around its site link, link building, meta tags, meta descriptions and more.
Our Web Design Process
At ProfileTree, we implement industry-leading processes across all of our web design projects, ensuring optimum communications, cost-effectiveness and delivery. We recognise that many businesses aren’t technical specialists.
Our goal is to guide every client through the process in language they can understand.
Every web design process begins with a thorough discovery process. Rather than taking a one-size-fits-all approach, we strive to fully understand the daily business needs and individual branding of each of our clients.
Our team of designers then set to work creating concepts which meet these challenges. These initial designs are then discussed with the client, in order to come up with something which closely matches their own vision of their website.
At this stage, we also gather detailed requirements on the features and functionality which your business needs. At this stage, we can begin to recommend the exact tools and techniques which can be used to solve your key business problems.
A staging site is then built, where clients can review the design and functionality, to identify the need for any changes or amendments.
Migration then begins, with a full backup of the client’s existing site. The new design is then pushed live, before entering the complementary support period.
To find out more about our approach to designing websites, contact ProfileTree today.
Ecommerce Website Design
For online retailers, effective ecommerce website design is critical. In fact, choosing the right web design agency can make or break an online business. In fact, it can greatly impact both your ability to reach and sell to new and existing customers.
This includes:
- CRO Elements,
- Visuals,
- Calls to action,
- Website navigation,
- The checkout process,
- Upselling opportunities.
We design and build effective websites using a variety of different ecommerce platforms, including:
- Shopify,
- WooCommerce,
- Wix,
- SquareSpace
- WordPress,
- And more.
Shopify Website Design
Shopify is one of the most popular ecommerce web design platforms around today, offering sleek and modern designs, with administration through a simple and intuitive CMS platform. With a wide range of integrations available, Shopify is also a popular way to add ecommerce functionality to existing websites.
Speak to our team today to find out more about our shopify website design services.
WIX Web Design
WIX is another popular platform for quickly establishing a new ecommerce site, offering easy design changes for businesses which lack technical skills. WIX’s native ecommerce features are some of the most comprehensive of any website builder.
To find out more about our WIX web design services, contact our team today.
Designing, Building, and Launching Ecommerce Websites
Of course, the design of an ecommerce website is only one important facet of your online business. You’ll also need a thorough understanding of how to promote your online store, through a range of inbound and outbound marketing strategies.
Having a clear launch strategy is a crucial element of this.
At ProfileTree, we offer tailored marketing plans to go alongside your new web design project. From developing thorough SEO strategies, to implementing targeted PR campaigns, we are your marketing partner throughout your web design and launch.
Mobile Web Design
Mobile web design is the mainstream nowadays, with mobile devices being used more often than desktops around the world. Mobile friendly web design is no longer optional. If your site doesn’t work properly on mobile, your sales will suffer.
These days, search engines are more concerned than ever with how your site works on phones and tablets. The rise of mobile-first indexing means that your mobile site contributes more to your SEO than even the desktop version.
As a business, you need to ensure that your website is fully optimised for SEO, UX and CRO across all devices.
Responsive Web Design
At ProfileTree, we implement responsive design across all of our website builds. As one of Northern Ireland’s leading web design agencies, we have extensive experience of creating attractive websites which work seamlessly across a range of devices.
Responsive design is a technique which allows you to use the same website layout and content across all different devices. Responsive design means that visual elements automatically resize to fit the user’s window.
This eliminates the need for dedicated mobile pages, or compromising your design to suit different devices.
Contact ProfileTree today to find out more about our responsive web design experience.
Custom Web Design Agency
Our expert web designers have extensive experience of creating 100% custom designs. Custom web designs are a popular option for brands which need bespoke functionality, complex branding, and leading performance.
A fully custom website also offers considerably more flexibility than a website builder, or a template-based design. This is ideal for larger organisations, or businesses which receive large traffic volumes.
Custom website designs are growing in popularity, with the rollout of Google’s Core Web Vitals algorithm update. Nowadays, how your website performs directly impacts its SEO potential.
If you want a site which attracts search engine users, you’ll need to maximise your speed and security.
Creating a custom website is a surefire way to beat your competitors on search engines results pages.
Web Design and SEO
There are many web design agencies which can create attractive sites. Few truly understand how web design impacts SEO. At ProfileTree, our web designers work quickly alongside our team of SEO and content marketing specialists.
Web design elements have an enormous impact on SEO, including through security, performance, UX, usability, navigation, content, metadata and other visual elements. Similarly, issues relating to any of these can easily undermine your site’s traffic.
SEO is built into all of our web design processes.
From initial planning and wireframes, to migrations and post-launch maintenance, our SEO experts are deeply embedded in our web design projects, ensuring that all of our clients receive the maximum possible organic traffic.
We also offer a range of complimentary SEO agency services. Contact our team to find the right web design package for you.
Website Design and Development
Web design and development go hand in hand, but many businesses don’t understand the role of each. Broadly, web design is about the visuals and structure of your site, while development is concerned with performance, security and functionality.
With changing technology, the distinction between the two has become blurrier.
When launching a new site, it’s crucial to choose a web design agency who are also experts at modern development practices. Choosing the right developers is critical for ensuring the long term success of your website.
Our web development team have decades of combined experience in:
- Migrations,
- Security,
- Performance optimisation,
- Hosting and configuration,
- DNS,
- Functionality,
- Ecommerce,
- Interactivity,
- Online bookings,
- Content management,
- Marketing integrations.
Effective web development also influences key design-related factors, such as user experience, and load speeds. When choosing a web design agency, it’s important to opt for a partner with strong development credentials.
Contact ProfileTree to find out more about our web design and development packages.
WordPress Website Design
WordPress is the most popular website administration platform around the world. At ProfileTree, we have designed and launched countless WordPress sites for businesses around the UK and Ireland.
Choosing the right content management system is crucial, as it allows your staff to effectively update and change your website on an ongoing basis. Unlike many web design agencies, we do not block access to key features, preventing your team from administering their own website.
WordPress allows users with very little technical expertise to manage, update and add new content to a website, with a simple and intuitive user interface.
It also offers the most integration options of any content management system, allowing you to scale your website’s functionality as you grow your business.
WordPress websites are available at a range of price points. This can be a particularly cost-effective option, as sites can be designed around existing templates, or using a fully custom design.
To find out more about our range of WordPress web design services, contact ProfileTree today.
B2C Web Design Agency
Customer research is a crucial part of any web design project. How your users respond to different design elements has a concrete impact on your website’s profitability. Different target audiences require different design approaches.
At ProfileTree, we are expert brand marketers, in addition to our work as a web design agency.
From developing an effective brand identity, to creating fast and CRO-friendly navigation, our team of web designers are experts at creating websites which attract users and convert them into paying customers.
All of our B2C web design projects are fully revenue-focused. At ProfileTree, we believe that your website is more than a digital business card. It is the centre of how you do business.
We’ve designed profitable B2C websites in industries as diverse as:
- Travel & tourism,
- Hospitality,
- Transport,
- Charity,
- The public sector,
- Manufacturing,
- Agrifood,
- Logistics,
- Health and safety,
- Ecommerce,
- Retail,
- Heritage,
- And more.
Contact our team today to find out more about the benefits of launching a new B2C website with ProfileTree.
B2B Web Page Design
B2B web page design differs greatly from a website which targets the general public. Business customers have very different needs compared to typical consumers. Businesses have very different decision making processes when making a purchase.
B2B web pages make much more rational decisions, so they often require much more educational content, and website design which highlights the key benefits of your products or services.
This requires a very different approach from your web design agency.
Content and design elements must complement each other in order to clearly communicate the benefits of working with your business. CRO features, such as contact forms, email signups, and interactive case studies.
Video marketing also has a clear track record of helping to improve online conversions, especially on B2B websites. As well as being an experienced business web design agency, we have an in-house team of expert video marketers.
Contact ProfileTree today to find out more about our marketing and web design services for B2B businesses.
Website Support and Hosting
When working with a web design agency, it’s important to think about support and hosting packages. Website hosting has a huge impact on all aspects of performance, including speed, SEO, security and reliability.
Hosting refers to the servers where your website is stored and accessed from.
Many web design companies in the UK and Ireland offer hosting services, but most of these are through large international vendors. This can compromise your site in terms of both security and performance, as well as impacting SEO.
At ProfileTree, we offer a wide range of hosting contracts, including local servers within Northern Ireland, ensuring that your site is as fast, reliable and SEO-friendly as possible.
We also offer tailored support packages for all of our website projects. All web design agency projects include a complimentary initial support period, with ongoing support options being offered for businesses with additional needs.
We strive to create long lasting relationships with all of our web design clients. As your business grows and changes, our team is on hand to ensure that you have the hosting and support package you need to meet new challenges.
Contact our team to find out more.
Secure Web Design from ProfileTree
Cyber security is now a top priority for businesses of all kinds. With the potential for data loss, reputational damage, ransomware and costly fines, cyber threats now represent a major risk factor for all types of business.
Security is also crucial for building trust among your target customers, and many users will not make a purchase from a site which lacks up-to-date security standards.
At ProfileTree, we build industry-leading cyber security standards into everything we do as a web design agency, including:
- HTTPS implementation,
- Secure hosting,
- Security certificates,
- GDPR compliance,
- Cookie policies,
- Secure plug-ins and external tools,
- Access management.
We also build all of our internal processes around maximising security for our clients. We implement best practices across purpose limitation, data storage, data transfers, and all other key data protection principles to minimise risk to our clients and their customers.
Affordable Web Design
Just like any other investment, web design is all about profitability. However, some businesses might have limited resources to launch a new site. Our affordable web design packages are designed for businesses which don’t want to compromise functionality or aesthetics.
Our project managers are fully dedicated to designing a solution which meets your business’ exact needs and budget, ensuring that you get the website you need, with even the most limited of resources.
We have a strong track record of designing incredible websites for small, independent businesses across the UK and Ireland. As a family-run business ourselves, we bring the same expertise and attention to detail to clients who run coffee shops as we do for major corporations.
Contact ProfileTree to discuss your web design needs.
Web Design Packages from ProfileTree
We offer a wide range of web design packages, so that every business can enjoy the benefits of a modern, effective web presence. Our designers, developers and project managers are attentive to the exact needs of all of our clients.
Whether you need a simple portfolio site, or an international ecommerce platform, our team begins every web design project with a thorough discovery process. Our goal is to fully understand your business, to design the perfect solution for maximising profitability.
We offer a series of tiered web design packages, to suit all kinds of budgets and requirements. From a clean and basic online presence, to advanced functionality, we recognise that every business is different, and needs a different website.
Our web design tiers are designed to provide maximum value at a range of price points.
Contact ProfileTree today to find out more about your new website design project.
Website Design Northern Ireland
At ProfileTree, we’re passionate members of Northern Ireland’s business community. For such a small country, Northern Ireland is a hotbed of innovation, community and creative business ideas.
We’re proud of our track record of helping local businesses to reach new heights through innovative web design agency services. From independent retailers, to major international brands, we have helped Northern Irish companies of all kinds to grow and thrive.
Our web design portfolio includes all kinds of businesses, from tourism and consumer brands, to charities, the public sector, and manufacturing.
We have team members across the whole of Northern Ireland, as well as throughout the UK and the island of Ireland, but we are also a family-run business, with strong ties to our local community.
Contact ProfileTree today to find out more about how we can help your business through a range of web design and related digital marketing services.
