Event Company Insights, Wedding Tips & Networking Success With Sinead Norton
ProfileTree // 14th February 2024
Sinead started Mums At Work to provide a supportive community for women who are both working and mothers. Image credit: Mums At Work
Web Design, Marketing and Business Blog - Page 19
Our expert business blog offers a world of digital how-to
Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Julie Allen Consulting: ACT Training and Behavioural Change Tools
ProfileTree // 15th January 2024
Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty for them. In our latest installment of ProfileTree’s Business Leaders series, we chat with specialist Julie Allen, who helps people unlock behavioural change, and “live […]
What is Data Digitalisation?
ProfileTree // 21st April 2024
Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach to data governance. Ann-Marie McSorley, who is Founder and CEO of Veri, also outlined how better use of the data involved in the likes of […]
Claire Loftus: The Importance of Employee Engagement and a Happier Workplace
ProfileTree // 3rd April 2024
What’s the secret to creating a happier workplace? In our recent Business Leaders episode, we chat to employee engagement specialist Claire Loftus on how to unlock the potential of team members in a business. Claire is Director of Evolve, a consultancy built around HR and employee engagement. She brings over a decade of professional experience […]
The Ultimate Guide to Colour Masking and Colour Grading Premiere Pro – Edit Like a Pro
ProfileTree // 15th January 2024
Colour Grading and Colour Masking are great skills to have in the post-production process of Adobe Premiere Pro. Mastering these techniques can help you convey the mood and tone of your video content, whilst adding a professional and cinematic touch. In this article, we have provided the ultimate guide to colour masking and colour grading […]
You Are a Media Company
Ciaran Connolly // 20th January 2024
In today’s digital age, every company, no matter its industry, size, or niche, must create and distribute valuable content to establish thought leadership, build a brand, and connect with its target audience. Companies, small businesses, and entrepreneurs need to adopt a media mindset and think of themselves as media companies to market themselves effectively. In […]
Campbell & Co: Property Management and Investment
ProfileTree // 25th March 2024
Whether you are buying, selling or investing in a property, property management is at the heart of these big financial decisions. However, the property ladder is a complex field that always requires expertise and guidance. In a recent of our Business Leaders series, we sat down with a renowned property expert to learn more about […]
Leveraging Reddit Social Media Marketing: Effective Brand Promotion
ProfileTree // 11th February 2024
What could come out of businesses using one of the world’s most popular websites? Over recent years, Reddit social media marketing has seen a notable surge in interest. Indeed, possessing the skills to effectively run a Reddit social media marketing campaign has become a valuable asset for employers. Reddit social media marketing: Picture of the […]
Stress Management: A Statistical Snapshot
Miral Nassar // 20th February 2024
Stress is a word we hear tossed around constantly, often with a sigh or an eye roll. Enter the art of stress management, your personal maestro, transforming anxieties into graceful pirouettes and worries into confetti showers of confidence. By understanding the root causes and equipping ourselves with effective stress management strategies, we can reclaim control […]
WIX Email Campaign Tutorial and 3 Tips for Success
ProfileTree // 3rd April 2024
Email is a versatile channel which offers a direct and personalised way to connect with your target audience, fostering customer relationships, driving sales, and boosting brand awareness. When looking at findings from research by Campaign Monitor, it appears that email marketing is perceived as more trustworthy and credible amongst consumers compared to social media. In […]
Cloudways Hosting Review: A Comprehensive Guide
ProfileTree // 15th January 2024
Cloudways Hosting is a one-of-a-kind hosting service provider. They are one of the few hosting providers that challenge the boundaries of affordability whilst also offering great service and performance for their customers. One great feature of Cloudways is the fact they are partnered up with other hosting providers, including Linode; Vultr, Amazon Web Services, Google […]
TV Advertising with ITV’s Nicola McLoughlin
ProfileTree // 15th January 2024
Some fools like to say that TV is dead. Nicola McLoughlin takes some time to explain to us why this isn’t the case…
Sustainable Fashion with Irish Designer Jennifer Rothwell
ProfileTree // 15th January 2024
It’s easy to buy mass-produced, cheap clothes. But have you considered how that impacts the environment? Irish fashion designer Jennifer Rothwell certainly has.
Future of the Car Industry? Talking Electric Vehicles With Paul McGuire
ProfileTree // 15th March 2024
An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future of the car industry as well as discuss vehicle leasing, vehicle technology, cross-border business and much more. Traction Finance Director Paul McGuire also gave his insights into the highly topical […]
Flipdish: Using Innovation in App Development
ProfileTree // 3rd April 2024
There’s an app for everything these days, but there’s a reason for it. Apps create convenient solutions to problems we didn’t even know existed – but where do these entrepreneurs get their innovative ideas from? In our recent Business Leaders episode, discover how a Dublin business owner has used innovation and app development to build […]
Google Sheets vs Excel: Which Amazing Spreadsheet King Reigns Supreme?
ProfileTree // 5th April 2024
An epic battle between superheroes? Sort of. The good news is that users can never go wrong when considering Google Sheets vs Excel. Both software’s are credited with making people’s lives easier when it comes to complex equations and databases. According to Microsoft’s latest financial disclosures, the Microsoft 365 suite, central to which is Excel, […]
Your Humble Guide to Understanding and Managing Stress
Noha Basiony // 21st January 2024
Stress has become an ever-present companion for many individuals. Whether it be the pressures of work, twisted personal relationships, financial concerns, or health issues, they all trigger physical and mental strain, and individuals often find themselves grappling with a myriad of health issues and diminished cognitive function. While stress is an inevitable and natural aspect […]
Kathryn Thompson: How Life Coaching Transforms Your Personal and Professional Growth
ProfileTree // 15th January 2024
Image source: Twitter
Why You Never Keep Your New Year’s Resolutions—and How to
Noha Basiony // 19th January 2024
Once the clock strikes 12:00 am and the calendar turns its page, the world collectively ushers in a new year laden with promises of hope, growth, and transformation. Every January, countless individuals sit down and follow the age-old tradition of crafting New Year’s resolutions. These aspirations are often born from a desire to enhance one’s […]
Helplink Mental Health: Online Resources, Accessibility and Support
ProfileTree // 22nd April 2024
Our mental health is of the utmost importance when it comes to our everyday lives. It affects how we interact, how we work and how we feel. In our latest Business Leaders episode, we explore expert insights into mental health accessibility and online innovation with Lochlann Scott, Founder and CEO of Helplink Mental Health. Helplink […]
What is Voluntourism? Talking Sustainable Travel with Dr Jan Louise Jones
ProfileTree // 14th January 2024
An authority on Sustainable Development and Tourism Management has shared some specialist hospitality and tourism insights as well as an expert overview of voluntourism. Dr Jan Louise Jones, a University of New Haven Lecturer, also gave an introduction to her fascinating work and career during a ProfileTree video interview. What is Voluntourism? Dr Jones outlined […]
Champion’s Mind: Benefits of Mental Skills Training with Dave Kearney
ProfileTree // 22nd April 2024
We live in strange times, and for a lot of people, that would be quite the understatement. The coronavirus pandemic continues to see restrictions in force worldwide, with doors remaining shut on offices, shops, businesses and workplaces across a range of industries. However, business never stops with ProfileTree TV. This week, we conducted a remote […]
Mastering Remote Working with Antonie Geerts
ProfileTree // 26th March 2024
Remote working is the new norm. Recent months have transformed everyday life and work for thousands of businesses and their employers, with Covid-19 restrictions continuing to keep trading doors shut across the world. Creating a productive remote working team and ensuring staff welfare has never been more important. With this in mind, we sat down […]
Where to Find Support for Businesses? Education/Industry Integration with Nuala Kilmartin
ProfileTree // 14th January 2024
An essential business topic was explored by a visitor to the ProfileTree studio; support for businesses to help deliver upskilling and growth. Economic Development Manager Nuala Kilmartin of Belfast Metropolitan College discussed access to funding and explored the integration of education and industry. She introduced her own career path and outlined the work of her colleagues by […]
Lessons from Ecotourism Marketing?
ProfileTree // 14th January 2024
Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. Tourism Marketing, Ecotourism Marketing, Culture & Heritage Tourism Plus Sustainable Tourism With Jude Franks […]
How to Develop an Instagram Content Strategy? Image Licensing Insights from Sarah Stenhouse
ProfileTree // 14th January 2024
Are you thinking about using Instagram to promote your business? Or about stepping up your efforts on Instagram? What role should an Instagram content strategy play in your plans? Our video interview with entrepreneur and Instagram specialist Sarah Stenhouse is a great starting point for companies weighing up the potential of Instagram. Sarah is CEO […]
Martha Greenlee: How to Use UX Thinking in Tourism
ProfileTree // 15th April 2024
Whether you are customer or client-focused, user experience can be applied to any sector. In our recent Business Leaders episode, our host Ciaran Connolly chats to Business Development Consultant Martha Greenlee about all things UX. The Florida-based expert is responsible for developing communities, by combining user experience with marketing, anthropology, real estate and tourism for […]
Damson Cloud: Better Business Collaboration Using Google
ProfileTree // 14th January 2024
Damson Cloud help businesses to leverage the most from their Cloud investment. Image credit: Damson Cloud
Sam J Webb: How to Combine Personal and Business Development
ProfileTree // 22nd March 2024
Personal and business development are separate, yet intertwined. When you choose to invest and nurture one, this can have a positive knock-on effect of the other. But how can we leverage both into ensuring career success? In our latest instalment of our Business Leaders series, we speak with Sam J Webb, a business development consultant […]
Facebook Removing Likes?
ProfileTree // 14th January 2024
Facebook Removing Likes: In a dramatic redesign, Facebook has removed the ‘like’ button from public pages used for brands, musicians, companies, and others. Facebook wants to move away from the like function and broaden the news feed that reflects audience participation and conversation, rather than focussing on how many likes a page has. Forget the familiar thumbs-up. […]
Understanding the Language of Data in Business Statistics
Noha Basiony // 21st April 2024
Imagine, if you will, a treasure map etched in numbers, each metric a cryptic clue leading to untold riches. We, business analysts, are modern-day cartographers; our tools are not shovels and compasses but algorithms and statistical models. We navigate the twisting terrain of data, unearthing hidden patterns and uncovering correlations that whisper the secrets of […]
Bing AI: A Guide to Intelligent Search
Miran Shahine // 21st January 2024
Bing AI, Microsoft’s flagship artificial intelligence (AI) platform, empowers developers and organisations across industries to build intelligent applications that enhance user experiences, automate tasks, and drive innovation. Bing AI’s capabilities extend far beyond mere keyword matching. It encompasses a suite of tools and services that leverage machine learning, natural language processing, and computer vision to […]
Colour Grading and Correcting for Adobe Premiere Pro CC
ProfileTree // 14th January 2024
Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]
Data Science Mastery: A Symphony for Business Success
Miran Shahine // 22nd April 2024
Data science stands as a beacon in today’s data-rich landscape, providing businesses with the tools and techniques to transform a sea of information into a treasure trove of insights. From customer interactions to supply chain operations and internal processes, data science unlocks the hidden potential that lies dormant within vast datasets. By harnessing the power […]
The Importance of Business Statistics for Success
Maha Yassin // 16th April 2024
In the bustling business world, where intuition and risk often tango, a robust partner emerges: business statistics. Far from dry numbers confined to spreadsheets, these statistical tools weave a vibrant tapestry of insights, guiding crucial decisions at every turn. Imagine navigating intricate financial landscapes with predictive models, optimising operations with precise data analysis, or unearthing […]
Is Python a Programming Language?
Ciaran Connolly // 25th January 2024
Python, a name echoing through the corridors of the programming world, has garnered immense popularity for its versatility and ease of use. It stands as a linchpin in the realm of coding, powering applications ranging from web development to artificial intelligence. Beneath the surface of its ubiquity lies a question that often sparks curiosity: Is […]
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