Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Nuala Davies // 4th February 2024
Instagram Reels are undoubtedly Meta’s response to the explosive success of micro content. These short, snappy 90 second videos present a world of opportunity in the world of content creation and are a great opportunity to help build rapport with your customers online. Within this blog we will discuss the importance of Instagram reels and […]
Eman Sameh // 4th January 2024
In our professional lives, the value of personal connections transcends mere resumes and online profiles. Building a solid network – a web of mutually beneficial relationships—has become a critical factor in career advancement, business success for business owners, and unlocking hidden opportunities. This article dives into the intriguing world of business networking statistics, offering concrete […]
ProfileTree // 22nd April 2024
Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without website creation experience. The beauty of WIX is that it is a free method of creating a website. This applies whether you’re, for example, a photographer wanting […]
ProfileTree // 3rd January 2024
Brexit Impact on Business – Brexit refers to the withdrawal of the United Kingdom (UK) from the European Union (EU) following a national referendum vote held in 2016. In that vote, 51.9% of British citizens opted to leave the EU trading bloc it had been a member of since 1973. Triggered by the outcome, the […]
Miranne Khaled // 4th January 2024
In the pulsating heart of any vibrant economy lies a critical aspect—investment. Business investment is a potent catalyst for progress within this interconnected web of interconnected actors. But what exactly constitutes this fundamental act? At its core, business investment signifies the strategic allocation of resources, primarily financial, with the expectation of future returns. This can […]
ProfileTree // 3rd January 2024
What is Company culture? refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. It is the unwritten norms and behaviors exhibited by teams within a workplace. A company’s culture has tangible impacts on nearly all aspects of performance and operations: When did you last REALLY […]
ProfileTree // 3rd January 2024
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health. During Vivian’s fascinating interview, she touched on subjects including the aims of her other company, Wellness Consultant NI, which looks at modern life is impact […]
ProfileTree // 3rd January 2024
There are many elements to a successful marketing strategy. Image credit: Business2Community
ProfileTree // 3rd January 2024
Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]
ProfileTree // 3rd January 2024
Hanlon is a global property brand. Image credit: Beckett Hanlon
ProfileTree // 3rd January 2024
Credit: ahrefs.com
ProfileTree // 30th January 2024
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]
ProfileTree // 22nd April 2024
There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business’s social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]
ProfileTree // 3rd January 2024
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by Northern Ireland-born former footballer Gerry Flynn. Meet Dream Spanish Homes Dream Spanish Homes, who have been selling properties for a range of budgets in Murcia […]
ProfileTree // 3rd January 2024
ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards. ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry judges, leading to the company being announced as the winner during a ceremony at the Ballsbridge Hotel, Dublin. ‘Best Work, By the Best People’ Described […]
ProfileTree // 3rd January 2024
There are a number of key types of business level strategy. Image credit: ExpertProgramManagement
Nuala Davies // 15th March 2024
In the dynamic and fast paced world of digital marketing, two primary strategies compete. Paid advertising vs organic SEO… Which is the most affective? These two approaches are arguably the core foundations of modern marketing efforts. It is undoubtable that each of these approaches offer their own unique set of benefits, challenges and opinions. Within […]
ProfileTree // 31st March 2024
The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is, most business owners have no idea where to begin. In fact, many people assume that AI is basically science fiction. These days, there are countless […]
ProfileTree // 22nd April 2024
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]
Eman Sameh // 11th January 2024
The world of software development runs on many languages, but Java remains the undisputed king of the back-end. Its versatility, robust framework, and immense community make it the cornerstone of countless applications, from banking systems to social media giants and, of course, coding. However, navigating the landscape of Java programming jobs can feel like traversing […]
ProfileTree // 2nd January 2024
LinkedIn Posting: What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to […]
ProfileTree // 25th April 2024
In todays world, a large part of any businesses marketing strategy will fall under digital marketing. For digital marketing in business, the right marketing strategy for small businesses can boost brand awareness, help reach desired target audience, maximise sales and encourage consumer feedback. It is for these reasons why digital marketing is important for small […]
Asmaa Alhashimy // 2nd January 2024
Exploring the realms of Computer-Aided Design (CAD) with a multitude of choices—from SolidWorks to AutoCAD and beyond—can be daunting. It’s like steering through a vast sea of options that seem to multiply with each passing day. This blog is here to help cut through the jargon and decode the intricacies of the different types of […]
ProfileTree // 22nd April 2024
Learn the 5 ways Healthcare Providers can reach new patients with our blog
ProfileTree // 31st March 2024
After launching with much success in 2016, TikTok is growing in popularity and is becoming a solution to developing brand awareness for businesses. Content creators and influencers are flocking to TikTok and flourishing through its smart algorithm and its appeal to multiple generations. Using TikTok for business can help your brand grow, gain more leads, […]
Yasmin Elwan // 14th January 2024
Understanding the jargon of OOP in Java can feel like unravelling a knotty puzzle, can’t it? But don’t worry; you’re not alone. Object-oriented programming (OOP) is a programming paradigm that has become increasingly popular in recent years, and for good reason. By breaking down complex problems into smaller, more manageable pieces, OOP allows developers to […]
ProfileTree // 13th January 2024
Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]
ProfileTree // 25th April 2024
How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]
ProfileTree // 22nd April 2024
When it comes to personal and professional development you can’t have one without the other. You have to work on both ends at the same time. This is because the effort you give on one end can draw energy from the other. Professional Development Professional development involves developing yourself in your role to entirely understand […]
ProfileTree // 5th April 2024
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search bar is […]
ProfileTree // 2nd January 2024
You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. content creators are continually seeking ways to enhance the quality and appeal of their videos. As the […]
ProfileTree // 16th March 2024
Learn Online Marketing – Marketers, business owners, and entrepreneurs always try to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting a degree or even with online marketing courses. Online courses are one of the most effective ways to learn about marketing. Surely, at one point, […]
ProfileTree // 22nd April 2024
“Internet usage expanded to over 5 billion users worldwide as of January 2023, reflecting continued rapid adoption according to DataReportal [1]. The online education and e-learning market size is expected to reach $457 billion globally in 2023 based on a annual growth rate of 16% from 2022 industry revenues [2].” “North America retains the greatest […]
Maha Yassin // 20th February 2024
Do you sometimes feel overwhelmed amidst the business development labyrinth, unsure how to steer in the right direction? You’re certainly not alone; it’s a path many have trodden before. It may astound you that 90% of global firms are small businesses—a righteous salute to all those intrepid entrepreneurs who dive headlong into the bustling world […]
Maha Yassin // 11th February 2024
Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]
Eman Sameh // 11th April 2024
Java is the world’s second most popular language and is a go-to for many indie game developers. This Java programming language is used in Java game development to create video games. It is well-suited for game development due to its object-oriented programming features, portability, and developers’ big community. Finding it a bit overwhelming to dip […]
