Have you ever felt like your Wix website is a black box? You put in the effort, create beautiful content, but understanding how visitors interact remains a mystery. This struggle is common for small businesses, yet it holds the key to unlocking explosive growth.

With Hotjar, you can finally peel back the curtain and see exactly how your visitors behave. Imagine knowing where they click, where they get lost, and what resonates most. This treasure trove of user insights empowers you to refine your website, boost engagement, and skyrocket your conversion rates.

Hotjar is an online performance tool designed to reveal the behaviour of your site users to help you adjust or alter your digital strategy. Let’s take a closer look. Hotjar comes with features including heatmaps, visitor recordings, form analytics and many more including feedback tools. This is a great insight tool for your site as you will be able to figure out user trends and your most used features.

Tracking the performance of your website is crucial, as it allows you to figure out who your customers are, how they find your site, and what actions they take thereafter.

Beyond Clicks: Heatmaps for Strategic Engagement

Heatmaps aren’t just pretty pictures; they’re strategic weapons for user engagement. Picture it: a local bakery owner uses heatmaps to discover visitors bypass their “featured pastry” section entirely. With this insight, they rearrange the layout, highlighting the pastries strategically, and witness a 20% jump in sales. That’s the power of heatmaps! Analyze clicks, scrolls, and movements to design a website that naturally guides visitors towards desired actions, be it signing up for your newsletter or making that crucial purchase.


Performance Matters: Balancing Hotjar with SEO and Speed

While Hotjar unlocks user insights, its impact on site performance and SEO deserves consideration. Tracking codes can sometimes slow things down, affecting user experience and search engine rankings. But fear not! Hotjar prioritizes minimal impact, and small businesses can monitor site speed post-integration. Consider asynchronous loading of tracking scripts for extra peace of mind. Remember, a fast website is a happy website (and search engine!).

Building Community: Cultivate Trust with User Feedback

Hotjar’s feedback tools are more than just surveys; they’re bridges to a thriving community. Imagine a visitor providing direct feedback on your confusing checkout process. This not only offers actionable insights but also fosters a sense of trust and connection. By responding and implementing improvements, you show genuine care, turning casual visitors into loyal brand advocates. Remember, happy customers are your best marketing team!

Adding Hotjar to your Wix site is simple but precise. Obtaining your unique code is just the first step. Embedding it requires care to avoid data discrepancies. Verify the installation through Hotjar’s dashboard to ensure everything runs smoothly. Remember, regular checks and updates keep your data accurate and aligned with any site changes. See our video for a detailed tutorial explaining how to add Hotjar to your WIX site.

What is Hotjar?

Hotjar is a comprehensive web analytics and user feedback tool that offers a range of features and functionalities to help website owners gain deep insights into user behaviour and improve their websites. Here’s a more detailed look at its key features:

  1. Heatmaps: Hotjar provides three types of heatmaps:
    • Click Heatmaps: These display where users click the most on your website. It helps you understand which elements or links are attracting the most attention.
    • Move Heatmaps: These show the areas where users move their cursors or mouse pointers, indicating areas of interest or engagement.
    • Scroll Heatmaps: Scroll heatmaps reveal how far down the page users typically scroll. This highlights where users tend to drop off or lose interest.
  2. Session Recordings: Hotjar allows you to watch recorded sessions of individual users navigating your site. This feature provides insights into real user behavior and helps you identify usability issues or obstacles in their journeys.
  3. Surveys and Feedback: You can create customized surveys with various question types, including multiple choice, open-ended, and rating questions. These surveys can be triggered based on user behavior, ensuring they are presented to the right audience at the right time. Responses are collected and analyzed within Hotjar to identify common themes or issues in user feedback.
  4. User Feedback: Hotjar provides on-page widgets that users can use to highlight specific elements on your webpages and provide comments or ratings. Visual feedback tools allow users to draw on your webpages to point out issues or make suggestions.
  5. Conversion Funnels: You can set up custom conversion funnels to track the steps users take to complete specific actions, such as signing up or making a purchase. Hotjar provides insights into where users drop off within funnels, helping you identify and address conversion bottlenecks.
  6. Form Analysis: Hotjar records user interactions with forms, helping you identify which form fields cause confusion or errors. It can also automatically detect and highlight form fields that frequently lead to user errors or abandonment.
  7. Incoming Feedback: Users can provide feedback in real-time using widgets that stay visible on the page. This instant feedback can capture user sentiment and issues as they occur.
  8. User Surveys: You can create targeted surveys tailored to specific user segments or behaviors. These surveys can collect demographic data, preferences, and opinions to build a more comprehensive user profile.
  9. User Recruitment: Hotjar offers recruitment widgets that invite users to participate in research, testing, or interviews. This is a valuable feature for user research and user testing.
  10. Responsive Design: Hotjar’s interface and data collection tools are designed to adapt to various devices, ensuring accurate insights from both mobile and desktop users.
  11. Data Privacy: Hotjar provides tools for data anonymization, ensuring that you collect and store user data in compliance with data privacy regulations like GDPR.
  12. Integration: Hotjar offers integrations with popular platforms like WordPress, Shopify, and more. You can connect it to your existing tools and workflows for seamless data sharing and analysis.

Hotjar’s feature set is designed to empower website owners with the tools and insights needed to enhance user experiences, optimise conversions, and make data-driven decisions for website improvements.

hotjar tracking code

How To Install Hotjar

When logged into your Hotjar account, you will first see the Hotjar dashboard. This dashboard features all the analytic features and feedback tools within it. Once logged in, head to the ‘Tracking Inactive’ button at the top right of the dashboard.

Click the link and a pop-up should appear. This shows the tracking code, the ID number you will need and some other information. For WIX we just need the Site ID number, which is at the right of the window. Copy the ID and head back to your WIX dashboard.

When on the WIX dashboard, navigate to the Marketing Tools feature in the left tool-bar and then to the Marketing Integrations feature.

Here you can attach your site to many other marketing tools including Google Analytics, Facebook Pixel, MailChimp and Yandex Metrica to name just a few. Scroll and find Hotjar and click the ‘Go for It’ button.

A new window will appear with a step by step tutorial on how to receive your code, but we’re already one step ahead. In the top right of the window, click on ‘Connect Hotjar’ and paste in the code copied from your Hotjar account.

Hit save and your WIX is now connected to your Hotjar. Now it’s time to start taking advantage of the benefits of Hotjar.

Quick Guide:

Step 1: Sign Up for Hotjar

Step 2: Create a New Website in Hotjar

  • After logging in to your Hotjar account, click on “New Site” to add your Wix website to Hotjar.
  • Enter your website URL and click “Add Site.”

Step 3: Obtain Your Hotjar Tracking Code

  • Once you’ve added your website, Hotjar will provide you with a unique tracking code. You’ll need this code to install Hotjar on your Wix site. Keep this tracking code handy.

Step 4: Access Your Wix Website Editor

  • Log in to your Wix account and open the website you want to install Hotjar on.

Step 5: Access Site Manager

  • In the Wix editor, click on the “Site” menu in the top left corner.
  • Click on “Site Manager.”

Step 6: Access Tracking & Analytics

  • In the Site Manager, click on “Tracking & Analytics” on the left-hand side.

Step 7: Add a New Tool

  • Under the “Website Integration” section, click on “Add New Tool.”
  • Choose “Custom” from the options.

Step 8: Paste the Hotjar Tracking Code

  • In the “Enter the code snippet” field, paste the Hotjar tracking code that you obtained in Step 3.
  • Make sure the code is pasted correctly.

Step 9: Name the Tool (Optional)

  • You can give the tool a name (e.g., “Hotjar Tracking”) if you wish. This step is optional but can be helpful for organization.

Step 10: Select Pages to Load the Code

  • Choose where you want to load the Hotjar code. Typically, you would select “All Pages.”

Step 11: Save Your Settings

  • Click “Apply.”

Step 12: Publish Your Wix Site

  • After adding the tracking code, remember to publish your Wix site for the changes to take effect.

Step 13: Verify Installation

  • Return to your Hotjar account and click on the website you added.
  • Go to the “Tracking” section to verify that Hotjar is tracking user interactions on your Wix site.

About the Hotjar Tracking Code

The Hotjar tracking code is used to collect data from your website when installed into your WIX dashboard. The data collected within your website will then be directly linked to your Hotjar account.

By doing this, Hotjar can show the data collected from your site in much simpler ways, such as heatmaps.

To get access to your tracking code and to your Hotjar account, you first need to sign-up using their own website. You will need to enter your name, email, domain name and name of the company.

This is so that the account can be directly linked once the code is entered to your site.

Alternatively you can use your Gmail to sign-up to Hotjar or if you already have an account, just login. To use this feature on a WIX website, you must have a connected domain and a premium website.

 Hotjar to your WIX Website

Why Add Hotjar to your WIX Website?

Hotjar is one of a number of WIX analytics tools on the market today. Like all web analytics tools, the goal of Hotjar is to help you view and analyse the performance of your website in terms of driving profits.

Specifically, you can view key SEO metrics, such as individual page’s ranks, top search queries, and traffic figures. This allows you to assess the success of your SEO efforts, and come up with new SEO strategies to improve this.

Hotjar also allows you to assess CRO in terms of how users are attracted to your site when it appears in search engine results pages. Specifically, the ratio of clicks to impressions on SERPs is a crucial metric for assessing CRO.

You can also look out for indicators of UX issues. For example, if individual pages have a particularly high exit or bounce rates, there is a good chance that users on these pages are having a negative experience.

This could be as simple as users finding it difficult to find the information they’re looking for.

Similarly, if these issues are present across your entire site, there might be more serious UX issues, such as slow load speeds or poor navigation.

Hotjar Heatmaps on your WIX Website

Heatmaps example - credits to hot jar
Heatmaps use a colour code to show which parts of your site are most popular. Image credit: Hotjar

One of the main selling points of Hotjar over its competitors is the ability to easily create and view heatmaps on your site. These are helpful tools to visualise how users interact with your site.

Essentially, a heatmap is a visualisation technique which displays the areas of a given page where users direct their focus. Specifically, areas which receive the most attention are highlighted in increasingly dark shades of red.

This is incredibly helpful when UX testing elements like page titles, colours, fonts and calls to action. This lets you assess what works and what doesn’t in terms of grabbing users’ attention and keeping them engaged.

Specifically, you can A/B test different design elements to see which are most effective at funneling users towards taking your desired action on a page. This is invaluable for performing ongoing conversion rate optimisation on your site.

Unlocking Advanced Features: Dive Deeper into User Behavior

Go beyond the basics! Conversion funnels pinpoint exactly where potential customers drop off, allowing you to target improvements precisely. Imagine an online clothing store discovering a high abandonment rate at the payment stage. With this insight, they streamline the checkout process, leading to a 15% increase in completed purchases. Hotjar’s customizable surveys appearing at specific moments can significantly boost response rates, providing even richer data to inform your digital strategy.

adding hotjar to a wix website

Continuous Improvement: The Key to Staying Ahead

The journey doesn’t end with installation. The true power lies in continuously analyzing and applying insights. Regularly review heatmaps, session recordings, and survey responses to iterate on your website design and content, ensuring they remain aligned with user expectations. This relentless focus on improvement is what keeps you competitive in the ever-evolving digital landscape.

How to Make the Most of your Hotjar Tracking Code in WIX

Hotjar, like all analytics tools, is all about maximising your site traffic, and the proportion of your users who take whatever action you want them to. In other words, they allow you to maximise revenue and cut the costs of customer acquisition.

The more effective your site is at converting users into customers, then the lower the traffic figure you’ll need in order to make sales. With an efficient sales funnel, you can then scale your traffic to grow your online business.

The first step to achieving this is setting up your Hotjar tracking code in WIX correctly. Following the steps above, you can be sure that your tracking code is entered correctly, ensuring your analytics data is accurate, and gives you the insights you need to succeed.

  1. Set Clear Goals: Start by defining what you want to achieve with Hotjar. Are you looking to improve user engagement, increase conversions, or optimize specific website elements? Having clear goals will give your efforts direction.
  2. Segment Your Data: Hotjar allows you to segment data based on various criteria, including traffic sources, devices, or geographic locations. Segmenting data helps you gain insights into different user groups, making your analysis more focused and actionable.
  3. Heatmaps: Heatmaps provide visual representations of user interactions on your site. Pay attention to areas with the highest clicks, scrolls, and cursor movements. These insights can guide you in redesigning or rearranging elements on your pages.
  4. Session Recordings: Watching session recordings gives you a real-time view of how users navigate your site. Look for usability issues, such as confusing navigation or form errors, and prioritize fixing them.
  5. Conversion Funnels: Create funnels to track user journeys through specific processes, such as the checkout process. Identify where users drop off and make improvements to increase conversion rates.
  6. Feedback Tools: Implement on-site surveys, polls, and feedback forms strategically. Use this feedback to understand user pain points and gather suggestions for enhancing the user experience.
  7. Identify Technical Issues: Use Hotjar to detect technical problems like broken links, slow-loading pages, or error messages. Addressing these issues promptly improves user satisfaction.
  8. A/B Testing: Combine Hotjar data with A/B testing to validate hypotheses. Test different variations of page elements (e.g., buttons, headlines) to determine which ones resonate best with your audience.
  9. Collaborate: Share Hotjar insights and reports with your team or stakeholders. Collaborative discussions can lead to more effective solutions and faster issue resolution.
  10. Continuous Monitoring: Hotjar should be part of an ongoing monitoring process. Regularly analyze user behaviour, gather feedback, and implement improvements to keep your site user-friendly.
  11. User Surveys: Set up surveys at strategic touchpoints or after specific interactions. Ask users about their experiences and preferences to make data-driven decisions.
  12. Benchmarking: Compare your website’s performance metrics to industry benchmarks. This helps you understand where you excel and where you need to catch up, leading to more informed strategies.
  13. Stay Informed: Stay updated on Hotjar’s features and updates. The platform evolves, and new capabilities may offer additional ways to gather insights.
  14. Combine Data Sources: Integrate Hotjar data with information from other analytics tools, like Google Analytics. Combining data sources can provide a more holistic view of user behavior.
  15. Experiment: Use Hotjar insights as a basis for making changes on your site. Implement changes, monitor their impact, and iterate based on user response.

By applying these strategies, you can maximise the value of your Hotjar tracking code and continuously enhance your website’s user experience.

What are the Advantages and Disadvantages of hotjar


  1. Visual Insights: Hotjar provides visual data representation, including heatmaps, session recordings, and user feedback, making it easier to understand user behavior without sifting through raw data.
  2. User-Centric Approach: It focuses on understanding your users’ perspective, allowing you to tailor your website to their needs and preferences.
  3. Identify Issues: Hotjar helps you identify usability issues, such as confusing navigation, form abandonment, or broken links, enabling you to address them promptly.
  4. Conversion Optimization: You can create conversion funnels to pinpoint where users drop off during key processes, helping you optimize your site for better conversion rates.
  5. Feedback Collection: Hotjar offers on-site surveys and feedback forms, allowing you to gather valuable insights directly from your users.
  6. Easy to Implement: Adding the Hotjar tracking code to your website is a straightforward process, and the platform offers various integrations with popular website builders.
  7. Segmentation: You can segment user data based on various criteria, helping you understand how different user groups interact with your site.
  8. Collaboration: Hotjar allows you to share insights and collaborate with team members or stakeholders, fostering a data-driven decision-making culture.


  1. Privacy Concerns: Gathering detailed user data, including session recordings, may raise privacy concerns. Ensure that you follow best practices and legal requirements for data collection and storage.
  2. Limited Free Plan: Hotjar offers a limited free plan with basic features. To access more advanced capabilities, you’ll need to subscribe to a paid plan, which may not be suitable for smaller websites with tight budgets.
  3. Learning Curve: While Hotjar is user-friendly, mastering all its features and interpreting data effectively may require some learning and experimentation.
  4. Data Overload: With access to extensive user data, there’s a risk of information overload. It’s crucial to focus on actionable insights and avoid getting lost in the data.
  5. Not a Standalone Solution: Hotjar is most effective when used in conjunction with other analytics tools like Google Analytics to provide a more comprehensive view of user behaviour.
  6. Limited Historical Data: Some features, like heat maps and session recordings, may not provide historical data if they were not set up in advance.

Hotjar’s widespread adoption and credibility is clear to see in the number of global users:

  • Over 1.1 million websites use Hotjar, representing businesses of all sizes across 180+ countries.
  • They boast a customer base that includes well-known brands like Spotify, Toyota, and IBM.
  • Their website mentions they have a pool of over 175,000 participants for user interviews and recruitments.

Hotjar’s widespread adoption and credibility is clear to see in the number of global users. Some of the key benefits we love include:

  • Cost-effectiveness: Hotjar offers free plans and affordable paid options, making it accessible for businesses of all sizes.
  • Ease of use: The platform is designed to be user-friendly, even for those with no technical expertise.
  • Actionable insights: Hotjar provides clear and actionable data that can be used to make informed decisions and improve website performance.

Positives and Negatives of Using Heatmaps:


  • Improved Understanding of User Behavior: Heatmaps offer valuable insights into where users click, scroll, and focus their attention on a website. This data can be used to identify areas of confusion, optimize call-to-action placement, and improve overall user experience.
  • Data-Driven Decision Making: By visualizing user behavior patterns, heatmaps eliminate guesswork and help website owners make data-driven decisions about design, content, and functionality.
  • Increased Engagement and Conversions: By understanding what resonates with users and addressing pain points, heatmaps can lead to increased engagement, higher conversion rates, and improved ROI.
  • A/B Testing: Heatmaps can be used in conjunction with A/B testing to measure the effectiveness of different design variations and identify the most successful approach.
  • Accessibility for Small Businesses: Many heatmap tools offer affordable plans or even free tiers, making them accessible to businesses of all sizes.


  • Privacy Concerns: Some users may be uncomfortable with the idea of their website interactions being tracked, even if the data is anonymized. Transparency and clear communication about data privacy practices are crucial.
  • Misinterpretation of Data: Heatmaps can be misinterpreted if not analyzed carefully. It’s important to consider contextual factors and avoid jumping to conclusions based solely on visual data.
  • Overfocus on Specific Metrics: Over-reliance on heatmaps can lead to neglecting other important user experience metrics, such as accessibility, bounce rates, and time on site.
  • Limited Scope: Heatmaps primarily show where users click and scroll, but they don’t offer insights into user emotions, motivations, or frustrations. Combining heatmaps with other usability testing methods can provide a more complete picture.
  • Implementation Difficulties: Integrating heatmap tools and analyzing the data can be technically challenging for some users, especially those with limited technical expertise.

Ready to Ignite Your Small Business Growth? Take Action Today!

Unlocking the full potential of Hotjar on your Wix website doesn’t just mean skyrocketing conversions; it also means peace of mind. Hotjar prioritizes user data security, adhering to strict GDPR and CCPA compliance. Rest assured, your visitors’ information is in safe hands.

Think beyond website insights. Integrate Hotjar with your email marketing platform to understand which website actions lead to more engaged subscribers. Connect it to your social media management tools to see how website behavior influences platform engagement. Hotjar becomes the central hub, providing a holistic view of your customer journey.

Remember, small changes can bring big results. Use Hotjar’s A/B testing capabilities to experiment with different website elements like button colors, call-to-action placements, and even entire page layouts. Discover what resonates best with your audience and continuously optimize your website for maximum impact.

Don’t miss out on this opportunity to transform your Wix website from a guessing game into a data-driven growth engine. Start your free trial today and witness the power of user insights firsthand. Explosive growth is just a click away! We do have a complete range of Wix tutorials on our youtube channel – so do check them out – here is a popular one on creating landing pages

Create a Perfect Landing Page on Wix | Wix | Wix Tutorial | Wix Website | Landing Page Tutorial

P.S. Remember, data privacy and security are paramount. Hotjar takes both seriously, so you can focus on what matters most – growing your business with confidence.

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