9 Reasons Why Organisations Use Branding

Image showing document sed in brand formulation and design to denote branding.

Branding is one of the most simple but essential tools for a organisation to succeed. There are a range of reasons why organisations use branding that touch a number of areas. Image Credit: Unsplash: Ux Store. In a communication, marketing and advertising context branding can only truly be effective if the organisation understands why they […]

Retail and COVID: How to Set Up a Click and Collect Service

Setting up a click and collect service header

Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably been the biggest challenge these businesses have ever faced. Many independent retailers understand the need for restrictions, but they are still aggrieved at losing out […]

Coaching for Businesses with Barbara Edwards

coaching for businesses barbara edwards

In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.

Discover Real Health Benefits with Natural Salt Therapy

Natural Salt Therapy Blog

As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]

International Women’s Day: The NI Women Transforming Your Workplace

International women's day featured

With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]

What is PR?

what is pr blog image

What is PR? Public Relations, or PR, is how organisations or clients communicate with both their target audience and the wider public. It is responsible for managing and influencing the spread of information – which is more important than ever in our ever-evolving Digital Age – and engaging old and new audience members. It’s all […]

360° Photos: A Great Way to Bring Your Business to Life Online?

ProfileTree 360 photos

Why 360° Photography? Technology evolves so much that you may find fads appear and can fade away so quickly that they are barely remembered. However, when new technology sticks and is effective, it changes the way we as an audience consume content forever. If you want to see examples even heading to Google photos, 360° […]

Video Production in Northern Ireland: Growing Your Business Through Video

Video Production in Northern Ireland: Growing Your Business Through Video 2

Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to the 10th century. His work […]

Growth Hacking 101: Definition, Best Practices, and Great Examples

Growth Hacking Guide

In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]