Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis
A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.
What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
How to Know When you Need an Online Marketing Agency
are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose from 83% to […]
How to Produce and Edit Video for Tourism Businesses
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]
Small Business Consultation – The Complete Guide!
ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer a range of business consultancy from marketing strategy, websites consultancy to SEO consultancy and more. You will find the following summary of Small Business Consultation […]
How to Become a Product Manager?
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]
What Are Essential Product Manager Skills?
Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]
Tourism Marketing: Your Guide to Success Within The Tourism Industry
Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of […]
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]
9 Reasons Why Organisations Use Branding
Branding is one of the most simple but essential tools for a organisation to succeed. There are a range of reasons why organisations use branding that touch a number of areas. Image Credit: Unsplash: Ux Store. In a communication, marketing and advertising context branding can only truly be effective if the organisation understands why they […]
Retail and COVID: How to Set Up a Click and Collect Service
Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably been the biggest challenge these businesses have ever faced. Many independent retailers understand the need for restrictions, but they are still aggrieved at losing out […]
Unlocking Business Performance with Ian McClean
In a pre-Covid interview, we sat down with Ian McClean of Flow Group to talk about the value of executive coaching and business consultancy. Check it out!
Fairstone NI: The Importance of Financial Planning
Most of us leave our financial planning efforts until it’s too late. We learn about the benefits of doing it early on with Peter Savage and Sean Larkin from Fairstone NI.
Barbara Edwards: Coaching for Business
In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.
Sales Process for Small Businesses with Ray Tobin
Does your business or organisation have proper sales and management processes in place? We sit down to talk with SalesSource’s Ray Tobin about getting your processes right.
Covid-19 Marketing Advice from ProfileTree
The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.
The Importance of Visitor Experience with Nuala Mulqueeney
The Covid-19 pandemic has shut the door on international tourism. Thankfully, we have professionals like Nuala on our doorstep.
Growing a Social Enterprise with Garreth Falls
Times are changing, and people like Garreth Falls are championing new ways of boosting immunity. Learn more here.