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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

How to Start a Podcast: 101 and everything you need to know to make it successful

Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some. However, it is important to remember that your favourite podcasters were once in the same position as you, they just took the leap, hit record and went for it.  In this article, […]

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Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis

A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.

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What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

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How to Know When you Need an Online Marketing Agency

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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How to Produce and Edit Video for Tourism Businesses

In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]

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Small Business Consultation – The Complete Guide!

ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer a range of business consultancy from marketing strategy, websites consultancy to SEO consultancy and more.  You will find the following summary of Small Business Consultation […]

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How to Become a Product Manager?

A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]

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What Are Essential Product Manager Skills?

Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager’s ability to lead, decide, and perform their job role more effectively. In this article, we’ll look at 6 hard and soft skills you need to succeed in product management. Product Manager Soft […]

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Tourism Marketing: Your Guide to Success Within The Tourism Industry

Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of […]

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6 Do’s and Don’ts To Make Your Logo Great

A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]

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Green USPs for SMEs

In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]

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9 Reasons Why Organisations Use Branding

In a communication, marketing and advertising context branding can only truly be effective if the organisation understands why they are branding. To assess why a brand is vital, organizations must ensure they consider this issue from not only their perspective but that of their consumer within relevant market segments. This should act as the strategic […]

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Retail and COVID: How to Set Up a Click and Collect Service

Over the last year, our lives have changed dramatically. As we all know, it’s been a particularly difficult period for small retailers and hospitality businesses. In fact, COVID has probably been the biggest challenge these businesses have ever faced. Many independent retailers understand the need for restrictions, but they are still aggrieved at losing out […]

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Unlocking Business Performance with Ian McClean

In a pre-Covid interview, we sat down with Ian McClean of Flow Group to talk about the value of executive coaching and business consultancy. Check it out!

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Fairstone NI: The Importance of Financial Planning

Most of us leave our financial planning efforts until it’s too late. We learn about the benefits of doing it early on with Peter Savage and Sean Larkin from Fairstone NI.

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Barbara Edwards: Coaching for Business

In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.

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Pandemic Marketing Advice from ProfileTree

The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.

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The Importance of Visitor Experience with Nuala Mulqueeney

The Covid-19 pandemic has shut the door on international tourism. Thankfully, we have professionals like Nuala on our doorstep.

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Growing a Social Enterprise with Garreth Falls

Times are changing, and people like Garreth Falls are championing new ways of boosting immunity. Learn more here.

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Digital Transformation for Small Businesses with Rich Dale

Digital transformation can be a complicated process – right? Fear not – Flowlen’s Rich Dale is here to help.

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Mastering Remote Working with Antonie Geerts

We sat down to conduct a remote interview with Seditio’s very own Antonie Geerts, discussing working from home and adapting to a world in lockdown.

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.