Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Chrome, or Internet Explorer for words and phrases relevant to what the site is offering. Keywords are an important component of SEO. Sounds simple but there are many other aspects of these three important letters. Here are 28 SEO glossary terms of some of the keywords involved in Search Engine Optimization.
SEE ALSO: SEO Checklist
1. 301 Redirect: The term 301 Redirect is used when there is a change within a website. It’s like forwarding a mailing address when someone moves. A 301 redirect is essential to maintaining a website’s domain ownership and search rankings when the web address is changed or updated.
2. AdWords: AdWords or Google AdWords is a Google advertising service that mostly uses keywords. Businesses who want to display their ads on Google’s advertising network can set a budget and only have to pay when someone clicks on the ad. AdWords gives businesses the opportunity to set ad budgets because different keywords and phrases can be bid on.
3. Affiiate Program: An affiliate program is a marketing program like pay per click, pay per sale, and pay per lead where an online merchant company uses others on the web to place advertising, banners and buttons on their website and in return for any clicks a commission will be paid. Affliliate programs started in 1996 when CEO of Amazon.com, Jeff Bezos started to post links to individual books for sale on their website by paying the seller (affiliate) a percentage of the profits if the book was purchased. It was so successful, more categories were added and the program is still in existence today.
4. Aggregate Data: Aggregate data details how different consumer groups interact with online marketing efforts. This data analyzes how different audiences view videos, photos, infographics, blogs, etc. and what the viewer did after viewing the material. This helps marketing professionals understand group engagement which is different than how an individual acted.
5. Algorithim: This is a mathematical term that has made its way into internet marketing and search engine optimization (SEO). An algorithim describes a formula for solving a problem. Google’s algorithim affects the whole internet by creating programs that analyze data to value website’s content and will rate it to decide how high the page will appear on various searches.
6. Alt Text: Alt Text or Alt Tabs is a commonly used abbreviation of alt attribute is on a img tag and are necessary because search engines can’t view graphics, photos or images. Any image on your website should include an alt text that describes it so when the mouse or cursor hovers over it, the alt text appears. Alt Text enables search engines to categorize the graphic. This description also helps the visually impaired.
7. Analytics: Anaytics, web analytics is the measurement, collection, analysis and reporting of web data to understand and optimize website use. Web analytics provide valuable information to online marketers like the number of visitors to a website, pages viewed, website paths, time visited and the dates and the amount of time spent on the site. Results are used to improve marketing, content and other parts of online marketing strategies.
8. Anchor Text: Anchor texts are a very important component of SEO and strongly impact search engine ranking. Anchor text or the clickable words many refer to a hypertext link are the underlined blue words on a web page, blog or other marketing content. It’s an important part of SEO where strong keywords are used to anchor the text.
9. Astroturfing: Astroturfing is using deceptive communications to make a political message appear organic. the term is often used in politics but is common in online marketing where blog posts and social media posts are intentionally created to promote a company or share negative reviews on competition.
10. Authority Site: A very high quality website like Wikipedia that is respected and trusted for its content. It is a website that has content that is very useful so it becomes valuable to users and they will want to share with their friends.
12. B2C: Business to Consumer connections refers to the practices marketers use to introduce and share products and services to consumers. The internet has provided an important platform for generating information to educate prospects instead of just promoting products and brands.
13. Back Link: A back link, sometimes referred to as an incoming link or in link is any link to a webpage or site from any other web page or web site. The more visitors clicking on backlinks to a website, the higher the traffic which increases the chances of converting clicks into sales.
14. Blog: Short for log, a blog is a website that posts content on the internet using a content management system like Typed.com or WordPress.com. Blogs help companies leverage their knowledge and expertise in an industry. Blogs are used to create content about products, services and other information relating to an industry.
15. Bounce Rate: Bounce rate is a term used to share single page visits or how many visitors came to a website’s landing page or home page but left the website before browsing any other pages within the site.
16. Content Marketing: Content is the portion of a web page that distributes value, relevant and interest to an audience. For example, blog posts, videos, infographics, trend information and other non promotional material are considered content marketing.
17. Conversion Rate: Conversion rate is the percentage of people who take a desired action. For example, answered a survey, shared a social media post, signed up for an email list.
18, Cookie: Cookies are small files which are stored on a user’s computer and designed to hold some specific data that can be accessed by the server or client’s computer. Cookie examples are remembering passwords and frequently visited websites. Cookies are a convenient way to carry information from one session on a website to another, or between sessions on related websites.
19. CPC/ Cost Per Click: CPC or pay per click is a business model where a company that places ads on a website or search engine like Google pays an agreed rate when a visitor clicks on the advertisement.
20. Directory: A directory is a search engine devoted to directory pages or business listings and are used to strengthen SEO and generate traffic. Yahoo and Google are examples of directories.
21. Domain Name: A domain name is a naming system or web addresses assigned to web pages. The technical term is the IP address.
23. Email Campaign System: Email marketing or sending emails to groups of people with a standard look and feel. Email services like Mail Chimp and Constant Contact provide professional email campaign services complete with graphics, analytics and list segmentation.
24. Feed: A feed is an extremely popular way to organizations to get their messages into the forefront of interested parties. It is an ongoing stream of structured data that provides users with updates of current information from one or more sources. Feeds include social media feeds, news feeds, and sports updates.
25. Hashtag: The pound sign “#” on a standard keyboard is known as a hashtag and is used in social media as a way to group posts by category and phrase. The # or hashtag is placed directly in front of the text. For example, #ValentinesDay, #contentmarketing, or #SEOstrategy.
26. Inbound Marketing: Inbound marketing are services that generate prospective customers to visit a website usually due to engaging content. Some examples are blogs, SEO, email marketing, Infographics, videos and podcasts.
27. Keywords: A keyword, in search engine optimization, is a word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts to a web page.
28. Landing Page: A landing page is the portion of a website that is accessed by clicking on a hyperlink on another web page. It is usually the website’s home page.