Why Linktree Might Be Bad for Your SEO – And What To Use Instead

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Social media marketing is a great way to boost your company’s SEO. With platforms like Facebook, Twitter, Instagram and more, businesses can reach more of their target audience than ever before. But, some social media platforms don’t allow users to add links to their page or posts, which makes it hard to get your followers […]

What Do Different Kinds of Organic Traffic Drops Look Like?

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For many website owners, organic traffic drops are a scary prospect. SEO is a complex game, and falling numbers of users are obviously worrying from a business perspective. Afterall, fewer users means less revenue. While some kinds of drops in traffic can indicate a serious problem, others can be explained by things as simple as […]

SEO Guide: Google’s Caffeine Update

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Over a decade ago, Google underwent a major update that revamped its indexing system. The Caffeine Update of 2010 greatly increased the efficiency of Google’s web crawling, allowing web pages to appear on the Search Engine Results Page (SERP) faster. This update provided opportunities for lesser-known sites to appear on Google’s SERP. As a result, […]

SEO Guide: Google’s E-A-T Update

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Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]

SEO Guide: Google’s YMYL Update


Google is by far the dominant search engine worldwide. Over 90% of searches are carried out over Google. To maintain this dominance, Google must constantly change their search algorithms. Their goal is to show users the content which they will find most useful. In the past few years, Google has drastically altered how some fields […]

SEO Guide: The Google BERT Update

The Google BERT update fundamentally changed SEO

The way Google ranks and indexes content has changed massively over the past ten years. The Google BERT update was one of the most fundamental changes to date. This almost completely altered the way indexing works. Most changes to the algorithm are fairly minor, and occur without much notice. The BERT update was a different […]

SEO Guide: The Google Medic Update

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Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: The Tweet announcing the […]

SEO Guide: The Google RankBrain Update

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Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide.  But first, what exactly […]

SEO Guide: The Google Mobile Update

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The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]

SEO Guide: The Google Hummingbird Update

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The Google Hummingbird update is known as a major algorithm revamp that took place in 2013.  You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm.  […]

SEO Guide: May 22nd Google Algorithm Update

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Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]

SEO Guide: The Google Penguin Update

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The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

SEO Guide: The Google Panda Update

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The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

SEO for Events: A Complete Guide for 2021

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Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]

What is Python SEO?

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Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO?   Python is an open-source programming language that was created in […]

8 Ways to Carry Out Keyword Research

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Arguably the most important part of any SEO strategy, keyword research is how you attract visitors to your site, entice prospects, and drive conversions of your products or services. When you are writing content for your website, identifying keywords and high-volume search terms is critical for boosting traffic and reducing bounce rates.  This is due […]

What Is a Website Audit and Why Are They Important?

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Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing traffic from your site. No matter what size your business is, audits are crucial to assess what problems your site has with technical issues, SEO, […]

Ultimate Guide to Search Engine Marketing for Tourism Businesses

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Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]