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SEO – Search Engine Optimisation

The latest search engine optimisation articles, advice and insights from the ProfileTree team.

Complete Guide to White Label Backlinks in 2024

Ciaran ConnollyCiaran Connolly // 1st April 2024

As digital marketing is growing daily, the power of backlinks cannot be overstated. A well-placed backlink acts as a beacon, guiding potential customers straight to your virtual doorstep. Now, with about 90.88% of web pages getting zero organic search traffic from Google, how can you ensure your website isn’t lost in the abyss? The answer […]

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SEO Guide: The Google BERT Update

ProfileTreeProfileTree // 26th March 2024

For years, website owners danced a delicate SEO jig, meticulously stuffing keywords into content in hopes of appeasing the almighty Google algorithm. But in October 2019, the game fundamentally changed with the introduction of the BERT update. This wasn’t a minor tweak; it was a seismic shift in how search engines understand user queries and […]

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5 Local SEO Trends

ProfileTreeProfileTree // 26th February 2024

Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]

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Get Found Online: SEO Strategies Beyond Google PageRank for 2024

ProfileTreeProfileTree // 11th April 2024

Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising.  Rather than focusing on PageRank […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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SEO Checklist 2024: The Essential Guide to Ranking Higher in Search Engines

ProfileTreeProfileTree // 15th February 2024

SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]

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A Complete Guide to Google Panda Update 2024

ProfileTreeProfileTree // 15th February 2024

The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

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Meta Keywords – The Complete 2024 Guide to SEO Optimization Best Practices

ProfileTreeProfileTree // 15th February 2024

Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]

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Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

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Ultimate Guide to Search Engine Marketing for Tourism Businesses

ProfileTreeProfileTree // 5th April 2024

Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]

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SEO Guide: The Google Penguin Update

ProfileTreeProfileTree // 6th February 2024

The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

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5 Ways Your SEO Strategy Will Change in 2024

ProfileTreeProfileTree // 11th April 2024

Unlocking Organic Growth in 2024 – Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today’s digital landscape, where competition is fierce and attention spans are short, having a strong SEO strategy isn’t just an option, it’s a necessity for businesses of all […]

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Local SEO: How to Make the Local Pack

ProfileTreeProfileTree // 25th March 2024

In today’s rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights and cutting-edge strategies tailored for the healthcare industry. From leveraging AI-driven content creation to harnessing predictive analytics for patient behavior, we explore advanced digital marketing […]

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What is Ephemeral Content?

ProfileTreeProfileTree // 7th February 2024

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

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SEO Guide: The Google Medic Update

ProfileTreeProfileTree // 4th February 2024

Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: As an SEO, this […]

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SEO Guide: The Google RankBrain Update

ProfileTreeProfileTree // 4th February 2024

Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide.  But first, what exactly […]

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SEO Guide: The Google Mobile Update

ProfileTreeProfileTree // 4th February 2024

The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]

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Local SEO Audit: How To Perform One and What To Look Out For

ProfileTreeProfileTree // 4th February 2024

SEO is a continuous and arduous process that allows for creativity, trialling content and keywords that could work for your business. Now that customers are employing mobile technology to access what they need and where to find it, being relevant and high on SERPs is becoming more necessary than ever. Performing a local SEO audit […]

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SEO Guide: Google’s Caffeine Update

ProfileTreeProfileTree // 20th March 2024

In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google’s algorithms and the SEO landscape. Since its introduction, the Caffeine Update has seen various enhancements and continues to play a crucial role in shaping modern SEO practices. In this article, we revisit […]

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SEO for Events: A Complete Guide

ProfileTreeProfileTree // 5th April 2024

Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]

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SEO Guide: May 22nd Google Algorithm Update

ProfileTreeProfileTree // 20th February 2024

Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]

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SEO Basics: Understanding Google Algorithm Changes

ProfileTreeProfileTree // 31st January 2024

Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search engine in the world, and to keep its engine running properly, it constantly updates its algorithms. The algorithms are the primary way that Google finds, […]

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SEO Training: Everything You Need to Know about It

ProfileTreeProfileTree // 31st January 2024

SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. To gain the right skills to succeed, many marketers choose to take dedicated SEO training. And to be fair, there’s probably never been a better time to break into SEO. This is […]

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Google E-A-T: The Secret Weapon for SEO Success

Esraa AliEsraa Ali // 31st January 2024

Google E-A-T has become an essential concept in the world of SEO, standing for Expertise, Authoritativeness, and Trustworthiness. In order to succeed in search engine optimisation (SEO), it is crucial to understand the implications of Google E-A-T and its impact on search ranking. This article will delve into the basics, importance, implementation, and future of […]

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SEO Guide: The Google Hummingbird Update

ProfileTreeProfileTree // 22nd January 2024

The Google Hummingbird update is known as a major algorithm revamp that took place in 2013.  You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm.  […]

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SEO Performance Metrics: How Good Is Your SEO Game?

ProfileTreeProfileTree // 22nd January 2024

Google PageSpeed Insights helps you to make your page faster by analysing the content of your website and making suggestions to improve your websites’ performance. Credit: developers.google.com

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SEO and User Experience (UX): How to Maximise Traffic and Conversions

ProfileTreeProfileTree // 31st March 2024

While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]

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SEO for Car Dealerships: A Complete Guide

ProfileTreeProfileTree // 8th March 2024

Car dealerships, no matter where they’re based, need to embrace local SEO and reflect key USPs online. Image credit: Ildar Garifullin via Unsplash

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SEO in Ireland: The Competitive Edge You Need in Local Results

ProfileTreeProfileTree // 16th January 2024

Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.

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SEO for Restaurants: A Complete Guide

ProfileTreeProfileTree // 5th April 2024

SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO. However, when done correctly, local SEO can actually leverage these factors. Additionally, since restaurants typically underutilise SEO, hospitality is one of the few industries where […]

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What Do Different Kinds of Organic Traffic Drops Look Like?

ProfileTreeProfileTree // 11th January 2024

Google has identified the four main types of organic traffic drops. Image credit: Google

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Search Remarketing: A Powerful Technique for Your Business

ProfileTreeProfileTree // 4th January 2024

Through search remarketing businesses can retarget users searching for their products and services. Credit: ProfileTree.com

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Search Engine Optimisation Insight

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.