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The latest search engine optimisation articles, advice and insights from the ProfileTree team.
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
As the digital landscape evolves, website owners often seek new ways to enhance their online presence and improve user experience. The design they choose for their websites can significantly attract more users, consequently generating more traffic. WordPress is one of the prevalent content management systems (CMS) used for different functionalities, especially the creation of blogs […]
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]
What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. Search engines play a pivotal role in organising, navigating, and retrieving information amidst the vast sea of webpages. As the world’s leading search engine, Google employs a sophisticated system to […]
Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day.
What is black hat SEO? Put simply, these are methods used to increase a website’s page rank in a search engine, which violate the search engine’s rules. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished based on the colour […]
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
what is Google My Business
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In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]
Adding negative keywords on Google Adwords can help you to enhance your campaign. Credit: ProfileTree
What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. Today we’re going to dive into exactly how this works After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are […]
Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]
Improving SEO is as indispensable as it gets to online marketing. Any website or blog would do anything possible to get high rankings on search engine results pages. There are all sorts of advice about what to do and what not to do to improve your SEO strategy. Meta keywords are one of those debatable topics related to SEO. […]
Bounce rate, the percentage of visitors that leave your website from the landing page without any other pageviews, is an important metric to measure engagement and conversion success. In this comprehensive guide, we explain what bounce rate is, provide tips for analysis to identify issues, and strategies to reduce bounces and improve visitor retention. There […]
Say you’re an established online marketer. You’ve researched and built a sizeable online marketing presence with high-quality blogging. Maybe you’ve also ensured that your search engine optimization is spot on. Kudos are in order, and you’ve earned your digital keep thus far. But there’s one thing that you might be a tad oblivious to when […]
Attracting web traffic is harder than ever. Once upon a time, you could stuff keywords onto a page, and that was all it took to rank. A combination of higher competition and more sophisticated search algorithms has changed things. If you want to gain organic traffic in 2020, you need a seriously good SEO strategy. […]
Having a blog consistently leads to gaining more customers. Image credit: Hubspot
YouTube feels like it is forever growing; in total, there are over 2 billion YouTube users. 500 hours of videos are uploaded to YouTube every minute. This means that YouTube SEO is crucial. Half of the users access YouTube via their mobile devices. YouTube is the second largest website behind Google, the biggest website on […]
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve. We’ll cover several angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for our […]
Check Backlinks regularly to assess SEO success and uncover new link-building opportunities. This guide uses top tools to analyze backlink profiles, monitor competitors, and develop plans to build additional strategic, high-value links. Links leading to your website can have a significant effect on the search performance of your website. However, the impact of a backlink […]
Broken links abound on the internet. For instance, researchers found that 39 to 83 per cent of the links in academic journals no longer work. The good news is that website owners can use them to their advantage. Broken link building has become a popular strategy among search marketers. It provides an ethical, spam-free way […]
Google offers a selection of free tools with helpful data to optimize your website. Credit: Unknown
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]
SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). When people search for keywords related to your business, you want your website to be one of the first results they see. This SEO checklist will help you to optimize your website for search engines and […]
Everything You Need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Even though most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing on PageRank […]
As a small business, having an optimised site to draw traffic is key. With so much competition in the online space, utilizing the right tactics can make a tremendous difference in whether your site will gain traction and get the conversions you seek. When developing the site, it is important to consider small business SEO. […]
Google Maps Marketing can strengthen your business in so many ways. For instance, mobile devices, including phones and tablets, are more popular than ever. More than a billion people are using mobile maps to get the information they need. Need to find an Italian restaurant nearby? Looking for a gas station as you travel in […]
Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for queries best serves […]
SEO copywriting is the art and science of creating online content optimized for organic search traffic. More than just stuffing keywords into text, it involves providing value to readers through compelling and comprehensive content. Most people don’t type in URLs anymore. They generally use search engines when they want to navigate a site. Because of […]
Companies launch their websites, the main asset of their online presence, to showcase their products and services, increase visibility, and identify their brands. Websites help businesses reach and engage with a broader audience, increase sales, communicate their mission and vision to their customers and stakeholders and build trust and credibility. For websites to provide those […]
Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.
For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.
Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.
