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SEO – Search Engine Optimisation

The latest search engine optimisation articles, advice and insights from the ProfileTree team.

Why Linktree Might Be Bad for Your SEO – And What To Use Instead

Social media marketing is a great way to boost your company’s SEO. With platforms like Facebook, Twitter, Instagram and more, businesses can reach more of their target audience than ever before. But, some social media platforms don’t allow users to add links to their page or posts, which makes it hard to get your followers […]

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What Do Different Kinds of Organic Traffic Drops Look Like?

For many website owners, organic traffic drops are a scary prospect. SEO is a complex game, and falling numbers of users are obviously worrying from a business perspective. Afterall, fewer users means less revenue. While some kinds of drops in traffic can indicate a serious problem, others can be explained by things as simple as […]

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SEO Guide: Google’s Caffeine Update

Over a decade ago, Google underwent a major update that revamped its indexing system. The Caffeine Update of 2010 greatly increased the efficiency of Google’s web crawling, allowing web pages to appear on the Search Engine Results Page (SERP) faster. This update provided opportunities for lesser-known sites to appear on Google’s SERP. As a result, […]

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SEO Guide: Google’s E-A-T Update

Over the years, Google has continuously adapted its search algorithm to satisfy user needs. As the world’s leading search engine, Google needs to ensure that users receive the best content when they perform a Google search. Businesses and content creators are always releasing material for the public. Since not all online sources are reliable, Google […]

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SEO Guide: Google’s YMYL Update

Google is by far the dominant search engine worldwide. Over 90% of searches are carried out over Google. To maintain this dominance, Google must constantly change their search algorithms. Their goal is to show users the content which they will find most useful. In the past few years, Google has drastically altered how some fields […]

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SEO Guide: The Google BERT Update

The way Google ranks and indexes content has changed massively over the past ten years. The Google BERT update was one of the most fundamental changes to date. This almost completely altered the way indexing works. Most changes to the algorithm are fairly minor, and occur without much notice. The BERT update was a different […]

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SEO Guide: The Google Medic Update

Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: The Tweet announcing the […]

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SEO Guide: The Google RankBrain Update

Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide.  But first, what exactly […]

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SEO Guide: The Google Mobile Update

The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]

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SEO Guide: The Google Hummingbird Update

The Google Hummingbird update is known as a major algorithm revamp that took place in 2013.  You’ve maybe heard of Google’s notorious Panda and Penguin updates, but what makes Hummingbird so different from the others? Compared to its predecessors, which were released as add-ons, the Hummingbird update saw a complete overhaul of Google’s core algorithm.  […]

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SEO Guide: May 22nd Google Algorithm Update

Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm update. Naturally, this makes life difficult for SEO pros. Ultimately, the goal of SEO is to make your site as attractive as possible to Google’s […]

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SEO Guide: The Google Penguin Update

The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]

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SEO Guide: The Google Panda Update

The Google Panda update is perhaps the most well-known change to search algorithms to date. Most SEO pros recognise this as a seismic change in the way they do their jobs. Almost overnight, tried and tested techniques became useless, and new priorities emerged. But at a basic level, what actually changed? Panda was one of […]

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SEO for Events: A Complete Guide

Reeling from a year that is still learning how to cope with the effects of the pandemic, people are looking forward to the events that have been postponed to bring them some sense of normalcy. With this in mind, creating a web presence for events is strategically important. We have developed a guide to help […]

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What is Python SEO?

Python is becoming popular with the SEO community due to its ability to automate repetitive tasks that can be time restrictive. This ensures that technical SEO campaigns are improved, time is saved, and there is no sacrifice with results. But, what exactly is python SEO?   Python is an open-source programming language that was created in […]

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8 Ways to Carry Out Keyword Research

Arguably the most important part of any SEO strategy, keyword research is how you attract visitors to your site, entice prospects, and drive conversions of your products or services. When you are writing content for your website, identifying keywords and high-volume search terms is critical for boosting traffic and reducing bounce rates.  This is due […]

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What Is a Website Audit and Why Are They Important?

Like everything, websites require adjustments occasionally to help improve their experience and efficiency. Running a website audit ensures that you are able to fix any issues that may be preventing traffic from your site. No matter what size your business is, audits are crucial to assess what problems your site has with technical issues, SEO, […]

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Ultimate Guide to Search Engine Marketing for Tourism Businesses

Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]

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5 Local SEO Trends

Local search is a powerful tool to connect small businesses with potential buyers. It can either mean gaining a repeat, lifelong customer, or losing them to a competitor – all because you were out-ranked on Google’s search results. To ensure your business is always relevant, you need to brush up on your local SEO strategy. […]

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SEO for Car Dealerships: A Complete Guide

For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]

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SEO for Hotels: A Complete Guide

In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]

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Local SEO Audit: How To Perform One and What To Look Out For

SEO is a continuous and arduous process that allows for creativity, trialling content and keywords that could work for your business. Now that mobile technology is being employed by customers to access what they need and where to find it, being relevant and high on SERPs is becoming more necessary than ever. Performing a local […]

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What is Ephemeral Content?

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

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SEO Basics to Benefit your Business Online

Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back – and we’re here to show you SEO basics to implement in your business.  There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be […]

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Search Engine Optimisation Insight

Far too often businesses are utilizing a digital marketing agency to run their SEO (Search Engine Optimisation) campaigns, but don’t have a clue what the acronym means, let alone know what they are paying the agency to do. Long story short, an SEO’s job is to help your business grow. In a world where people of all ages and backgrounds are constantly glued to a screen, SEO should be an essential piece of your marketing campaign. By optimizing your business’ website for organic search, you are allowing your products and/or services to be discovered and explored, with the potential to grow your business exponentially.

For example, the majority of people use Google (or Bing) to search for things like “best tacos restaurant” or “pet shops in [town name]”. When people search for these kinds of queries, you’d want your website (when relevant) to come up on page one, yelling, “Pick me! Pick me!” How do you do that, you might ask? The answer is good old SEO.

Many business owners feel that they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. The digital landscape has changed dramatically over the past few years, and SEO is and will still remain an effective and important marketing strategy.