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The latest Training articles, advice and insights from the ProfileTree team.
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
What is a management style? It is the method that managers use in order to achieve the businesses goals. There are many different types of management styles that a manager can use. The type of style a manager decides to lead with often depends on the individual themselves or the kind of business that is […]
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
It’s hard to imagine a world without social media these days. Not just as a source of entertainment, but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]
Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]
Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital […]
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you about what is performing well on your site. Knowing how long people stay on your website’s pages, when the optimum visiting time is, what purchases […]
Marketers rely on a lot of tracking and retargeting to ensure that their website is collating useful data that they will be able to utilise when improving their sites or implementing their advertising and marketing strategies. Google Tag Manager makes this easier for them to do. Tags are little parts of code that are inserted […]
WIX is one of the worlds largest and most used website builders. Why? Because it makes it simple for anyone to create a website in a few clicks. We’ve created a range of WIX tutorials to help you make the most of this powerful tool. There are two separate WIX builders. These are WIX ADI […]
There are many benefits of online learning. You’ll be able to have an education without compromising your busy schedule. The benefits of online learning help those who are unable or incapable of going to traditional classes. Many students have opted for the option of working full time and having an education, part time. There are […]
Marketers, business owners, and entrepreneurs are always trying to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting a degree, or even with online marketing courses. Online courses are one of the most effective ways to learn about marketing. Surely at one point, you have thought […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users. Today, Gmail is one of the most widely used email clients around the world, with almost a […]
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
These days, it’s crucial to constantly acquire new skills. Whether you’re an individual or a business, it’s possible to choose a training course which will help you achieve just about any goals. In fact, an increasing number of people won’t even accept a job offer if there is no prospect of acquiring new skills through […]
Thinking it is too late to go online? We don’t think so. It’s never too late to start. It might seem discouraging to start now, since almost everything has gone digital already, and it feels like you have missed the train. This is where internet training can help Technically, the Internet is a relatively new […]
The GDPR has been with us for a few years now, but most people still only have a vague knowledge of what this means. The truth is, international data protection law is a highly specialised and technical field. This means that GDPR training is absolutely critical. The EU’s General Data Protection Regulation was approved in […]
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their site. Deep down though, what is SEMRush? That is, you might not have a complete grasp of what’s on offer in this monster of a […]
What is Android? Google’s open-source offering is by far the most popular mobile operating systems in the world. In fact, it has a much larger market share than Apple’s proprietary mobile operating system, iOS: You’ve probably heard of Android, but you might not have a clear picture of everything it has to offer. Let’s take […]
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meet social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your own channel or […]
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect with their customers. In fact, Pinterest is one of the most effective places for consumer-focused businesses to reach an audience who are passionate about a […]
What is Reddit? If you don’t use it, you might have stumbled on a Reddit thread in search results or noticed someone online using subjects with ‘r/’ at the start. This can happen for just about any topic. Reddit bills itself as the front page of the internet. In essence, this is because Reddit is […]
What is LinkedIn? Whether you’re starting out in your career, want to grow an established specialism or even looking for work, LinkedIn can be a one-stop place to network with fellow professionals. However, this is only really scratching the surface of what LinkedIn offers. Indeed, LinkedIn is essentially one of the biggest publishing platforms the […]
