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The latest Training articles, advice and insights from the ProfileTree team.
Artificial intelligence has made a powerful impact across various industries, and the academic field is no exception. In this community, integrity and honesty serve as the foundation of success. Breaching these principles by cheating or plagiarising someone else’s work is deemed unacceptable, increasing the risk of imposing penalties and leading to suspension or immediate termination […]
Within the rapidly evolving world of social media, Instagram Threads has become the latest social media platform to enter the digital marketing landscape. Instagram Threads was designed by the Instagram team in order to compete with Twitter as a leading social media platform to share public conversations and connections through text and media.
The launch of Threads signals a shift towards a more personalised and interactive experience for users as Instagram encourages social media users to engage in conversations and share their opinions on trending topics and events.
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.
Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.
What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]
What is a management style? It is the method that managers use in order to achieve the businesses goals. There are many different types of management styles that a manager can use. The type of style a manager decides to lead with often depends on the individual themselves or the kind of business that is […]
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]
Google Analytics is, arguably, the best method of providing a summary of how your business is performing online. With a variety of metrics that allow for demographics to be observed, how many conversions are occurring on your landing pages, and click-through rates being noted, its uses have no end. Despite all these incredible benefits, there […]
Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital […]
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you about what is performing well on your site. Knowing how long people stay on your website’s pages, when the optimum visiting time is, what purchases […]
Marketers rely on a lot of tracking and retargeting to ensure that their website is collating useful data that they will be able to utilise when improving their sites or implementing their advertising and marketing strategies. Google Tag Manager makes this easier for them to do. Tags are little parts of code that are inserted […]
WIX is one of the worlds largest and most used website builders. Why? Because it makes it simple for anyone to create a website in a few clicks. We’ve created a range of WIX tutorials to help you make the most of this powerful tool. There are two separate WIX builders. These are WIX ADI […]
There are many benefits of online learning. You’ll be able to have an education without compromising your busy schedule. The benefits of online learning help those who are unable or incapable of going to traditional classes. Many students have opted for the option of working full time and having an education, part time. There are […]
Marketers, business owners, and entrepreneurs are always trying to grow their skills. There are many ways to develop your marketing skills, whether through reading marketing books, getting a degree, or even with online marketing courses. Online courses are one of the most effective ways to learn about marketing. Surely at one point, you have thought […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users.Today, Gmail is one of the most widely used email clients around the world, with almost a third […]
Many of those interested in digital marketing find it suitable to start with a digital marketing course. Yet, some main questions remain persistent. What is the best digital marketing course? What should learners expect? Most importantly, how do you find a digital marketing course, and how much do they cost? Learners are always looking for […]
These days, it’s crucial to constantly acquire new skills. Whether you’re an individual or a business, it’s possible to choose a training course which will help you achieve just about any goals. In fact, an increasing number of people won’t even accept a job offer if there is no prospect of acquiring new skills through […]
Thinking it is too late to go online? We don’t think so. It’s never too late to start. It might seem discouraging to start now, since almost everything has gone digital already, and it feels like you have missed the train. This is where internet training can help Technically, the Internet is a relatively new […]
The GDPR has been with us for a few years now, but most people still only have a vague knowledge of what this means. The truth is, international data protection law is a highly specialised and technical field. This means that GDPR training is absolutely critical.The EU’s General Data Protection Regulation was approved in 2016, […]
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their site. Deep down though, what is SEMRush? That is, you might not have a complete grasp of what’s on offer in this monster of a […]
What is Android? Google’s open-source offering is by far the most popular mobile operating systems in the world. In fact, it has a much larger market share than Apple’s proprietary mobile operating system, iOS: You’ve probably heard of Android, but you might not have a clear picture of everything it has to offer. Let’s take […]
What is Twitch? In short, it’s a community where streaming, gaming and pop culture meets social media. Millions of people around the world use this streaming service to share their gaming skills, cooking skills and lifestyle, and anything else they’re interested in. You can also become part of the action with your own channel or […]
What is Pinterest? In some ways, it’s one of the most under-looked social media sites. In particular, Pinterest is one of the least utilised social platforms for businesses to connect with their customers, but it can offer amazing results when utilised for marketing strategies. Pinterest is one of the most effective places for consumer-focused businesses […]
What is Reddit? If you don’t use it, you might have stumbled on a Reddit thread in search results or noticed someone online using subjects with ‘r/’ at the start. This can happen for just about any topic.Reddit bills itself as the front page of the internet. In essence, this is because Reddit is the […]
What is LinkedIn? Whether you’re starting out in your career, want to grow an established specialism or even looking for work, LinkedIn can be a one-stop place to network with fellow professionals. However, this is only really scratching the surface of what LinkedIn offers. Indeed, LinkedIn is essentially one of the biggest publishing platforms the […]
What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this. The big question: how to make a logo work harder for your business? Read on….Why is a Logo […]
One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and company’s websites. There are countless ways to go about this. One of the most popular is BuzzSumo. BuzzSumo allows you to analyse the most popular terms and […]
What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Photoshop has become the industry standard when it comes to simulating real-life paintings, changing background images, or manipulating just […]
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. That is, most people simply store and organise their files and […]
What is Tumblr? As well as being one of the top social media sites in the world, Tumblr is also a platform for building and growing online communities. It has grown substantially during the last decades as a preferred portal for creating personal blogs and microblogging. Specifically, it is a popular place for people to […]
What is Google Sheets? The best way to answer this is to consider Microsoft Excel, the most well-known and ubiquitous spreadsheet software. Sheets is Google’s alternative, which has steadily grown in popularity over the past number of years. Indeed, it offers many of the same functionalities as Excel. That is, to some degree, a spreadsheet […]
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there […]
Technical marketing skills are more important than ever. Marketers are responsible for showing the public what the company has to offer and why they need their products or services. Their impact reflects directly on sales, which in turn controls the fate of a business.Such a responsibility requires certain skills beyond having a marketing degree or […]
