Macro to Micro: The Best Influencers For Your Business

two girls sharing a laptop

What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]

What to Post on Social Media for Your Business

What to Post on Social Media for Your Business

Often with managing social accounts, the hardest part is knowing what to post on social media for your business. You can often feel like you are being repetitive and don’t have enough to say. You have the content calendar structure ready but staring at the blank gaps. So we have put together a list of […]

How to Optimise Social Media for Your Business in 9 Steps

How to optimise social media for your business

Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]

Should My Business Be On TikTok?

Should My Business Be On TikTok?

Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]

Who Has The Most-Followers on Facebook

Facebook is the largest social media platform and generates huge traffic for its users, so, who has the most-followers on Facebook. With over 2 billion monthly users, Facebook, now known as Meta, has been taking social media platforms by storm since it was founded in 2004. It is the most popular networking platform allowing people […]

Benefits of Social Media for Small Business

Benefits of social media for your business

As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Below, we will take a look at the benefits of social media for your small business. Benefits of Social Media for Brand […]

Who Has The Most-Followers on TikTok

TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]

Which Social Media Platform Is Best for My Business?

Which Social Media Platform Is Best for My Business?

For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]

5 Steps of Content Planning for Social Media

5 Steps of Content Planning for Social Media

Content planning for social media can be used to promote and sell services and products, engage desired target audiences and generate customer feedback. Without content, there would be nothing to share, like, comment or analyse online. Content can vary from knowledgeable blog posts and articles, product video and images and well-informed captions. For any content […]

How to Effectively Manage Social Media for Your Business

Effectively manage social media

Like any part of business, finding time to effectively manage social media for your business can be difficult and hard to get to grips with. It can be difficult to build up a relevant audience, create creative and engaging content regularly, drive traffic and engagement and maintain a strong social presence. It can be common […]

Social Media Influencers: The 4 Types & How To Become Successful

What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]

How To Increase Clicks Using GIFs

In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]

Are Facebook Boosted Posts Worth It?

An iPhone and Mac with Facebook pulled up.

Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]

Beating the Instagram Algorithm in Late 2021

A photo of the Instagram app logo on a smartphone

The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and gain followers? Check […]

12 Tips to Boost Your Instagram Marketing Strategy

A smartphone with the login page of Instagram on the screen

No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]

Should You Use TikTok for Business?

A man holding an iPhone with TikTok open, in front of a red, white, and blue background

If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok.  Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]

How To Create an Effective LinkedIn Company Page

A photo of the LinkedIn logo on the window outside their office headquarters.

Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them.  Your company can benefit from having a LinkedIn page by establishing your business as part of the industry and promoting yourself to its more than half a […]

6 Ways to Add Personality to Your Business’ Social Media

A woman scrolling through Instagram on an iPhone

Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these sites. With sites full of brands, the best way to stand out is through your personality. Simply posting links and graphics isn’t enough to keep […]