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Social Media

The latest social media marketing articles, advice and insights from the ProfileTree team.

Beyond Likes and Shares: The Untold Story of Social Media Usage

Miral NassarMiral Nassar // 17th April 2024

Social media has become a fundamental part of our daily lives, with many users worldwide using various platforms to connect, share, and engage with each other. However, social media usage and true impact go far beyond likes and shares. In this article, we delve into the untold story of social media usage, which explores users’ […]

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Crafting an Amazing Social Media Strategy for your Small Business

Nuala DaviesNuala Davies // 13th April 2024

Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]

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Media Statistics: Numbers Behind Your Favourite Platforms

Salma SamirSalma Samir // 6th April 2024

In a world where attention spans rival those of goldfish, a single scroll can transport you from Bali’s sun-drenched beaches to Tokyo’s bustling streets in a matter of seconds. Here, news spreads faster than a hummingbird’s wings, and trends vanish quicker than a Snapchat story. This is the world of media statistics. A world where […]

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Media Bias Statistics: How Much Can We Trust the News?

Panseih GharibPanseih Gharib // 19th March 2024

Media bias has become a prevalent topic of discussion in recent years, with concerns about the impartiality and objectivity of news coverage gaining more attention. Exploring Media Bias in News Coverage delves into the various facets of media bias, shedding light on the different types of biases that can influence the information presented by news […]

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Social Media and Sports Content: A Powerful Shift in Engaging Fan

Miranne KhaledMiranne Khaled // 16th April 2024

In the rapidly evolving digital era, our world has undergone a sweeping transformation, catalysed by the emergence of social media as an influential and dominant platform. As it affects all aspects of our lives, one cannot deny the impact of social media on sports content. With the proliferation of various platforms, teams now have direct […]

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Social Media for Business: Stats for Success

Maha YassinMaha Yassin // 23rd March 2024

In today’s digital age, social media has become an undeniable force. It’s not just a platform for connecting with friends and family anymore; it’s a powerful tool for businesses to reach new audiences, build brand awareness, and drive sales. This article will delve into social media for business statistics, providing valuable insights for businesses of […]

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Social Media Content Statistics: Your Guide to Content Marketing Success

Maha YassinMaha Yassin // 23rd March 2024

In today’s digital age, social media is a content creation and consumption platform. Users are bombarded with countless posts, videos, and stories every day. To stand out in this crowded space, creators and businesses must understand what resonates with audiences. This is where social media content statistics come into play. These statistics offer valuable insights […]

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Social Media Lead Generation Statistics: What You Need to Know Now!

Esraa MahmoudEsraa Mahmoud // 17th April 2024

How many times have you poured your heart and soul into building your business with a fantastic product or service, but the leads just aren’t rolling in? The frustration is real, especially in today’s competitive digital landscape. But don’t worry, there’s a hidden goldmine waiting to be tapped, and it’s right under your nose (or […]

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Social Media Isolation Statistics: Is Social Media Making Us Lonely?

Esraa MahmoudEsraa Mahmoud // 17th April 2024

Ever scroll through a seemingly endless stream of perfect vacations, flawless selfies, and friends living their “best lives” online, only to feel a pang of loneliness settle in as you close the app? You’re not alone. In the UK, despite our constant digital connection, a surprising number of us grapple with a new kind of […]

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Social Media Harassment: Your 101 Comprehensive Guide to Combating Cyberbullying

Miranne KhaledMiranne Khaled // 7th March 2024

Social media has transformed how we connect, transcending geographical boundaries and creating virtual communities that bring people together. The numerous platforms have undeniably brought about significant advancements in our ability to stay connected, facilitating instant communication and enabling the exchange of ideas on a global scale. Nevertheless, alongside its widespread adoption, we are confronted with […]

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The Profound Impact of Increased Social Media Screen Time — Key Statistics 2024

Miranne KhaledMiranne Khaled // 9th March 2024

Social media has emerged as a formidable force, transforming how we connect, communicate, and consume information. With its pervasive presence, it has woven itself into the very fabric of our lives. From the moment we wake up to the instant we lay our heads to rest at night, screen time on social media is a […]

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Social Media Safety Statistics: Protect Yourself and Your Loved Ones!

Esraa MahmoudEsraa Mahmoud // 9th March 2024

Social media has become an undeniable part of everybody’s life in the UK, connecting us with friends, family, and the wider world. But beneath the seemingly harmless surface lurks a potential minefield of dangers. From cyberbullying and online predators to the insidious effects on mental health, the issue of social media safety is more pressing […]

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Unlocking Profits: The Ultimate Guide to Social Media ROI Statistics!

Esraa MahmoudEsraa Mahmoud // 9th March 2024

Are you pouring your heart and budget into social media but feeling lost in a sea of likes and shares with no clear path to profit? You’re not alone. Many UK businesses grapple with the unique challenges of navigating the social media ROI landscape and measuring the true impact of their efforts. While global statistics […]

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Social Media Advertising Effectiveness Statistics

Maha YassinMaha Yassin // 12th March 2024

Social media has become an undeniable force in our daily lives, and businesses have taken notice. It’s no longer just about connecting with friends and family; social media platforms have also become powerful marketing tools. With billions of users engaged daily, these platforms offer brands a unique opportunity to reach a vast and targeted audience. […]

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Social Media Privacy Statistics: Shocking Numbers & What You Can Do!

Esraa MahmoudEsraa Mahmoud // 28th February 2024

Have you ever felt that unsettling shiver down your spine when you see an ad eerily specific to a recent conversation you had in private? Or maybe you’ve experienced the sinking feeling of realising you’ve unknowingly shared way more information online than you intended. If so, you’re not alone! Millions of users worldwide are grappling […]

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A Full Guide to The Power of Social Media for Small Businesses

Maha YassinMaha Yassin // 28th February 2024

In today’s digitally driven landscape, maintaining a solid online presence is essential for any small business hoping to thrive. Due to their extensive reach and diverse functionalities, social media platforms have become essential for small businesses to engage with customers, establish brand awareness, and stimulate growth. Understanding the power of social media statistics can equip […]

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Social Media Statistics in Canada for 2023 

Eman SamehEman Sameh // 26th February 2024

Think you know social media in Canada? Think again! Dive into our analysis of 2023’s hottest trends, where millions of new users are flocking to platforms like TikTok, live shopping is exploding, and news consumption gets a social makeover. We’ll unpack the stats, analyse platform popularity by age groups, and offer insights for businesses to […]

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Social Media Marketing: The Future is Now, and These Stats Prove It

Miral NassarMiral Nassar // 25th February 2024

In today’s digital age, social media marketing has become one of the most powerful tools for businesses to engage with customers, strengthen brand awareness, and push sales. Social media marketing has evolved with new technologies and platforms, shaping how businesses reach their target market. In this article, we will delve into the current landscape of […]

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2024 Social Media Growth Statistics: The Year in Numbers

Miral NassarMiral Nassar // 25th February 2024

In the fast-paced world of social media, businesses and individuals all need to keep up-to-date on the latest trends and statistics. As we look ahead to 2024, it is evident that social media will always have a central role in our daily lives. In this article, we will show the year’s social media growth and […]

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The Impact of Social Media Marketing on Sales Increase

Panseih GharibPanseih Gharib // 31st March 2024

In the ever-evolving marketing landscape, social media has emerged as a dominant force, wielding immense power to reshape brand perception and drive sales growth. Gone are passive marketing strategies; today’s consumers demand active engagement, authentic connections, and personalised experiences. This article delves into the impact of social media marketing on sales, exploring its multifaceted benefits and […]

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Social Media Influencer Marketing Statistics

Panseih GharibPanseih Gharib // 14th April 2024

In today’s digital landscape, cutting through the noise and connecting with your target audience can feel impossible. But what if you could tap into a network of trusted voices with the power to amplify your brand message and skyrocket brand awareness? Social media influencer marketing statistics tell a compelling story: a recent study revealed that […]

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Unmasking the Profound Impact of Misinformation on Social Media 2024

Miranne KhaledMiranne Khaled // 15th April 2024

Welcome to the digital era, where social media has woven itself into the very fabric of our existence, revolutionising our modes of communication, information acquisition, and idea dissemination. Amidst this vast connectivity landscape, however, lies a sinister underbelly: the proliferation of misinformation on social media.  Social media has eased various aspects of our lives, but […]

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Beyond Likes & Shares: Social Media Scamming Statistics That Will Make You Wary!

Esraa MahmoudEsraa Mahmoud // 23rd February 2024

Have you ever double-tapped a picture of a luxurious lifestyle, only to be bombarded with messages promising you the same… for a small investment? Or perhaps swiped right on a charming profile, only to discover it was a catfish waiting to reel in your bank account? If you’ve ever felt a pang of excitement followed […]

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Social Media Interactions: A Comprehensive Overview for 2024

Miranne KhaledMiranne Khaled // 21st February 2024

Social media has become a vital part of our daily lives, changing how we interact and communicate with one another. Through various platforms, we engage in social media interactions, a term that encompasses a wide range of activities. Social media interactions refer to the dynamic process of engaging, connecting, and communicating with others on social […]

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Social Media Popularity Statistics and Their Implications

Maha YassinMaha Yassin // 8th March 2024

Social media has become an undeniable force in our lives, transforming how we connect, share information, and consume content. From staying in touch with loved ones to keeping up with current events, these platforms have permeated nearly every aspect of our daily routines. Understanding the scope and dynamics of social media usage is crucial for […]

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Social Media Platforms User Statistics: A Deep Dive

Maha YassinMaha Yassin // 24th February 2024

In today’s interconnected world, social media platforms have become ubiquitous, transforming how we communicate, share information, and even consume news. Understanding the intricate tapestry woven by social media platforms user statistics is no longer just a marketing necessity but a crucial step towards navigating the complexities of online interaction. This article delves into the fascinating […]

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Best Social Media Marketing Apps for Small Businesses—A Pros & Cons List

ProfileTreeProfileTree // 3rd April 2024

Social media is an invaluable tool for any small business; it can help you grow a side hustle into a full-time job or expand the customer base of your small business on a much larger scale. In this day and age, it is difficult to argue against the fact that social media is something every […]

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Social Media Phishing Statistics: A Shocking Rise

Maha YassinMaha Yassin // 24th February 2024

In today’s digitally connected world, social media plays a central role in our lives. We connect with friends and family, share experiences, and even conduct business through these platforms. However, this growing reliance on social media has also created a fertile ground for a dangerous threat: social media phishing. Phishing, the deceptive practice of stealing personal […]

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Surprising Gen Z Social Media Statistics that Redefine Engagement

Yasmin ElwanYasmin Elwan // 18th February 2024

Gen Z social media statistics reveal a dynamic landscape characterised by unprecedented levels of connectivity, creativity, and influence. As the first generation to grow up entirely in the digital age, Gen Z’s relationship with social media platforms has profoundly shaped their social interactions, cultural expressions, and consumer behaviours.  From their preferences in platforms to the […]

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Social Media Jobs: Responsibilities, Skills, and Where to Search

Rahma AliRahma Ali // 18th February 2024

Are you interested in a social media job? This guide will take you around the high-demand jobs, responsibilities, skills you need to hone, and where you can find these jobs! Read on.  There has been a rise in the interest of businesses in using social media channels such as Instagram, Facebook, and Twitter in their marketing […]

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Social Media and Stress Statistics: The Negative Impact on Mental Health

Esraa AliEsraa Ali // 19th February 2024

Social media use has become an integral part of our daily lives, with billions of individuals using social networking sites and spending a significant amount of time on these platforms. However, the impact of this widespread use of social media on mental health is a topic of increasing concern. Various studies have explored the relationship […]

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Instagram Campaign of 2024: How to Crush It With These Proven Strategies and Hacks

ProfileTreeProfileTree // 15th February 2024

Instagram has over 1 billion monthly active users, making it one of the most important platforms for brands looking to expand their reach and drive sales. 75% of users take action after being inspired by Instagram content. With the right strategy, Instagram offers immense marketing potential. This comprehensive guide will walk you through proven techniques […]

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The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 11th April 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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Social Media Marketing Insight

People buy from people, not from websites. You know it’s true. But what does “people buy from people” really mean, and how can you take action now so that your business can benefit from it? It’s all about getting your business out into the sphere of social media and then working on it.

Simply put, social media are internet services that let you interact with others and share and create content through online communities. They present great marketing opportunities for businesses of all sizes. You can use social media to:

  • Promote the name of your brand and business
  • Tell customers about your goods and services
  • Find out what customers think of your business
  • Attract new customers
  • Build stronger relationships with existing customers

In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From a simple Instagram post to Facebook announcements, there is practically no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence.

Building a strong social presence and connecting with your audience on social media is time-consuming and can be tough. These platforms are constantly changing, and so it’s not something you can just put up and expect it to run itself. Continue the conversation and you will continue to build relationships with your audience and your potential customers. If you take the time to nurture those relationships and provide value, then your business will benefit as a result. Social networks are powerful, and in a world where people buy from people, the relationships you build online can mean everything for your business.