A TikTok Success Story: @itsdanielmac


TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating trends in dancing to financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken […]

Market Segmentation – Why it Matters for Brands Big and Small

Image displaying a user interface relating to market segmentation analytics.

Market segmentation plays a crucial role in the formulation of marketing strategies. With further societal digitisation it is increasingly accessible to businesses of varying sizes. Image Credit: Unsplash: Lukas Blazek. Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands […]

Influencers: The Process of Social Influence

A image that denotes someone sharing an experience, likely in a commercial environment to social media.

The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s […]

How to Use TikTok For Your Business

tiktok for business

After launching with much success in 2016, TikTok is growing in popularity and is becoming a solution to developing brand awareness for businesses. Content creators and influencers are flocking to TikTok and flourishing through its smart algorithm and its appeal to multiple generations. Using TikTok for business can help your brand grow, gain more leads, […]

What is TikTok?

what is tiktok

Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]

Clubhouse: The New Invite-Only Social Media App

what is clubhouse

Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is the newest social media app that has everyone wants to join. Highly exclusive, Clubhouse opened at the start of December 2020 with only 3,500 members. Having grown exponentially, it now has over 600,000 members whose ranks include Drake, Oprah, and Ashton Kutcher. Clubhouse is […]

Social Media Crisis Management & Improving Your Digital Existence

Social Media Crisis Management Featured Image

Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen, which is why businesses need to be ready with a plan and a procedure to contain the situation when your business gets into hot water. […]

Instagram Update: You Can Now Search Using Keywords + 3 Tips

Black phone on a white background, with screen showing click-through rate and data

At the very end of 2020, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios outside of these data fields had no impact on Instagram search results. This caused a bunch of problems. For one thing, it obviously led to hashtag stuffing […]

What is Instagram Search and Explore?

Flat lay with a cup of coffee, plant, paperclips and a tablet showing Instagram grid-like images

In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search and Explore tab to help users search and discover meaningful content to them. While this may sound primarily beneficial for users – businesses big or […]

How to Create Instagram Reels

Five phones showing different clips of two people jumping into water

Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads increased significantly since the introduction […]

How To Use Instagram Reels for Business

Two phones showing people cooking with small red hearts floating above to resemble Instagram 'likes'

Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses have needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this […]

What Is Instagram Reels? And How It Can Benefit You

A smart phone on a white coffe table showing loading an Instagram reel

Introducing Instagram Reels Instagram Reels was a feature launched on August 5th 2020, that allows users to create and discover 15 to 30-second multi-clip videos with audio overlays. While it may not sound like the most ground-breaking addition – Instagram has invested heavily in Reels, transforming its entire app layout as a result. Now with […]

How to Use Social Media for PR

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Do you know how to use social media for PR? We discuss how to master social media for your own PR strategy in the latest blog from ProfileTree.

Social Media Marketing Tips: How To Be The Best You Can Be!

Social Media Marketing Tips

Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]

Why Should Your Business Have a Social Media Policy?

social media policy

It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]

LinkedIn for Business: Is LinkedIn Good for Your Business?

LinkedIn for Business

LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]

Will Algorithm Changes Affect Social Media Marketing?

How does Algorithm changes affect me

Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]

Chatbots: How Successful are they for Social Media Leads?

Social Media Chatbots

Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]