How to Write a Perfect Introduction and Conclusion

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Arguably the most important parts of any piece of writing, introductions and conclusions are what explain the article and summarise it. The introduction sets out the argument you want to make whereas the conclusion summarises it through the evidence you have produced in your body paragraphs.  Using your introduction to identify your topic helps the […]

Freelance Vs In-House Copywriters

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You know you need a copywriter but you’re not sure whether to hire an in-house copywriter or hire a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing.  When trying to scale a business, running digital campaigns can be […]

5 Reasons Your Company Needs a Copywriter

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Copywriters are an essential part of any content marketing strategy. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Every company needs a copywriter to convey its brand’s presence to potential customers. Hiring a copywriter for your company is ensuring […]

6 Things to Consider Before Hiring a Copywriter

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Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]

5 Ways to Use Content Marketing for Sales Enablement

Ways to Use Content Marketing for Sales Enablement

Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]

When Advertisements Don’t Live Up to Expectations

When Advertisements Don't Live Up To Expectations

When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future.  People now judge brands and businesses based on their experiences meaning that if a brand doesn’t deliver […]

6 Ways Your Content Marketing Strategy Will Change in 2021

Ways Your Content Strategy Will Change in 2021

In a world-embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest trends […]

5 Times Marketing Campaigns Got It Wrong

5 Times Marketing Campaigns Got It Wrong

We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns.  Taking note of a few failed marketing campaigns […]

4 Content Marketing Mistakes Everyone Makes

Content Marketing Mistakes Everyone Makes

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

Marketing in Recession: Post COVID-19 Marketing

marketing in recession

Besides the health concerns that COVID-19 brought up, the effect of Coronavirus on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. […]

Using Animation for Advertising

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Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

Travel and Tourism Marketing Services

Tourism Marketing for business - Northern Ireland Tourism

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and  turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time (2019)

A world of brand storytelling in a book

Storytelling is such a buzzword in the marketing industry these days. There’s been a hype about successful brand storytelling examples. What does storytelling mean in a business context? Does it mean that businesses need to hire a James Joyce for their brands to be successful? That’s what you’ll find out in this article. You’ll find […]

How to Write a Creative Brief: A Brief History of Briefs (With Examples)

How to write a creative brief-the short brief

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]