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Content Writing and Marketing

The latest content marketing articles, advice and insights from the ProfileTree team.

Social Media as a Marketing Strategy: 10 Proven Practical Tactics in 2023 to Use Right Now

If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]

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When Was TikTok Made?: 5 Interesting Facts About TikTok

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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12 Amazing Social Media Use Statistics: Social Media For Business

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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8 Useful TikTok Business Statistics To Boost Your Social Media

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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6 Instagram Hacks You Need: A Complete Guide to Instagram

Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling. 

Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.

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Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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Content Optimization 101: Tips and Tricks to Make Your Content Engaging and Stand Out From Competitors

In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.

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Canva AI: Everything you need to know about the new artificial intelligence software

Canva AI is one of the latest artificially intelligent software that’s taking the world by storm. It’s a creator’s best friend, from user-friendly video editing software to AI-generated images and AI-powered writing assistants. 

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ChatGPT: What You Need to Know As a Content Creator

OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]

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What Is a Social Media Plan And How to Create It? (Easy Examples)

Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]

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Corporate Video Production: A Guide to Get Started Right Now

Ah, corporate video production! It seems a big topic, but we will simplify it for you to get started without hassle. Corporate video content has been changing the marketing landscape. Now more than ever, everyone loves watching video marketing, and this demand continues to grow, according to many video marketing statistics.    Instead of sifting through […]

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Content Sharing: What is About & Why is it Important?

Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]

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Fun Internet: 13 Activities and Games to Make Your Time RIGHT!

The latest changes around the world bring us a wide range of services for fun internet. So let’s check out a bunch of exciting things to do through the internet without leaving your coach.  The COVID-19 pandemic has changed our mindset for good. We discovered new ways to have fun. Yes, hang-outs, parties, and get-togethers […]

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Email Statistics by Industry: What You Need to Know as a Business Owner

Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]

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How to Build an Enchanting Interactive Blog in 10 Creative Ways

Static marketing content is not recommended anymore. Actually, it’s outdated as print-only magazines. Instead, building an interactive blog in today’s market can be a lifesaver for many businesses.  Equally to day-old newspapers become litter in the streets, unilateral digital content is useless to the average user. With such an inundation of tedious content, one piece […]

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Importance of a Website Strategy: Why You Need One & Tips & More

The importance of a website strategy is priceless. Indeed, the success of your business is vastly dependent on how your marketing, social media, content, and website Strategies are executed, what comes out of them, and when you can build a new one. The word “strategy” has always irked any business owner. It feels boring, stuffed […]

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How to Create Website Content Strategy in 6 Simple Tips

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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Content writing – the key to a successful digital marketing strategy

At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.  

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5 Effective Methods for Marketing Halloween for Hospitality

Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.

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Best Apps for Social Media Marketing Small Businesses – A Pros & Cons List.

In this article we will outline the pros and cons of each social media app for your small business

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How A Content Calendar Can Improve your Marketing Strategy

In content marketing, using a schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a content calendar is what will help you to succeed in meeting your marketing strategy’s goals. Whether you need to meet a […]

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Killer Landing Page Copywriting: 10 Tips & Tricks

Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is not necessarily accurate. When users click on ads and redirect to landing pages, they shut it down within mere seconds if not interested. Today, we’ll […]

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Writing a Blog for Your Website in 10 Easy Steps

Writing a blog  is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

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Start a Podcast for Your Business in 9 Easy Steps

When you start a podcast, it allows you to show your expertise to your audience in a fun and captivating way.  This can help you to influence your clients and encourage them to purchase your product or service. Once you’ve gotten their attention, your listeners may even recommend your podcast to their friends and colleagues. […]

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How to Write a Perfect Introduction and Conclusion

Arguably the most important parts of any piece of writing, introductions and conclusions are what explain the article and summarise it. The introduction sets out the argument you want to make whereas the conclusion summarises it through the evidence you have produced in your body paragraphs.  Using your introduction to identify your topic helps the […]

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Freelance Vs In-House Copywriters

You know you need a copywriter but you’re not sure whether to hire an in-house copywriter or hire a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing.  When trying to scale a business, running digital campaigns can be […]

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5 Reasons Your Company Needs a Copywriter

Copywriters are an essential part of any content marketing strategy. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Every company needs a copywriter to convey its brand’s presence to potential customers. Hiring a copywriter for your company is ensuring […]

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Content Marketing Insights

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.