In content marketing, using a schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a content calendar is what will help you to succeed in meeting your marketing strategy’s goals. Whether you need to meet a […]
Writing a blog is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]
When you start a podcast, it allows you to show your expertise to your audience in a fun and captivating way. This can help you to influence your clients and encourage them to purchase your product or service. Once you’ve gotten their attention, your listeners may even recommend your podcast to their friends and colleagues. […]
Arguably the most important parts of any piece of writing, introductions and conclusions are what explain the article and summarise it. The introduction sets out the argument you want to make whereas the conclusion summarises it through the evidence you have produced in your body paragraphs. Using your introduction to identify your topic helps the […]
You know you need a copywriter but you’re not sure whether to hire an in-house copywriter or hire a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing. When trying to scale a business, running digital campaigns can be […]
Copywriters are an essential part of any content marketing strategy. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Every company needs a copywriter to convey its brand’s presence to potential customers. Hiring a copywriter for your company is ensuring […]
Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]
Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]
When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future. People now judge brands and businesses based on their experiences meaning that if a brand doesn’t deliver […]
In a world-embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest trends […]
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Taking note of a few failed marketing campaigns […]
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]
Besides the health concerns that COVID-19 brought up, the effect of Coronavirus on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. […]
We’ve put together a rough guide to interactive content marketing, covering all aspects of this year’s most popular trend.
How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.
The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.
Learn more about how to define your audience for content marketing!
Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.