Travel and Tourism Marketing Services

Tourism Marketing for business - Northern Ireland Tourism

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and  turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award […]

17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time (2019)

A world of brand storytelling in a book

Storytelling is such a buzzword in the marketing industry these days. There’s been a hype about successful brand storytelling examples. What does storytelling mean in a business context? Does it mean that businesses need to hire a James Joyce for their brands to be successful? That’s what you’ll find out in this article. You’ll find […]

How to Write a Creative Brief: A Brief History of Briefs (With Examples)

How to write a creative brief-the short brief

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]

Content Personalisation: All the Dos and Don’ts

Hand and Notebook image for Benefits of a Personal Development Plan

Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]

Content Marketing With Amazon Alexa:

Amazon Alexa Content Marketing

What Should I Know? Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can […]

Video Content Types Business Owners Should be Using

Video content types for business owners

Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content, the execution, the messages highlighted as well as the brand’s beliefs and set of ethics. Social media outlets celebrate videos as the top multimedia file […]

Why Your Content Isn’t Ranking?

Why your content isn't ranking

What Should You Do about That? Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons that your content isn’t ranking – and even better, what you can do to help improve its ranking. To understand why your content isn’t ranking, it’s helpful […]

What is Strategic Marketing Planning Process?

Proven Content Management Strategies

Strategic marketing planning process is a relatively new concept in a field that existed for over millennia. One of the most basic—and successful—approaches to marketing is via trial and error. This is one of the better approaches if finance isn’t a factor and funds are abundant. But let’s not forget one of the key tenants […]

Advantages of Podcasts: An Unmissable Marketing Tool for Your Business?

Advantages of Podcasts for Marketing

The advantages of podcasts? Let’s take a closer look at podcasts, including what they are, how they work and how they can be used as a marketing tool. We’ll also give some example podcasts to help with a little inspiration! Read on to discover all you need to know…     Should You Consider Using […]

How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

Content Marketing with Nick Mason

Smarter Content Marketing with Nick Mason How to increase content engagement? A London-based company has set its sights on revolutionising content engagement by creating a new platform built around improved user experience for readers. Nick Mason, CEO and Founder of Turtl, took part in a ProfileTree video interview to explain that his tool doesn’t just […]

Blogging Tips: What is Blogging and How to Make a Start?

Blogging tips

How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. It gives your audience a way to go below the surface to understand what your business is all about, to see why (without using a hard […]

Why is FDI Important? Foreign Direct Investment Expertise with David Gray

Foreign Direct Investment with David Gray

Why is FDI important? ProfileTree welcomed WAVTEQ Marketing Manager David Gray to not just explain the type of results achieved through this vital aspect of international business, but to outline his company’s global work in this area. David also discussed his marketing experience and passed on some essential advice. He began by explaining WAVTEQ’s specialism […]

Business Leaders: Cian Landers – Fitzwilliam Hotel Belfast

Hospitality management and tourism with Cian Landers of Fitzwilliam hotel Belfast

One key to a successful business? Learning from success stories like Belfast’s superb Fitzwilliam Hotel can be a huge benefit to your company. General Manager Cian Landers explains, in a ProfileTree video interview, talks Belfast tourism, hotel expansion, investment and much much more. Cian’s driving-seat position in the development of Belfast, year on year, as […]

Marketing Strategy: Don’t Have a Strategy? Read This Today

Marketing Strategy you need one

How important is marketing strategy? Put simply, it should be the starting point of everything you do online as it will guide, justify and add purpose to all your marketing efforts. A marketing strategy is so essential we’d recommend making it an immediate, urgent priority if you don’t already have one in place. Read on […]

Secondary Keywords: Don’t Overlook An SEO Essential

Secondary keywords an SEO essential

When setting up your webpage for Search Engine Optimization (SEO), keywords are extremely important. Primary and secondary keywords help direct traffic from search engines to your site when a specific keyword is searched. You might’ve heard of the use of primary keywords when setting up SEO, but you might not be familiar with the secondary […]

Content Awards Success for ProfileTree

Content Awards Success for ProfileTree

ProfileTree have been celebrating more awards success after a win in the Irish Content Marketing Awards.  ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry judges, leading to the company being announced as winner during a ceremony at the Ballsbridge Hotel, Dublin.   ‘Best Work, By the Best People’ ​Described […]

Earning From Your Competitors’ Mistakes

Earning from your competitors

Earning from Video Content Marketing Video content marketing is – we hope – already seen as an open goal in your business. But it is easy to overlook how taking advantage of the mistakes your competitors are making can lead to even better results. Let’s take a closer look at some common misconceptions about video, and […]