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Content Writing and Marketing

The latest content marketing articles, advice and insights from the ProfileTree team.

How Statistics Drive Winning Marketing Strategies

Miral NassarMiral Nassar // 11th April 2024

As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]

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Email Marketing: Powerful Strategies To Craft Effective Campaigns

Nuala DaviesNuala Davies // 12th April 2024

Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]

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2024 B2B Content Marketing Statistics

Miral NassarMiral Nassar // 6th April 2024

In B2B content marketing, staying up-to-date on the latest statistics and trends is essential for success. With the landscape of digital marketing always evolving, it’s crucial to understand where the industry is headed to reach and engage with your target audience effectively. This article will go through the most critical B2B content marketing stats for […]

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The B2B Marketing Landscape in 2024: Stats You Need to Know

Miral NassarMiral Nassar // 8th April 2024

In the fast-paced business-to-business B2B marketing world, keeping updated about the latest trends and statistics is important for success. As we delve into 2024, B2B marketers need to be well-versed in the ever-evolving landscape of digital marketing strategies. Let’s explore the key statistics and trends shaping the B2B marketing sphere in the coming year. B2B […]

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Cause Marketing Statistics That Will Make You Rethink Your Strategy

Miral NassarMiral Nassar // 3rd April 2024

Cause marketing has become essential to many successful marketing strategies as companies strive to engage with consumers deeply and show their commitment to social responsibility. This article will explore key cause marketing statistics that will make you reconsider your current strategy and inspire you to match your brand with a cause that matches your target […]

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Billboard Marketing Statistics: Towering Reach and Captivating Engagement

Miral NassarMiral Nassar // 3rd April 2024

Forget blinking banners and fleeting pop-ups. In the fast-paced marketing world, a titan still reigns supreme: billboard marketing. These towering giants of the roadside offer a captivating blend of reach, engagement, and, surprisingly, evolution. Let’s peel back the layers of these visual behemoths, exploring their enduring power and exciting future in the digital age. Buckle up […]

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The Power of Marketing Automation: Revolutionising Business Growth 2024

Miranne KhaledMiranne Khaled // 31st March 2024

In the dynamic realm of digital marketing, where the pace of change rivals the speed of light, big and small businesses grapple with the constant need to innovate and optimise their strategies. This relentless pursuit of excellence has fueled the rise of a transformative technology: marketing automation. More than just a trend, it actually represents […]

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🚀 Emoji Domains Set To Explode: 2024 Trends and Tips

ProfileTreeProfileTree // 26th March 2024

Yes you have read that correctly. Emoji Domains! While you don’t often see many emojis in domains, they have been around for quite a while. As a matter of fact they have been around since 2001 when the first emoji domain was bought. The one problem being back then in 2001, no one could see […]

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Mass Media Market Rebounds: Key Statistics from 2023

Miral NassarMiral Nassar // 24th February 2024

The mass media market has seen a significant rebound in 2023, with critical statistics revealing intriguing insights into media consumption trends across various platforms. The latest data sheds light on the evolving news consumption habits, television viewing patterns, and the changing landscape of digital media usage. Insights into Media Consumption across Different Platforms Statistics Finland […]

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Free Market Research Tools for Successful Analysis

Panseih GharibPanseih Gharib // 13th February 2024

Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs.  This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]

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Travel and Tourism Marketing Services: Unlock the Secrets to Growth & Profit

ProfileTreeProfileTree // 11th February 2024

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 22nd March 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

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The Ultimate Guide to Content Marketing ROI Statistics!

Esraa MahmoudEsraa Mahmoud // 11th February 2024

Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You’re not alone. Many businesses struggle to measure the true impact of their content efforts, leaving them frustrated and unsure if their hard work is actually paying off. But fear not, weary marketer! Today, we’re diving deep […]

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AI Marketing in 2024: Stats that Will Blow Your Mind (and Boost Your ROI)

Miral NassarMiral Nassar // 21st February 2024

In 2024, AI marketing is set to revolutionise how businesses connect with consumers. With advancements in AI technology, marketers can expect mind-blowing results that will significantly boost their return on investment. This article provides an in-depth look at the state of artificial intelligence in marketing as we enter 2024. It explores the utilisation of AI […]

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2023 Print Marketing Statistics: Metrics and Global Impact

Panseih GharibPanseih Gharib // 11th February 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

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4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 11th February 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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How to Write an Effective Email to Engage Users?

Sara LynchSara Lynch // 12th February 2024

Creating an engaging and effective email is a necessary step for successful email marketing campaigns. In this competitive digital world, it is not an easy task to stand out among others without putting in extra effort. It includes creating and following a strategic approach and implementing several proven techniques to make your email engaging. 

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Content Personalisation: Requirements and Implementation Strategies

ProfileTreeProfileTree // 31st March 2024

Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]

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When Advertisements Don’t Live Up to Expectations

ProfileTreeProfileTree // 28th January 2024

Volkswagen designed software to cheat emissions testing causing much uproar. (Image Credit: Julia Hochesang)

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Leveraging the Powerful Potentials of Visual Content Marketing in 2024

Miranne KhaledMiranne Khaled // 27th January 2024

In today’s fast-paced and ever-changing marketing landscape, staying ahead is essential for businesses of all sizes. With consumers continuously bombarded with information, capturing their attention has become more challenging. This is where visual content marketing becomes a potent tool that aims to engage and connect with target audiences. Visual content marketing is a dynamic and […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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The Unexpected Hero: Direct Mail Marketing Statistics

Maha YassinMaha Yassin // 21st February 2024

Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]

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6 Ways Your Content Marketing Strategy Will Change

ProfileTreeProfileTree // 11th March 2024

In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]

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How to Define Your Audience for Content Marketing

ProfileTreeProfileTree // 11th April 2024

How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]

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Content Marketing Agency: Why Choose Us?

ProfileTreeProfileTree // 22nd March 2024

How has the concept of a content marketing agency transformed our relationships with advertising?  Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today.  You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]

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Video Content Types Business Owners Should be Using

ProfileTreeProfileTree // 16th January 2024

Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content, the execution, the messages highlighted as well as the brand’s beliefs and set of ethics. Social media outlets celebrate videos as the top multimedia file […]

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Understanding the Marketing Funnel: How to Create One?

Panseih GharibPanseih Gharib // 24th January 2024

In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]

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Starting a Podcast and How to Market it

ProfileTreeProfileTree // 20th January 2024

As of January 2021, there are currently over 1,750,000 podcast shows worldwide with over 42 million episodes (Podcast Insights). Image source: Unsplash @aaronburden

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Profiletree Awards: Content Awards Succes

ProfileTreeProfileTree // 3rd January 2024

ProfileTree has been celebrating more awards success after a win in the Irish Content Marketing Awards.  ProfileTree’s ConnollyCove project – which offers a one-stop resource for visitors to Ireland – impressed industry judges, leading to the company being announced as the winner during a ceremony at the Ballsbridge Hotel, Dublin. ‘Best Work, By the Best People’ ​Described […]

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Understanding the World Wide Web in 2024: Evolution and Future

ProfileTreeProfileTree // 18th December 2023

At ProfileTree, we regularly update our articles to provide our readers with the most accurate and up-to-date information. This article has been updated as of 2023.  What is the World Wide Web? You might think the web and the internet are the same thing but, surprisingly, there are some crucial differences.  The World Wide Web […]

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What Is Copywriting? A Complete Guide for Beginners.

ProfileTreeProfileTree // 18th December 2023

The phrase ‘content is king’ was written by Bill Gates in an essay in 1996 and, arguably, the most important content for web conversions is written content. Copywriting is what sells products or encourages visitors to websites to take action. Copyrights have the innate ability to reach prospective customers through blogs, advertisements, email campaigns, billboards, […]

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6 Things to Consider Before Hiring a Copywriter

ProfileTreeProfileTree // 3rd April 2024

Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]

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5 Ways to Use Content Marketing for Sales Enablement

ProfileTreeProfileTree // 11th February 2024

Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]

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SEO Ultimate Guide: Everything You Need to Know

ProfileTreeProfileTree // 14th February 2024

ProfileTree have put together a Total Guide to SEO, containing all the tips and tricks to help your website rank.

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5 Reasons Why Your Content Isn’t Ranking

ProfileTreeProfileTree // 13th December 2023

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  You put months of effort into creating amazing blogs, guides, […]

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Content Marketing Insights

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.