What is Readability? An Easy Boost for Content ROI
Most content marketers struggle to engage readers. Image credit: Scoop.it
Most content marketers struggle to engage readers. Image credit: Scoop.it
Video has an increasingly important role to play in content marketing. Image credit: WheresLugo
It’s vital to gain a picture of your audience in terms of demographics, behaviour and needs. Image credit: Rupixen
Organic reach has declined steeply on Facebook in recent years. Image credit: RasDigitalMarketing
Posting optimised, relevant and original content improves your chances of ranking higher in search engine results. Image source: Unsplash @johnschno
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
Emoji domains can be an excellent CRO boost, but are they always appropriate. Image credit: ProfileTree.
Endurance International Group (EIG): Who are they? After writing many articles on web hosting, I have seen a running trend. This trend is that most hosting companies are owned by themselves. The other companies that are not owned by themselves are all owned by the Endurance International Group commonly known as EIG for short, or […]
The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]
Google faces over 2 million copyright infringement claims every week. Image credit: Statista
Handing content writing over to qualified professionals can improve your search engine rank and save you time for other tasks. Image source: Unsplash @christinhumephoto
Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]
Image source: Unsplash @goumbik
Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR
The first thing you do when you purchase any product is compare the prices of different products with each other. However, it’s not a simple chore to set if you’re on the opposite side of the negotiation. Price significantly impacts how clients decide whether they buy from you. If it is higher than your competitors, […]
YouTubers have an increasingly large impact on their viewers’ buying behaviour due to the bond subscribers feel when they watch their favourite channels. Image source: Unsplash @mossiskz
Each dot represents the average of all posts of a given length. Image credit: Medium
Choosing the right platform or combinations of platforms can be crucial in reaching a specific audience. Image credit: Unsplash @loravisuals
Having a blog consistently leads to gaining more customers. Image credit: Hubspot
A growing number of content marketers swear by quality infographics. Image credit: Visme
Writing business news articles is a great way to boost your readership. As much as readers enjoy professional business tips and advice, they still want to keep up with recent events. News in business is always dynamic and rapid. That is truer today than it ever was. When writing business news, you get to offer […]
How to create content is a mystery to some. Unlike an artist staring at a blank canvas, digital content creation requires a mixture of creativity, data analysis and business sense. That is, content marketing is all about delivering results. Specifically, content marketing should increase the profitability of a website. In recent years, there’s been a […]
Duplicate content is content that appears somewhere on the internet in more than one URL. It confuses search engines, like Google, because they don’t know where to send the searcher. Regardless. Duplicate content is going to happen in today’s digital world. Quotes from experts are used to give credibility to blogs, certain call-to-action words are […]
A complex concept like “products” needs to be precisely defined. It is frequently where strategic planning starts because it is the first of the four marketing mix factors, followed by Price, Place and Promotion. Making judgements on specific items, product lines, and the product mix requires coordination. You need to have a marketing mix if […]
Hiring a copywriter may help your business get ahead of the pack. Here are how hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers who write many different types of content for marketing purposes. They write […]
Every organisation needs a website that is engaging and interesting. The copy should be clear concise, and be able to tell your story to diverse audiences that may want to hear what you have to say. How is this accomplished? The copywriter. The person who writes copy is usually known as the website copywriter or […]
A content management system (CMS) is a collaborative platform that allows multiple users to create, post, publish and modify digital content. Every website and web publishing platform runs based on a content management system model. In short, a content management system is an application to manage content digitally. While some CMS platforms follow a strict […]
Learn proven B2B and B2C content marketing strategies to drive leads and sales, including blogging, interactive content, infographics, email nurturing, and more. Optimize efforts with data. What is Content Marketing Strategy, and why is it so important in today’s marketing plan? Content marketing is a strategy that focuses on creating and sharing valuable, creative and […]
Making time to audit your website’s content is a must for any successful business. A content audit serves to aid you in discovering the strengths and weaknesses in your website’s content. To be clear, the most important part of any website is its content. Without strong content, a website is nothing. Flashy designs and intuitive […]
Copywriting is an art. It’s not an easy task to sit down in front of a blank piece of paper and write, let alone write, compelling sales copy that will convert readers into customers. Sometimes, going back to the basics is the best place to start. This is true not just for the beginner but […]
Content Marketing is a long-term strategy whose function is to create relevant and valuable material that speaks to the audience and ultimately makes them your customers. Simply put, it is how brands tell stories to engage potential and existing customers. Content gives them an idea of what you have to offer before they put their […]
Trying to dip your feet into the world of podcasting? Choosing the right podcast software is naturally the first thing you’d like to know. Whether you’re just starting out or have been creating podcasts for a while, the equipment and software you’ll use to record and edit your audios has a huge influence on the […]
Websites are businesses’ digital entryways from which customers can learn about their brands as well as the products and services they offer. The fact that websites are accessible all the time has a substantial advantage over companies’ offline presence represented by the stores, for it always boosts the credibility, trust, and legitimacy businesses are always […]
Over the years, marketing has not only gained momentum but has become a pivotal element for businesses of different sizes. The prominence of marketing lies in its ability to effectively display a company’s services and products and promote them to potential clients. With the emergence of social media, a revolutionary marketing strategy has come into […]
In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.
The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.
A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.
A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.
There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.