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Content Writing and Marketing

The latest content marketing articles, advice and insights from the ProfileTree team.

How to Create Website Content Strategy in 6 Simple Tips

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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Best Apps for Social Media Marketing Small Businesses – A Pros & Cons List.

In this article we will outline the pros and cons of each social media app for your small business

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How A Content Calendar Can Improve your Marketing Strategy

In content marketing, using a schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a content calendar is what will help you to succeed in meeting your marketing strategy’s goals. Whether you need to meet a […]

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Killer Landing Page Copywriting: 10 Tips & Tricks

Landing page copywriting is often underrated. People have grown to believe that any type of text will do when it comes to redirecting pages. However, that kind of thinking is not necessarily accurate. When users click on ads and redirect to landing pages, they shut it down within mere seconds if not interested. Today, we’ll […]

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Writing a Blog for Your Website in 10 Easy Steps

Writing a blog  is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

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Start a Podcast for Your Business in 9 Easy Steps

When you start a podcast, it allows you to show your expertise to your audience in a fun and captivating way.  This can help you to influence your clients and encourage them to purchase your product or service. Once you’ve gotten their attention, your listeners may even recommend your podcast to their friends and colleagues. […]

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How to Write a Perfect Introduction and Conclusion

Arguably the most important parts of any piece of writing, introductions and conclusions are what explain the article and summarise it. The introduction sets out the argument you want to make whereas the conclusion summarises it through the evidence you have produced in your body paragraphs.  Using your introduction to identify your topic helps the […]

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Freelance Vs In-House Copywriters

You know you need a copywriter but you’re not sure whether to hire an in-house copywriter or hire a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing.  When trying to scale a business, running digital campaigns can be […]

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5 Reasons Your Company Needs a Copywriter

Copywriters are an essential part of any content marketing strategy. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Every company needs a copywriter to convey its brand’s presence to potential customers. Hiring a copywriter for your company is ensuring […]

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6 Things to Consider Before Hiring a Copywriter

Many organisations and businesses struggle to be able to summarise or advertise their services or products in written form. Hiring copywriters removes this issue and provides them with professional and concise content. There are things to consider before hiring a copywriter to ensure that you hire the right person for your business. Hiring a copywriter […]

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5 Ways to Use Content Marketing for Sales Enablement

Content marketing can seem like it can only function in the confines of the marketing industry but there is a multitude of ways that content marketing flourishes outside of its traditional role. One of these ways is sales enablement. Sales enablement allows you to create well thought out buyer personas which can encourage the sales […]

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When Advertisements Don’t Live Up to Expectations

When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future.  People now judge brands and businesses based on their experiences meaning that if a brand doesn’t deliver […]

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6 Ways Your Content Marketing Strategy Will Change

In a world-embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest trends […]

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5 Times Marketing Campaigns Got It Wrong

We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns.  Taking note of a few failed marketing campaigns […]

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4 Content Marketing Mistakes Everyone Makes

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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Marketing in a Recession

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

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What is Interactive Content Marketing?

We’ve put together a rough guide to interactive content marketing, covering all aspects of this year’s most popular trend.

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Working in Freelance With Katie Harrington

How can businesses make informed decisions around freelance work, and how freelancers actually succeed? We sat down with Katie Harrington to talk about this subject and more.

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Pandemic Marketing Advice from ProfileTree

The Covid-19 pandemic is a bit weird for everyone. We’ve tried to do our bit with some free marketing advice to suit the times – courtesy of the pros at ProfileTree.

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Using Animation for Advertising

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

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Travel and Tourism Marketing Services

Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and  turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]

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Content Marketing Insights

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services. Nowadays, everything is different on the world wide web. If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.

A content marketing strategy (not to be confused with a content strategy) analyzes the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer experience touchpoints but it goes beyond that. Essentially a content marketing strategy explores how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition.

There are many tasks you can do to improve SEO, but nothing comes close to the impact of content marketing on your website’s SEO power. And it makes perfect sense. Content, simply put, is just information. Google aims to match the highest quality, most relevant information with the search queries of their users ─ but if you’re creating content sharing this information, you have every chance of ranking and getting found for it.