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Video Marketing and Production

The latest video marketing articles, advice and insights from the ProfileTree team.

Youtube Channel Basics : What You Need to Know

The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]

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How to Use Social Media Video: 6 Tips

Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else?  Video is insanely popular […]

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How To Use Restaurant Video Marketing To Grow Your Business

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

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6 Tips for Creating Great Social Media Video Content

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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Your Ultimate Guide to Video Marketing

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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YouTube SEO: How to Beat the YouTube Algorithm

YouTube is currently the world’s most viewed site and has become the place to go to create and consume video content. While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm. According to cnet.com, up to 70% of a user’s time on YouTube will be dictated […]

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7 Strategies to Use Video in Your Sales Emails

As trends progress, video is being used more than ever to communicate with others and to facilitate ideas. Consumers are turning to video to educate themselves on a multitude of topics as well as entertaining themselves and connecting with others. With this in mind, using video in your sales emails has become more important than […]

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Digital Billboard Advertising: Why They’re a Massive Hit

In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of Times Square and its glitzy blockbuster atmosphere. They’ve always been used to promote products, services or spread awareness on various causes for decades – so […]

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Television Production Management with Larry Bass

Whilst many firms have had to temporarily suspend their business due to the Covid-19 pandemic, the television industry has tried to maintain its output. Few people understand the challenges of these times better than Larry Bass.

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TV Advertising with ITV’s Nicola McLoughlin

Some fools like to say that TV is dead. Nicola McLoughlin takes some time to explain to us why this isn’t the case…

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Using Animation for Advertising

Have you considered using animation for marketing? Check out our total guide to including animation in your wider marketing strategy.

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Video Production in Northern Ireland: Growing Your Business Through Video

Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to the 10th century. His work […]

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Importance of Video Marketing – Video Content Training

Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits.     Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need  expensive equipment to make video marketing work for your […]

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How to Use Transitions, Titles and Effects in Adobe Premiere Pro

How to use transitions, titles and effects in Adobe Premiere Pro? Below is part three of our ProfileTree series explaining a range of Adobe Premiere Pro essentials. Premiere Pro is one of the most popular pieces of video editing software in the world as a very large number of people use this particular video editing software to produce YouTube videos, […]

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Using the Timeline and Workflow in Adobe Premiere Pro CC

How to use timeline and workplace in Adobe Premiere Pro CC? Setting up your timeline and workflow can be a challenge for new users, however our tutorial gives a simple video guide to this task. We’ve also put together a series of video tutorials to help you become more familiar with Premiere Pro. In the video below […]

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Colour Grading and Masking Tutorial for Adobe Premiere Pro

In part five of our video tutorial series you’ll learn how to edit the colour grading and masking within Adobe Premiere Pro. This video also involves the likes of vectorscopes, waveforms, correction principles, curves, levels as well as exposure. This tutorial is perfect for the people who want to learn how to make their videos […]

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Colour Grading and Correcting for Adobe Premiere Pro CC

Having your video looking professional can be the difference between a viewer watching your entire video, or switching off after a few seconds. Using the likes of Adobe Premiere Pro and Sony Vegas to edit the colour correction and grading of videos can be difficult but a great way to make your video look professional and […]

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Audio Effects and Editing Sound in Adobe Premiere Pro CC

Along with video editing, Adobe Premiere Pro is very good for sound and audio editing. This makes this software ideal for any creator with a need to edit sounds especially into their films and movies. The video below is part seven of the ProfileTree Adobe Premiere Pro CC tutorials. Within the video, it will show, how to enhance […]

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How to Render and Export using Adobe Premiere Pro CC

How to render and export using Adobe Premiere Pro CC? Once you have finished editing your video or film, you will now need to export the edited video from Adobe Premiere Pro. This will allow you to upload your video to the likes of YouTube or Vimeo. The video below is the last part of the ProfileTree Adobe Premiere Pro […]

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Video Editing Tutorial for Adobe Premiere Pro CC

Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right editing, the context and message of the video may not reach the viewer. Therefore these tool are very useful and also, therefore, very important. Premiere Pro is just […]

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How to Use Layouts and Workflow in Adobe Premiere Pro CC

Premiere Pro CC is one of the most trusted pieces of video editing software in the world, alongside the likes of Sony Vegas Pro, iMovie and Final Cut Pro. The software is used by a large number of creatives, including YouTubers and filmmakers, to create and publish their videos with ease. The video below is part two […]

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Hiring a Video Marketing Agency: All You Need to Know

The concept of content marketing is not new to the world of business. For as old as the 18th-century smart businesses used content to raise awareness and credibility for their products. In 1888 Johnson & Johnson created a publication titled “Modern Methods of Antiseptic Wound Healing” targeting doctors. The content marketing game is in a state of constant change. […]

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YouTube Partner Network: Could You Profit from YouTube?

There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access Youtube via their mobile device. Many believe that applications like YouTube and Netflix will soon signal the end of television due to the amount of […]

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Vlogging Accessories Essential Guide: Read Before Buying

You have seen them on social media. They are the Internet’s response to reality television. I’m talking about vloggers. Maybe you want to start your own vlog. In which case, first step is to know your vlogging accessories. What Is a Vlog? A vlog is essentially a video blog. It’s an alternative method of blogging […]

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Video Marketing and Production Insight

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period.
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.

Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels – from email to search to landing pages. Moreover, studies show that video can increase your Google ranking, conversions, open rates, click through rates and more.

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few years. It is essential that you get your head around the techniques for it and mark your stamp.