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Video Marketing and Production

The latest video marketing articles, advice and insights from the ProfileTree team.

Facebook Video Ads in 2023: The Essential Guide for Marketers

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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Video Content: The Future of Digital Content Is Here

Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be unleashing the ROI of video for your business.   Which One Are You? Sitting at your desk and typing “video content” in Google’s search box. It […]

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YouTube Monetizing 101: Essential Tips You Need To Know

Ever wondered how YouTubers make money and how you can do the same? Simply by YouTube monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be […]

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Boost Your Sales With This Guide to E-commerce Product Video Production

In the dynamic world of e-commerce, where digital storefronts and online shopping experiences are rapidly evolving, the power of visual storytelling has never been more pivotal. As the competition for consumer attention intensifies, e-commerce businesses are turning towards an often underutilised yet highly effective tool: product videos. In the digital age, a product video is […]

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15 Proven Ways to Get More YouTube Subscribers (Without Buying Them)

Since it started in 2005, YouTube has continued to grow at a massive rate. There are over 2 billion visitors each month, and over a billion people watch YouTube daily. YouTube is the leading video platform on the internet. Increasing subscribers on YouTube with your YouTube Marketing Plan is critical to success on the platform. […]

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 Video Production Services: What to Expect in the Next 5 Years and How to Choosing the Right Company for Your Project

Video allows for a viewer to get more information as they can visually see what is happening. If a business produces a good video as part of its marketing, people will likely begin to share the video, which will draw more attention towards it and result in more sales. This comprehensive guide covers everything brands […]

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Top 10 Royalty-Free Music Websites

Let’s explore the best royalty-free music websites and uncover how to add some music to a website. You will find a great resource to create more videos for your marketing strategy.  Do you spend long hours searching the internet for royalty-free tones for your next project? Or do you want to create a viral Tiktok or YouTube video with a […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Automatic Video Editing Software – How to Get Started And Which is the Best One For Your Project?

This is where automatic video editing software comes into play. Is it something that you have to work with to make your online business stand out, attract audiences or promote an upcoming event? Well, no worries. Let us help you out with this informative article.

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5 Fascinating TikTok Statistics You Need To Know

In today’s digital world, TikTok statistics are crucial to monitor for businesses to remain up to date on emerging trends and opportunities to market their products and services. With TikTok’s user-friendly interface, creative freedom, and engaging video content, TikTok has demanded user attention from consumers worldwide. However, what does this information mean for your brand? To understand the opportunities for your business through TikTok marketing, let’s take a look at some important TikTok statistics that influence the success of advertising on TikTok.

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Best 4 Video Editing Software Tools: #1 Quick and Informative Guide on How to Edit Videos

Nowadays, videos are widely used in many fields, but what are the best video editing software tools? This article will answer all your questions perfectly, especially if you are a beginner, starting, or even a professional video editor. This is just a quick little guide on some of the editing tools we would recommend. Adobe Premiere Pro […]

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Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]

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The Ultimate & Easy Guide to Social Media Video Marketing 101

Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.

Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.

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How To Market Your Business On Social Media 101: The Amazing Guide You Need

In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales. 

With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.

If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!

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When Was TikTok Made?: 5 Interesting Facts About TikTok

“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry. 

In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.

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7 Fascinating Facts About How Many TikToks Are Made A Day

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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Video Marketing for Food Businesses: The Best Techniques to Make Your Business Stand Out!

Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]

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DJI Osmo 4 SE: A Review of the Feature-Packed Mobile Gimbal  

In this article, we will review the featured-packed DJI Osmo 4 SE. This mobile gimbal is part of the existing DJI Osmo range and offers a plethora of features compared to preexisting models.

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8 Useful TikTok Business Statistics To Boost Your Social Media

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Important Ways To Grow Your Business Using TikTok Marketing: A Complete Guide To TikTok

Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.

Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.

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6 Essential Steps To Elevate Your YouTube Marketing: A Complete Guide To YouTube

YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.

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When was youtube created and other interesting facts about Youtube

When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded? 

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39 Video Marketing Statistics To Inspire Your Strategy

No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]

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What is the Use of Videos in Marketing

Videos in marketing are used to promote a brand, service or product. It is a way to connect with consumers and catch their attention in this digital world. Video is not like text; it can boost a bond between consumers and a product in an amazing way. Plus, watching video content is easier than reading […]

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Explainer Video Production: Your Guide to Have a GREAT One

Anything in the world classifies into only two categories: things that need an explanation and things that are clear enough. It’s for this reason that the term “explainer video production” has become so commonplace. If you’ve ever thought of making an explanation video, here is your one-stop shop for doing so. These short clips have […]

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PowerVision S1 review: A small gadget packed with big features

The PowerVision S1 is a handheld gimbal with professional video capabilities. If you are a video content creator, it’s going to make life much easier; with features like AI tracking and a manual joystick accessory, you’ll be shooting professional videos in no time. This small, compact gadget is any videographer’s best friend – check out our review of the S1 gimbal below. 

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Animated Video Production: A Step-By-Step Guide to Get Started

In the early 1800s, animated video production first began when simple sequential images were shown. Today, it has evolved into an engaging and entertaining video style. which means that animation has gone a long way. This article will introduce everything you need to know to start creating your animated video. No doubt, you have already […]

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YouTube Video Production: Your Inside Guide to Kill It in 5 Simple Steps

YouTube is the best place for people and companies to upload videos. But YouTube video production might seem challenging, loaded with endless steps. Not at all! In this article, we will go through and explain the key steps. Let’s get started! The term “online video” has almost become interchangeable with YouTube. More than 2.5 billion […]

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Travel Video Production: Your Ultimate Guide to Creating Your Own Channel

To get started with travel video production, you need to know many things, such as equipment, editing techniques, the best time to shoot, and others. We will take you on a journey to create your own channel right now! Our YouTube travel series, Connolly Cove, is clocking up thousands of views every week, and our […]

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Youtube Channel Basics : What You Need to Know

The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]

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How to Use Social Media Video: 6 Tips

Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else?  Video is insanely popular […]

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How To Use Restaurant Video Marketing To Grow Your Business

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

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6 Tips for Creating Great Social Media Video Content

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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Your Ultimate Guide to Video Marketing

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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Video Marketing and Production Insight

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period.
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.

Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels – from email to search to landing pages. Moreover, studies show that video can increase your Google ranking, conversions, open rates, click through rates and more.

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few years. It is essential that you get your head around the techniques for it and mark your stamp.