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The latest tools & equipment articles, advice and insights from the ProfileTree team.
Business TV shows are filled with excitement, inspiration and cutting-edge competitiveness that separates the cream from the crop. We’ve put together a list of the best business TV shows that you need to binge on immediately.
We’ve highlighted one of our most relevant interviews from the Business Leader Archives, sitting down to discuss the digitisation of compliance paperwork and data governance with Veri’s Ann-Marie McSorley.
In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.
Nowadays, technology rules significant portions of our lives. But how can technology be used to boost the employability of vulnerable young people? Roger Warnock from The Bytes Project explains.
You have broadband, yes. But do you have a Plan B and a Plan C? Synctive’s Paul Hogan thinks you should.
Do you know how to use social media for PR? We discuss how to master social media for your own PR strategy in the latest blog from ProfileTree.
Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]
Over the past years, brand image has become more important than ever. Your brand needs to be instantly recognisable within your website, social media, adverts online and offline such as posters and also if you own a store online or offline. An instantly recognisable brand helps to build trust with customers who will then help […]
We all have heard of WIX. If you’re a frequent user of YouTube, you will have more than likely seen a fair share of WIX adverts. Therefore that goes without saying, you’ve heard of WIX and what it is. WIX is a free web builder used worldwide by millions of users to create stunning websites […]
In the video tutorial below ProfileTree have compared WIX with some of the other most popular website builders. Below we have compared WIX against web builders such as Squarespace, WordPress and the GoDaddy web builder. In the video, we explain some of the advantages of each builder and some features others may feel are disadvantages. […]
When it comes to choosing a WIX premium plan, you have a number of different options. Overall there are seven plans on WIX, all of which are relatively cheap. The first four plans are called the Connect Domain plan, Combo Plan, Unlimited Plan and the VIP Plan. These four plans don’t allow your site to […]
The DJI Ronin S is the brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin 2 to help capture the best video content. The Ronin S is one of DJI’s best camera stabilization systems yet. It compresses the technology of […]
Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let along which training programs they stand to benefit most from. The problem is, ongoing digital training is crucial for the success of your business. Technology moves incredibly […]
When the Amazon Alexa first appeared in 2014, it seemed as though the world first envisaged by the likes of Back to the Future might be a possibility. Five years on, and with further developments being made to the Internet of Things, Amazon has, at last, realised the true potential of Alexa’s voice-generated technology; with […]
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]
A battle between superheroes? Sort of. The good news is that users can never go wrong when considering Google Sheets vs Excel. Both softwares are credited with making people’s lives easier when it comes to complex equations and databases. Excel and Sheets have most of the same core features. However, they do have differences that […]
How can innovation be applied to learning assessments and management? Believe it or not, there is a solution for it, supplied by forward-thinking tech company TestReach. For this week’s Business Leaders episode, ProfileTree welcomed Sheena Bailey, CEO of TestReach, to hear about her career as a tech leader and the innovative work of her company. […]
Discussing Assistive Technology with John Nesbitt What is energy monitoring? We had a chance to explore the benefits of energy monitoring thanks to a visit to the ProfileTree studio from Atlas World’s John Nesbitt. Atlas World, a well known fire and security business operating in Northern Ireland and beyond, also help companies with energy management […]
Ever wondered about the world of augmented and virtual reality? What is Augmented Reality? You have probably heard of this revolutionary technology – but are curious to know more and how it can affect your business. In our latest Business Leaders episode, host Ciaran Connolly spoke with Brendan McCourt, Founder of New Red, a company […]
WIX is to allow users to easily make websites without the hassle of complex processesWIX does this by offering two builders, the WIX ADI and the Editor with hundreds of templates available for each. Our video explains how to build a WIX website from scratch. The video includes: signing into a WIX account choosing the […]
To get the most out of your site, it’s important to know how to set up automation in WIX. Automated emails can be vital to your website as they make it cheaper and easier to boost your engagement with the user to keep them informed and involved in your site. Some of the different actions […]
If you run an online business, you’ll want to know how to add Hotjar tracking code to your WIX website. Hotjar is an online performance tool designed to reveal the behaviour of your site users to help you adjust or alter your digital strategy. Let’s take a closer look. Hotjar comes with features including heatmaps, […]
As an administrator, it’s vital that you know how to create and edit a member on a WIX website. Our video guides explain how to create members on your site, how to edit these members, block users, and how to create member-only pages on WIX. Using site membership can mean offering premium content or having […]
How to connect 3rd party marketing apps to your WIX website? After all, there are a large number of apps you can use for marketing purposes on your WIX website. Apps such as WisePops, Privy and HelloBar are just a few of the applications you can choose from. In fact, there are a multitude of […]
For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.
Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.
Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales.
These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.
