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The latest digital marketing articles, advice and insights from the ProfileTree team.
Implementing a strategic digital marketing plan is essential for any business looking to grow and succeed. With the right combination of audience targeting, goals, content creation and channel management, small businesses can generate impressive results.
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
There are many ways you can advertise online, including PPC, social media and retargeting. (Image credit: Pronto Marketing)
Digital marketing skills are more important than ever for businesses and marketers to master.
Mercedes consciously reference the fact that their products provide something well beyond what is necessary of a car. Image credit: Mercedes
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
Digital marketing is the use of digital channels to promote products or services. It encompasses a wide range of activities within the digital landscape. Whether you are already an established business online or completely new to digital marketing, taking the time to brush up on these digital marketing fundamentals will help you elevate your business […]
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
The field of marketing has grown exponentially, becoming a cornerstone in the strategic planning of any successful organisation. With this growth comes the need for skilled professionals who are well-versed in the latest trends, tools, and strategies that drive consumer engagement and business growth. Aspiring marketers and seasoned professionals alike are constantly seeking ways to […]
There are many elements of CRO. Image credit: Netsmartz
Content is most likely to go viral if it gets an emotional response. Image credit: Semrush
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
The most highly in-demand marketing skills are highly technical. Image credit: Omnicore Agency
Over half of the world’s population uses a smartphone. Image credit: Statistica
Comparative market analysis has several key components. Image credit: SlideStream
Video marketing doesn’t have to be a professional production job. Image credit: NeONBRAND
Having a blog consistently leads to gaining more customers. Image credit: Hubspot
Millions of students study for their degrees online today. Image credit: ClassCentral.
PageRank has a direct correlation with rankability and organic traffic. Image credit: Moz.com
Create a digital marketing plan with audience segmentation. Image credit: Smart Insights
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important part of a brand. Brandable domain names are a powerful marketing tool. In many cases, it is the brand. Here are some tips on how […]
Mobile on mobile devices is essential for business growth and success. Today, more people access the internet by phone than by PC. Mobile devices, like tablets and phones, are preferred by many because they are portable and convenient to use. Although you may be aware of the function of marketing strategies, you may not be […]
Knowing what your competition is doing can significantly impact your profits. Competitor analysis tools are key. Although it takes a concerted effort from your marketing team, you can successfully analyse the competition to gain traction from your online tactics. Conducting thorough competitor analysis provides crucial intelligence to inform your strategy and gain an edge. This […]
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently from normal consumers and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
Digital marketing tools provide critical capabilities for businesses looking to connect with audiences and grow online. In this comprehensive guide, we will examine the essential categories of digital marketing tools and how they can be leveraged for success. If you run any business, understanding the different digital marketing tools available is essential. Every move must […]
Internet marketing is just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost-effective ways to reach your target audience. This seems like a simple concept, but in reality, there are many moving parts that businesses new to online marketing should know. For one thing, there is […]
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but there are also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and […]
Digital marketing channels provide critical touchpoints for engaging today’s consumers wherever they spend time online. In this comprehensive guide, we will examine the major digital marketing channels, their unique value propositions, and effective strategies for success. If you run any business, you must understand the different digital marketing channels. Whether you’re focusing on social media, […]
eMarketing involves a wide range of different channels. Image credit: CoSchedule
Digital marketing is the new normal for businesses around the world. However, many small business owners can still not define digital marketing in a way relevant to their brand. This is understandable since many buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts of digital marketing are highly practical, […]
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple”, and the name stuck, despite a copyright challenge from The Beatles, who had already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a […]
What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – more important than ever in our ever-evolving Digital Age – and engaging old […]
Conversion rates are not complicated by any means. However, many small businesses that have a website or blog don’t bother to pay attention to conversion rates. This is a mistake, as conversion rates are a crucial metric. Your conversion rates are the best way to assess the profitability of your website. If you can’t calculate […]
To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.
