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Digital Marketing

The latest digital marketing articles, advice and insights from the ProfileTree team.

How to Start a Podcast: 101 and everything you need to know to make it successful

Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some. However, it is important to remember that your favourite podcasters were once in the same position as you, they just took the leap, hit record and went for it.  In this article, […]

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What is a Website Strategy? Why You Need it and How You Can Do it

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

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Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

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Your Insider Guide: What is a Competitive Environment Analysis?

In this article you will learn what a competitive environment analysis is, why it is essential and how to conduct one.  Cycling races are one of the most prestigious competitions in the world. Athletes are taking off from the tracks to break records or win high rankings. Racing shoulder to shoulder, they climb hills, then […]

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What is Media Buying? How Does it Work? — A Complete Guide

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

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How to Hire a Media Buyer: Everything You Need to Know

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

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What is Programmatic Media Buying? Everything You Need to Know

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

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Media Buying 101: 5 Things You Need to Know About

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

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Your Guide to Explore the Best Media Buying Software & Tools

How to make use of the best media buying software and tools in today’s market. Your customers become more exposed to messages in more ways than ever before. As a result we consume media online, in publications, on the radio, on TV and on our phones, to name a few ways we get information every […]

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How to Perform Market Research: What You Really Need to Know

Learn how to perform market research in simple 5 steps to understand your audience, market and position… Today’s consumers have all the power because we live in a hyper-competitive business world. It’s businesses that have a deep understanding of what influences the purchase decisions, who your buyers are and your specific market that get the […]

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What You Need to Know about Performance Marketing

Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical.   Just bear in mind this statistic: according to […]

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How to Create Website Content Strategy in 6 Simple Tips

To a create content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf of your brand identity. Read if you would like to learn more! In 2021, 82% of business owners reported actively using content marketing strategy. So, […]

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What Are the Major Components of a Marketing Strategy to Use Right Now?

Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we need to uncover the major components of a marketing strategy, discover what a successful strategy looks like, and learn how to know if you’re going […]

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What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

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How to Create a Marketing Strategy: All You Need to Know

The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job.  Yes, effective marketing can bring an entire host of benefits to your business. And a well-tuned marketing strategy can set your brand up for success.  […]

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How to Perform Competitive Analysis: 5 Easy Steps

A tricky question for any business owner; when was the last time you intended to perform competitive analysis for your brand? And most importantly, do you use the right approach or know how to do one efficiently?  To establish a successful business, you need to add real value that helps you stand out from the […]

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How to Perform a Market Analysis: 5 Handy Steps 

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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Is SWOT a Competitive Analysis? Here’s What You Need to Know

We have all heard about SWOT analysis and how it’s a versatile business tool as a form of competitive analysis that can define your company’s strengths, weaknesses, opportunities, and threats. The Swot analysis an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business […]

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How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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How to Do a Competitive Landscape Analysis

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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How to Do a Competitive Pricing Analysis

You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price.  It is important to remember that our […]

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Which Strategy is Considered Product Marketing? Your Ultimate Guide

This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]

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All You Need to Know: What is a Good Marketing Strategy?

What is a good marketing strategy? Or what makes a marketing strategy good? What is the main difference between a successful marketing plan and an unsuccessful one? It’s the preparation behind them.  Definitely, marketing is an essential part of any business’s growth. And if you are looking for the most powerful marketing strategy, there are […]

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Your Full Guide: What is a Market Penetration Strategy?

Growing your business can not happen without a market penetration strategy! Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. That means your business has already built brand awareness, loyalty, and more. It’s encouraging and promising that you probably say something like, “let’s offer our products in […]

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Digital Marketing Insight

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn to a digital marketing company for assistance. If you have ever wondered what exactly a digital marketing company does, you have come to the right place. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? That’s where your strategy chimes in. In fact, digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales, increase your online presence, perform market research, integrate your online profiles and platforms. ProfileTree offers a wide variety of these services with the highest beneficial outcomes.