Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 25th March 2024
Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our host Ciaran Connolly speaks with Roger Warnock, Director of The Bytes Project in Belfast. In the interview, the pair discuss how the charity and technology […]
Noha Basiony // 22nd April 2024
After the pandemic, the dream of ditching the office altogether and embracing the freedom of remote work has become a reality for millions. Increased productivity, cost saving, more flexibility and freedom, less stress, and a generally elevated level of work-life balance are all benefits of working from home. Yet, with that freedom comes a challenge: […]
ProfileTree // 18th January 2024
How account management can drive your business revenue and customer retention with Warwick Brown. Do you have challenges regarding account management and the efficiency of your business? In this interview, we sat down with Warwick Brown, owner of Account Manager Tips. Starting off his professional life, Brown has a background in corporate travel. Doing this, […]
ProfileTree // 18th January 2024
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]
ProfileTree // 18th January 2024
What’s the main difference between Netflix and Blockbuster? One moved with the times and the other didn’t. Image credit: Blockbuster, Netflix
ProfileTree // 18th January 2024
In an era of constant change and evolving aspirations, personal development emerges as a beacon of self-discovery, empowering individuals to navigate life’s complexities and achieve their full potential. It is a lifelong journey of growth, encompassing the cultivation of skills, knowledge, and emotional intelligence to enhance one’s overall well-being and attain meaningful goals.
ProfileTree // 21st January 2024
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]
Maha Yassin // 17th February 2024
Remember the days of scouring endless job boards and submitting resumes into the void? In today’s dynamic landscape, the career search has gone social. Enter social media recruiting, a game-changer that’s shaking up the talent acquisition scene. Picture this: 4.62 billion people—nearly half the world’s population—are active social media users. And guess what? A whopping […]
ProfileTree // 4th February 2024
Nowadays, technology rules significant portions of our lives. But how can technology be used to boost the employability of vulnerable young people? Roger Warnock from The Bytes Project explains.
ProfileTree // 17th January 2024
We sat down with Scott Stevenson, founder of The Stevenson Way to discuss mental health support strategies and creating a support mechanism for your emotional wellbeing. Check it out!
Salma Samir // 20th February 2024
Imagine a world where Grandma’s secret cookie recipe is worth more than Bitcoin, and your cousin’s used sock collection funds the next big tech startup. That’s the reality of family businesses, where blood, sweat, and (sometimes) tears combine to build empires that make Game of Thrones look like a children’s tea party. But before you […]
ProfileTree // 25th January 2024
In the first of our remote interviews, we sit down with Edmin Software’s Michael Humphreys to talk about technology in education and student support services.
ProfileTree // 22nd April 2024
We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses across Ireland and the rest of the world. The majority of countries have shut their borders to tourists – meaning that for the time being, domestic tourism will be the only show in town. In the latest […]
ProfileTree // 25th March 2024
Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and investment more precarious, with efforts such as fundraising, scaling and project management presenting more challenges than ever before. For an informed understanding on the subject, we […]
ProfileTree // 17th January 2024
Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]
ProfileTree // 17th January 2024
WIX is a helpful tool for quickly creating beautiful websites. Image credit: WIX
ProfileTree // 22nd April 2024
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]
ProfileTree // 22nd March 2024
How has the concept of a content marketing agency transformed our relationships with advertising? Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today. You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]
ProfileTree // 17th January 2024
CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy is […]
ProfileTree // 22nd April 2024
In 1994, a 30-year old Jeffery introduced his online company, registered under the name “Cadabra”. This enterprise became what we know nowadays as Amazon. Subsequently services such as Alexa or Amazon Skills became popular. The name was changed to be easily reached in online search results. Today, Jeff Bezos’ net worth is 165.6 billion USD. […]
Miral Nassar // 17th February 2024
You’ve probably encountered the word CAD before, but have you considered its remarkable significance in various sectors? Through a concoction of personal experiences and substantial research, we’ve unearthed that this technology lays the cornerstone for numerous forward-thinking industries. Let’s embark on a journey exploring how CAD software is an essential tool and a phenomenal game-changer […]
ProfileTree // 22nd April 2024
Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise. Hew Campbell, formerly of Axiom, began by outlining a career path which led to working in Belfast as part of a team delivering innovative approaches […]
ProfileTree // 16th January 2024
Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content, the execution, the messages highlighted as well as the brand’s beliefs and set of ethics. Social media outlets celebrate videos as the top multimedia file […]
ProfileTree // 22nd April 2024
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]
Panseih Gharib // 14th February 2024
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]
ProfileTree // 4th February 2024
Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]
ProfileTree // 4th February 2024
Voice Marketing The Latest Marketing Trend: As technology advances, marketing trends and capabilities are changing rapidly. And while the means may differ, voice marketing still has the same goal as all other forms of content marketing. That is, to reach consumers, solve problems and questions, and keep them involved with the brand. Since voice marketing […]
ProfileTree // 16th January 2024
HTML is code that describes the structure of a web page. Image credit: Udacity
ProfileTree // 16th January 2024
Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.
ProfileTree // 28th March 2024
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]
ProfileTree // 16th January 2024
Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]
ProfileTree // 16th January 2024
Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]
ProfileTree // 16th January 2024
How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. Could Executive Coaching Help Your Business? She began by introducing her own expertise and the […]
ProfileTree // 16th January 2024
A tourism specialist who develops destinations on a global scale has shared some valuable insights into how locations, including Dubai and Pakistan, are promoted to help grow their visitor numbers. Tourism strategist Sumaira Isaacs explored these topics and many more during a ProfileTree Business Leaders interview. International Tourism Development and Tourism Strategy, Lessons From Dubai […]
Sara Lynch // 18th January 2024
consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!
ProfileTree // 16th January 2024
Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing at The Curtain in Shoreditch, has explained how membership is used as one element of the five star hotel’s offer. The Curtain also offers a […]
