Web Design, Marketing and Business Blog - Page 17

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

How to Use Social Media for PR

ProfileTreeProfileTree // 22nd January 2024

Do you know how to use social media for PR? We discuss how to master social media for your own PR strategy in the latest blog from ProfileTree.

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SEO Performance Metrics: How Good Is Your SEO Game?

ProfileTreeProfileTree // 22nd April 2024

Search Engine Optimisation (SEO) is one of the most common digital marketing practices. Search engines continue to play a major part in where users end up on the internet, and that won’t change any time soon. That’s why anyone who owns a website should aim to measure the success of their SEO efforts. There are […]

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Complete Business Statistics: Unveiling the Promising Power of Data Analysis

Miranne KhaledMiranne Khaled // 16th April 2024

In the ever-evolving world of business, data has become an invaluable asset. To unlock its potential, organisations turn to the field of business statistics. Business statistics encompasses a wide range of techniques and methodologies that allow companies to make informed decisions and identify trends that enable them to gain a competitive edge.  At its core, […]

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The Importance of Branding for Business

ProfileTreeProfileTree // 2nd April 2024

Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand loyalty. Despite this, many businesses fail to invest in their branding. In our latest Business Leaders interview, we sat down with Gareth Tipping, Sales Director […]

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Benefits of Business Consultancy With Brendan Murphy

ProfileTreeProfileTree // 21st January 2024

By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in Lisburn, Northern Ireland. During our conversation with the business expert, we learn all about the benefits business consultancy can bring. To gain fascinating insights on […]

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Hospitality Management and Supporting Fundraising – Joan Burden

ProfileTreeProfileTree // 21st January 2024

How Hospitality Management Has Benefited Fundraising for Cancer Fund For Children We sat down with Joan Burden, hospitality manager at Cancer Fund for Children to learn more about what Daisy Lodge offers families that are affected by cancer, her experience in hospitality management and how holding conferences and events for businesses at the facility supports […]

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Sports Facility Management Solutions With Pitchbooking – Fearghal Campbell

ProfileTreeProfileTree // 16th April 2024

Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online booking system for sports facilities. Campbell provided an insight into his background and his business journey that led him to Pitchbooking. Coming from a background […]

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SEO and User Experience (UX): How to Maximise Traffic and Conversions

ProfileTreeProfileTree // 21st April 2024

While it may seem unthinkable today, there was a time when SEO and user experience (UX) were seen as two very distinct aspects to running a successful website. During the budding days of SEO, all it would take to reach the top of the page rankings was a website filled to the brim with various […]

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African Aviation & Event Marketing With AviaDev’s Jon Howell

ProfileTreeProfileTree // 24th April 2024

We’ve picked out some highlights of our award-winning Business Leader Series which give us hope for the future, this time focussing on last year’s interview with AviaDev’s Jon Howell around event marketing and the future of the aviation industry.

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SEO for Car Dealerships: A Complete Guide

ProfileTreeProfileTree // 22nd April 2024

For local businesses, getting a high rank on Google can be a daunting task. So much so, that many opt to pay for the number one spot. However, this is only a short-term solution. With good practice and ongoing education in SEO, local businesses can see fruitful returns from the search engine giant. For car […]

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Building a Squarespace Ecommerce Website: Simple Guide

ProfileTreeProfileTree // 12th March 2024

When developing a new website, there are many things to keep in mind. Some of the most important concerns are cost and usability. Building a Squarespace website is a fantastic option for both. But what is Squarespace? Basically, it’s a platform which allows you to build and manage a website with very little technical skill. […]

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Agile for Marketing: All You Need to Know (With 5 Examples)

ProfileTreeProfileTree // 22nd April 2024

Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as the “modern” approach that transforms the marketing department. For some companies, the Agile methodology has been revolutionary and fruitful. For many others, it was mere […]

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Purchasing Company Insurance: Ultimate Guide

ProfileTreeProfileTree // 21st January 2024

There are many different kinds of business risk. Image credit: Purdue.edu

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Your Ultimate Guide to Google Tag Manager

ProfileTreeProfileTree // 21st January 2024

Code helps tags fire, bringing data back from your site to Google Analytics.

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DJI Ronin S: Complete Review and Walkthrough

ProfileTreeProfileTree // 21st January 2024

The DJI Ronin S is a brand new model from DJI who have developed a number of amazing camera stabilization gimbal models like the Ronin, Ronin M and the Ronin 2 to help capture the best video content. The Ronin S is one of DJI’s best camera stabilization systems yet. It compresses the technology of […]

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Importance of Digital Transformation WitLouise O’Conor

ProfileTreeProfileTree // 23rd April 2024

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

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How to Create a Page and a Post on WordPress: An Easy Guide

ProfileTreeProfileTree // 21st April 2024

Once you have your WordPress all setup and all the users you need, added to your site. It is then time to write and publish content on your site. To create content on your site, we use two key methods. The first method is by creating pages and the second method is creating posts. Both […]

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The Alarming Social Media Bullying Statistics You Need To Know About!

Esraa MahmoudEsraa Mahmoud // 11th February 2024

Social media has become an integral part of our daily lives, and while it has many benefits, it also has its downsides. One of the most significant problems with social media is social media bullying. According to social media bullying statistics, social media bullying, aka cyberbullying, is more prevalent than most people think, especially among […]

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What Marketers Can Learn from the Barbie Movie!

Esraa MahmoudEsraa Mahmoud // 21st January 2024

Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]

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Business Travel and Leisure Travel:

Miranne KhaledMiranne Khaled // 22nd January 2024

Travel is the very word that conjures images of distant lands, exotic cultures, and adventures waiting to be had. Throughout history, it has been a catalyst for personal growth, a key driver of cultural exchange, and a vital cog in the global economic engine. But within this vast world of exploration, two distinct categories reign […]

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Why Do We Need CAD? Top Advantages of CAD Software

Asmaa AlhashimyAsmaa Alhashimy // 26th January 2024

CAD has risen as a digital Michelangelo, sculpting intricate 2D and 3D designs with unparalleled precision and efficiency. Beyond the sleek interface and dazzling visuals lies a treasure trove of advantages that have redefined the way we design, build, and innovate. So, what exactly are the advantages of CAD software? Why, in this age of […]

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How to Make a Genuine Website

Shaimaa OlwanShaimaa Olwan // 21st April 2024

Ever fancied donning the hat of a web designer and creating your own genuine website but were left feeling rather flummoxed by what appears to be an intricate process? You’re not alone, mate! Studies suggest that web design sways three out of four users’ perceptions about a brand or business. In this very article, we’ll […]

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Business Sustainability 101: Nurturing Success for the Long Haul

Miranne KhaledMiranne Khaled // 26th January 2024

The landscape of economic discourse has undergone a pivotal transformation, marked by the ascendant voice of business sustainability. No longer a peaceful aside in boardrooms, it has become a resounding clarion call echoing through the corridors of industry. This evolution reflects a profound philosophical shift that challenges the longstanding paradigm of unfettered economic growth. For […]

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How To Use ChatGPT: Unlock the Power of Conversation

Salma SamirSalma Samir // 22nd April 2024

Ever wished you could chat with a witty robot who could keep up with your wildest jokes, answer your deepest questions, and even write you a sonnet about your pet goldfish? Well, step aside, Alexa, because ChatGPT is here to revolutionise your online interactions. This powerful language model from OpenAI is more than just a […]

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The Significance of Business Tourism:

Miranne KhaledMiranne Khaled // 22nd January 2024

Business tourism, alternatively referred to as corporate tourism or MICE (Meetings, Incentives, Conferences, and Exhibitions), encompasses a diverse range of travel activities that are directly associated with professional or business objectives. Within the realm of business tourism, individuals or groups embark on journeys to partake in an assortment of events such as meetings, conferences, trade […]

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Event Management for 2024: Revealing the Power of Memorable Experiences

Miranne KhaledMiranne Khaled // 24th April 2024

Event management is an indispensable and integral part of the business world, serving as the driving force behind the creation and execution of impactful gatherings that have the power to leave a lasting impression on attendees. From corporate conferences to product launches and grand-scale celebrations, event management plays a pivotal role in orchestrating seamless experiences […]

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Analysing Business Dynamics Statistics of High-Tech Industries

Panseih GharibPanseih Gharib // 11th February 2024

Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and are widely recognised for providing valuable insights into businesses’ growth, composition, and behaviour over time. Business dynamics statistics, commonly collected and analysed by organisations such […]

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Social Media Marketing Tips: How To Be The Best You Can Be!

ProfileTreeProfileTree // 22nd April 2024

Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]

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Video Marketing Strategy: Is It Important?

ProfileTreeProfileTree // 18th January 2024

Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when creating video content for your business. The power of video marketing shouldn’t be underestimated but there are many aspects that need to be considered from […]

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Girls Group Holiday: How Travel Can Empower Women in Business

ProfileTreeProfileTree // 25th March 2024

For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group Holiday, who left her career in law to create her own business. Through her own time travelling, Sophia was inspired to fill a gap in […]

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Importance of Business Networking | Business Connections | Grant Powell

ProfileTreeProfileTree // 22nd April 2024

Business Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with Grant Powell, CEO of Central Working, a collection of co-working spaces scattered across the UK. In Grant’s career, he has led several co-working spaces, housing […]

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Transforming A Traditional Business: How to Start a Business Online

ProfileTreeProfileTree // 22nd April 2024

Transforming a traditional business to an online one sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world […]

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Work from Home Jobs: Before You Start Looking!

ProfileTreeProfileTree // 18th January 2024

Work from home can come in all shapes and colours. Whatever it is you are good at, your skills and expertise can be put to full use from the comfort of your own room.  Recently more and more young professionals opt to utilise the Internet to start, enhance, or farther their career. The options are […]

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Titanic Guest: Hospitality in Northern Ireland

ProfileTreeProfileTree // 18th January 2024

Hospitality is all about welcoming guests from all around the world. Image credit: Titanic Guest

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The Bytes Project: Employability For Young People In Technology

ProfileTreeProfileTree // 25th March 2024

Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our host Ciaran Connolly speaks with Roger Warnock, Director of The Bytes Project in Belfast. In the interview, the pair discuss how the charity and technology […]

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