Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Noha Basiony // 25th January 2024
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
Panseih Gharib // 16th April 2024
Business statistics is the science of utilising numerical data to make informed decisions in the business world. A comprehensive guide to business statistics offers a practical approach to statistics, covering the fundamental concepts of business and economics. It explains fundamental business statistics concepts often obscured in conventional textbooks. Providing descriptive statistics, mathematical notation, and hypothesis tests equips […]
ProfileTree // 25th March 2024
The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial planning. With these concerns in mind, ProfileTree CEO Ciaran Connolly sat down with Paul McCoubrey, Partner and Financial Planner at Navigate IFA to talk about […]
ProfileTree // 24th January 2024
We live in turbulent times, and now has never been more important to fight against reactionary ideas. The Feminist Shop explains.
ProfileTree // 28th April 2024
The outbreak of the Covid-19 pandemic has transformed life for workers and business leaders across the world, with lockdown restrictions continuing to keep office doors closed. Remote working has become the new normal, and the question of strong and effective telecommunications in business has never been more relevant. We discuss this and more with Paul […]
Miranne Khaled // 7th April 2024
The allure of China’s booming economy, fueled by its massive population and formidable industrial might, continues to draw the world’s attention. For investors, economists, and policymakers alike, unlocking the secrets of its business landscape holds paramount importance. Beyond its sheer size, China’s business environment pulsates with a kaleidoscope of interconnected factors. From surging economic growth […]
ProfileTree // 25th March 2024
Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due to the ongoing Covid-19 pandemic. However, the virus has driven a new trend that is sure to gather momentum in the future: consumers are now more conscious over their health and financial status than ever. […]
ProfileTree // 22nd April 2024
One of the world’s leading content management systems, WordPress is the popular choice for most businesses. For ease of use, security, and reliability, WordPress constantly performs better than its competitors with over 50 million users. With that in mind, we’ve created the ultimate checklist to help you create an incredible design that attracts your audience […]
ProfileTree // 24th January 2024
The outbreak of the coronavirus pandemic has forced all of us to reassess how we live, work and spend our money; with businesses across a range of sectors facing closure due to the pandemic’s financial impact. Michael Weir tells us more.
ProfileTree // 22nd April 2024
It’s the 18 January, which means Blue Monday is officially here – but we’re not letting it beat us. You might be wondering: what is Blue Monday? The third Monday of January was awarded its gloomy title due to a combination of post-Christmas blues, the abandonment of New Year’s resolutions, the full force of dark […]
ProfileTree // 24th January 2024
In a pre-lockdown interview, we sat down with Tony McEnroe, whose company specialises in technology that produces high-resolution images of the internal structure of biological cells.
ProfileTree // 24th January 2024
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change our approaches to health and lifestyle, with more and more consumers investing in products that support and enhance their wellbeing at home, both physically and […]
ProfileTree // 24th January 2024
Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce.
Esraa Ali // 22nd April 2024
Minority representation in television has seen gradual improvement in recent years, according to Statista, but there is still a long way to go. A study conducted by the organisation found that in 2020, 24% of TV show characters were from a racial or ethnic minority background, increasing from 21% in 2019. However, this still falls […]
Esraa Mahmoud // 21st February 2024
In the labyrinth of modern healthcare, where advancements in medicine intersect with the intricacies of consumer engagement, the role of marketing emerges as a crucial force in shaping the landscape of patient care. As we navigate the dynamic terrain of healthcare marketing, we uncover a trove of compelling statistics that unveil the evolving relationship between […]
Esraa Mahmoud // 21st February 2024
Social media has become an integral part of our global society, shaping the way people connect, share information, and engage with each other. As of the latest available social media statistics, the worldwide landscape of social media is vast and continually evolving, reflecting the dynamic nature of online communication. In the blink of an eye, […]
ProfileTree // 11th April 2024
How To Define your Audience for Content Marketing: Defining a target audience is the cornerstone of any successful content marketing strategy. It’s about understanding who your ideal customers are, what they crave, and how they interact with content across platforms. By analysing demographics, interests, behaviors, and psychographics, brands can craft personalised content that resonates deeply, […]
ProfileTree // 25th March 2024
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in the most recent episode of our series, sitting down with Jonathan and Andy Laverty, directors of snack company Wolf & Woodsman. We chat to two […]
ProfileTree // 11th February 2024
Every day, we are influenced by an algorithm in the decisions and choices we make. They are ultimately there to try to help everyone to only see the content they are interested in. However, they can have an opposite effect by hiding content from users you follow because their content might not meet the criteria. […]
ProfileTree // 23rd January 2024
de of ProfileTree’s Amazing Food & Drink series, we sit down with Azhar Murtuza from Born Maverick to talk vegan values, environmental sustainability and running a successful food business.
ProfileTree // 25th March 2024
With the ongoing spread of the Coronavirus outbreak, employees and employers alike are increasingly highlighting concerns around stress management and welfare around mental health. With this in mind, we’ve picked out an interview we carried out some months ago with Sean Connolly, creator of the ‘Tools for Life in Business’ Programme. Check out the full […]
ProfileTree // 23rd January 2024
Neil Bradley’s Food Safe System cuts through the legwork involved in activities like fridge temperature monitoring with the aim of giving chefs more time to concentrate on creating meals. Image credit: SyncNI.com
ProfileTree // 23rd January 2024
Clubhouse operates like a constant podcast that you can participate in.
ProfileTree // 25th March 2024
The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out some fascinating insights as part of our Business Leader Series, highlighting some of our favourite pre-lockdown interviews that give us cause to be hopeful for the […]
ProfileTree // 21st April 2024
Why use WordPress? WordPress is by far, the most popular and easiest Content Management System and blogging tool. It’s the easiest and best way to create your own website! Almost 75 million websites use the software to date. WordPress is free to install, deploy, and upgrade. And if that introduction wasn’t enough, then there’s plenty of more reasons to share. WordPress isn’t just a website […]
ProfileTree // 23rd January 2024
Chiho Tang, Owner of Organa Creative, is passionate about all things design and going the extra mile for clients who want to stand out with their branding. Image credit: Organa Creative
ProfileTree // 23rd January 2024
Why ProfileTree WordPress Hosting? With experience in developing and hosting client sites since 2010, we have decided to use our experience and expertise to venture into the real hosting world by offering our very own WordPress hosting solution. In the past, we’ve only hosted client sites, so they didn’t have to. Now, anyone can get […]
Sara Lynch // 23rd January 2024
Within this article, we will explore why distributors are increasingly relying on inventory management software systems in order to increase operational efficiency and supply chain management. We will also list some examples of Inventory Management Software, helping you to make an informed decision about the best solution for your business needs.
Panseih Gharib // 22nd April 2024
Small businesses are vital in the economy, and access to capital is crucial for their growth and success. Understanding the current state of small business lending is essential for business owners and financial institutions alike. The lending landscape for small businesses is ever-changing and influenced by economic conditions, regulatory environments, and technological advancements. Small business […]
ProfileTree // 13th March 2024
Social media has taken over the marketing world. From veteran platforms like Facebook and Instagram, to up and coming networks such as TikTok, social media is a fantastic market for all brands to boost their reach and gain new customers. So, what makes social media video content better than anything else? Video is insanely popular […]
ProfileTree // 11th February 2024
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
ProfileTree // 22nd January 2024
ClickMeeting
ProfileTree // 15th February 2024
Beating the Instagram Algorithm: The Instagram algorithm is constantly changing and making it difficult for marketers to keep up. In order to avoid scrambling, it is important to stay up-to-date with the app’s algorithm and stay ahead of the game. How can you make the algorithm work for your brand and continue to drive engagement and […]
ProfileTree // 11th March 2024
Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company, keeping track of changes, including products, services and processes, can be difficult, especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]
Esraa Mahmoud // 22nd April 2024
Business burglary is a pervasive issue that affects companies of all sizes and industries worldwide. It involves unauthorised entry into a business premises with the intent to commit a crime, typically theft. The implications of business burglary are far-reaching, affecting not only the financial health of the company but also its operational continuity, employee morale, […]
ProfileTree // 22nd January 2024
Facebook’s algorithm has made it difficult for some brands to get their content onto their followers’ feeds. In order to help drive engagement, many marketers choose to use Facebook boosted posts in order to get more likes, comments, and shares from their audience. But is marketing on Facebook really as easy as pushing a button? […]
