Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 22nd April 2024
In Northern Ireland, we’re more than familiar with conflict. But luckily, we’re also familiar with resolving conflict through effective mediation. Few are better placed to discuss this subject than Enda Young, Programme Director at the William J Clinton Leadership Institute at Queen’s University Belfast. In an episode of ProfileTree’s award-winning Business Leader series, we sit […]
ProfileTree // 31st January 2024
The Coronavirus pandemic has emphasised teleconferencing’s central role in negotiations across all sectors. While they have recently become essential, virtual negotiations have long been utilised. However, virtual negotiations have never been as widely used or indeed accessible as they are today. As digital skills have been enhanced across the developed world, there are still many challenges […]
ProfileTree // 25th April 2024
We are living in some really strange times, and the ongoing effects of the coronavirus mean that doors continue to remain shut on businesses across the world. Whilst many elements of business have paused or temporarily halted, many teams have been moved to remote working and sales teams across a range of sectors continue to […]
ProfileTree // 23rd April 2024
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of all sizes. Continuing with our transformation series, Ciaran Connolly catches up with freelance consultant Natalie Haccius to talk about her time in the industry, the importance […]
ProfileTree // 28th January 2024
Few poeple understand tourism’s current challenges than Robert Craig, Founder and Managing Director of Diamond Chauffeurs Ireland. Hear what he has to say in the latest episode of Business Leaders.
ProfileTree // 28th January 2024
Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]
ProfileTree // 28th January 2024
To celebrate what our country has to offer, we’ve put together a list of leaders transforming Irish tourism for people on the island.
ProfileTree // 22nd April 2024
As the Coronavirus pandemic continues to impact the world of business, many firms and organisations are temporarily pausing their operations, whilst others are projected to decline due to changing consumer priorities. However, the digital space continues to thrive, and building managers and construction professionals are more concerned about improving proper building management than ever. With […]
Panseih Gharib // 21st February 2024
Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]
ProfileTree // 28th February 2024
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being shown to have plenty of potential outside of crypto. Blockchain is a ledger system that doesn’t need to be stored at a single location rather, […]
ProfileTree // 28th January 2024
Volkswagen designed software to cheat emissions testing causing much uproar. (Image Credit: Julia Hochesang)
ProfileTree // 28th January 2024
Susan Steele founded Performance Breakthrough after being inspired by the help her son received when struggling with dyslexia. Image credit: Performance Breakthrough
ProfileTree // 28th January 2024
January is grey and cold. After exuberant Christmas festivities, the quietness of January can feel numbing. Blue Monday has come to represent the 3rd Monday of January. Created by media companies describing it as the ‘most depressing day of the year’, it is when most people receive their Christmas credit card bills and are left […]
ProfileTree // 28th January 2024
The Covid-19 pandemic has placed the world of recruitment into a temporary phrase. However, the future promises positive changes for both workers and employers, says the TalentHub’s Ellie Doyle.
Miran Shahine // 1st February 2024
Gemini AI, a revolutionary language model developed by Google AI, stands at the forefront of a paradigm shift in human-computer interaction. Unlike traditional language models confined to specific domains, Gemini AI seamlessly navigates both factual and creative tasks, empowering us to engage in natural conversations, generating text formats ranging from poems and code to scripts […]
Miranne Khaled // 14th April 2024
In today’s fast-paced and ever-changing marketing landscape, staying ahead is essential for businesses of all sizes. With consumers continuously bombarded with information, capturing their attention has become more challenging. This is where visual content marketing becomes a potent tool that aims to engage and connect with target audiences. Visual content marketing is a dynamic and […]
Maha Yassin // 9th February 2024
Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]
Miran Shahine // 27th January 2024
Kotlin has emerged as a powerful contender, gaining rapid traction and recognition among developers worldwide. Its concise syntax, robust features, and seamless integration with the Java Virtual Machine (JVM) have made it a preferred choice for a wide range of applications, particularly in mobile app development, backend development, and web development. Its significance lies in […]
Eman Sameh // 15th February 2024
Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]
Ciaran Connolly // 26th April 2024
Delivering exceptional patient care, optimizing operational efficiency, and improving overall health care depend on effective customer relationship management (CRM) in an ever-changing health care environment. Leading content marketing companies easily work with hospitals to incorporate CRM into their daily operations. This integration is achieved through a blend of sophisticated website design, high-performance web development, and […]
Panseih Gharib // 14th April 2024
Business coaching statistics show that it is a rapidly growing industry that offers valuable assistance to individuals and organisations seeking to improve their professional and personal development. With the demand for coaching services rising, it is essential to understand the impact of business coaching on the return on investment (ROI). The business coaching industry encompasses […]
Maha Yassin // 21st February 2024
Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]
Noha Basiony // 26th April 2024
In the fast-paced and ever-changing landscape of the modern workplace, making a harmonious balance between professional responsibilities and personal well-being has become an increasingly elusive goal for many. The relentless demands of work, coupled with the ubiquitous connectivity of the digital age, often blur the boundaries between the professional and the personal, leaving individuals grappling […]
ProfileTree // 25th January 2024
It is a legal and ethical necessity that companies have governing policies for different aspects of their business. This would include an internal code of conduct, health and safety policies as well as a code of conduct for any networking. Having a social media policy set in place is extremely important to protect your business, […]
ProfileTree // 25th January 2024
Video content currently represents one of the most important content formats, if not the most important, and cannot be be ignored. This essential guide looks at how you could be unleashing the ROI of video for your business. Which One Are You? Sitting at your desk and typing “video content” in Google’s search box. It […]
ProfileTree // 11th March 2024
In a world embracing digital transformation and requiring new ways to implement strategies, marketing teams are responding to the current climate. After the effects of the Coronavirus, marketers are changing the ways they develop their content marketing strategy to continue to build brand awareness and turn leads into conversions for their clients. Understanding the latest […]
ProfileTree // 26th January 2024
Whether it’s an Instagram post announcing an update, a behind the scenes look at your business on Stories, or a promotional video on Facebook – visually appealing content dominates social media. Social Media is used as a way to reach new customers, engage with your current audience and build brand awareness, so it is vital […]
ProfileTree // 12th February 2024
Colour plays an important role in every project – printing promotional flyers, creating your brand’s logo, and establishing your brand identity. This is no less true for your website’s colour scheme. By using different colours, you are able to convey emotions, drive conversions and earn loyalty from your customers. When building your website, choosing the […]
ProfileTree // 26th January 2024
How to Create Instagram Reels: Instagram Reels is a new feature used to create short, snappy, engaging videos. It’s the hottest upgrade to come out of 2020, having been in the works for over a year. After being trialled and tested in Brazil and India before the rest of the world – users and downloads […]
ProfileTree // 22nd April 2024
Premiere Pro Editing: Why use a video editing tool? Video editing tools are essential to every YouTuber, filmmaker and even for most social media stars (to name only a few). Without the right editing, the context and message of the video may not reach the viewer. Therefore these tools are very useful and also, therefore, very important. Premiere […]
ProfileTree // 22nd April 2024
On average, people work 92,120 hours in the course of their working lives, so professional development and pathways are important to map out for employee satisfaction. Investing in ways to develop in your career can bring you satisfaction in your daily life and help you achieve your goals. Dedicating time to professional development will enable […]
ProfileTree // 22nd April 2024
In a post-pandemic world, the nature of jobs and careers are changing. People have found new skills and career paths, and opportunities have been sourced in a world that is ever moving towards the digital sphere. This is how careers are changing in Northern Ireland – digital skills are necessary.STEM subjects are also on the […]
ProfileTree // 25th January 2024
Digital Marketing KPIs: Marketing is built on creativity, but the other vital component is data. Demonstrating that your campaign is doing well demands tracking the correct metrics to confirm you aren’t simply spending money without thought or cause. Knowing what marketing KPIs to track will help you make streamlined campaigns and evaluate valuable data. While […]
ProfileTree // 14th April 2024
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions and customer experience. Market segmentation, although potentially financially difficult, fundamentally promotes cost-effective and efficient communication. Beyond this, effectively segmenting markets will help inform and focus […]
Miran Shahine // 25th January 2024
JavaScript programming language has revolutionised web development, enabling interactive and dynamic web pages that go beyond static HTML content. However, despite its widespread adoption, there exists a lingering debate about whether JavaScript truly qualifies as a “true” programming language. For years, the debate over whether JavaScript is a programming language or a scripting language has […]
ProfileTree // 25th January 2024
Instagram reels allow for 15-30 second clips while TikTok allows for 1 minute clips.
