
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
What Is Google Drive? The Ultimate Guide for Businesses
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover...
What Is B2B Marketing? Essential Definition
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your...
What Is An App? Now an Inevitable Part of Daily Life
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or...
What Is Video Production? The Essential Guide to Unlocking Marketing Success
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit...
YouTube Rewind: Celebrating the Year’s Best Trends and Creators
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a...
Get Started On Snapchat Now: Essential Ad Strategies To Reach Young Audiences
Get Started On Snapchat - With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content...
What Is A Keyword? A Comprehensive Guide to Keyword Research and SEO Success
What is a keyword? It’s an important question for anyone looking to do business either as a strictly e-commerce site or as a traditional brick-and-mortar store. Nowadays, consumers search online...
What Is A Value Proposition? Lessons To Learn From For Marketing Success
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to...
Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery
What is Google Sheets? The best way to answer this is to consider Microsoft Excel, the most well-known and ubiquitous spreadsheet software. Sheets is Google’s alternative, which has steadily grown...
Online Advertising: 10 Proven Strategies to Skyrocket Your Traffic and Sales
Online advertising is exactly what it says - advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose...
What Is a Good Blog Subject? Discover 8 Subjects for a Blog
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog's future success, as it determines your...
Hootsuite: Your Complete Guide to the #1 Social Platform Driving Marketing Results
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it's easy for a beginner...
Inbound Marketing: 10 Steps, 7-Figure+Biz Drivers, Growth Revolution!
What is inbound marketing? Well, you can’t run a business without customers and customers won’t come to you if they don’t know you exist. Inbound marketing is one of the...
Mastering B2C Marketing: 7 Keys to Customer Loyalty in the Digital Age
What is B2C marketing? What should it look like, and what can it do for your business?Let's start with a basic definition and then look at how you can create...
What is a Lead Magnet? The Essential Tactics Fueling 7-Figure Business Growth
What is a lead magnet? Suppose you have a business that needs leads. In that case, a company that needs to refresh their marketing, or are just curious about effective...
What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First
What is mobile marketing? Simply a strategy that uses mobile devices, tablets, and smartphones in order to reach a target audience. These days, mobile devices are more widely used than...
What Is YouTube? Your Step-by-Step Guide to Getting Started with YouTube
What is YouTube? Let's start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run...
What Is Content Marketing? The Essential Guide – 7 Key Benefits
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing...
UX Design 101: A Comprehensive Guide to Designing User-Friendly Products
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to...
What is Content? A Comprehensive Guide to Creating and Sharing Meaningful Content
What is content? Content is a message to a targeted group of readers. It can take the form of text, audio, video or multimedia graphics. Content is the main way...
What Is Tumblr? A Comprehensive Guide to This Unique Social Media Platform
What is Tumblr? As well as being one of the top social media sites in the world, Tumblr is also a platform for building and growing online communities. It has...
Free Content Management Systems: An Expert Guide
Why use one of the many free content management systems available today? Simple...they're great for people who want to set up a website for their business but have limited knowledge...
Personal Development Planning Explained: 7 Steps to Success
What is Personal Development Planning and how does personal development planning help us achieve our goals? A standard personal development plan is a type of action plan that enables...
What Is Personal Development: A Complete Guide Definition and Benefits – 7 Key Steps for Success
What is personal development? Essentially, personal development is acquiring new skills and qualities to improve your job performance, confidence and self-esteem. This means if you want to find a way...
Personal Development in Your Workplace: 4 Steps to Success
Why should you focus on personal development in your workplace? Simply, it is essential for making the most of the opportunity your workplace gives you now and in the...
Navigation Menus in WordPress: A Comprehensive Guide to Enhanced User Experience
A Navigation Menus in WordPress is the map that guides visitors through your site. It's the first thing people see when they land on your page, and it can make...
Create a Page in WordPress the Right Way – Optimization Guide
How to Create a Page in WordPress - WordPress is the most popular website management platform in the world. One of the many reasons for this is that adding and...
Domain Name Secrets: 7 Hacks to Gain Instant Website Trust Authority
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name...
Writing For Results: 7 Blunt Copywriting Tips Direct Response Pros Rely On
Blunt Copywriting - Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than...
Maslow’s Hierarchy of Needs: The Key to Understanding Your Target Customers?
Why should you care about Maslow's Hierarchy of Needs? Simple...because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is...
Pay Per Click Advertising Unpacked: Key Concepts & Metrics You Must Know
Pay-per-click (PPC) advertising delivers unmatched returns for those mastering this high-ROI digital marketing channel. However, newcomers often stumble out the gates, wasting ad budgets on poorly optimized campaigns doomed to...
Create a Post in WordPress Right The First Time – Optimize With Our Tutorial
Mastering how to create optimized blog posts consistently is the engine driving successful WordPress sites. Whether launching a personal blog, company publication or ecommerce storefront, quality content unlocks site growth...
Online Leadership Courses with Certificates That Give You a Competitive Career Edge
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership...
WordPress Tutorial: How to Set Up a WordPress Site in 6 Easy Steps!
WordPress has played a massive role in enabling businesses of all sizes to start, own and manage a website. This is largely thanks to its accessible pricing and ease of...
Redirect Domains 101: What Are They, Pros & Cons, and How to Set up Redirects
Redirect Domain: Companies deploy various strategies to boost website traffic and increase page hits in their quest for online success. One powerful option they often turn to is Domain Redirect....
Dreamhost Domain: 7 Epic Secrets for Performance & Pricing
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1 and 1 Domain – A Comprehensive Review of Its Features, Performance, and Pricing
1 and 1 Domain - Operating since 1988, 1&1 IONOS is one of the world's largest domain name registrars and web hosting providers. As of 2023, the company manages over...
HostGator Domain: 7 Epic Secrets for Excellent Performance & Pricing
HostGator Domain registration review 2023. Is HostGator good for buying affordable domains? Read our in-depth analysis on HostGator domain pricing, management capabilities, restrictions, support response & more before choosing providers....
Flippa.com Domain – A Comprehensive Review of Its Features, Performance, and Pricing
Flippa has emerged as the world’s largest marketplace facilitating the buying and selling of existing online businesses and assets like websites and domains. For domain investors or entrepreneurs, few better...
Hover Domain – A Comprehensive Review of Its Features, Performance, and Pricing
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Gandi Domain – A Comprehensive Review of Its Features, Performance, and Pricing
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GoDaddy Domain – A Comprehensive Review of Its Features, Performance, and Pricing
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Name.com Domain–A Comprehensive Review of Its Features, Performance, and Pricing
Name.com was founded in 2003, in Colorado after its owner Bill Mushkin bought domain company Spot Domain LLC in 2002. Since then it has been bought over by Demand Media....
NameCheap Domain – A Comprehensive Review of Its Features, Performance, and Pricing
With over 10 million domains under management, Namecheap has cemented itself as one of the largest and most reputable domain registrars. First entering the industry in 2000, Namecheap built its...
123Reg Domain- The UK’s Best Domain Review
123Reg Domain Registering- 123Reg Domain - Previously I have talked about 123Reg's WordPress Hosting, and have always wondered a great deal about their domain registration and how good of a...
Liquid Web Hosting:A Review of Its Features, Performance and Pricing
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A2 Hosting – A Comprehensive Review of Its Features, Performance, and Pricing
A2 Hosting is a web hosting company based in Ann Arbor, Michigan. They were established in 2003 and the name A2 came from the name of the city it was...
Endurance International Group (EIG): Who are they and should you be concerned?
Endurance International Group (EIG): Who are they? After writing many articles on web hosting, I have seen a running trend. This trend is that most hosting companies are owned by...
123Reg Hosting- A Comprehensive Review of Its Features, Performance, and Pricing
123Reg Hosting was established in 2000, over 18 years ago. They are one of the biggest web hosting and domain registrars in the UK, boasting over 3.5 million registered domains....
Financial Management: A Comprehensive Toolkit for Building a Secure Future
If you’re in business, you’ll know that surviving as a company while investing in growth are two goals you constantly need to balance. This is where financial management becomes essential....
DreamHost Hosting – A Comprehensive Review of Its Features, Performance, and Pricing
Dreamhost Hosting is a web hosting provider established in 1996 and registered just a year later in the county of L.A. in California. They now boast over 400 thousand customers....
Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
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Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
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AI Tools for Business
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