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Voice Search Statistics: 8 Amazing Takeaways!

Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even customize it! You are now able to search anything at all, from across the room or even on the street.

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The impact of voice search on traffic generation cannot be underestimated. Image Credit: ProfileTree.com

Voice search statistics all show that using a voice is an efficient and effective way to find what you’re looking for. Whether you’re at work looking up digital marketing strategies or at home looking for a new cookbook, it’s all there.

Voice searches are phenomena that have been sweeping worldwide, with companies like Apple and Google adding their own services.

Despite its whopping introduction to markets, voice search is growing still and improving in every way it can. In the initiation stage, many applications were faced with the issue of voice recognition and clear commands.

However, now, voice recognition and clear commands have become the top selling components, according to voice search statistics.

In our present day and age, just about any mobile device has a voice search attached to it. This helps consumers search for anything they need, without having to do anything except speak up.

You’ll need to know what voice search is, in order to be completely taken by it.

What is Voice Search?

Voice search is a type of speech recognition where a person searches online by using their voice, simply put. It has always been built as a software application, but voice search was also built as a service.

It helps multiple bouts of interaction during automated clarification requests. Audio search is considered an open-domain, question-answering structure because of the way it interacts with consumers.

It has transformed into applications that include various features. These features include: option selection, hand-free voice dialling and audio or video content search. Voice searches offer and provide directory assistance and other local searches, along with launching application.

This software has been a growing trend and most people cannot live without it. Now, 44 percent of adults and 55 percent of teens use voice searches daily, according to voice search statistics.

Benefits of Voice Searching

The use of voice search comes with many benefits that could help any consumer. Customers now rely heavily on voice assistants and for good reason. Voice recognition accuracy has grown over 95 percent since 2013, according to Google’s voice search statistics.

There are many reasons for consumers to utilize voice search. The first reason is that voice searches allow customers to multitask easily and efficiently. You can have your hands full and still be able to search anything you want.

Another reason that voice searches are beneficial for the public is because it enables clients to do things quicker than other devices. It also allows for consumers to acquire information and answers instantaneously, a perk for time-sensitive circumstances.

The fourth and final reason that voice searches are effective is how it makes people’s daily routines easier. You won’t have to go through any trouble to search for something online. Not one bit.

You’ll be able to find anything out without having to reach for your device or pressing anything at all. The best thing about voice searches is that it bends to your will and helps you in every way.

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Voice search opens up a range of possibilities for both users and developers. Image Credit: Unknown

Drawbacks of Voice Search

Voice searches help make people’s lives easier. However, there’s so much more to it than just helping your routine. There are also disadvantages to using voice search and here’s what they are.

Firstly, inaccuracy and misinterpretation can occur often with voice searches. It’s not easy for technology to get everything right, so mistakes are constantly made with voice searches. Unlike interacting with people, voice recognition software cannot decode the meaning of the user correctly every time.

Secondly, speech recognition seems to be an issue when it comes to voice search assistants. If you have an accent or don’t speak English fluently, then you will have a problem with it.

Most users with accents have to be very consistent in their audio command and may have to repeat themselves. Another issue with speech recognition is if your voice changes and transformed into another tone.

If you’re suffering from a cold or cough, then it will be twice as hard for the voice recognition software to understand you.

Overall, the voice search software is unable to understand you clearly and this could lead to the user repeating themselves.

To some, this defeats the purpose of the voice search software.

Voice Search Applications: It’s Not Just Software!

Voice search assistants, or virtual assistants, are a step into the future with augmented technology. You’ll be able to do absolutely anything with voice search applications. From reciting your to-do list or looking up the nearest Italian restaurant, it’s all yours with voice search applications.

Virtual assistants like Siri and Alexa, are available for both operating systems. Whether it’s iOS or Google Play, you can connect to one of these options and do anything via voice command.

Voice search statistics show that six out of ten people cannot live without voice search applications. This shows how much people are dependent on the application and its features. Voice search applications offer benefits like organizing your calendar and customizing your personal playlists.

The influence of voice search software is very up and coming. It’s expected that by 2020, 50 percent of searches will be voice searches. Virtual assistants and their helpful demeanour have caused users to avoid typing and physical contact with their phones.

In the corporate world, voice search applications are essential to business executives and the like of them.

How Many Searches Are Voice Searches?

BackLinko has aggregated surveys and compiled a list of voice search statistics. Many are mind blowing and unbelievable.

According to voice search statistics that Google compiled, 20 percent of all Google mobile inquiries are voice searches. As for home devices, 25 percent of all Windows 10 desktop searches are done via voice commands. A shattering 65 percent of Google Home or Amazon owners cannot imagine going back to typing their searches.

There are approximately 60 percent of mobile users who take advantage of voice searches at least some of the time. These voice search statistics show that voice searches are not the next big thing; it already is the big thing in the digital market.

Voice search has grown 35 times since 2008, according to voice search statistics. This means that it has improved and developed in better and faster ways.

If you’re not a voice search user, you may be wondering “what is voice search used for, anyway?” The answer is: everything. Just like how you Google anything, you can voice search anything that comes to mind!

Website usage statistics aren’t as mind grappling, because most voice search software is an application or built in a device.

Google and Voice Search: How Does Google Search by Voice Work?

Google offers many features with voice searches. Now, you can search on Google with “Search by Voice.” It is a helpful tool that Google produced so any user can search via voice command.

Google’s voice search is now available on any mobile or home device, with the addition of multiple languages. If you speak English, Russian or Latvian, you can still use Google’s voice search with your native tongue.

However, if you wish to use Google’s voice search, it is limited to Google’s web engine. The web engine is most commonly known as Google Chrome.

Google offers the voice search service with Google Maps, YouTube and on mobile devices. This means that you can use these applications and command it with you voice, instead of typing your inquiries.

Nowadays, other companies have entered the industry. Amazon is currently a key competitor. Amazon created a virtual assistant that is used with voice commands. The virtual assistant is known as Alexa and “she” has become a world-class essential to consumers.

Voice Search and Search Engine Optimization

Voice search has changed the face of search engine optimization and keyword research. Because of voice searches, users have changed their tool of inquiries. Many people search for longer context and searches have become more conversational. This influenced SEO because it’s now harder to narrow down the main keywords.

Before voice search was a must-have, most users would whip out their phone and look for the best places that offered the service they required.

Search engines, like Google, have also offered a feature page that is shown through the search results page. If you’re looking for something specific, Google will show you through a featured page. 

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Voice search has a range of implications for how searches are conducted and targeted.

How to Adapt Your Keyword Research with Voice Searches

If you’re trying to improve your keywords for your product, in the virtual world, you’ll need to adapt. The first method of adapting to a voice search world is to make your keywords more natural and conversational.

This means that your keywords need to sound more subjective to users than objective to search engines.

The second method is making your keywords longer and longer. You’re used to keeping your keywords short and to the point, because that works best with SEO. However, with voice searches, keywords have becoming longer and more versed.

So, instead of having two words as main keywords, you should go for keywords that are more phrase-like.

The final method to adapting to voice searches and your keywords is questions. Instead of key “words”, pose them as questions instead. As mentioned above, voice searches are more conversational.

Users don’t use keywords during voice searches, but mostly ask questions. You should do the same! Over 61 percent of voice searches are posed as questions, according to voice search statistics.

These three ways will guide you to the right direction and help you define a pattern to your consumers.

Conclusion: Voice Searches and Everything You Need to Know About it!

As you may have read, voice searches have become a must-have, and they’re guaranteed to change your daily life for the better. However, voice searches aren’t all that great. Because of its lack of human touch, then it makes more mistakes than most.

If you have a cold or an accent, you won’t find it as easy to deal with as most users. Be prepared to repeat yourself more than once.

However, despite the inconvenience voice searches pose, they’ve becoming an essential feature in people’s lives. According to voice search statistics, the majority of users cannot live without it and cannot imagine going back to a life without it.

The most famous of voice search applications, or virtual assistants are: Siri (Apple), Google Assistant (Android\Google) and Alexa (Amazon). The three types of virtual software have made secretaries obsolete because they serve as your personal assistant. They also record your previous searches and offer limitless information via voice command.

Voice searches have changed SEO and digital marketing forever, because they have changed how users conduct searches. Now, you’ll have to make your keywords longer, more conversational and more question-like.

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