Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
Remote Teams and HR Management with Crystel Robbins Rynne
The outbreak of the pandemic has transformed life for workers and businesses across the world, and the topics of remote teams and effective HR management have never been more...
Lifestyle Financial Planning with Paul McCoubrey
The outbreak of COVID-19 has thrust the world of business into real uncertainty, and more workers and business owners are beginning to learn more about the importance of lifestyle financial...
Feminism in Business with Virginia Mendez & Chris McEldowney
In the world of business, it’s all-too-easy to get wrapped up in day-to-day operations, focusing on things like productivity, meetings and output. However, many of our rights as humans...
Telecommunications in Business with Paul Hogan
The outbreak of the Covid-19 pandemic has transformed life for workers and business leaders across the world, with lockdown restrictions continuing to keep office doors closed. Remote working has...
Mortgages and Life Insurance with Paul Shannon
Above: Our full interview with Navigate Mortgage's Paul Shannon. Recent months have thrown workers and businesses into a period of uncertainty, with firms around Europe at a standstill due...
Building a Spin-Out Business with Tony McEnroe
The current business landscape is one of protracted uncertainty, with ongoing lockdown restrictions continuing to keep doors closed on offices across Europe. However, many instalments of ProfileTree’s Business Leader...
Discover Real Health Benefits with Natural Salt Therapy
As the ongoing coronavirus pandemic continues to spread across Europe, the topics of mental wellbeing and respiratory health have never been more pertinent. Current trends indicate that Covid-19 will change...
Food Industry Growth with Indie Fude’s Laura Bradley
Beginning ProfileTree’s series of Food in Northern Ireland, Indie Fude’s Laura Bradley sits down with us to discuss her passion for local, ethical, and sustainable produce. With a background...
Growing a Snack Business
Here at Amazing Food & Drink, we love taking any excuse to sit down to talk about those all-important topics: snacks. We had the opportunity to do just that in...
Building a Vegan Business with Azhar Murtaza
In the latest episode of ProfileTree’s Business Leaders series, we sit down with Azhar Murtuza from Born Maverick to talk about vegan values, environmental sustainability and running a successful food...
Food Safe System: Digitising the Culinary World
The world as we know it is becoming more digital-minded. When you think of the catering industry - what once relied on phone calls to make table bookings, pen and...
Scaling a Services Company with Pat Ryan
The Covid-19 outbreak has given each and every one of us a unique opportunity to slow things down and re-evaluate our approach to business. We’ve been busy digging out...
Why You Should Build Your Brand
Build Your Brand: Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do...
What is a Knowledge Base, and Why Does Your Business Need One?
What is a knowledge base? Knowledge and understanding are two of the most important cornerstones of any business's customer service team. Nevertheless, in an ever-expanding company, keeping track of...
The Importance of Branding for Business
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand...
Benefits of Business Consultancy With Brendan Murphy
By using consultancy services, business owners can unlock new skills, opportunities and potential. In our latest Business Leaders episode, we sit down with Brendan Murphy, owner of Ghost Consultancy in...
Sports Facility Management Solutions With Pitchbooking – Fearghal Campbell
Is There A Need for Digitising Sports Facilities? Entrepreneur and sports lover Fearghal Campbell sat down with ProfileTree CEO Ciaran Connolly and revealed the inspiration behind starting Pitchbooking, the online...
African Aviation & Event Marketing With AviaDev’s Jon Howell
The outbreak of the Covid-19 pandemic has plunged the world into a period of protracted uncertainty. However, it has also given industries time to pause and reassess how we...
Agile for Marketing: All You Need to Know (With 5 Examples)
Regardless of the industry or business function you’re working with, pretty sure that the word “Agile” has crossed your way. The term “Agile for marketing” has been circulating around as...
Key Account Management Tips with Warwick Brown
Key Account Management Tips | Account Management Plan | Key Account Manager Responsibilities In the world of trade and business, a guiding principle has driven workplace policy and account...
Importance of Digital Transformation WitLouise O’Conor
Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads - the possibilities are endless through digital intervention. In...
Analysing Business Dynamics Statistics of High-Tech Industries
Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and...
Video Marketing Strategy: Is It Important?
Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when...
How Travel Can Empower Women in Business
For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group...
Importance of Business Networking | Business Connections | Grant Powell
Business Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with...
Transforming A Traditional Business: How to Start a Business Online
Transforming a traditional business to an online one sounds like the norm. But believe it or not - even businesses that first date back to the 1930s are still in...
Why Your Business Needs Digital Training
Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let alone which...
Exploring the Rollercoaster of Family Business Statistics
Imagine a world where Grandma's secret cookie recipe is worth more than Bitcoin, and your cousin's used sock collection funds the next big tech startup. That's the reality of family...
Technology in Education with Michael Humphreys
The Covid-19 outbreak has thrusted the world of work & business into a period of deep uncertainty, with lockdown restrictions continuing to close office doors across the UK, Ireland...
The Importance of Visitor Experience with Nuala Mulqueeney
The Importance of Visitor Experience - Nuala Mulqueeney - Aillwee Caves We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses...
Funding and Investing in Early-Stage Technology Companies with Barry Brennan
Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and...
The Importance of Financial Planning?
Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how...
How Can Global Professional Services Help Companies?
Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise....
15 Transformative Digital Marketing Trends to Keep an Eye On
Digital marketing trends act as the guiding curves that set the direction for businesses aiming to thrive in a competitive digital landscape. Understanding these trends is no longer a luxury...
Reputation Management: How to Keep Your Business Name in the Clear
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously,...
What is Compliance Technology?
Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a...
The Benefits of a Mastermind Group
Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members....
Could Executive Coaching Help Your Business? Life Coaching With Fiona Molloy
How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these...
What Tourism Development Lessons Can We Learn From Dubai? Sumaira Isaacs Explains
A tourism specialist who develops destinations on a global scale has shared some valuable insights into how locations, including Dubai and Pakistan, are promoted to help grow their visitor numbers....
How to Use a Membership Business Model? Talking Hotels With Sam Riches, The Curtain
Could a membership business model help your business? Find out how membership has been used with great success by a major London hotel. Sam Riches, Director of Sales at Marketing...
How to Grow Business? Scaling Advice With Pat Ryan, Ryans Cleaning
How to grow a business? A County Tipperary-based entrepreneur has described how his cleaning company expanded from providing general cleaning services to being a prominent, large-scale festival and event cleaning...
Starting Food Business? Tips for Food Producers With Oonagh Monahan
Starting a food business? An experienced food business development consultant has revealed a number of essential insights for food producers. Dreaming of taking your cherished family recipes or time-honed cooking...
Julie Allen Consulting: Training and Behavioural Change Tools
Ever heard of ACT training? Firstly, Acceptance and Commitment Therapy (ACT) is a powerful tool that encourages people to embrace their thoughts and feelings rather than fighting or feeling guilty...
What is Data Digitalisation?
Smarter Compliance With Ann-Marie McSorley A specialist who helps companies with digitalisation of their compliance and quality data visited the ProfileTree studio to explain the benefits of a smarter approach...
Claire Loftus: The Importance of Employee Engagement and a Happier Workplace
What’s the secret to creating a happier workplace? In our recent Business Leaders episode, we chat to employee engagement specialist Claire Loftus on how to unlock the potential of team...
Property Management and Investment Industry
Whether you are buying, selling or investing in a property, property management is at the heart of these big financial decisions. However, the property ladder is a complex field that...
Sustainable Fashion with Irish Designer Jennifer Rothwell
The outbreak of the Covid-19 pandemic has thrown businesses around the world into a period of unprecedented uncertainty. As we learn more about the situation, current trends suggest that...
Future of the Car Industry? Talking Electric Vehicles With Paul McGuire
An expert who helps drivers find and fund the right car, van or fleet for their needs visited the ProfileTree studio to explore the future of the car industry as...
Innovation in App Development
There’s an app for everything these days, but there’s a reason for it. Apps create convenient solutions to problems we didn’t even know existed - but where do these entrepreneurs...
Helplink Mental Health: Online Resources, Accessibility and Support
Our mental health is of the utmost importance when it comes to our everyday lives. It affects how we interact, how we work and how we feel. In our latest...
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