Working in Freelance? Here’s How to Convince Clients You’re Their Best Option With Katie Harrington

In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and freedom are clear motivators for independent work, building a reputation and credibility are absolutely essential for long-term success and income stability in the freelance world.

For new freelancers getting started today or those looking to take their freelancing careers to the next level, establishing credibility must be a top priority. Though the COVID-19 pandemic drastically changed the nature of work over the last few years, the fundamentals of credibility remain the same – delivering consistent, high-quality work and forging genuine, trust-based relationships.

The outbreak of the COVID-19 pandemic has thrust the world of business into a period of tangible uncertainty, with remote-based freelance work becoming increasingly popular across a range of industries.

But how can businesses make informed decisions around freelance work, and how can freelancers stand out in a crowded marketplace? In the latest of our remote Business Leaders series, Ciaran Connolly caught up with Katie Harrington, Director of Harrington Communications and Content to talk about this subject and more.

To discover interesting insights about success in freelancing, check out our full interview, or read on for the highlights.

Taking the Leap: Katie’s Background

Katie gets our conversation off to a start by highlighting her own professional background before going on to establish Harrington Communications and Content.

“I have been working in public relations, crisis management and more recently content marketing for about 10 years. Initially, with some of the bigger professional services and financial services brands.

“For about a year now, I have been running my own freelance business and working with some fantastic Irish clients like start-ups to large government initiatives.”

Merging PR with Content Marketing

What services are currently offered by the team at Harrington Communications and Content? Katie outlines a strong overlap between the skills involved in marketing and public relations.

“My career has often crossed the line between two. A lot of the time, writing a press release can now be tied in with content marketing.

“We start off with content strategy, sitting down with the client, figuring out what is best before going on to actually create that content for them. Then there’s the promotion and distribution side of things – some clients may be better suited to social media, for example, whilst other brands will prefer something internal. It’s about taking it through that whole cycle.”

The communications expert suggests that there has been a marked increase in interest around video – especially for PR and content marketing purposes. However, she does admit that this applies only to brands with a sufficient marketing budget to pay for it.

“For most of my clients, we would create long-form written content. That’s because it’s very valuable for SEO, of course. Equally, consumers want information that is in-depth on a subject – nobody wants to read short, 300-word articles anymore.”

The value of long-form content is becoming increasingly obvious to the world of business, and Katie suggests that SMEs will likely invest large sums in such content in the future.

“It’s been a space dominated by global organisations, and lots of small organisations didn’t even have a website before the COVID-19 outbreak.

“That’s all been blown out of the water now – everybody wants a website, and everybody wants long-form content for their website. It’s been amazing to watch that change in demand, and that’s being helped with grants and online trading vouchers from the Enterprise Centre.”

Maintaining Passion Through Independence

What prompted Katie to establish her own business after working for 10 years in the field? Whilst there is no single answer, she argues that maintaining a strong level of passion for the job is made more challenging when you’re doing that work for someone else.

“I find it quite easy to maintain that passion when I’m doing it for myself. On the one-hand, I have all the freedom and flexibility that I need. I fit my job around my life.

“On the other hand, all of the responsibility is ultimately on me, and I can’t pass anything off to a colleague. Of course, there’s challenges that come with freelancing and it definitely requires a certain personality type.”

She also highlights that there has been an increase in client interest around crisis management, with many businesses and organisations keen to release their own communications in response to the outbreak of the virus.

“I learnt from the best, working for BP who specialise in crisis management. I developed a crisis management plug-in process for my clients, and that’s for companies who don’t actually have any crisis plan in place.

“This is a document that would normally involve four days of meetings and a cost amounting to a few thousand. I offer that on my site for just £99 euros,” she explains.

“That is a stream of passive income, and I think that’s really important for entrepreneurs to try to secure.”

Adapting to a New Working Life

How have communications professionals adapted to remote working life? Katie suggests that the move to remote working has already been gradually increasing:

“We’ve already been used to members of the team being present on some days, working remotely on other days.”

“Now, we’re getting used to a situation where we are all doing it every day. Personally, I’ve been used to it. We aren’t seeing a drop in productivity, but we are seeing increases in loneliness.

“Those are the things that people are finding difficult – most people just want to do this two or three days a week. People miss that social and collaborative element.”

Katie addresses how resilience is key. Not just when it comes to being a freelancer, but when it comes to getting through these strange times we’re now living in.

“If anything has been demonstrated to be true over the past few months, it’s that we will make this work.

“My advice for those wishing to go out solo is to just do it. Get your business registered, and just get started. I’d urge anyone going down this path to explore what’s out there. Don’t feel any shame about getting support, and go and find out what you’re entitled to!”

You can learn more about Harrington Communications and Content and the full range of freelance services offered by the company by visiting the official website. You can also reach out to Katie Harrington directly via LinkedIn.

ypes of Freelance Work: Exploring Diverse Paths to Your Freelance Future

The world of freelance work is vast and offers countless opportunities for individuals with various skills and interests. Here’s a glimpse into some of the diverse sectors where you can thrive as a freelancer:

Creative Services:

• Writing & Editing: From content creation and copywriting to technical writing and grant proposals, freelance writers cater to diverse needs across industries.
• Graphic Design & Illustration: Design logos, branding materials, website layouts, and illustrations, bringing visual concepts to life for clients.
• Photography & Videography: Capture stunning visuals for events, products, marketing campaigns, and more, specializing in various styles and techniques.
• Web Design & Development: Build and maintain websites for businesses, offering expertise in UI/UX design, front-end development, and back-end development.
• Music & Audio Production: Compose music, soundtracks, and jingles, edit audio content, or offer voice-over services for various projects.

Business & Marketing Services:

• Marketing & Social Media Management: Manage social media platforms, create marketing campaigns, and develop branding strategies for businesses.
• SEO & Content Marketing: Optimize websites for search engines, conduct keyword research, and create content that attracts organic traffic.
• Consulting: Offer expertise in specific areas like business strategy, human resources, project management, or financial planning.
• Virtual Assistant Services: Provide administrative, technical, or creative support to clients remotely, handling tasks like scheduling, data entry, and social media management.
• Event Planning & Management: Organize and manage events, conferences, workshops, or product launches for clients.

Technical & Specialized Services:

• Software Development: Develop and maintain software applications for clients, specializing in mobile app development, web development, or specific programming languages.
• Data Analysis & Research: Analyze data, interpret trends, and create reports for clients in various fields like marketing, finance, or healthcare.
• Translation & Localization: Translate documents, websites, or marketing materials into different languages, ensuring cultural and linguistic accuracy.
• Legal Services: Provide legal assistance to clients on a contract basis, specializing in areas like contract drafting, intellectual property, or compliance.
• Accounting & Bookkeeping: Manage financial records, prepare tax returns, and offer bookkeeping services to businesses and individuals.

Skills and Qualities: Building the Bedrock of Your Freelance Success

Freelancing demands a unique blend of technical skills and personal qualities to navigate the challenges and thrive in the dynamic freelance landscape. Here are some key areas to cultivate for sustainable success:

Essential Skills:

• Communication: Articulate your ideas clearly and persuasively, both written and verbally. Master active listening to understand client needs and expectations.
• Time Management: Effectively prioritize tasks, set realistic deadlines, and manage distractions to deliver projects on time and within budget.
• Self-Discipline: Stay motivated and focused even without a traditional workplace structure. Proactively manage your workload and maintain a consistent work ethic.
• Organization: Keep track of projects, invoices, expenses, and deadlines using efficient organizational tools and systems.
• Technology Savvy: Embrace technology to streamline processes, communicate effectively, and deliver high-quality work. Master relevant software and tools specific to your industry.
• Problem-Solving: Anticipate and address challenges proactively, offering creative solutions to meet client needs and overcome unexpected obstacles.

Desirable Qualities:

• Adaptability: Be flexible and adjust to changing client requirements, project demands, and industry trends. Embrace new learning opportunities and be open to evolving your skillset.
• Initiative: Take ownership of your work and proactively seek opportunities to exceed client expectations. Don’t wait to be told what to do – demonstrate initiative and propose solutions.
• Resilience: Bounce back from setbacks and learn from mistakes. Maintain a positive attitude and persevere through challenges, demonstrating persistence and grit.
• Self-Motivation: Find intrinsic motivation to stay productive and engaged, even when working independently. Set goals, celebrate achievements, and find ways to stay inspired.
• Client Focus: Cultivate strong client relationships by providing excellent service, being responsive, and exceeding expectations. Prioritize clear communication and build trust by delivering on your commitments.
• Negotiation: Effectively negotiate project scope, fees, and deadlines with clients. Clearly communicate your value and confidently advocate for your worth.

Building Your Freelance Empire: Portfolio, Clients, and Beyond

The foundation of any successful freelance career rests on two pillars: a captivating portfolio and a steady stream of clients. Here’s your guide to building both:

Crafting Your Portfolio:

• Showcase Your Best Work: Choose projects that exemplify your skills, cater to your target audience, and reflect your unique style.
• Tailor to Your Niche: If you specialize, curate a portfolio focused on that niche. Highlight relevant projects and achievements.
• Variety is Key: Include diverse projects demonstrating your versatility and ability to handle different tasks.
• Quality over Quantity: Prioritize quality over quantity. Showcase polished, professional work that reflects your best efforts.
• Storytelling Matters: Don’t just display work, tell the story behind it! Explain your creative process, challenges overcome, and the impact of your work.
• Choose the Right Platform: Explore online portfolio platforms, dedicated websites, or social media profiles to best showcase your work.

Marketing Yourself Effectively:

• Networking is Key: Attend industry events, join online communities, and connect with potential clients and collaborators.
• Content Marketing Creates Interest: Share your expertise through blog posts, articles, or social media content, establishing yourself as a thought leader.
• Utilize Online Directories: List your profile on freelance marketplaces and specialized directories relevant to your field.
• Leverage Social Media: Build a strong social media presence showcasing your work, engaging with potential clients, and participating in relevant conversations.
• Collaborate with Others: Partner with other freelancers for joint projects or cross-promotion, expanding your reach and audience.
• Offer Free Consultations or Samples: Provide potential clients with a taste of your skills and expertise through limited free consultations or project samples.

Client Acquisition Strategies:

• Direct Outreach: Identify your ideal clients, research their needs, and personalize your proposals highlighting how you can solve their problems.
• Cold Emailing: Craft compelling email pitches that showcase your value and resonate with the recipient’s specific needs.
• Referral Network: Encourage satisfied clients to recommend your services to their network. Offer referral bonuses or incentives.
• Participate in Contests and Awards: Showcase your skills and gain recognition through relevant industry contests and awards.
• Volunteer Your Expertise: Offer your services to non-profit organizations or volunteer projects, building your portfolio and gaining valuable experience.
• Track Your Results: Analyze which marketing and client acquisition methods yield the best results, allowing you to refine your strategy for future success.

Remember: Building a strong portfolio and attracting clients takes time and effort. Be patient, persistent, and continually hone your skills and marketing strategies. By consistently delivering high-quality work and cultivating genuine relationships, you’ll establish yourself as a trusted freelancer and attract your ideal clients for long-term success.

Work-Life Balance: Mastering the Freelance Juggle

The freedom and flexibility of freelance work come hand-in-hand with unique challenges, especially maintaining a healthy work-life balance. Here’s your guide to achieving harmony between your professional pursuits and personal well-being:

Setting Boundaries:

• Define Work Hours: Establish clear working hours and communicate them to clients, friends, and family. Stick to this schedule as much as possible to avoid work creeping into personal time.
• Create a Dedicated Workspace: Designate a specific area in your home for work, physically and mentally separating it from your living space. When you leave this area, leave work behind.
• Say No: Don’t be afraid to decline projects that overload your schedule or don’t align with your values. Prioritize your well-being and avoid overcommitting.
• Limit Work on Weekends: Resist the urge to work all the time. Schedule specific days for rest and relaxation to recharge and prevent burnout.

Managing Time Effectively:

• Prioritize ruthlessly: Identify the most critical tasks and schedule them for your peak productivity hours. Eliminate distractions and minimize multitasking.
• Utilize Time Management Tools: Explore project management apps, time trackers, and other tools to organize your workload, set deadlines, and stay on track.
• Plan Your Day: Start each day with a clear plan outlining your tasks, deadlines, and breaks. Adjust as needed but avoid constant rescheduling.
• Delegate Where Possible: Consider outsourcing repetitive tasks or collaborating with other freelancers to free up your time for high-value activities.
• Take Breaks Regularly: Schedule short breaks throughout the day to move around, refresh your mind, and avoid burnout.

Preventing Burnout:

• Listen to Your Body: Recognize the signs of burnout, such as fatigue, cynicism, and decreased productivity. Take time off when needed and prioritize rest.
• Disconnect Regularly: Silence notifications, log out of work accounts, and engage in activities that truly disconnect you from the digital world.
• Maintain Healthy Habits: Exercise regularly, eat nutritious food, and get enough sleep. Prioritize healthy routines that support your physical and mental well-being.
• Seek Support: Connect with other freelancers, build a community, and share your experiences. Don’t hesitate to seek professional help if needed.
• Remember Your Why: Revisit your motivations for freelancing and the freedom it brings. Remind yourself of what you’re working towards to stay motivated and avoid succumbing to burnout.

Remember, work-life balance is a continuous journey, not a destination. Experiment with different strategies, find what works best for you, and be flexible as your needs and workload evolve. By prioritizing your well-being and setting healthy boundaries, you can thrive as a freelancer and enjoy the fulfilling work-life balance you deserve.

FAQs: Answers to Your Freelance Journey Questions

1. I’m interested in freelancing, but I’m not sure where to start. What advice do you have?

Start by exploring your skills and passions. What are you good at? What do you enjoy doing? Then, research potential freelance niches that align with your strengths and interests. Network with existing freelancers, join online communities, and learn from their experiences. Remember, starting small and gradually building your portfolio is key!

2. How can I set competitive rates as a freelancer?

Research average rates for freelancers in your field and experience level. Consider your expenses, desired income, and the value you bring to clients. Don’t be afraid to negotiate and adjust your rates based on project scope and complexity.

3. How do I find freelance clients?

Utilize a combination of strategies: online marketplaces, networking events, cold emailing, social media marketing, collaborating with other freelancers, and offering free consultations to showcase your skills. Building strong relationships with satisfied clients can also lead to referrals and repeat business.

4. What are the biggest challenges freelancers face?

Finding consistent work, managing time effectively, maintaining work-life balance, and dealing with financial fluctuations are some common challenges. Building resilience, staying organized, utilizing time management tools, and prioritizing well-being are crucial for overcoming these hurdles.

5. What are the most rewarding aspects of being a freelancer?

The freedom, flexibility, and control over your work are often cited as top benefits. Additionally, the ability to choose your projects, work with diverse clients, and pursue your passions can be incredibly fulfilling.

6. What resources would you recommend for aspiring freelancers?

There are countless resources available! Check out online communities, educational platforms, industry-specific blogs and podcasts, books on freelancing, and consider participating in mentorship programs. Utilize the resources in this article for a starting point!

Conclusion: Embracing the Freelance Future

The world of freelancing offers immense potential for individuals seeking autonomy, flexibility, and a fulfilling career path. While challenges exist, the rewards of being your own boss, pursuing your passions, and shaping your own work trajectory are undeniable.

By equipping yourself with the necessary skills, knowledge, and resources, you can navigate the freelance landscape with confidence and build a successful career on your own terms. Remember, the journey requires continuous learning, adaptation, and a commitment to building strong relationships.

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If you found this blog interesting, check out: 8 Tips to Hiring Freelancers