If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]
In this article, we’ll discuss what is management consulting and how it can benefit your business through increased efficiency, better operational management and achieving business goals.
Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.
By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.
Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.
Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.
TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.
Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.
In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.
Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.
Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.
If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.
Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.
Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.
When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.
Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Scope creep is a part of project management and unfortunately, you cannot completely avoid it.
Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.
ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.
Best Regards is a common sign-off used in correspondence, but when should you actually use it, and what does best regards mean exactly?
In this blog, we’ll discuss the common phrase and suggest ways you can use it appropriately to enhance your style and tone in the art of professional communication.
An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?
In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.
Porters Five ForcePorter’s five forces was developed by Michael Porter, a well renowned theorist in business literature, to identify and determine the level of intensity of competition for a particular business. Known as the five competitive forces which shape an industry this tool looks at;
Competitive rivalry
The threat of new entrants
The bargaining power of suppliers
The bargaining power of buyers
The threat of substitutes
Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love.
Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions.
No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has the potential to completely change how we do things forever.
10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.
12 Best Business Podcasts. The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics.
At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.
A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]
In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes. Ever wonder what these ads are and why you see them so frequently showing products […]
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]
Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]
Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today’s consumers have all the power because we live in a hyper-competitive business world. Businesses deeply understand what influences the purchase decisions, who their buyers are, and the market that gets the most success. Essentially you need to […]
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical. Just bear in mind this statistic: according to […]
What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch. With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]
A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]
A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.
