Tag: Business Strategy Tips

Our expert business blog offers a world of digital how-to

How Statistics Drive Winning Marketing Strategies

Miral NassarMiral Nassar // 11th April 2024

As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]

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Business Demography Statistics: A Comprehensive Look

Maha YassinMaha Yassin // 6th March 2024

Imagine a world where businesses are born, grow, and die like living things. Welcome to the fascinating realm of business demographics, where statistics paint a picture of the rise and fall of companies, revealing hidden trends that shape our economy. Buckle up because we’re about to delve into the data jungle and uncover the secrets […]

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9.2% of Revenue Drained: Contract Management Statistics

Maha YassinMaha Yassin // 3rd April 2024

Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often go overlooked, relegated to dusty filing cabinets or forgotten corners of digital servers. This neglect, however, comes at a steep price. Ineffective contract management can […]

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A Deep Dive into Business Closure Statistics

Maha YassinMaha Yassin // 22nd April 2024

Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a reality silently shaping our world. In the blink of an eye, shops disappear, restaurants fade into memory, and companies vanish, leaving behind echoes of ambition […]

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Efficient and Easy Ways To Start An Accounting Business From Home

Sara LynchSara Lynch // 22nd April 2024

Starting an accounting business from home has never been more feasible. Thanks to advancements in technology and a growing acceptance of remote work, launching your own home-based accounting firm can be both a rewarding and profitable venture. 

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A Data-Driven Guide to Knowledge Management Statistics

Maha YassinMaha Yassin // 23rd February 2024

In today’s dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where knowledge management (KM) comes into play. KM encompasses a range of practices and technologies aimed at creating, disseminating, and leveraging organisational knowledge to achieve strategic […]

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Sustainable Psychological Contract and Organisational Life

Panseih GharibPanseih Gharib // 14th April 2024

As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual expectations and obligations between employees and the organisation, shaping their working relationship. In this article, we will explore the effect of the psychological contract on […]

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Copyright vs Trademark: The Crucial Differences Every Creator Needs to Know in 2024

ProfileTreeProfileTree // 18th February 2024

Copyright covers intellectual property and artistic works. Image credit: AmazonAWS

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The Complete Guide to Product Management: Roles, Responsibilities, Skills and Methodologies for 2024

ProfileTreeProfileTree // 25th March 2024

All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. However, having a product in large quantities doesn’t guarantee profits. […]

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The Massive Impact of Social Media on Business in 2024

ProfileTreeProfileTree // 11th April 2024

Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15% of respondents could quantitatively prove the […]

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How to Choose the Best Keyword Research Tools for Your Business 2024

ProfileTreeProfileTree // 15th February 2024

Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords. For companies to be found online, they need to know what people search for in the search engines. This is where keyword research tools come […]

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Business Website Statistics: Up-to-Date Data

Miral NassarMiral Nassar // 21st April 2024

Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various aspects of business website performance, including traffic, user engagement, conversion rates, and overall user behaviour. By tracking and interpreting these statistics, businesses can make informed […]

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How to Ask for a Promotion – The 2024 Ultimate Guide to Earning Advancement at Work

ProfileTreeProfileTree // 31st March 2024

There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion is widely perceived as more of a risky confrontation than the next step of your career progression. Employees everywhere always have that understandable yet irrational […]

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Google Algorithm Updates Guide: Everything You Need to Know from the Past 20 Years to Rank in 2024 and Beyond

ProfileTreeProfileTree // 15th February 2024

Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can impact how high a website ranks. Algorithm updates are crucial for ensuring that the primary way that Google finds, ranks, and returns search results for […]

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Facebook Video Ads in 2024: The Essential Guide for Marketers

ProfileTreeProfileTree // 15th February 2024

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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10 Essential Social Media Sites for Businesses in 2024

ProfileTreeProfileTree // 13th April 2024

Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin.  There are two ways that […]

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What is a Contingency Plan? 7 Steps in Contingency Planning & Its Importance

ProfileTreeProfileTree // 14th February 2024

What is a contingency plan? It is a plan of action that is put in place in the case of an event occuring in the future that would be harmful to the business. A contingency plan is also known as “Plan B” Or “Back-up Plan”. The saying “Fail to Prepare, Prepare to Fail” comes into […]

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Product Liability – A Complete Guide to Insurance for Small Businesses in 2024

ProfileTreeProfileTree // 22nd April 2024

The law can be a bit complicated for new business owners and entrepreneurs. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms is vital to avoid legal issues. If your company manufactures and sells a product, you must understand what product liability […]

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Free Mind Mapping Software: Top 10 Tools to Clarify Your Thinking in 2024

ProfileTreeProfileTree // 13th March 2024

Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up with […]

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How to Know When You Need an Online Marketing Agency

ProfileTreeProfileTree // 4th March 2024

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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Business Coaching Industry Statistics: Market Size 2024

Esraa AliEsraa Ali // 13th February 2024

The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]

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Risk Management: Unleashing the Power of Statistics

Miral NassarMiral Nassar // 7th April 2024

Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]

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The Impact of Business Planning Statistics on Strategic Growth

Miral NassarMiral Nassar // 14th April 2024

Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]

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Rucksnacks: From Monaghan Farm to European Market

ProfileTreeProfileTree // 6th February 2024

In the latest instalment of ProfileTree’s Amazing Food & Drink series, we sat down with Colm Connolly, founder and director of Rucksnacks.

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Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)

ProfileTreeProfileTree // 22nd April 2024

When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]

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AirPOS: Ecommerce Solutions for Business Growth

ProfileTreeProfileTree // 20th March 2024

In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the growing world of ecommerce. AirPOS is a full retail management platform that provides complete ePOS (point of sale) and ecommerce solutions for business both online […]

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Dietary Supplements with Daithi O’Connor

ProfileTreeProfileTree // 25th March 2024

In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the fascinating story of his food brand, highlighting some of the dietary benefits offered by his personalised nutrition products. Check out the full interview and don’t forget […]

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Unveiling Key Inventory Management Statistics and Technological Trends

Maha YassinMaha Yassin // 6th February 2024

In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it’s a strategic imperative. The delicate balance between supply and demand, achieved through meticulous inventory control, is critical to a company’s financial health, customer satisfaction, and operational prowess. As businesses navigate this critical terrain, technology emerges as a transformative […]

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Growing a Social Enterprise with Garreth Falls

ProfileTreeProfileTree // 4th February 2024

Times are changing, and people like Garreth Falls are championing new ways of boosting immunity. Learn more here.

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The State of Business Credit Cards: Trends, Stats, and Insights for 2024

Miral NassarMiral Nassar // 26th March 2024

The world of business credit cards is constantly rising, and as we step into 2024, it’s important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state of business credit cards can provide invaluable knowledge for seasoned business owners and budding entrepreneurs. Let’s investigate the latest statistics, usage trends, and critical factors […]

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What to Expect From Influencer Marketing: The Pros and Cons

ProfileTreeProfileTree // 1st February 2024

Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]

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6 Do’s and Don’ts To Make Your Logo Great

ProfileTreeProfileTree // 1st February 2024

A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]

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Digital Value Proposition: Customer-Orientation

ProfileTreeProfileTree // 16th March 2024

Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]

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Fairstone NI: The Importance of Financial Planning

ProfileTreeProfileTree // 3rd April 2024

With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these strange times have given us a unique opportunity to reassess our businesses, our finances and our lives.  In a pre-lockdown interview, we sat down to […]

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4 Content Marketing Mistakes Everyone Makes

ProfileTreeProfileTree // 11th February 2024

Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the catch? There is a common misconception that content marketing is easy. While it can be – if you do it right – there are unfortunately […]

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Empowerment Through Technology with Lauren Allison

ProfileTreeProfileTree // 14th April 2024

Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to the Business Leader Series, ProfileTree CEO Ciaran Connolly caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and […]

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