Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]
Business intelligence tools help you to improve your decision making. Image credit: Miro.Medium.com
These days, recruiters typically expect candidates to be on LinkedIn, so strong personal branding is a must. Image credit: Zety
Content marketing is one of the most effective methods of growing audience engagement, developing a brand’s presence and driving sales. Image credit: Stray Media
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
Portfolio analysis helps you to determine which areas of your business offer the most return. Image credit: SmartSheet.com
Quality content is key to the success of the marketing strategy. Image source: Unsplash @nathanareboucas
Working too hard can ruin your motivation and harm your health. Image credit: SHRM.org
There are seven key elements to the marketing mix. Image credit: SkillsYouNeed
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]
Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet
When understanding the definition of Social media, there is no doubt it’s had a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the […]
BuzzSumo is more important than ever due to the growing role of content in modern marketing plans. Image credit: A-Search Online
There are four main things to think about when creating display ads. (Image Credit: ProfileTree.com)
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
Calculating a conversion rate is straightforward. Image credit: PopUpSmart
Your company’s reputation can have a huge impact on profitability. Image credit: MyReviewNinja
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
Many companies lack long term planning. Image credit: s24352.pcdn.co
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
Google Docs and Sheets are two different but related tool. Image credit: Google
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
Mercedes consciously reference the fact that their products provide something well beyond what is necessary of a car. Image credit: Mercedes
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
In an era where digital transformation is not just a trend but a necessity, a single breach can have devastating consequences. Small businesses, in particular, are increasingly finding themselves on the front lines of cyber threats. As the backbone of the economy, these companies face unique challenges in safeguarding their digital assets against a rising […]
There are many different elements to financial management. Image credit: MtpPLC
So what is customer segmentation? In the end, all businesses want to gain the trust of their customers. Having a clear picture of the different people who benefit from your products and services is a huge part of this.
The perfect financial portfolio can comprise several different elements. Image credit: TheBalance
