Tag: Business Strategy Tips

Our expert business blog offers a world of digital how-to

Business Strategy Definition: Essential Meaning for Companies Explained

Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]

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Using Business Intelligence Tools: Making the Right Choice

Business intelligence tools help you to improve your decision making. Image credit: Miro.Medium.com

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Why is Personal Branding Important? Self-Marketing for Cynics

These days, recruiters typically expect candidates to be on LinkedIn, so strong personal branding is a must. Image credit: Zety

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Content Marketing For Your Business: Getting Started in 5 Steps

Content marketing is one of the most effective methods of growing audience engagement, developing a brand’s presence and driving sales. Image credit: Stray Media

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Instagram Marketing Strategy: 8 Steps to Success

Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy.  Still, to utilise your time and social […]

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How Many People Use Social Media in 2023? Latest Global Data

In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media?  It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]

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Portfolio Analysis: An Essential Overview

Portfolio analysis helps you to determine which areas of your business offer the most return. Image credit: SmartSheet.com

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How to Deal with Workplace Stress? Exploring Welfare at Work

Working too hard can ruin your motivation and harm your health. Image credit: SHRM.org

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What Is The Marketing Mix? 7 Key Elements to Improve

There are seven key elements to the marketing mix. Image credit: SkillsYouNeed

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5 Content Marketing Benefits For Your Business

There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]

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Social Media Guide: A Comprehensive Guide to Engaging Your Audience and Achieving Your Goals

Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]

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Types of Business Strategies: A Comprehensive Guide to Developing Strategic Excellence

Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet

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Definition of Social Media: Your Amazing Guide To Understanding Major Networks in 2024

When understanding the definition of Social media, there is no doubt it’s had a tremendous impact on culture, business, and the world at large. It has changed our daily habits, routine, and communication. Social media is by no means less revolutionary than the invention of mobile phone devices in the 80’s. So, what is the […]

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What Is BuzzSumo 2024: The Complete Guide for Bloggers and Marketers

BuzzSumo is more important than ever due to the growing role of content in modern marketing plans. Image credit: A-Search Online

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What Is Display Advertising in 2024? Understanding the Essentials

There are four main things to think about when creating display ads. (Image Credit: ProfileTree.com)

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What is Social Media? The Essential 2024 Strategy Guide for Business Growth

What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]

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What Is Conversion Rate? Your Essential Toolkit for Measuring and Maximizing Your Online ROI

Calculating a conversion rate is straightforward. Image credit: PopUpSmart

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What Is Reputation Management? The Ultimate Guide to Shaping Your Online Image

Your company’s reputation can have a huge impact on profitability. Image credit: MyReviewNinja

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What is Twitter & How Does It Work? A Complete Beginner’s Guide

What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]

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How to Build an Empire: The Building Blocks of a Successful Business

Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]

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What Is Corporate Strategy? 3 Steps to Success

Many companies lack long term planning. Image credit: s24352.pcdn.co

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What Is A Value Proposition? Lessons To Learn From For Marketing Success

A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!

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Unlocking the Power of Google Sheets: Your Comprehensive Guide to Spreadsheet Mastery

Google Docs and Sheets are two different but related tool. Image credit: Google

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Inbound Marketing Revolution: Step-by-Step Transformation Framework Driving 7, 8 and 9-Figure Businesses

Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream

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What is a Lead Magnet? The Essential Tactics Fueling 7-Figure Business Growth

E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton

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Getting Started with Content Management Systems: Expert Guide to Selecting, Installing & Using the Leading Free CMS Solutions

Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]

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Writing For Results: Blunt Copywriting Advice that Direct Response Pros Rely On

Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]

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Maslow’s Hierarchy of Needs: The Key to Understanding Your Target Customers?

Mercedes consciously reference the fact that their products provide something well beyond what is necessary of a car. Image credit: Mercedes

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Pay Per Click Advertising Unpacked: Understanding the Essential Concepts and Metrics

PPC ads are always labelled to distinguish them from organic results. Example of search advertising.

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Facebook Video Ads in 2023: The Essential Guide for Marketers

Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]

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Critical Cybersecurity Statistics for Small Businesses

In an era where digital transformation is not just a trend but a necessity, a single breach can have devastating consequences. Small businesses, in particular, are increasingly finding themselves on the front lines of cyber threats. As the backbone of the economy, these companies face unique challenges in safeguarding their digital assets against a rising […]

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Financial Management: A Comprehensive Toolkit for Building a Secure Future

There are many different elements to financial management. Image credit: MtpPLC

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The 4 Types of Customer Segmentation: How to Correctly Apply Them and The Value They Add

So what is customer segmentation? In the end, all businesses want to gain the trust of their customers. Having a clear picture of the different people who benefit from your products and services is a huge part of this.

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Building a Winning Investment Portfolio: A Data-Backed Framework for Long-Term Returns

The perfect financial portfolio can comprise several different elements. Image credit: TheBalance

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