Tag: Business Strategy Tips - Page 10

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Digital Marketing

9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 22nd April 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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Social Media

4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 14th February 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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Business Strategy

9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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Social Media

3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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Social Media

4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

Claire MulliganClaire Mulligan // 13th February 2024

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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Digital Marketing

Marketing On Facebook 101: The Ultimate & Easy Guide You Need To Facebook

Claire MulliganClaire Mulligan // 22nd April 2024

With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook. 

However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing

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Business Strategy

What is scope creep in project management and 3 ways you can avoid it

Sara LynchSara Lynch // 15th April 2024

Scope creep is a part of project management and unfortunately, you cannot completely avoid it.

Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.

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ProfileTree News

Digi-Growth Summit Discusses the Success of the Programme After Supporting 340 Local Businesses

Sara LynchSara Lynch // 8th March 2024

ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.

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What Is?

What does Best Regards mean, and 15 alternatives you can use

Sara LynchSara Lynch // 15th March 2024

Best Regards is a common sign-off used in correspondence, but when should you actually use it, and what does best regards mean exactly? 

In this blog, we’ll discuss the common phrase and suggest ways you can use it appropriately to enhance your style and tone in the art of professional communication.

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Business Strategy

What is an invoice; 3 ways to create one, and why you need them for successfully managing your business

Sara LynchSara Lynch // 29th January 2024

An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?

In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.

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Business Strategy

Porters Five Forces Explained – How to easily apply ‘the 5 competitive forces which shape an industry’

lochlainnlochlainn // 5th April 2024

Before you take a look at Porters Five Forces, you may want to check our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning and Digital Transformation. What is Porters Five Forces? For many businesses they will want to understand both their internal and external environment. To analyse the external environment, a PESTEL Analysis will encourage […]

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Digital Marketing

5 Marketing Ideas for Valentine’s Day: because your brand deserves all the love

Sara LynchSara Lynch // 20th January 2024

Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love. 

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Digital Transformation

A Guide to Using a Stakeholder Mapping Analysis- An Effective Example of Applying a Stakeholder Analysis to Amazon

lochlainnlochlainn // 6th February 2023

Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions. 

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Digital Transformation

A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

lochlainnlochlainn // 22nd April 2024

Before taking a look at ChatGPT, if you are interested in understanding Artificial Intelligence (AI) and how it is being applied to businesses today, check out our blogs on Digital Transformation, Business Strategy and Artificial Intelligence. What is Chat GPT? No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has […]

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Business Strategy

10 Best Business Movies You Need to Watch 

Sara LynchSara Lynch // 27th January 2024

10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.

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Business Leaders

12 Best Business Podcasts: learn from the best for business success 

Sara LynchSara Lynch // 26th April 2023

12 Best Business Podcasts. The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics. 

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Digital Marketing

Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

Sara LynchSara Lynch // 25th April 2024

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.

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Digital Marketing

What is a Website Strategy? Why You Need it and How You Can Do it

Rahma AliRahma Ali // 24th April 2024

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

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Digital Marketing

Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Rahma AliRahma Ali // 6th December 2023

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

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Digital Marketing

What is Media Buying? How Does it Work? — A Complete Guide

Rahma AliRahma Ali // 11th February 2024

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

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Digital Marketing

How to Hire a Media Buyer: Everything You Need to Know

Rahma AliRahma Ali // 21st March 2023

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

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Digital Marketing

What is Programmatic Media Buying? Everything You Need to Know

Rahma AliRahma Ali // 22nd March 2024

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

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Digital Marketing

Media Buying 101: 5 Things You Need to Know About

Rahma AliRahma Ali // 20th February 2024

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

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Digital Marketing

How to Perform Market Research: What You Really Need to Know

Rahma AliRahma Ali // 15th April 2024

Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today’s consumers have all the power because we live in a hyper-competitive business world. Businesses deeply understand what influences the purchase decisions, who their buyers are, and the market that gets the most success. Essentially you need to […]

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Digital Marketing

What You Need to Know about Performance Marketing

Rahma AliRahma Ali // 10th April 2023

Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical.   Just bear in mind this statistic: according to […]

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Digital Marketing

What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

Rahma AliRahma Ali // 11th April 2023

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

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Digital Marketing

How to Perform a Market Analysis: 5 Handy Steps 

Rahma AliRahma Ali // 15th April 2024

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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Digital Marketing

How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

Rahma AliRahma Ali // 15th April 2024

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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Business Strategy

Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis

lochlainnlochlainn // 10th December 2023

A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.

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Digital Marketing

How to Do a Competitive Landscape Analysis

Rahma AliRahma Ali // 22nd March 2023

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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Digital Marketing

How to Do a Competitive Pricing Analysis

Rahma AliRahma Ali // 21st December 2023

You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price.  It is important to remember that our […]

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Digital Marketing

Which Strategy is Considered Product Marketing? Your Ultimate Guide

Rahma AliRahma Ali // 4th February 2024

This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]

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Digital Marketing

Measure Marketing Performance: 5 Easy Steps

Rahma AliRahma Ali // 10th April 2023

Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform.  But what do you […]

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Business Strategy

Small Business Consultation – The Complete Guide To Success!

ProfileTreeProfileTree // 22nd April 2024

Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.

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Business Strategy

Brand Positioning Basics: Establish Your Brand in Easy 4 Steps

ProfileTreeProfileTree // 2nd April 2024

On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire marketing mix strategy and is the basis on which marketers build their decisions. The brand positioning is an equation where one must have a target […]

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Business Leaders

International Women’s Day: The NI Women Transforming Your Workplace

ProfileTreeProfileTree // 30th January 2024

With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]

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