Tag: Business Strategy Tips - Page 4

Our expert business blog offers a world of digital how-to

AI Marketing: What is It and How Could It Help You?

ProfileTreeProfileTree // 5th May 2024

If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]

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What is a Product Development Strategy? Talking Products with Bessie Rollins

ProfileTreeProfileTree // 4th January 2024

What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. In the bustling marketplace, where ideas swirl and products jostle for attention, success doesn’t happen by chance. It’s a carefully charted course, navigated by a powerful tool: product […]

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Dawson Andrews: Why Is Technology Important In Business

ProfileTreeProfileTree // 4th January 2024

Dawson Andrews provides everything you need to make a successful digital product or service. Image credit: Dawson Andrews

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How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes

ProfileTreeProfileTree // 4th January 2024

How to generate energy from waste? We discussed the modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. Imagine a world where our overflowing landfills weren’t just festering heaps of discarded things, but brimming with hidden potential. A world where banana peels become electricity, coffee […]

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What is NLP Therapy? NLP Techniques, NLP Training and Mind Coaching

ProfileTreeProfileTree // 3rd May 2024

How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives? A visit by ‘training with a difference’ specialist Denise Devlin to the ProfileTree studio offered a chance to explore these topics, plus gain an insight into NLP therapy. Ever wondered how […]

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Business Investment: The Revving Engine of Growth for 2024

Miranne KhaledMiranne Khaled // 4th January 2024

In the pulsating heart of any vibrant economy lies a critical aspect—investment. Business investment is a potent catalyst for progress within this interconnected web of interconnected actors. But what exactly constitutes this fundamental act? At its core, business investment signifies the strategic allocation of resources, primarily financial, with the expectation of future returns.  This can […]

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Vivian McKinnon: The Benefits of Floatation Therapy

ProfileTreeProfileTree // 3rd January 2024

In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health. During Vivian’s fascinating interview, she touched on subjects including the aims of her other company, Wellness Consultant NI, which looks at modern life is impact […]

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Pinterest Marketing: An Overlooked Opportunity?

ProfileTreeProfileTree // 3rd January 2024

Is Pinterest marketing missing from your business strategies? It might be a lower-profile platform with less obvious benefits for business, but it could still deserve a closer look. As a platform, Pinterest’s arrival took place in 2010 with three co-founders; Ben Silbermann, Evan Sharp and Paul Sciarra. Their idea? To create something they “thought was useful […]

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What is a Franchise: Beckett Hanlon: The Journey of Starting a Worldwide Property Franchise

ProfileTreeProfileTree // 3rd January 2024

Hanlon is a global property brand. Image credit: Beckett Hanlon

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Business Social Media Sites: An Insider’s Guide to Real Results

ProfileTreeProfileTree // 5th May 2024

There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business’s social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]

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What Is Business Level Strategy? Discover 3 Key Types

ProfileTreeProfileTree // 3rd January 2024

There are a number of key types of business level strategy. Image credit: ExpertProgramManagement

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How to Create an AI Strategy: Ultimate Guide

ProfileTreeProfileTree // 6th May 2024

The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is, most business owners have no idea where to begin. In fact, many people assume that AI is basically science fiction. These days, there are countless […]

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Using Instagram for Business: The Complete 2024 Marketing Guide

ProfileTreeProfileTree // 13th January 2024

Using Instagram for business might actually be better than using other social media platforms. With one billion active users, Instagram has hit new records as far as social media platforms go. Not only is it the popular new kid on the block, but it’s also a great platform for social media marketing. Speaking of social media marketing, […]

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Video Marketing for Business Growth

ProfileTreeProfileTree // 25th April 2024

How helpful is video marketing for business growth? Is video marketing more effective compared to other digital marketing tools and techniques? In a world overflowing with articles written about various topics on different blogs, what would make your blog stand out amidst the clutter? Unless you’ve been living under a rock, then you’ve heard of the term […]

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Must-Know Business Development Statistics

Maha YassinMaha Yassin // 5th May 2024

Do you sometimes feel overwhelmed amidst the business development labyrinth, unsure how to steer in the right direction? You’re certainly not alone; it’s a path many have trodden before. It may astound you that 90% of global firms are small businesses—a righteous salute to all those intrepid entrepreneurs who dive headlong into the bustling world […]

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The Numbers Don’t Lie: How a Business Strategy Can Change the Game

Maha YassinMaha Yassin // 6th May 2024

Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component – harnessing critical business strategy statistics. Studies suggest that whilst 67% of leaders deem their organisations skilful at formulating strategies, only half feel they execute them adeptly. In this article, we’ll […]

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LinkedIn for Business: Is LinkedIn Good for Your Business?

ProfileTreeProfileTree // 11th April 2024

LinkedIn is the most popular B2B platform, are you making the most out of it for your business? One can’t disagree that speaking about social media for business can be overwhelming. Therefore, this article solely focuses on LinkedIn for business. So, let’s cut to the chase: how can you make LinkedIn a main factor for […]

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Marketing Campaigns: Understanding A Business Essential

ProfileTreeProfileTree // 31st March 2024

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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Why Invest in Financial Planning?

ProfileTreeProfileTree // 20th December 2023

Accomplishing major life goals like buying a house, saving for your kid’s college tuition or building a nest egg for a comfortable retirement usually requires astute financial planning and management. Yet, money topics remain confusing or intimidating for many people without formal guidance on budgeting, leveraging banking products, investing wisely, accounting for taxes and more […]

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How Can Business Startup Support Help You?

ProfileTreeProfileTree // 20th December 2023

John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. It’s the dream of many aspiring entrepreneurs – coming up with a breakthrough idea, launching their own startup, and […]

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Why is IT Support Important? Business IT Systems with Scott Wilson

ProfileTreeProfileTree // 20th December 2023

Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some insights into choosing the right IT for your company and discussed digital data security. Why is IT Support Important? Business IT, Digital Data Security & […]

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Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges

ProfileTreeProfileTree // 20th December 2023

Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]

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Brendan Kavanagh: The Benefits of Online Learning

ProfileTreeProfileTree // 20th December 2023

With Olive Group’s powerful, easy-to-use, integrated set of learning applications, businesses can induct, train, and develop staff by delivering learning experiences that are relevant, engaging and rewarding. Image credit: Olive Group

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How to Become a Teenage Millionaire: 15 Success Stories

ProfileTreeProfileTree // 5th May 2024

To a lot of businessmen, making the first million is one of the most important milestones, the beginning of a financial endeavor for economic success. Sweat, blood, and tears are spent and sometimes not in the metaphorical sense. It certainly takes economic talent and good risk assessment to pursue the right path, not everyone is […]

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The Complete Guide to Creating Memorable PowerPoint Presentations

ProfileTreeProfileTree // 5th May 2024

Use SmartArt to make your PowerPoint presentation as engaging as possible. Image credit: Microsoft

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Tracey Robinson: Insights From a Business Development Manager

ProfileTreeProfileTree // 20th December 2023

The Dunadry Hotel has been undergoing renovations to boost its offering to customers. Image credit: Trip Advisor

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How to Grow Your Business? Exploring Innovation with Frank Given

ProfileTreeProfileTree // 20th December 2023

How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]

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What Is a KPI? KPIs for Different Industries and Businesses

ProfileTreeProfileTree // 5th May 2024

Key Performance Indicators or KPIs have become a universally accepted method in determining a company’s success. Regardless of the field or industry, KPIs can help track progress towards your company’s goals and targets. Simply put, KPI’s are a versatile tool that can measure any type of organisational performance. Ultimately the idea here is to isolate […]

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Understanding Business Strategy in the 21st Century

ProfileTreeProfileTree // 6th May 2024

Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point, you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]

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Social Media Strategy Guide

ProfileTreeProfileTree // 18th December 2023

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

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Business Risk Management: Analysis, Types, and Methods

ProfileTreeProfileTree // 6th May 2024

Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]

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Understanding Google: Ultimate Guide for YOUR Business 2024

ProfileTreeProfileTree // 5th May 2024

What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more. Not only is Google is one of the biggest companies in the world, valued at over half […]

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Top 10 Business Analytics Tools for Data-Driven Decisions in 2024

ProfileTreeProfileTree // 14th May 2024

Clear Analytics is one of the most versatile products on the market today. Image credit: Clear Analytics

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What Is Competitive Analysis? A Step-by-Step Guide to Outsmarting Your Competition

ProfileTreeProfileTree // 15th March 2024

What is competitive analysis? In the context of digital marketing, this mainly means figuring out what works for your competitors, and mimicking it. These might be ideas for your own strategy, or different types of customers to target. While you should stay in line with the marketing strategies outlined in your business plan, it’s important […]

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Breaking Boundaries: Empowering Career Advice for Women in 2024

ProfileTreeProfileTree // 17th December 2023

Sinead Sharkey believes in the tangible benefits of improving your confidence. Image credit: Women in Enterprise

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Barbara Edwards: Coaching for Business

ProfileTreeProfileTree // 4th January 2024

In times like these, each and every one of us could use a mentor – or at least a bit of coaching through difficult times. With this in mind, we sat down with Barbara Edwards, professional business coach and owner of Be Coached.

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Could You Improve Your Cyber Security? Talking Secure Communications With John Bailie

ProfileTreeProfileTree // 21st April 2024

Does your company have sensitive communications or data to protect? Could a secure communications method reduce your risks? Cyber Security is indispensable in our increasingly digitized and connected world, with new threats emerging daily. From alarming rises in social engineering scams to cross-border coordinated hacking efforts by state actors, no individual or organization is immune […]

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9 Reasons Why Organisations Use Branding

ProfileTreeProfileTree // 15th December 2023

Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]

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How to Build Brand Loyalty: Take Your Business to the Next Level

ProfileTreeProfileTree // 2nd April 2024

Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]

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Linkubator: The Importance of Strategic Development

ProfileTreeProfileTree // 31st March 2024

Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]

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Natalie Haccius: Digital Transformation and Digital Strategy

ProfileTreeProfileTree // 23rd April 2024

For many businesses, digital transformation has become a huge priority and the need for a strong digital strategy cannot be ignored. As part of our Business Leaders interview series, ProfileTree CEO Ciaran Connolly sat down with Natalie Haccius, a professional digital transformation consultant. In the interview, she discusses the importance of having a digital strategy […]

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How to Start a Successful Ecommerce Business? The Ultimate Step-by-Step Guide

ProfileTreeProfileTree // 1st May 2024

First-hand tips from Andrew Hassard How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video […]

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How to Build a Spin-Out Company? The Ultimate Guide to Entrepreneurial Innovation

ProfileTreeProfileTree // 23rd January 2024

Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]

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Key Leadership Development Via Effective Coaching: Quantifying and Improving Skills Gaps

ProfileTreeProfileTree // 22nd April 2024

The Key Leadership: Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector […]

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Publicity Management Strategies With Tina Calder: How to Build an Integrated PR Plan That Drives Leads

ProfileTreeProfileTree // 5th May 2024

A Northern Ireland-based journalist, publicist and content creator has shared a range of essential business tips including insights into the benefits of publicity management and why long-form content is still important. Excalibur Press owner Tina Calder also discussed the growth of her own company during a ProfileTree Business Leaders interview. In today’s crowded media landscape, […]

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Starting an Online Business with Louise Houliston

ProfileTreeProfileTree // 22nd April 2024

Online Business with Louise Houliston: Scaling a 7-figure intimates brand while elevating underserved women Learn the bootstrapping journey of LoveDebs’ founder Louise Houliston building an inclusive lingerie leader. Powered by vulnerability-based leadership, creative mentoring support for female entrepreneurs, and responding to premium plus-size market needs with empathy and insight – success stemmed first from community […]

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5 Reasons Why Your Content Isn’t Ranking

ProfileTreeProfileTree // 13th December 2023

Do you find your content on the third or fourth page of Google results? We’ll explain to you some of the reasons why your content isn’t ranking – and even better, what you can do to help improve its position on Google’s search engine results.  You put months of effort into creating amazing blogs, guides, […]

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Business Email Compromise Statistics

Maha YassinMaha Yassin // 5th May 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

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What is Brand Development? A Complete Guide to Building a Memorable Brand

ProfileTreeProfileTree // 2nd April 2024

Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business. Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day […]

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Your Learning Style: Discovering Your Optimal Learning Style for Enhanced Knowledge Acquisition

ProfileTreeProfileTree // 15th May 2024

There are 7 key learning styles. Image credit: Billie Gibbs

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Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 24th April 2024

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]

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