
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
What Are Essential Product Manager Skills?
Product management is more than just knowing everything you can about your product. Both soft and hard skills apply to the product manager's ability to lead, decide, and perform their...
Starting a Podcast and How to Market it
Starting a podcast is easier said than done in today’s saturated market, but the continued growth in podcast popularity shows tremendous ongoing potential. With over 1 million active podcasts and...
Starting Business:5 Great Ways to Supercharge Niche & Events w/ Claire & Rhoda
Discover unique insights into starting business, events and much more through our video interview with Claire and Rhoda Hughes of Soirée Society. Have you ever dreamt of being your own boss,...
Plusvital: An Insight into Business Innovation and International Markets
Innovation is a key part in every aspect of business growth. But how is it done? This week, our host Ciaran Connolly chats with Mike Shelly, who used innovation to...
SEO for Restaurants: A Complete Guide
SEO for restaurants is always tricky. Hospitality is probably the industry which relies most heavily on word of mouth and local reputation. This leads some restaurant owners to ignore SEO....
Digital Marketing Belfast: All the Benefits You Need to Know
In the ever-changing world of business and trade, digital marketing has slowly made its way In addition to SMS marketing, cold calling is another method that works for some companies. Cold calling...
Learning from the Space Industry
Remember when space exploration was the stuff of sci-fi dreams, reserved for astronauts strapped into clunky rockets and hurtling towards the unknown? Buckle up because that paradigm is shifting at...
How to Increase Content Engagement? Smarter Content Marketing with Nick Mason
In the bustling digital landscape, content is king. We're bombarded with articles, videos, and social media posts every day, fighting for fleeting attention spans and precious clicks. But in this...
How Can Startups Afford Software Development? Talking Outsourcing with Tom Hughes
How can startups afford software development? A successful tech entrepreneur who specialises in development for new businesses called into the ProfileTree studio to take part in an insightful discussion. Tom...
What Do Different Kinds of Organic Traffic Drops Look Like?
For many website owners, organic traffic drops are a scary prospect. SEO is a complex game, and falling numbers of users are obviously worrying from a business perspective. Afterall, fewer...
James Perry: The Benefits of Mentoring
The Benefits of Mentoring are far-reaching, providing structured support for career navigation, unlocking growth opportunities, and nurturing talent across fields. Connecting with an experienced mentor has demonstrated power to embolden...
Could Digital Transformation Help Your Company? Talking Innovation with Naomh McElhatton
A digital leader identified as one of the top entrepreneurs in Ireland visited the ProfileTree studio to discuss digital transformation and much more. Imagine a world where customers seamlessly connect...
Revive Active: How to Improve Your Health
Many people need a helping hand to get on the right track with their health. But little do people know - improving your health can start by taking a few...
Responsive Design: Best Practices and Examples
The way we use the internet has changed greatly over the last decade. Responsive design is a reaction to this change. Once upon a time, people accessed the internet using...
Belfast City Sightseeing: What is the Future for Belfast Tourism?
Belfast tourism is one of the most fascinating success stories of the modern business world in Northern Ireland. Forget the whispers of a troubled past. Today, Belfast pulsates with the...
How to Build Emotional Wellbeing at Work: The Hummingbird Project NI
Explore the vital subject of emotional wellbeing, and a range of essential mental health topics, through our interview with resilience skills specialist Leigh Carey. Imagine a workplace where you don't...
How to Start an Online Business from Home?
Imagine this: No commute, flexible hours, unlimited income potential, all while working from the comfort of your own home. Sounds too good to be true? Well, in today's digital age,...
What is an Environmental Consultancy? Environmental Remediation with Mark McKinney
What is an environmental consultancy? Who better to guide us through the work of an environmental consultant than the Managing Director of a multi-million-pound environmental business? In a world where...
Corinthian Sports: Insights into Sports Hospitality
The thrill of victory, the roar of the crowd, the camaraderie of shared passion – these are the hallmarks of the unforgettable experience that is sports. But beyond the adrenaline...
What is Public Relations?
Public relations is the professional maintenance of a favourable public image by a company or individual. While many people may know of it, not enough understand its importance. Introduction In...
How to Market Online? Ecommerce Marketing with Adam Pearce
Ecommerce marketing refers to the strategies and tactics used by online businesses to attract customers and drive sales of products or services through their website or mobile app. As global...
Business Change Innovation: Discussing Business Innovation With Lydia McClelland
Business change can be hard to manage. But, when we are prepared and proactive, it can lead to great success. Our latest Business Leaders episode explores innovation and getting ahead...
Innovation in Learning Technology Solutions
Learning technology refers to the broad range of digital tools and solutions used to enable and enhance training, education, and development. As learners and institutions continue embracing online and technology-driven...
Nutrition and Employee Wellness with Alain Buffing
Self-care and nutrition have become increasingly important to not just individuals - but businesses too. Employee wellness is now a central focus for businesses who are serious about personal development...
Stephen Brown: Talking Team Building and Firewalking
Forget stale conference rooms and forced bonding exercises. Firewalking isn't just a thrilling spectacle; it's a revolution in the world of team building. Imagine stepping barefoot onto scorching embers, pushing...
What is Sub-Contracting? Discussing Recruitment and Sub-Contracting With Cathy McCorry
Building a team, the beating heart of your business, can feel like navigating a winding mountain road. Do you forge ahead with a handpicked crew, carefully recruited and nurtured within...
What is Energy Monitoring?
Introduction: A Deep Dive into Energy Monitoring Have you ever wondered where your electricity bill really goes? Do you suspect certain appliances are silently draining your bank account while you...
6 Blogging Tips: What is Blogging and How to Make a Start?
How could blogging tips help you or your business? A blog can be a powerful tool to engage with readers and a place where they can explore your brand. Blogging...
Why Is Sustainable Tourism Important? Tourism Consultant Mike Ball
What is Sustainable Tourism? Travel is a kaleidoscope of experiences, transporting us to breathtaking vistas, vibrant cultures, and enriching encounters. But in the midst of our wanderlust, it's crucial to...
Create Digital Products With Gareth Quinn, Digital Technology, Digital Start-Up
Create Digital Products: An Introduction Creating a digital product requires strategic planning, technical skills, and an understanding of your target audience. Digital products, as opposed to physical products, consist of...
Building a Culture of Innovation: 7 Powerful Steps with Cris Beswick
Culture of Innovation is a multi-faceted term. Many people understand its connection to success - but not what it involves and the power of its outcome. Cris Beswick is responsible...
What is Augmented Reality with New Red: Insights into the World of Virtual Reality
Ever wondered about the world of augmented and virtual reality? What is Augmented Reality? You have probably heard of this revolutionary technology - but are curious to know more and...
What is The Future of Technology
What is the future of technology? In our latest Business Leaders episode, we discuss tech, cyber security, autonomous systems and much more with Alert Logic Data Scientist and Founder and...
Digital Agencies: An Ultimate Guide to Digital Agencies
What do digital agencies do? What services do they offer, and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work...
Editing a Website in WIX: Your Complete Guide
If you run an online business, you’ll need to know how to edit a WIX website. Editing a website in Wix is one of the most important features of the...
How To Use SEMRush: The Essentials
SEMRush is a highly advanced tool. It's also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own...
Emoturismo: Talking Travel and Tourism Strategy with David Mora
Having a tourism strategy helps businesses access entirely new audiences and unlock lucrative profits. David Mora, from Emoturismo, a company launched with the aim of bringing human emotion and deeper...
Conflict Resolution, Social Entrepreneurship and Coaching Skills with Tony Macaulay
Conflict Resolution is an essential skill for cultivating positive, productive work environments. Disagreements and differing perspectives are inevitable in life. Still, if appropriately managed, conflict situations can strengthen relationships, fuel...
How to Connect Apps to WIX Website + 3 Examples
How to Connect Apps to WIX Website? After all, there are a large number of apps you can use for marketing purposes on your WIX website. Apps such as WisePops,...
Graham Orr: Using Intercultural Training Solutions in Business
In our increasingly interconnected world, navigating diverse cultures is no longer a luxury, but a necessity. From global business partnerships to international travel, understanding and respecting cultural differences is key...
Immeasurable Minds: How to Use Mindfulness at Work
Mindfulness is becoming increasingly important in both personal and professional lives. Imagine a workday free from the constant buzz of distraction, the gnawing grip of stress, and the endless ping-pong...
Aurion Learning: Talking E-Learning with Gavin Woods
E-learning has exploded in popularity across both academic and professional training landscapes. Online education offers unparalleled flexibility, scalability, and affordability compared to traditional in-person modes of teaching. Whether you want...
Organising Contact List WIX: Master and Empower Your Website
Organising Contact List WIX is crucial to running effective email marketing and communication campaigns. Without a well-structured database of your customers, prospects, subscribers, and other audiences, you can't personalize messages...
How to Manage and Master Your Tracking Tools in WIX + 3 Crucial Audience Insights
How Can I Manage and Master My Tracking Tools in WIX? To run a successful site, it’s essential to know how to manage tracking tools in WIX. Tracking tools and...
Adding a Font to WIX: Step by Step Essential Guide To Seamlessly Enhance Your Site
Does adding a font to WIX need expert skills? The good news is what might feel like a specialist task is very possible. Indeed, the process for adding a font...
Get a Better Job:Career Coaching, CV Writing & Business Startup Advice With Mark McCracken
How to Get a Better Job? For many people, improving their career prospects or starting a new business is not an easy feat. However, with the right advice and direction...
How to Add Music to Your WIX Website: Master and Enhance Your Knowledge
If you’re like an increasing number of people, you probably want to know how to add music to your WIX website. A lot of people aren’t aware that websites...
Master Your Online Presence: Effortlessly Add a Domain to your WIX site in 3 Steps
Want to learn how to add a domain to your WIX site? Let’s take a closer look at this essential element of your WIX site. After all, the domain and...
Wix Blog Tutorial 101: Effortlessly Create and Add a Blog and Bookings Section
A WIX Blog Tutorial: How do I add a WIX Blog to my site? This guide will provide you the steps to create a Wix Blog and how it’s easier...
How to Manage a Restaurant? Expert Management Tips from Paul O’Kane
How to manage a restaurant? In our Business Leaders video interview, Michelle from ProfileTree was joined by Paul O’Kane who shared some of his substantial management and food industry expertise....
Advantages of Branding: Standing Out in a World of Brands
What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages?...
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Web Development
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Website Hosting
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Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
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Brand Storytelling
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Content Strategy Development
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