What are the Recent Changes to Facebook and Instagram?
- Inventory
- Signals
- Predictions
- Score
Some of these are:
- Consistent posting: This will improve the signal of your profile that you are a high-quality account and your content is more likely to reach your audience.
- Engage with your audience: Similar to the Facebook algorithm update, high engagement with your following such as likes or comments signifies to Instagram that you fall into a “family and friends” category to that user beating the algorithm.
- Maintain a consistent theme: Are your audience regularly liking, commenting and saving your content? This signifies they enjoy the aesthetic of your account and you should maintain this consistent theme to appeal to them and stay above the algorithm.
- Know your best time to post: The new Instagram algorithm pays attention to when you post your content. By highlighting the best time to post for your account and when most of your audience is online, you have a better chance of increasing your reach, likes and followers.