Clubhouse: The New Invite-Only Social Media App

clubhouse logo

Hailed as a mashup of Spotify, Zoom, and Podcast, Clubhouse is the newest social media app that has everyone wants to join. Highly exclusive, Clubhouse opened at the start of December 2020 with only 3,500 members. Having grown exponentially, it now has over 10 million members whose ranks include Drake, Oprah, and Ashton Kutcher. Clubhouse is totally unique in the sense that it relies on people connecting solely through audio. When you are within the app, you can join in with conversations happening, start your own conversations, or even eavesdrop on other conversations. 

What is the Clubhouse App?

This platform allows you to chat in real-time, collaborating with other users, sharing stories, and developing innovative voice content. It focuses solely on the social aspect of social media. The only problem currently is its exclusivity. It is a social hot spot with limited numbers and invitations, making it incredibly appealing to those who can’t access it yet.

Clubhouse works as an audio chat room encouraging listeners to participate in an array of eclectic subjects varying from politics and business to celebrity news and mindfulness solutions. Interestingly, nothing in Clubhouse is recorded. You can start a room or join a room to participate in their live discussions but, once it has ended, this conversation is gone forever. 

Another unique feature is that it doesn’t offer messaging or comments. Everything is based around audio participation which can generate important discussion around certain topics. If you join a room, a conversation may be ongoing that you want to participate in. If this is the case, you can activate the ‘raise a hand’ which allows you to contribute to the discussion. Every room has moderators and, as long as they remain, so does the conversation. You can mute yourself until it is your turn to speak, providing a sense of respect to the speaker who is leading the conversation at that point of time. 

clubhouse podcast
Clubhouse operates like a constant podcast that you can participate in.

How Can I Use the Clubhouse App? 

Like all social media platforms, Clubhouse will eventually allow for more people to utilise the app, which means we need to be prepared for how to use it. Clubhouse is going to change how social media marketing is done due to its features. 

With the current climate, virtual meetings are considered the new norm. Clubhouse offers the potential to host virtual meetings and summits with likeminded people in an exclusive and private stage, boosting engagement and creating a community around a topic. 

Privacy is becoming more important to those who use the internet and Clubhouse takes this incredibly seriously. It is against their Terms of Use to record or transcribe anyone. If you plan to use a conversation for research, you can start a room that clearly states what you plan to do with the information in the room’s public title and description allowing for total transparency. 

Clubhouse allows for increased collaboration between users, creating private conversations between networks or individuals to build or curate content together. This allows for multiple industries to network with one another and learn from each other. Some rooms will contain experts in fields that you might not usually get access to. Clubhouse lets you interact with these people and receive a response in real-time. 

Clubhouse is an exclusive app that only opened in 2020 for users.

How do I Set Up the Clubhouse App Profile

Setting up your Clubhouse profile allows others to interact with you and get to know you better. When setting up your profile, ensure to choose a clear photo of yourself that is well framed. Sometimes within the app, your name won’t be displayed with your photo, so having a well thought out photograph will encourage others to engage with you. 

Due to Clubhouse being a plain-text editor, there is no hyperlink or formatting, and it is even difficult to place emojis. With that in mind, you have plenty of room to write out a concise bio which is available for preview while in rooms. 

Clubhouse can be used on the go and doesn't require involvement if you just want to listen.

How does the Clubhouse App Work?

Once you have received your invite to Clubhouse, you will be able to participate immediately in the rooms and conversations that are occurring in current time. Click on a room that you want to participate in and you will immediately begin hearing whatever the room is currently speaking about. You can get involved by raising your hand, indicating to the moderator that you want to participate in the ongoing panel. 

Clubhouse allows you to enjoy whatever is being said without having to interact in the conversation. Like a podcast, it can play in the background of whatever activity you might be focusing on at the time without having to worry about adding your own thoughts or feelings to a topic.

If you are in a conversation long enough and actively communicating in it, you have the potential of becoming a moderator, having the ability to call others into the speaking platform when they request it. If you aren’t impressed with any of the offerings, you can always begin your own room to create a space for you to share your thoughts on a subject you are passionate about or want to discuss.

Depending on what topics you follow, the Clubhouse algorithm offers conversations based on your interests. If you want to find more like-minded people or engage others with your content, search for keywords that are of interest to you and connect with them by following their account. 



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