A revolution in web browsing has transformed how we decide to engage and communicate with our favourite brands. Whilst PCs and home computers were the devices of choice a decade ago, fresh technologies such as tablets and smartphones now reign supreme. As a result, savvy businesses must showcase their online brands on websites that cater […]
How we engage with the online world is changing. Web search engine platforms such as Google and Yahoo! hold considerable influence, with our buying and browsing decisions increasingly dictated by how businesses and brands are positioned on the world’s most popular search engines. Google searches are now the most popular way of discovering businesses and […]
Social media platforms giants like Facebook and Instagram are realising the importance of local businesses. But how are you benefiting from that? This is the best time for small and medium sized businesses to be on social media. To have a strong presence, you need a local social media marketing agency to manage your presence […]
Social media marketing is all about interacting and engaging with potential customers in a narrative that is more about people and less about business. Whoever is managing your social media platforms should have the best understanding of your audience, and nobody understands your audience like locals who might already be your customers! That’s our team […]
Social media marketing is the most popular digital marketing channel for most businesses. But taking a step back to see the full picture, Northern Ireland and Ireland are becoming the new digital hubs in Europe. Therefore, ‘social media marketing Northern Ireland’ is a hot topic. It is our pleasure to be involved in the digital […]
Delivering on ‘social media marketing Lisburn’ for small and medium sized businesses is our pride and joy at ProfileTree. We’ve trained hundreds of businesses in Lisburn on how to manage their social media presence for free; in partnership with Lisburn and Castlereagh City Council, as part of the DigiGrowth Programme. But now that the programme […]
In today’s market, social media channels including Facebook, Twitter, Instagram, Tiktok and LinkedIn reign supreme. The ways in which we decide to browse, engage, and interact with our favourite brands have transformed. Online consumers now expect your social media to act as a virtual shop window, creating a forum for your customers to connect with […]
Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web. However, a revolution in technology […]
Are You Looking for ‘Social Media Marketing Bangor’? ProfileTree – Expert Social Media Marketers with a Local Flavour Serving Businesses in Bangor, County Down, Northern Ireland We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and […]
Social media marketing has become a must have for any business in the last decade. People often think of social media marketing whenever digital marketing is brought up. Local businesses in Ballymena, regardless of their size, understand the importance of having social media presence. It is the way to let the world know about your […]
Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web. Today it’s TikTok trends and […]
Today’s marketplace is social. How we decide to engage and interact with our favourite brands is transforming – but how? Consider this: only ten years ago, much of our buying decisions were influenced by the world of advertising, and how that world targeted us through television, radio, print and web. Nowadays, it’s TikTok trends and […]
Google and other search engines are one of the most used and most effective digital marketing tools. Not only because everybody uses them, but also because people only go there with a real interest in whatever they’re searching for. As a local business in Ballymena, how can you use search engine optimisation to your interest? […]
Search Engine Optimisation is one of the most in-demand services in the field of digital marketing. Since you’re searching for ‘SEO Derry’, you presumably know that having a website and doing social media marketing isn’t enough for a business in today’s digital world. Instead, businesses need to find the right audience, drive them to the […]
Google and other search engines are one of the most used and most effective digital marketing tools. Not only because everybody uses them, but also because people only go there with a real interest in whatever they’re searching for. As a local business in Armagh, how can you use search engine optimisation to your interest? […]
SEO is one of the most in-demand services in the field of digital marketing. Since you’re searching for ‘SEO Northern Ireland’, you presumably know that having a website and doing social media marketing isn’t enough for a business in today’s digital world. Instead, businesses need to find the right audience, drive them to the company […]
How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Omagh? Have you considered how to make your business show up […]
Your website is your main digital platform. It’s the one digital platform you own entirely. It’s also a multi-purpose digital space that you can use to create brand awareness, use as a sales generation tool, publish written content and video, construct authority as an industry expert, and build a community for your brand. That’s why […]
How many times do you ‘Google’ something every day? Probably more than twice. Google has become the global human directory on everything from cat memes to scientific research and everything in between. But what does that mean for you as a local business in Bangor? Have you considered how to make your business show up […]
The closest way to define search engine optimisation is selecting the location of your retail brick and mortar store. Would you choose a city-centre spot where your customers usually hang out? Or would you go for the outskirts of town with no passerby and only cricket sounds? Instead of ‘passing by’, people now pass by […]
In today’s digital marketplace, how we decide to engage, interact, and communicate with our favourite brands is changing. Customers now expect websites to serve as a full extension of your shop window and customer service offering. How can businesses in Lisburn meet this need? The answer lies in web design that is fully responsive, secure, […]
Building a website has evolved so much over the years. When websites first came out, only few businesses could afford them and even fewer benefited from building a website. Today, we’re building a website for every business; big or small. Not only building ‘websites,’ but we’re also building interactive portals with advanced features that meet […]
Search engine optimisation (SEO) is the power engine behind attracting traffic and growing your online presence. It’s like securing visibility for a store for the busiest street in the city. Google is that busy street and you want to attract as much traffic as possible to your website. Incorporating that lead generation tool into your […]
Businesses are as strong as their teams are. With a world that changes so fast, your team needs to be adaptive and agile. Therefore, digital training is essential to upskill your in-house team and empower them to navigate the digital world easily which reflects on their efficiency. Digital skills are many and so are the […]
One can bet that ‘content is king’ is one of the most popular sayings related to digital marketing that ever existed. Today, all businesses know how important it is to have a voice online through creating content. What we suffer from in the scene now is not the lack of content, but the lack of […]
Content marketing is leading the digital marketing train and it’s taking the world by storm. Digital and social media platforms have given brands – big or small – a voice. This has changed the narrative of competition in the market. Because now every business gets a chance to express what it stands for through content. […]
Content marketing has proven to be one of the most successful digital marketing tactics because it’s an inbound approach. An inbound marketing approach means that instead of reaching out for customers and hunting them, they come out looking for you. Your content, whether on social platforms or on your website, is a 24/7 active campaign […]
For many businesses in Northern Ireland, knowledge of digital marketing is limited. As a result, the advantages of digital marketing are often misunderstood. Northern Irish companies that use internet marketing are typically ahead of the curve, and the effective use of digital marketing can make that critical difference between success and failure. With each and […]
A website is the one digital platform you entirely own. Social media marketing platforms, SEO, and paid ads are all amazing channels that can help you grow your digital presence, but they are not under your control. Search engine guidelines and social media algorithms change very often – and you never have full control over […]
Digital is the future. Almost every organisation, regardless of its size, has been trying to adopt technology and embrace the digital transformation. Small and medium sized businesses in Lisburn are also trying to incorporate technology into their business process as well as find efficient, digital alternatives to optimise the way they do business. As a […]
Back in 2020, we all woke up to a new reality where digital experience takes over everything. Except for essential workers, every worker had to make that digital shift regardless of their previous experience with digital tools. That has been quite a challenge to many businesses. Not only did businesses had to adapt quickly to […]
Websites now play a major part of a business’s digital marketing orchestra. It is the only platform you truly own. Moreover, customers now expect so many things out of a website. It needs to be responsive, engaging, optimised for mobile devices, visually pleasing, and easy to navigate. As an experienced web design agency in Antrim, […]
Digital transformation has been one of the most sought-after objectives in the last decade. Almost every business had to get involved the digital world. Whether you’re shifting to online buying through building an ecommerce website, digitising your inventory, running marketing campaigns online, or shifting to automated sales quotes and reporting – small and medium sized […]
Everything we do in business now has a bit of digital in it. Whether it’s the main customer relationship management (CRM) system, digital marketing, accounting and sales reports, HR, clients services, etc. Therefore, upskilling your team has a great impact on improving productivity and the overall efficiency. A local company ourselves, we’ve gained our expertise […]
Every local business we encounter is genuinely interested in upskilling their employees’ digital skillset. Digital transformation has been at play for years, and every business is already looking for ways to digitise their processes. However, that barrier of employees not being able to cope with the new digital tools is real. Business owners understand that […]
Content marketing is a multi-purpose tactic to incorporate in your digital marketing strategy. You can use content marketing at every step of the customer journey. Through content marketing, you can create brand awareness, interact with your audience and build a relationship with them, educate them about your service to encourage them to make a purchase, […]
