Digital marketing unlocks a lot of potential for local businesses. However, we understand the frustration that many small and medium sized businesses face when they’re trying to navigate the world of digital marketing. Digital marketing isn’t as overwhelming as it sounds. There’re many channels, tools, and terms but once you understand them, you will be empowered to run your digital marketing strategy, or at least be confident enough to discuss it with a third party.
In a previous article, we’ve tackled different aspects of a digital marketing strategy by simplifying them into the ‘7 Cs.’ We covered the first four Cs in the last article. So, let’s dive in and see what the last three Cs stand for and how you can utilise these digital marketing tactics to grow your local business.
Are You Looking for ‘Digital Marketing Newry’?
ProfileTree – Expert Digital Marketers and Brand Strategists with a Local Flavour Serving Businesses in Newry, County Newry, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital marketing training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building a digital marketing strategy for your business in Newry means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital marketing from social media marketing to building fully fledged websites and creating content optimised for SEO growth.
Digital Marketing Newry: The 7 Digital Marketing Cs
The seven digital marketing Cs are a framework for you to understand the pillars of digital marketing strategy. They are by no means a ‘bible’. You can add to them or omit from them, but it’s an easy way for someone who is not experienced in digital marketing to understand how it works or where to start from. On the one hand, the 7 Cs can be used to review websites as well as a brand’s overall online presence, to ensure that marketing communications are coherent and well-managed. Furthermore, they can be leveraged to keep track of and examine the activities of competitors. To read about the first four Cs that we’ve covered previously, click here.
Digital Marketing Newry C #5: Convenience
Digital Marketing Newry: The Key to Customer Loyalty
Convenience is the road to customer loyalty. Despite the fact that we live in a world that is constantly changing, people don’t really like to change. It is true that old habits die hard. People stick to what they know as long as it’s convenient and working. Two decades ago, ecommerce just simply didn’t exist. Now, people can’t stop shopping online. It wasn’t a change that happened over night. But the reason it happened is because ecommerce gave more convenience. It saves time, effort, and delivers to your doorstep, and with the introduction of free returns – it almost became too good to be true. That’s why the shift happened.
In the digital marketing world, we’ve seen it happen over and over that customers will stick to what they know. You’d be surprised to know that the TikTok generation is now using TikTok as their go-to search engine – and not Google. While millennials are still getting their heads around TikTok yet. You may ask yourself why? Not because Google is incompetent, but it’s simply that TikTok is more convenient because they’re already spending hours on the app, and it gives them exactly what they want. So, why head to another app?
Digital Marketing Newry: Convenience in Digital Marketing
Convenience in digital marketing means delivering the right information, to the right person, at the right time, and on the right platform. This involves enhancing the customer journey to make it easier for prospects to find the information they need to make a purchasing decision, thus creating a better overall experience. Convenience is not only an important competitive differentiator but also a creative lens that digital marketers can leverage to improve their campaigns. Implemented well, it will help you reduce friction, improve customer service, eliminate stress, increase access, and straighten your business’ value proposition.
Linking convenience to context and customer, all three of them are connected – they lead to each other. Knowing who your customer is, understanding the context of the market and how your brand fits in its narrative, and knowing the habits to provide convenience and a smooth experience all allow you to maintain customer loyalty and retention.
Here is an example, if your users mostly use mobile devices, then your website design should be optimised for mobile first. Your promotions and pricing should be tailored for mobile users, meaning your prices should be less on the mobile app. Email marketing won’t be as relevant as push notifications. Logging in through a phone number makes more sense. These are all small decisions that influence the customer experience and it’s your way to make it more convenient and retain your audience.
Digital Marketing Newry C #6: Cohesion
Cohesive digital marketing is challenging, we admit it. Because there are so many channels, tools, and tactics, it is sometimes hard to keep it all under one umbrella. But cohesion is the only way for you if you want to see real ROI. Cohesive marketing refers to delivering the same service, quality of content, and brand values regardless of the channel being used. It’s about bringing every platform that promotes your brand under one main omnichannel marketing strategy. This will keep everything consistent and give you a good return on your investment.
So, from your blog, FAQs page, and contact form to your social media, email, and beyond, everything should be in sync and cohesive. Once you get it right, you can scale quickly and easily, reaching and engaging the right audience at any point of contact they may have with your business. It’s easier said than done, though. Because when many factors are at play, it’s hard to keep things under control.
For example, to deliver an omnichannel ecommerce experience means that so many parties need to be on the same page. If a new order is being made, your team at the inventory needs to be updated, so they can notify those in charge of the website that the product is, say, out of stock. The customer may return this item to your physical store, so the inventory team and the website team need to be updated to put it up for sale again. In the background, you could be running a campaign to sell this exact item, so the campaign will need to be stopped if the product is sold out, or else it’s wasted money.
You see how the cogs of the machine work? That’s the level of cohesion you need.
On the other hand, your overall digital marketing strategy needs to be in line with your brand and business strategy. You cannot decide to promote specific services whereas the management team is focusing on a totally different concept. Every initiative or campaign you start must be cohesive with the overall objectives and goals of the business. All the roads must lead to Rome. All departments need to be working cohesively and they must work towards achieving the same goal. Cohesiveness is both horizontal and vertical.
Digital Marketing Newry C #7: Conversion
Last but not least, conversion – it is another word for being able to measure and track results. Many businesses are deceived by metrics such likes, views, and number of followers. These are important metrics to guide you for sure, but they don’t indicate a real growth of your business unless they’re accompanied by metrics that translate to revenue. In the digital marketing context, ‘conversion’ could be anything. If your goal is to have people sign up for your newsletter, then each new sign up is a conversion. That’s why you need to understand that there’re different types of conversions. Some of them aren’t tied to revenue, while others are.
Both conversions are important because they lead to each other. If nobody signs up for your newsletter and nobody fills out a form, then you will never have a purchase that translates to revenue. Knowing where your fall short on conversions will help you identify real digital problems.
In other words, if you have a high number of views, or a high number of newsletter subscribers, then content is not the problem. It surely is something else. It could be the prices, or the checkout process, or the product assortment, but it is not your content marketing team’s fault. Similarly, if you’re selling well in the physical store but can’t get users to interact with your brand online at all, then what you’re offering to them on digital or social platforms is simply not interesting or engaging enough – then you need to investigate content.
Keeping an eye on the metrics or the key performance indicators (KPIs) is essential. Unlike traditional marketing, digital marketing is not a ‘hit-and-run’ campaign. It is a marathon that has a lot of trial and error, A/B testing, and continuous optimisation to reach the best results and reduce expenses as much as possible.
Digital Marketing Newry: How to Choose the Right Digital Marketing Agency?
Looking for digital marketing in Newry? We love doing things differently because we love helping local companies to grow. We do this by offering a complete, results-driven service using strategies and knowledge we’ve tested in-house FIRST. We’ve grown our own business online using the digital marketing, content marketing and web knowledge we’ve developed using years of expertise.
Digital Marketing Newry: Traffic Not Channels
Digital marketing isn’t just your Facebook page, your website, or your email campaigns. Digital marketing is more than the sum of its parts. It is HOW your traffic moves within your digital presence, how they stay engaged and when they convert to another sale. It is a big picture, not a social media channel. Keeping this in view is a great start to better Return On Investment (ROI).
Digital Marketing Newry: Outcomes Not Isolation
A strategic view of the outcomes you need will mean avoiding to much focus on single pockets of activity.
This means thinking about your business, marketing and sales goals and working all your efforts – and measurements – towards this.
That way your investment, and results, match the success you need. We can help you do this – ask us how!
Digital Marketing Newry: Engagement Not Advertising
Your audience come to your digital presence in a social space – like Facebook – to be informed/ entertained…because they can simply scroll past if that doesn’t happen. They haven’t asked to be sold to and they’ll expect better from your business. Adjust your strategy to this approach from the start to talk WITH your potential buyers.
Digital Marketing Newry: Future-Proofed Not Gimmick-Led
It can be tempting to invest in the latest ‘big thing’. But what happens when technology advances and your customers move? Planning for change means planning to stay ahead, while your competitors are stuck playing catch-up. Re-launching your digital marketing with this in mind can put you online brand streets ahead.
Digital Marketing Newry: Why Choose ProfileTree?
Digital Marketing Newry: Holistic Digital Marketing
ProfileTree takes a holistic approach towards digital marketing. This is why we’ve hired a team of expert brand strategists, digital marketers, web developers, designers, video marketers, and content creators to ensure that once a client partners with us, we can offer real solutions to every aspect so that their digital marketing presence is one machine with many cogs that all work cohesively. Additionally, because we’re marketers first, we want to understand your business, your industry, and the challenges you face so that we can leverage our digital marketing tactics to solve those solutions – and not merely offer you ‘trendy technology’ that looks fancy but doesn’t really help you grow.
Digital Marketing Newry: Local Agency with a Legacy
We love to give back to our Northern Irish community, even though we are proud of the projects we have delivered to clients across Europe and the United States, we can’t deny that the most rewarding projects have been the ones we could see ourselves in our closest business community. We believe in local partnership because both parties learn from each other and grow together to form long term business relationships. Moreover, we’re a few kilometres away. If you ever need us to show up in person, have a visit to shoot your business or cover an important event, we are closer to you than other agencies delivering better quality with more flexibility.
Digital Marketing Newry: Tested and Tried Methods
We try all our tactics and techniques on our own business and other internal brands we own. We have four other internal brands operating within other industries such as tourism, education, and food and beverage. So, we know a thing or two about marketing for those industries. Take a look at our pride and joy: Connolly Cove, Learning Mole, Amazing Food and Drink, Amazing Cars and Drives.
Digital Marketing Newry: How Much Does Digital Marketing Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every project has its own requirements but generally, we use your requirements and budget to come up with a suitable digital solution. In other words, you set the requirements, we tailor a package within the limits of your spending. Contact us for a free quote and a digital consultation about your digital marketing Newry strategy.
Digital Marketing Newry: Ready to Book a Free Digital Marketing Audit?
A digital marketing audit is where one of our expert team members go through your digital marketing channels such as social media pages, website user experience, and SEO performance and analyse it to give you a brief of your brand’s digital well-being. Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Newry, County Down. Alternatively, you can book a chat with one of our team members to audit your digital marketing channels for free and find out how we can help you establish a strong digital marketing presence in Newry, County Down, Northern Ireland.
More services: Social Media Marketing Newry, Web Design Newry, Content Marketing Newry, Digital Training Newry