Businesses are as strong as their teams are. With a world that changes so fast, your team needs to be adaptive and agile. Therefore, digital training is essential to upskill your in-house team and empower them to navigate the digital world easily which reflects on their efficiency. Digital skills are many and so are the digital training or digital courses options out there. Therefore, it’s important to understand the best approach to digital training as well as identify the skills what the digital skills are based on your company’s needs.
We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. In this article, we will tackle YouTube Training and Podcast Training as well as how to approach digital training as a local business in Northern Ireland.
Are You Looking for ‘Digital Training Northern Ireland’?
ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building digital training for your business in Northern Ireland means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO, and web development.
Digital Training Northern Ireland: What Is Digital Transformation
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. Before the pandemic, digital transformation largely focused on customer experience. Then, everything changed—and accelerated.
Now, digital transformation is the centerpiece of operational efficiency and innovation across the organisation. Digital transformation puts technology at the core of business strategy. This approach can reduce operating expenses and inefficiency. We believe that in a post-pandemic world, all companies are tech companies; all CEOs are tech CEOs. That’s why almost all employees benefit from digital training – one way or another.
Digital Training Northern Ireland: Skills You Learn in a Digital Training
Responsive, customised, need-based training makes the difference between a good workforce and a great one. The digital world is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online.
But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web design, we’ve tackled some skills in previous articles that you can check here:
- E-commerce training and WordPress training
- Social media training and video marketing training
- SEO training and email marketing training
- CRO Training
Let’s talk about YouTube Training and Podcast Training.
Digital Training Northern Ireland: YouTube Training
Although we often combine video marketing training with YouTube training in our programmes delivered to our clients, we wanted to separate them from each other here to focus on which skills are taught in every training. YouTube is the most popular video platform and the second most popular search engine after Google. Most social media platforms allow you to add video content, however, what makes YouTube special is that you can generate profit out of the content you share.
That’s why your team should be equipped with the right knowledge about YouTube to promote your video content there.
- The know-how to create a successful YouTube channel.
- How to have a clear content strategy with pillar topics, sub-topics, and a direction that allows you to sustain creating content over a long period of time.
- Create engaging videos people want to share
- Optimise your videos for higher visibility and take advantage of SEO techniques like optimising keywords, file names, titles, descriptions, and even within your video scripts to help you be found more easily in search.
- How to get more video views, increase watch time, build a YouTube subscriber base, and monetise your channel.
- How to win the heart of your audience by creating YouTube content that educates, teaches, or entertains.
- YouTube influencers, partnerships, and affiliate marketing on YouTube.
Digital Training Northern Ireland: Tools and Equipment
A proper YouTube training should also inform your team about the right tools and equipment to produce professional video content for YouTube. Selecting the right tools for your YouTube channel is no easy task. There’re a variety of options out there.
Digital Training Northern Ireland: Camera and Visuals
Without a doubt, a camera is the most important asset for anyone creating videos on YouTube. It makes a lot of difference to the quality of the videos which impacts the way that people perceive your brand. If you’re just starting out, you don’t need to worry about getting a fancy camera. Many of the mobile phones we own today are already highly capable of producing YouTube content.
For example, if any of your staff members owns an iPhone, its camera is probably good enough for the task. Yet, if you’d like to invest in something a bit better, here are two of our team’s recommendations: SONY ZV-1 which is user friendly and suitable for beginners and Sony A7S III which is perfect for creating ‘cinematic’ style videos.
Digital Training Northern Ireland: Audio
Audio is the second element at play while producing videos. The clarity of voice and the feel of sound in your videos play a great role at engaging your audience – which is often underestimated as most of the focus goes to visuals. Utilising Royalty Free music and sound effects is a powerful technique to create more engaging videos. A platform like Artlist, for instance, is a good place to start with sourcing soundtracks for your videos.
Furthermore, if you’re adding your own commentary on YouTube videos, a decent microphone is an essential investment. It adds so much class and professionalism to videos. Here are some of the recommendations from our video production team: Rode VideoMic Pro+, Joby Wavo Pro, and Rode Wireless Go II.
Digital Training Northern Ireland: Tripod
A tripod improves the quality of your videos by making the camera more stable to produce a smooth video with steady images and cinematic shots. Another reason is that with a tripod; you get to shoot better videos because now you can decide how far away you want to stand in front of the camera, how much of the surroundings you want to capture, and from what angle you want to capture everything.
That’s why it’s highly recommend that you get one. Here are some of the tripods that our video production team can’t live without: Joby Gorillapod 3K, Manfrotto PIXI Mini, and Manfrotto 190 Carbon Fibre 4-Section.
Digital Training Northern Ireland: Editing Software
Editing is also another essential part of creating video. A proper YouTube training should at least introduce you to the concept of how to use editing techniques to serve the purpose of the video. Editing shouldn’t be interruptive, on the contrary, it should play a part in the storytelling. In addition to understanding how editing works from an artistic point of view, it’s important to pick the right editing software for you and know how to use it to stitch your story together and bring your film to life. These are some of the recommended editing software tools: iMovie, HitFilm, FCPX, Premiere Pro, and DaVinci Resolve 18.
Digital Training Northern Ireland: Podcast Training
More and more businesses are starting podcasts. There has never been a better time to get into podcast marketing. However, many businesses simply don’t know where to start. Podcasting requires knowledge of audio production, content marketing, and a range of marketing strategies to be effective. Podcasts establish your brand as an expert about the topic it’s associated with.
Digital Training Northern Ireland: Speaking Skills
This is perhaps the most challenging thing about podcasting. Contrary to popular belief, public speaking is something that you can improve through practicing. In every episode, podcasters must communicate clearly with audiences. Therefore, to be a great podcaster, you’ll need to speak clearly, keeping your podcast interesting and easy to understand. It’s also a good idea to level up your interviewing skills so that you’re ready to welcome special guests to your show!
On a different note, writing skills or scripting come in handy for podcasters because articulating your line of thoughts through a script or at least an outline of what you’ll cover in every episode helps you keep things organised. It creates a structure for your podcast and makes the delivery of information much easier for the audience.
Digital Training Northern Ireland: Digital Skills
Before your team starts creating podcasts, they’ll need to learn the basics of audio production, sound technology, and maybe even video filming. They’ll also need to know how to navigate content uploading and sharing. They also need to be acquainted with the podcasting platforms out there, how they work, and how to navigate them and use them to build a base of listeners.
Digital Training Northern Ireland: Tools and Equipment
Similar to YouTube training, there’re a range of tools and equipment to help you get up and running with podcasting, including microphones, software, interfaces and accessories. The proper training should, of course, recommend the best tools and equipment to manage a podcast. Most importantly, podcast training should tackle the technical side of how to use these tools as well as talk you through the recording process of your podcast, including the basics of recording and editing audio on your computer.
Digital Training Northern Ireland: Marketing Skills
Podcast training should also include an introduction to promoting and distributing podcasts. Your team should identify the right strategies and platforms to bring your podcast to a wider audience. When you start podcasting, you’ll need to learn about a range of marketing channels, including social media marketing, as well as paid podcast sponsorships and podcast advertising opportunities. The better your team understands marketing, the better equipped they’ll be to grow your audience.
Digital Training Northern Ireland: Organising Skills
As you begin to grow your podcast audience, your team will need to create clear publishing plans and use content planning and scheduling systems. They’ll need to identify how to brainstorm and record their ideas, set up a podcast sequence, script and tone, and stay true to deadlines and responsibilities. They’ll also need to keep an eye on podcast trends and hot topics in the industry so they can create relevant content that answers questions and offers value to the audience. Doing all these tasks at the same time requires time and project management skills that they also must learn during their podcast training.
Digital Training Northern Ireland: How to Approach Digital Training as an SME
For digital training in Northern Ireland, a fast-changing environment needs an all-new approach. That’s why we launched ProfileTree’s digital training services: to share the techniques that we used to build our own company: web development, digital strategy, content, social media marketing, and SEO. We’ll also show you real results from local clients to prove how smarter digital training can unlock the potential of your business.
Digital Training Northern Ireland: Understand Your Team’s Reasons to Choose Digital Training
If we’re asked for one single, in a nutshell, piece of advice about digital training? It’s this: watch the language used by your team to discover if a digital activity is worth doing and worth investing time and effort in learning.
Say, it’s your Monday morning meeting, someone says “our competitor has started using professional videos to make show off their stock, would it make us look good if we did this too?”. Is this a reason, in itself, to invest in video production training? No, not without a little more work first. If the question was “we have a marketing strategy goal to drive more leads from social, could we use video to win more traffic for our landing page?” Then, there’s a sound foundation for digital training.
Thankfully, because we created our own company and our internal brands, Connolly Cove and Learning Mole, using digital know-how and we have a long list of client case studies, we can help drill down to the right purpose, goals, and type of digital training for your business. We’ll help you ask the right questions and shape your digital training investment around the specific outcomes you need for your company. By aiming higher than generic training and forming a partnership for success with a local specialist with a proven track record, your business can unlock the potential of the digital world.
Digital Training Northern Ireland: How Digital Training Benefits Your Business
Digital Training Northern Ireland: Unlocked Potential
Many companies aren’t enjoying the full benefit of their online platforms, their content marketing capability or even their social channels. And this may well include your competitors! Our tailored digital training in Northern Ireland is designed to help drive the best possible results based on your existing investments.
Digital Training Northern Ireland: Unlocked Collaboration
Too often, digital marketing, sales, digital strategy, and other parts of a business work in silos. Instead, professional digital training will help bring your company together to use your capabilities to drive the results you need across digital platforms. We’ll help make sure digital excellence runs through the heart of your company.
Digital Training Northern Ireland: Unlocked Focus
It can be too easy to for ‘nice to do’ social media posts, offline events, and investments in expertise such as SEO to lose sight of your business strategies. ProfileTree created our own company using strategy-led digital and content marketing. We’ll show you how.
Digital Training Northern Ireland: Unlocked Innovation
Your online presence, marketing activities and more will already have the potential to introduce new ways to wow your buyers. We work with emerging technology and the latest methods every single day, meaning we’ll find ways to use innovation to move a step ahead of your competition.
Digital Training Northern Ireland: How Much Does Digital Training Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Digital Training Northern Ireland: Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Northern Ireland. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Northern Ireland.
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