Digital training is an essential for most companies. Every business in Armagh has already shifted some or most of its activities to involve some digital aspects – or is considering that shift. As a digital agency who has been practicing this since 2010, we understand the challenges that small and medium sized businesses (SMEs) face with shifting or expanding to the digital realm.
Change is difficult, most employees are resistant to that change. That’s why we try to approach digital training differently with local companies in Armagh. We tailor our digital training by building on what employees already know, we don’t ‘start from scratch’ because we realise that every employee comes with a background even if it is unrelated to digital.
We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. In this article, we will tackle the different types of digital training as well as how to approach digital training as a local business in Armagh.
Table of Contents
Digital Training in Armagh Is On The Rise
Digital technology, and by association, digital training, is on the rise in Armagh. Take a look at these stats that highlight the potential impact that digital training can have on your employees and your business’ success.
- Armagh City, Banbridge and Craigavon Borough Council area boasts 135+ digital technology businesses, making it a major hub outside Belfast and Derry/Londonderry.
- Digital tech employs around 800 people, with average wages 44% higher than the Northern Ireland average.
- Recent years have seen a 28% growth in the digital sector.
Whilst the data specific to digital training in Armagh is dire, the above still highlights how Armagh’s digital sector is growing year on year. In order to remain competitive, business’ need to upskill their workforce and ensure that their employees are ready to embrace digital.
Are You Looking for ‘Digital Training Armagh’?
Did you know that ProfileTree works closely with local NI councils in order to deliver Digital Training? We have done so for many years and our team of mentors are able to help with many aspects of digital transformation, including; SEO, website design, website development, content creation, ecommerce integration and more. The best thing about our digital training? It’s entirely bespoke and tailored to your business’ needs and goals.
A business is only as strong as its people. Responsive, customised, need-based training makes the difference between a good workforce and a great one. Digital marketing is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online – and we can help you do just that.
Why Choose Us for Digital Training in Armagh?
In the world of digital technology, selecting the right partner for digital training in Armagh is crucial for the growth and success of your business. Our agency stands out for our expertise and innovation in digital training. We bring to the table a unique blend of local understanding and global insights, tailored to empower businesses and individuals in Armagh with the digital skills needed for today’s fast-paced, technology-driven environment.
Successful Digital Agency
Finding the right digital training in Armagh can mean spending valuable time searching for the right option for your business. But for our returning clients, who trust us for our superb know-how,, recommend speaking to us first for one simple reason: we’re already a successful digital agency and can teach the methods and knowledge we use ourselves every day. We’re a hands-on, results-driven agency for local companies who want to grow online.
Delivery Partner for Multiple NI Council Programmes
As a recognised delivery partner for multiple council programmes across Northern Ireland, our agency has established a solid reputation for excellence and effectiveness in driving community and business initiatives. Our collaboration involves delivering a range of programmes tailored to the specific needs of local businesses and their marketing goals.
Our role as a delivery partner showcases our commitment to contributing positively to the fabric of Northern Ireland’s business community, leveraging our expertise to create impactful, meaningful change. Our involvement in these council programmes not only highlights our capabilities but also our dedication to supporting the advancement of digital upskilling.
Digital Training Client Reviews
Clients frequently commend the practicality of our courses, the depth of knowledge imparted, and the immediate applicability of skills learned to their everyday business operations. They highlight how our training has not only enhanced their digital competence but also driven significant improvements in their online presence, efficiency, and overall business performance.
Whether you’re looking to enhance your team’s digital capabilities or seeking to stay ahead of the latest trends and practices, our comprehensive training solutions are designed to meet your specific needs and objectives. Let us show you why choosing us for your digital training needs in Armagh is a decision that will lead to tangible success and growth in the digital realm.
Digital Training Armagh FAQs:
Pausing to consider digital elements like marketing, social, content and more as a group means a change to discuss ideas, methods and more away from the routine of everyday work. We love seeing teams and individuals finish our training with both new techniques AND new thinking to take back to their business. ProfileTree can then take your team’s thinking and shape this into high-performance, tailored training.
Q: What types of digital training do you offer in Armagh?
A: We offer a wide range of digital training programs covering various topics, including social media marketing, SEO, web development, graphic design, content creation, and more. We also provide customized training tailored to your specific business needs and goals.
Q: How much does digital training cost?
A: The cost of our training programs varies depending on the duration, format, and level of customization. We offer transparent pricing information on our website and also discuss specific costs during your free consultation.
Q: Do you offer online training options?
A: Yes, we offer a variety of online training courses that you can access from anywhere with an internet connection. We also offer blended learning programs that combine online modules with in-person workshops.
Q: Do you have any case studies of businesses in Armagh that have benefited from your training?
A: Yes! We are proud to share success stories of local businesses who have seen positive results after completing our training programs. You can find them on our website or speak to us directly for specific examples.
Q: How can I get started with digital training?
A: Contact us today for a free consultation! We will discuss your needs and recommend the best training program for you. We can also provide you with a free eBook or resource to get you started on your digital journey.
Digital Training Armagh: What Will You Learn?
What are the digital skills needed in order to remain competitive? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web development, it’s upskilling your arsenal for that competitive edge and becoming more digitally literate. When you choose ProfileTree for your Digital Training in Armagh, you can choose form the following digital training programmes;
CRO Training
CRO stands for Conversion Rate Optimisation. Essentially, this is about how efficiently your website turns users into paying customers. This is one of the most important digital marketing strategies that any business can learn, as it can have a massive impact on revenues. The reason why CRO is powerful is because it aims to grow your revenue without the need to generate ‘more’ traffic; it’s supposed to make the best use of what you already have. CRO touches on so many different concepts and skills that you need to master.
Content paired with SEO
Creating content that sells is both science and art. One could be a spectacular writer, but if they can’t pair that talent with SEO knowledge and a deep understanding of their audience and how to get their attention and take them one step further down the sales funnel, they won’t create content that converts.
For example, what distinguishes great ecommerce websites is the detail and transparency they provide about their products. We all know that buying something online doesn’t come close to seeing that product, touching it, smelling it, or even trying it on, that’s why when you write content for a product page, you need to know the techniques to compensate the compromises that come with shopping online.
Calls To Action
The smallest detail matters. Even your Calls To Action (CTAs), the small buttons that take you to the next stage should be optimised for conversion. If you have a homepage full of ‘Buy Now’ buttons, you’re probably not seeing anyone ‘buying now’. That’s because that CTA isn’t suitable for a homepage unless it’s a limited time 50% offer that expires in three days.
Although the tone of voice on your website should be the same across all pages, however, every page should have its own unique content that matches the purpose of the page. On one page, you need to be friendly and engage with an approachable CTA.
On another one, you need to educate on the service or product. On that pop-up message, you can be playful. On other pages, you need to build trust and credibility, and so on. So, a proper CTA training will teach you how to create content that relates to the objective of every page on your website and will put the customer journey at the heart of the content creation process.
Data analysis
Knowing how and where to approach your visitors with the right offer requires an ability to read data. Metrics like the number of traffic or how many people subscribe for this service are good top line key performance indicators (KPIs). But there’re other metrics that matter more.
What do visitors do when they visit your website? What catches their attention? What do they click on and how long does it take them to click? Which page has the highest dwell time and why? If you can’t collect and analyse this data, you won’t know how your audience behaves on your website. And there’s no way you can optimise conversion without these insights.
Using Google Analytics, heatmaps, session recordings, social media pixels, etc. you can collect consensual data and analyse it to improve the user experience on of your website. But first, you need to learn through digital training the proper use of those tools.
User Experience
User experience has two different levels depending on the context and both complement each other. The user experience refers to how a user interacts with and experiences a product, system, or service. It includes a person’s perceptions of utility, ease of use, and efficiency.
The first level of user experience is the digital aspect; the functionality, speed, and delivery of your website. The second level of customer experience is what the customer encounters outside of your website, such as customer service, delivery, packaging, return and refund, after sales service, etc. While the second level falls outside the digital realm, it has a strong impact on your CRO.
If your website functionality and user experience is perfect, but your customer service, delivery, or after sales service is terrible, users will not convert, and it will become more costly over time to acquire new digital leads online. Therefore, your digital training should be holistic and touches on user experience within and outside the digital world.
Giving A Close-to-Reality Experience
In addition to functionality and speed, user experience also deals with narrowing the gap between buying online and doing it face to face or in a physical store. For instance, a B2B business may come up with a responsive form or a calculator to recommend the suitable product or service based on the needs of the client. So, instead of a sales agent asking the client what they need to recommend a product, the responsive form does that.
Another important part of CRO training tackles the user experience of the checkout process. To overcome abandoned carts, the checkout process must be simple, functional, and straight to the point. It could be a hundred times better if you give your visitor one more incentive – like a pop-up promo code or something that encourages them to make the purchase.
Website Navigation
Retail and ecommerce websites in specific need to consider that even more carefully because the way the products are categorised, how people find them, and what you recommend your visitors all play a major role in how much people spend on the website. The goal of CRO is not only to drive conversions from those who leave your website without purchasing, you should also aim to encourage your visitors to increase the value of their orders by offering an optimal product and user experience.
Giving your visitors a pleasant navigation experience allows them to see more of what you have. Your team must learn that pairing a clear website structure with relevant content on each service or product, and a seamless user experience is key to success at CRO.
Web Design
Web design is an integral part of every element previously mentioned. It’s the way you communicate the clarity of your navigation. It’s also the way to ensure your content stands out through using the right fonts, colors, and shifting the focus of your audience to the right direction. Moreover, it’s an essential part of the user experience and functionality because poor design can hold back the functionality of your website. There’re many tools that your in-house team can use to create high quality designs other than Photoshop. Canva is a good example of a tool that doesn’t require complex training to create visuals that stand out.
CRO training should touch on using these tools as well as instill the basics of having an eye for aesthetics.
Media Optimisation
Last but not least, the media you use on your website should be optimised and selected carefully for many reasons. First, large size media files whether it’s images or videos could hinder the loading speed of your website – which negatively affects both SEO and user experience. Second, media is your best bet when it comes to engagement and increasing dwell time, so they should be selected carefully in a way that adds value to the visitor. Check out one of our videos from our internal brand ConnollyCove, which showcases Armagh City.
Third, your team must learn how to use video and imagery to encourage sales. For example, complex B2B products with a long page listing features, benefits, best use, etc. can be summed up in a 2 minute video with visual aid that is definitely better at delivering the information. If you sell, say, clothes or furniture, having a video that showcases the piece of furniture or a zoom-in image that focuses on the material can be a great way to narrow the gap between the traditional and digital buying experience. Surely, that will improve your CRO and media optimisation should be a part of your CRO training.
The ProfileTree Approach to Digital Training
We LOVE helping local businesses to unlock the true potential of their digital presence through specialist, results-driven digital training. That’s why, when we debated between the team in our office to find one essential, ‘above all’ piece of advice for a local business approaching digital training, we all agreed on one clear winner: Think long-term. This means, instead of ‘chasing your tail’ to keep head of the latest digital trends, working smarter with digital training to take control of your digital plans, aims and future can transform ROI for your company.
Your Plans
Reactive digital training means investing in digital training because a ‘latest trend’, for example using TikTok to sell cars, has become a priority. There are some issues with this approach. The investment in a digital marketing approach that has already gone some way into its life cycle will be, by its very nature, finite in terms of its timescale as a useful tool. The training may also be too narrow, in that it doesn’t consider the other places where customers encounter your company online and doesn’t consider how this larger view affects their path to buying. Instead, taking that smarter view is a route to long lasting results.
Your Aims
This is another opportunity to dig deeper and look beyond short-term goals. Instead, linking your aims to your business goals with a longer-term view and with real, measurable outcomes can help to avoid vanity goals like ‘more reach’. A much better aim would be to, for example, ‘achieve 100 attendees for our sales event and 50 subscriptions to our newsletter in support of our new target market segment’.
Your Future
Instead of that reactive approach, digital training should have one eye on the inevitable digital changes just around the corner. For example, some social training providers prefer not to emphasise just how quickly an algorithm change can completely turn their coaching on its head. Great training welcomes the challenges of change by helping to plan for the latest developments. ProfileTree can offer this, and more, as we’re not just a training provider but a trusted digital agency with working expertise in content, web, social and video production.
Also, some good news: our digital training can sit alongside other training your team may be taking part in, be it at Southern Regional College Portadown or SRC Armagh itself or elsewhere, by examining your training needs taking existing provision into account.
Clearer Focus
Taking a step back to look at your online presence with the latest professional guidance means a chance to put your team’s focus on quality, results, and innovation. It’s a chance to hear about the newest techniques and unlock the capabilities of the tools and platforms you already use. Don’t second-guess what you need, we’ll help with expert guidance focused on the unique results you need.
Clearer Outcomes
We’re different because we built our own company on digital marketing FIRST, this means everything we do as a business has clear goals designed to be the right outcomes for our business. We’ll teach your business to do the same by designing your training around tailored goals made to help your company grow.
We’ll even show you live results from brands like your company showing how the right approach online can transform a business.
Clearer Strategies
We also design our digital training to support the business, marketing, and content strategies of our customers. So the right training in any digital subject, delivered by ProfileTree, also means a focus on how the learning supports the strategies running at the heart of your business. Taking this ‘top-down’ approach forms a great foundation for your training investment and keeps a clear view of the training priorities.
How Much Does Digital Training Cost?
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Digital Training Armagh: Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions.
Investing in digital training is a smart decision for businesses in Armagh looking to stay ahead of the curve and achieve their online goals. At ProfileTree, we provide high-quality, personalised training programs designed to equip you with the skills and knowledge needed to succeed in the digital world. Don’t hesitate to contact us today to learn more about how we can help your business thrive in the digital age.
More services: Social Media Marketing Armagh, SEO Armagh, Web Design Armagh, Digital Marketing Armagh, Content Marketing Armagh
Salma Samir // 15th April 2024 
Ciaran Connolly // 15th April 2024 
Miral Nassar // 15th April 2024