Digital Training Armagh - Clearer Training Focus

Digital training is an essential part of the development plan for most companies. Every business in Armagh has already shifted some or most of its activities to involve some digital aspects – or is considering that shift. As a digital agency who has been practicing this since 2010, we understand the challenges that small and medium sized businesses (SMEs) face with shifting or expanding to the digital realm.

Change is difficult, most employees are resistant to that change. That’s why we try to approach digital training differently with local companies in Armagh. We tailor our digital training by building on what employees already know, we don’t ‘start from scratch’ because we realise that every employee comes with a background even if it is unrelated to digital. We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. In this article, we will tackle CRO Training as well as how to approach digital training as a local business in Armagh.

Are You Looking for ‘Digital Training Armagh’?

ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Armagh, County Armagh, Northern Ireland

We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building digital training for your business in Armagh means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO, and web development.

Digital Training Armagh: Skills You Learn in a Digital Training

A business is only as strong as its people. Responsive, customised, need-based training makes the difference between a good workforce and a great one. Digital marketing is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online.

But what exactly are the digital skills needed? Does it refer to digital marketing, coding, or mastering Microsoft Office programs? Digital marketing training can include anything from social media management to web development, it’s upskilling your arsenal for that competitive edge and becoming more digitally literate. We’ve tackled some skills in previous articles that you can check here:

Let’s talk about CRO training.

Digital Training Armagh: CRO Training

Digital Training Armagh: CRO Explained

CRO stands for Conversion Rate Optimisation. Essentially, this is about how efficiently your website turns users into paying customers. This is one of the most important digital marketing strategies that any business can learn, as it can have a massive impact on revenues overnight. The reason why CRO is powerful is because it aims to grow your revenue without the need to generate ‘more’ traffic; it’s supposed to make the best use of what you already have. CRO touches on so many different concepts and skills that you need to master. 

Digital Training Armagh: Content creation

Creating content is an art, a creative skill. Creating content that sells is both science and art. One could be a spectacular writer, but if they can’t pair that talent with SEO knowledge and a deep understanding of their audience and how to get their attention and take them one step further down the sales funnel, they won’t create content that converts.

For example, what distinguishes great ecommerce websites is the detail and transparency they provide about their products. We all know that buying something online doesn’t come close to seeing that product, touching it, smelling it, or even trying it on, that’s why when you write content for a product page, you need to know the techniques to compensating the compromises that come with shopping online.

The smallest detail matters. Even your Calls To Action (CTAs), the small buttons that take you to the next stage should be optimised for conversion. If you have a homepage full of ‘Buy Now’ buttons, you’re probably not seeing anyone ‘buying now’. That’s because that CTA isn’t suitable for a homepage unless it’s a limited time 50% offer that expires in three days.

Although the tone of voice on your website should be the same across all pages, however, every page should have its own unique content that matches the purpose of the page. On one page, you need to be friendly and engage with an approachable CTA. On another one, you need to educate on the service or product. On that pop-up message, you can be playful. On other pages, you need to build trust and credibility, and so on. So, a proper CRO training will teach you how to create content that relates to the objective of every page on your website and will put the customer journey at the heart of the content creation process.

Digital Training Armagh: Data analysis

Knowing how and where to approach your visitors with the right offer requires an ability to read data. Metrics like the number of traffic or how many people subscribe for this service are good top line key performance indicators (KPIs). But there’re other metrics that matter more. What do visitors do when they visit your website? What catches their attention? What do they click on and how long does it take them to click? Which page has the highest dwell time and why? If you can’t collect and analyse this data, you won’t know how your audience behaves on your website. And there’s no way you can optimise conversion without these insights.

Using Google Analytics, heatmaps, session recordings, social media pixels, etc. you can collect consensual data and analyse it to improve the user experience on of your website. But first, you need to learn through digital training the proper use of those tools.

Digital Training Armagh: User Experience

Digital Training Armagh: Functionality On and Off The Website

User experience has two different levels depending on the context and both complement each other. The user experience refers to how a user interacts with and experiences a product, system, or service. It includes a person’s perceptions of utility, ease of use, and efficiency. The first level of user experience is the digital aspect; the functionality, speed, and delivery of your website. The second level of customer experience is what the customer encounters outside of your website, such as customer service, delivery, packaging, return and refund, after sales service, etc. While the second level falls outside the digital realm, it has a strong impact on your CRO.

If your website functionality and user experience is perfect, but your customer service, delivery, or after sales service is terrible, users will not convert, and it will become more costly over time to acquire new digital leads online. Therefore, your digital training should be holistic and touches on user experience within and outside the digital world.

Digital Training Armagh: Giving A Close-to-Reality Experience

In addition to functionality and speed, user experience also deals with narrowing the gap between buying online and doing it face to face or in a physical store. For instance, a B2B business may come up with a responsive form or a calculator to recommend the suitable product or service based on the needs of the client. So, instead of a sales agent asking the client what they need to recommend a product, the responsive form does that.

Another important part of CRO training tackles the user experience of the checkout process. To overcome abandoned carts, the checkout process must be simple, functional, and straight to the point. It could be a hundred times better if you give your visitor one more incentive – like a pop-up promo code or something that encourages them to make the purchase.  

Digital Training Armagh: Navigation

Retail and ecommerce websites in specific need to consider that even more carefully because the way the products are categorised, how people find them, and what you recommend your visitors all play a major role in how much people spend on the website. The goal of CRO is not only to drive conversions from those who leave your website without purchasing, you should also aim to encourage your visitors to increase the value of their orders by offering an optimal product and user experience.

Giving your visitors a pleasant navigation experience allows them to see more of what you have. Your team must learn that pairing a clear website structure with relevant content on each service or product, and a seamless user experience is key to success at CRO.

Digital Training Armagh: Design

Web design is an integral part of every element previously mentioned. It’s the way you communicate the clarity of your navigation. It’s also the way to ensure your content stands out through using the right fonts, colors, and shifting the focus of your audience to the right direction. Moreover, it’s an essential part of the user experience and functionality because poor design can hold back the functionality of your website. There’re many tools that your in-house team can use to create high quality designs other than Photoshop. Canva is a good example of a tool that doesn’t require complex training to create visuals that stand out.

CRO training should touch on using these tools as well as instill the basics of having an eye for aesthetics.

Digital Training Armagh: Media Optimisation

Last but not least, the media you use on your website should be optimised and selected carefully for many reasons. First, large size media files whether it’s images or videos could hinder the loading speed of your website – which negatively affects both SEO and user experience. Second, media is your best bet when it comes to engagement and increasing dwell time, so they should be selected carefully in a way that adds value to the visitor.

Third, your team must learn how to use video and imagery to encourage sales. For example, complex B2B products with a long page listing features, benefits, best use, etc. can be summed up in a 2 minute video with visual aid that is definitely better at delivering the information. If you sell, say, clothes or furniture, having a video that showcases the piece of furniture or a zoom-in image that focuses on the material can be a great way to narrow the gap between the traditional and digital buying experience. Surely, that will improve your CRO and media optimisation should be a part of your CRO training.  

Digital Training Armagh: How to Approach Digital Training?

Finding the right digital training in Armagh can mean spending valuable time searching for the right option for your business. But our returning clients, who trust ProfileTree for superb know-how and delivery built around their businesses results, recommend speaking to us first for one simple reason: we’re already a successful digital agency and can teach the methods and knowledge we use ourselves every day. We’re a hands-on, results-driven agency making hands-on, results-driven training happen for local companies who want to grow online.

Digital Training Armagh: The ProfileTree Approach

We LOVE helping local businesses to unlock the true potential of their digital presence through specialist, results-driven digital training. That’s why, when we debated between the team in our office to find one essential, ‘above all’ piece of advice for a local business approaching digital training, we all agreed on one clear winner: Think long-term. This means, instead of ‘chasing your tail’ to keep head of the latest digital trends, working smarter with digital training to take control of your digital plans, aims and future can transform ROI for your company. 

Digital Training Armagh: Your Plans

Reactive digital training means investing in digital training because a ‘latest trend’, for example using TikTok to sell cars, has become a priority. There are some issues with this approach. The investment in a digital marketing approach that has already gone some way into its life cycle will be, by its very nature, finite in terms of its timescale as a useful tool. The training may also be too narrow, in that it doesn’t consider the other places where customers encounter your company online and doesn’t consider how this larger view affects their path to buying. Instead, taking that smarter view is a route to long lasting results. 

Digital Training Armagh: Your Aims

This is another opportunity to dig deeper and look beyond short-term goals. Instead, linking your aims to your business goals with a longer-term view and with real, measurable outcomes can help to avoid vanity goals like ‘more reach’. A much better aim would be to, for example, ‘achieve 100 attendees for our sales event and 50 subscriptions to our newsletter in support of our new target market segment’. 

Digital Training Armagh: Your Future

Instead of that reactive approach, digital training should have one eye on the inevitable digital changes just around the corner.  For example, some social training providers prefer not to emphasise just how quickly an algorithm change can completely turn their coaching on its head.  Great training welcomes the challenges of change by helping to plan for the latest developments. ProfileTree can offer this, and more, as we’re not just a training provider but a trusted digital agency with working expertise in content, web, social and video production. 

Also, some good news: our digital training can sit alongside other training your team may be taking part in, be it at Southern Regional College Portadown or SRC Armagh itself or elsewhere, by examining your training needs taking existing provision into account.

Digital Training Armagh: Clearer Focus

Taking a step back to look at your online presence with the latest professional guidance means a chance to put your team’s focus on quality, results, and innovation. It’s a chance to hear about the newest techniques and unlock the capabilities of the tools and platforms you already use. Don’t second-guess what you need, we’ll help with expert guidance focused on the unique results you need.

Digital Training Armagh: Clearer Thinking

Pausing to consider digital elements like marketing, social, content and more as a group means a change to discuss ideas, methods and more away from the routine of everyday work. We love seeing teams and individuals finish our training with both new techniques AND new thinking to take back to their business. ProfileTree can then take your team’s thinking and shape this into high-performance, tailored training.

Digital Training Armagh: Clearer Outcomes

We’re different because we built our own company on digital marketing FIRST, this means everything we do as a business has clear goals designed to be the right outcomes for our business. We’ll teach your business to do the same by designing your training around tailored goals made to help your company grow.

We’ll even show you live results from brands like your company showing how the right approach online can transform a business.

Digital Training Armagh: Clearer Strategies

We also design our digital training to support the business, marketing, and content strategies of our customers. So the right training in any digital subject, delivered by ProfileTree, also means a focus on how the learning supports the strategies running at the heart of your business. Taking this ‘top-down’ approach forms a great foundation for your training investment and keeps a clear view of the training priorities.

Digital Training Armagh: How Much Does Digital Training Cost

Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.

Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.

Digital Training Armagh: Ready to Book a Free Digital Training Audit?

A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Armagh, County Armagh. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Armagh, County Armagh, Northern Ireland.

More services: Social Media Marketing Armagh, SEO Armagh, Web Design Armagh, Digital Marketing Armagh, Content Marketing Armagh