Content marketing is leading the digital marketing train and it’s taking the world by storm. Digital and social media platforms have given brands – big or small – a voice. This has changed the narrative of competition in the market. Because now every business gets a chance to express what it stands for through content. For local businesses in Armagh, content marketing could be a great differentiator. We love to empower our local business community with knowledge to be able to manage their own content strategy, or at least, know enough to discuss it comfortably with a third party. In this article, we tackle what content marketing means and some types of content that suit different businesses and industries.
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ProfileTree – Expert Content Marketers and Video Producers with a Local Flavour Serving Businesses in Armagh, County Armagh, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free content marketing training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building a content marketing strategy for your business in Antrim means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of content marketing from blogs, to social media content to video production and webinars.
Content Marketing Armagh: Content Marketing Explained
Content Marketing Armagh: Content Advertising Before the Digital Age
Although the term was coined with the emergence of digital marketing. However, the concept itself was there before digital marketing existed. You know why football and sports matches have the highest ad spots? Why during soap operas brands that target women usually book all the spots? This was before the age of digital marketing, but the same approach was used – content marketing. Because the content was so attractive to many, brand started to realise the power of content to attract the audience and that’s when they seize the opportunity to advertise.
Content Marketing Armagh: Why Content Marketing Is an Effective Marketing Tactic
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. But what does that mean for you as a business? To translate this to a practical perspective, you must understand that the hard sell is dead. The days when businesses are pushy and salesy are gone. What you need today is build a two-way relationship with your target audience. Any relationship starts with a conversation. You have to be the one starting the conversation to attract potential customers. Marketing has become a two-way conversation where both ends find value in that conversation.
Content Marketing Armagh: How to Create Good and Relevant Content
To start an engaging conversation, you can’t be constantly talking about yourself, your products, your features, or your services. Hate to put it this way – but nobody wants to listen to that. However, people will listen if you have something that benefits them, entertains them, educates them, inspires them, or intrigues them. That’s what people are interested to engage with. That’s where content marketing comes in handy.
Moving along that line, in order to start an interesting conversation with someone, you need to know them well. If you have a friend who is obsessed with cars, you know that starting a conversation about cars will light up a sparkle in their eyes. The same thing applies to creating content. The more you know your audience, the easier it is to create content. That’s because you know what ‘hooks’ them. If you know how they spend their weekends, where they prefer to shop, what they love to watch, their challenges and frustrations, you’ll be able to create content that relates.
Content Marketing Armagh: Types of Content
Content comes in so many shapes and sizes. By now, it has been established that some formats are more suitable for specific industries, and it varies according to the industry standards and the online behaviour of your audience. Let’s get to know some of those formats and how you can make the best out of them.
Content Marketing Armagh Type #1: Blogs
Content Marketing Armagh: Benefits of Blogging
Blogging is the first thing that comes to mind whenever content marketing is mentioned. And there’re valid reasons for that. In the Internet’s timeline, blogging is one of the earliest forms of content. Writing articles, blogs, for your website is still an effective way to attract traffic. It establishes your brand as the go-to expert on the topic you serve.
Google and other search engines still rank all websites based on the content on that website. The search keywords that people use on Google directly lead to websites. If you want to be among the websites that Google ranks high, blogging is the way. Of course, your website’s design, functionality, and user experience must also be optimised, but blogging takes that to the next level. Blogging is very flexible; it suits almost every industry. Whether you’re a B2B or a B2C, blogging suits both.
Content Marketing Armagh: Cut Through The Blogging Noise
The biggest challenge that bloggers face today is that there’s so much clutter and noise. Since blogging is so popular, it’s no surprise that all sorts of websites create blogs. It’s getting harder to differentiate yourself with blogs. That’s why our advice is not to blog for the sake blogging. Focus on quality rather than quantity. Put in effort to create long-form, original content that adds value. Provide your audience with valuable content that has a true weight – instead of just filling pages.
Content Marketing Armagh: Strategy Led Blogging
Random blogging about separate topics and publishing an article every now and then won’t do. To be successful at blogging, you need to follow a keyword strategy. Keeping up with Google’s search trends is super important. You need to find out what your audience are searching for through keyword research tools and incorporate that into your content. You need to find relevant questions, related topics, and what interests your audience and build your content based on that. Identify the profitable keywords to your business and build authority for those keywords. That’s the way you can improve your SEO performance.
Content Marketing Armagh Type #2: Video Marketing
Content Marketing Armagh: The Golden Age of Video Marketing
Video marketing is taking the world by storm. It’s now everywhere and encouraged by every platform. Facebook, YouTube, Instagram, Tiktok, Vimeo – you name it. Many sub-formats emerged out of video marketing: stories, reels, gifs, and other bite-size video formats. Video production used to be much more expensive in the past and only few businesses could afford it. Today, this is no longer the case. That encouraged many small and medium sized businesses to incorporate video into their content marketing. Users prefer videos because they’re faster, clear to understand, and more engaging because it appeals to both auditory and visual senses.
Content Marketing Armagh: Ideas for Video Marketing Content
Videos are a creative’s playground and really, the sky is the limit when it comes to video ideas and concepts. However, here are some of the common video concepts for businesses that we’ve witnessed their success over and over:
- Product demonstration video
- 10-second feature demo video
- ‘Thank You’ video
- Customer testimonial video
- Blog post turned into a video
- Team member interview
- Q&A with a prospective customer or client
- User-submitted product video
- How-to video
- FAQ video
- Value proposition video
- Webinar invitation video
- Man-on-the-street video
- Meet the team video
- An interview with an industry expert
- Behind the scenes video
- How it’s made video
- Product comparison video
- Top 10 list video
Content Marketing Armagh Type #3: Podcasts
Content Marketing Armagh: Growing Popularity Due to Convenience
Podcasts are the 21st century’s radio. They’re audio files streamed on hosting platforms such as Spotify, Buzzsprout, SoundCloud, and many others. Their popularity has grown so much lately because they’re digestible and give listeners more freedom. While videos take up 100% of your focus because you need to keep your eyes fixed on your phone or personal computer, with podcasts you can get so many things done while listening. That makes them more convenient for those who commute, cook, exercise, or study, or taking a stroll.
Content Marketing Armagh: Which Businesses Are Podcasts for?
Podcasts are great for B2B businesses because they give you room to explain complex concepts. Working professionals are also willing to dedicate time to find out the latest industry insights or learn a new skill that would advance their career through a podcast. If you’re a charity or a non-profit organisation, podcasts are the perfect medium to raise awareness for your cause. It is engaging, educational, and with a strong call to action, you can gain so many supporters or donors. It’s also great for sharing touching stories about those whose lives are impacted by the work you do.
Content Marketing Armagh: How to Start Podcasting as a Small or Medium Sized Business?
Creating podcasts is much easier than producing videos. All you need is a decent microphone and someone who’s eloquent and possesses the proper knowledge. It’s also much easier to convince one of your employees to be behind a microphone than in front of a camera. Remember that you, as a business operating in the industry, know more about the topic than most people. The knowledge you take for granted is the knowledge that outsiders are looking for. We’ve covered podcasting in a whole separate blog to encourage you to put on that microphone and tell your brand’s story.
Content Marketing Armagh: ProfileTree’s Content Marketing Approach
Looking for the right approach to content marketing in Armagh for your business? We’ve helped a huge range of businesses like yours. That’s because we’re a local based content agency, with a broad knowledge of digital marketing, web design and development, social media marketing and much more. We deliver strategies built around real results for local businesses.
But don’t just take our word for it! We can show you the incredible, real-world results of our working expertise. The next step is to find out how we can adapt this proven, specialist know-how into amazing outcomes for your business.
We love hearing from our customers – including clients in County Armagh – about how content marketing has changed how they look at, and benefit from, great marketing online. That’s because great content marketing can be the key to taking digital marketing from a ‘nice to do’ after-thought to a high-performing process at the heart of your business. When ProfileTree customers tell us content has been the factor behind taking their digital marketing to a new level, they tend to talk about three great benefits:
Content Marketing Armagh: Quality of Traffic
We’re often approached by businesses who say, ‘we’re higher in Google rankings but not making any more sales’ or ‘we’re losing site visitors too quickly’. Ultimately, they haven’t been putting themselves in the shoes of their potential buyers and thinking ‘what’s in it for me’? Instead, content marketing starts at the beginning. It targets your audience in Google search based on the right terms for your business, it attracts their clicks by promising useful and interesting content then guides the traffic along a customer journey using great content they’ll want to continue seeing.
So, by finding high-quality traffic and matching this with relevant high-quality content your potential customers are guided along a path to conversion…and it’s a journey they’ll want to take.
Content Marketing Armagh: Quality of Engagement
What if your customers, both potential customers and existing customers, could discover text and videos they want to talk about? That means content they want to share with friends. Content they want to talk to your business about.
Great content starts – and engages in – conversations. While competitors are blogging about company news and pushing hard-sell offers, your content can be taken to your audience about the things they care about. Then, introduce your offer once the prospect realises that you’re the kind of business they want to engage with. The great news? This approach allows you to treat a range of results as a ‘conversion’; from an event invite to a sales enquiry to a competition entry.
The outcome of your content marketing investment can be a community of potential buyers who are already engaged with your brand and receptive to learning how your product or service can be of benefit.
Content Marketing Armagh: Quality of Community
Businesses often forget about their existing customers. No matter where you are in Armagh, or County Armagh, having customers online who want to talk about, recommend, take an interest in, and support your business makes for an incredible investment. People trust the people they know. Help them to help you by using content marketing designed to bring them closer to your business and to make sure their contacts online can see this happening.
Content Marketing Armagh: How to Choose the Right Content Marketing Agency?
The best content marketing agency is one that will maximise your brand’s online potential through:
Move from social or blog posts full of company news and low-performing offers to content designed to make your audience want to find out more about your business. How? With the right content marketing strategy. Content gives substance to your online world and gives your audience ways to stay engaged.
You might have found out the hard way that traffic for the sake of traffic won’t pay any bills! Instead, content can help influence how potential customers react to your business online. We’ve fine-tuned our approach to content across many years and can show you how the right content targeted in the right way can transform your company online.
In the digital era, unless your audience can get involved with conversations around your company’s digital presence you are – in a way – talking to yourself. People expect more and will respond to your brand in new ways. Local businesses are finding that this isn’t as easy as it sounds? Thankfully we specialise in relevant content, produced in a way that entertains and inspires, for the right strategic reasons.
Because great content can be built around a measurable goal, you can measure the return on your investment against an outcome of genuine value to your business. Knowing this goal first means content is made for results. We’ll help your business to focus on what’s important, then help with a plan to help meet your online needs through great content.
Content Marketing Armagh: How Much Does Content Marketing Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every content marketing project has its own requirements but generally, we use your requirements and budget to come up with a suitable content marketing solution. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending. Our content marketing packages start at £450 for one month’s content.
Content Marketing Armagh: Ready to Book a Free Content Marketing Audit?
A content marketing audit is where one of our expert team members go through your digital marketing channels such as social media pages, website, or email marketing and analyse the content to give you a brief report of your brand’s digital well-being and how you can utilise content marketing to your advantage. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Armagh, County Armagh. Alternatively, book a chat with one of our team members to audit your content for free and find out how we can help you establish a strong digital marketing presence in Armagh, County Armagh, Northern Ireland.