What’s the best solution for results-driven digital marketing in Bangor?
Three simple things: thinking strategy, thinking sales process/ customer journey and working with a specialist local agency to shape your entire online presence to make sure it works towards your business goals.
That’s why we love helping local companies discover business growth through tested and proven digital marketing knowledge.
Find our more below PLUS our free digital marketing tips…
For a really simple way to visualise your customer’s journey online, simply picture a local car showroom. Then take a look at your competitors’ digital marketing efforts.
How many are the equivalent of a showroom salesperson walking straight up to a new customer and saying ‘buy this now’?! Basic sales training would suggest that asking a ‘yes’ or ‘no’ question at such an early stage is a recipe for a lost sales opportunity.
Your business deserves better. Instead…
What are the digital stages of awareness, interest, consideration, purchase, retention and advocacy for your potential customers? In a physical sales environment, these steps are a tried-and-tested approach. Why should online buyers be any different?
Useful content, landing pages, reviews, eCommerce, mailing lists and customer social sharing can be used to give your audience the time and space to buy when they are ready AND maintain a relationship with your business.
Much better than a yes or no ‘buy this now?’ hard-sell.
In a physical shop, you wouldn’t expect a customer you know to be an impulsive, early adopter and someone who likes to research to behave in the same way. Similarly, online audiences should be given the same scope to be themselves.
Segmenting of customer groups, with tailored content, can be one way to make this happen. Otherwise, the content seen across your digital presence should make it possible for buyers to react in their own way.
You already know what a great sales process looks like. How? You’ll have been on the receiving end of one! Think about a time when you were truly impressed with a sales process, then break it into the steps above.
How could this be replicated online for your audience? If you’re unsure, ProfileTree can draw up a digital marketing strategy customised for your business, your potential buyers and your company goals.
Let’s take time to understand your buyers…together. Then go above and beyond. Every time.
We’ll show you how.
Simply being ‘nice to do’ isn’t a good reason for an investment of time and money in digital marketing.
Thinking about the outcome you need, one designed to have a positive impact for your business, is a first step to success.
You wouldn’t invest in assets for your business without the right reasons. We’ll help you make sure your digital foundations are in place.
Copying something your competitors are doing means that method will only work until technology or customer behaviour moves on.
Instead, be innovative with your ‘how’ and think about future-proofing with newer technologies and platforms.
We can help to reveal the right questions to make sure your digital efforts are tailored around YOUR business.
The temptation to over-share company news is almost an automatic instinct. But ask if your content is useful, entertaining and shareable before pressing ‘publish’.
Tip: keep editing and keep asking yourself ‘so what?’ for as long as necessary.
We’ve built out company on content and LOVE to show local businesses what we did…with live results showing our successes.
Don’t forget to segment your audiences and tailor your activity to suit.
Your social media and Google insights can help draw up customer personas to make sure your message isn’t just clear but aimed at the right channels and potential customers.
Taking a step back, with the help of ProfileTree, can make your online world perform beyond your expectations.