Are You Looking for ‘Social Media Marketing Bangor’?
ProfileTree – Expert Social Media Marketers with a Local Flavour Serving Businesses in Bangor, County Down, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected awards, and helped local and international businesses with their social media presence. We’ve also helped hundreds of small and medium sized businesses with free social media marketing training through programmes funded by Belfast and Lisburn City Councils over the course of three years.
Social Media Marketing Bangor: ‘Social Media Marketing Near Me’
You want to bring more traffic and views to your brand. But once the audience arrives, are you ready with a solid story and wow-visuals that give those people a reason to stay? Not only to stay but also to have reasons to trust your story enough to purchase your product or use your service. To craft powerful, relevant stories, you need a social media agency near you – living your day-to-day struggles.
A true ‘social media marketing near me’ means that those who manage your social media presence understand your local market’s pain points, trends, and know the ins and outs of the local community. Social media marketing is a quick and daily interaction with your audience. So, your social media agency should work side by side with your team covering moments as they happen.
Social Media Marketing Bangor: Which Social Media Is Best for Business?
For many businesses, this is quite confusing. Some agencies even advise with the ‘be present everywhere’. That’s not helpful because there’re so many platforms, and it’s hard to keep up with content on all those platforms. That’s what usually leads to the common problem of ‘abandoned’ business pages on many platforms. At ProfileTree, we always advise to put quality over quantity. Meaning that it is not necessary to have social media presence on every channel out there. It is more important to be consistent with publishing and to have a meaningful presence on the selected channels.
Facebook has become a massive platform with more than 1.9 billion active users daily. So, no matter who you target or what you do as a business, your audience is there on Facebook. Therefore, it is a given to have a Facebook page. What differentiates Facebook though is that older generations are active on it, too. They may not be as active on any other channel. So, if your content serves people aged 50 or above, then Facebook is your go-to platform; you don’t need to look somewhere else. Content on Facebook is also very diverse and gives you a lot of freedom to experiment. Long, text-based posts, imagery, sharing external links, editing posts, videos, reels, stories – Facebook is not restrictive when it comes to different formats unlike the rest of the channels which usually impose some restrictions on content formats.
Instagram is a visual-focused platform. It is still the best channel to share imagery and aesthetic photography. That’s why the most relevant industries on Instagram are fashion, food, beauty, fitness, and travel. With the introduction of reels and IGTV to Instagram, it aims to win the young audience of ‘TikTok’. Instagram plans to become the dominating short video platform, competing with TikTok, so if this the type of content you create, you should have presence there. Text-based, long-form content and external link sharing is limited on the platform, so if your content is not focused on visuals or short videos, Instagram is not for you.
TikTok is really the ‘new cool kid’ in the world of social media. Most of the audience there belong to Gen Z or Alpha. It is an expressive platform that focuses on trends, challenges, and short video content. The most unique thing about TikTok is that it is an expressive platform where user-generated video content reigns. So, if you own an interactive brand that can engage well with the audience and get them to participate in a playful way, TikTok is the right way to go. FMCG brands, like Pringles, have been running extremely successful campaigns on TikTok.
Twitter is the controversial social media channel. Opinions, politicians, public figures, and all other users love to speak their minds and opinions on Twitter. It is a place where ideas, world news, and thoughts are shared with the community. The restriction of 260 characters on tweets make it hard for brands to share detailed information. Brands usually tweet more frequently than they post on other platforms.
So, Twitter is the best platform for you if your business has a lot of announcements, news, links, updates, or events to announce. It is also a reliable source of information. Therefore, it could be a particularly good channel if you’re a charity or a non-governmental organisation with a cause and ideas to discuss.
If Pinterest was a real person, it would be a creative designer or the person who has an idea for every problem. It is a female dominated platform with more than 60% of Pinterest users being females. Pinterest is another visual platform, but unlike Instagram, it focuses on creativity rather than aesthetics. It is the best platform for home décor and interiors, fashion and styling, retail, DIYs, tourism and event planning, and digital art.
LinkedIn is the most popular social network for professionals. Females account for 42.8% of the total LinkedIn users, while 57.2% of LinkedIn users are male. It is surely the best place to market business to business and create a corporate brand that stands out. LinkedIn is also diverse when it comes to age demographics. You can find senior-level influencers and decision makers, and at the same time, a whopping 59.1% of LinkedIn users are between the ages of 25 and 34. LinkedIn users are mostly affluent as the average income of a LinkedIn user currently stands at $46,644 per year.
When it comes to content, LinkedIn allows you to publish articles and text-based posts with no limits on word count, making it a great channel to publish detailed information and blogs. You can also post stories, videos, celebrate your team’s achievement, give shout outs, or announce vacancies. LinkedIn is the best platform to build a brand as a corporate. If you’re a start-up business, an entrepreneur, or a charity, it’s definitely the right place to be.
YouTube is the last tackled in this article, but surely not the least. YouTube is the second most popular social media marketing channel after Facebook. It’s also the second search engine after Google. In the UK, around 24% of YouTube users were between 16-24 years old and 44% of users were between 25-44 years old. There’s something for everyone to enjoy on YouTube, no matter your age!
Unlike Pinterest, YouTube is dominated by men with 56% of its users being males. Of course, YouTube’s content is focused on long form video marketing. Video marketing is one of the strongest marketing tools out there. So, if your content focuses on video, YouTube is the right place to be.
Still Need Help?
Need help identifying which social media is right for you? Book a chat with one of our social media experts for free – no obligations. We will help you identify the best social media for your business.
Social Media Marketing Bangor: Tips to UseSocial Media to Promote Businesses in Bangor
There are tips which have been repeated, again and again. Engage with your audience, follow a strategy, define your audience, and set your objectives. We will not talk about these today. Today’s tips may seem like they’re not related to social media in specific, but they come in handy whenever you’re planning out your social media strategy.
Social Media Marketing Bangor Tip #1: Follow Accounts
They don’t have to be accounts from the same industry, or even the same country. Follow the accounts that your target audience love to follow. Understand how they think, how they speak and interact with each other online. Many local businesses fail to build a strong social presence because they’re irrelevant. Be on top of trends, language, and pop culture. If your target audience is young, understand their jokes, music, shows, memes, and TikTok challenges. Understand your customers’ values too; like what do they care about? How do they go about their day? Think of content and ideas that would make their lives easier. A huge part of success on social media comes from being in the know.
Social Media Marketing Bangor Tip #2: Don’t Be Afraid to Try
Social media platforms are cluttered. It’s hard to create a differentiated brand. Most brands copy from each other. That’s why original ideas go viral, and people appreciate them because they’re rare. So, focus on creating quality content and try different approaches. Once again, quality over quantity for content creation too. Your audience will appreciate one valuable video more than 10 videos which have no value at all.
Social Media Marketing Bangor Tip #3: Think Strategic
Social media marketing has some short-term results like conversions and inquiries. Those are important KPIs to keep an eye on. They give you an indicator of whether you’re heading in the right direction. However, social media marketing’s ultimate goal is to build a strong brand. This is a long-term goal that you also need to invest in. Objectives like brand trust, good reputation and equity, brand awareness and loyalty are not achieved overnight. They are long term goals. So, don’t be fooled by positive numbers, because you could be achieving good numbers while harming your brand on the long run. Maintain your brand image, brand promise, and equity.
Whenever partnership is mentioned on social media, people think of influencer marketing. Influencer marketing is powerful, but it’s not the only kind of partnership. Think of supporting your local business scene. Partner up with local businesses to come up with new, creative solutions and improve the customer experience. Consider local businesses that have the same target audience and values. Think how you can both build each other up and grow your brand equity together. You’ll be surprised that by partnering up with another business, you’ll be able to achieve way more than what you can achieve on your own.
Social Media Marketing Bangor: Social Media Marketing Impact on SEO
Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.
After analyzing 23 million social media shares on selected platforms, they discovered an equivocal link between social shares and SEO. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank your website.
How Social Media Supports SEO
Publish creative, inspiring, and informative content.
Content is shared and linked to.
Social media profile collects followers while site gains traffic.
Community grows around brand.
Consistent interactions made through social media and authoritative SEO reinforces brand reputation.
Search engines index website higher.
Users find the website organically through search engines.
Social Media Marketing Bangor: How Much Is Social Media Advertising
Working with so many different businesses over the years taught us to deal with different budgets and requirements. We tailor all our packages according to your needs and it doesn’t matter whether the budget you have is big or small – we work with KPIs. In other words, you set the budget, we tailor a package optimised for your requirements and within the limits of your spending. We have packages starting from 500£ per month covering content, visuals, moderation, and reporting.
Social Media Marketing Bangor: Ready to Book a Free Social Media Audit?
Fill the form and send us your questions, we will be happy to answer all of them. Please do let us know if your business is registered in Bangor. Alternatively, you can book a chat with one of our team members to audit your social media platforms and find out how we can help you establish your social media marketing presence in Bangor.
More services: Content Marketing Bangor, SEO Bangor, Digital Training Bangor
7th December 2022
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