Everything we do in business now has a bit of digital in it. Whether it’s the main customer relationship management (CRM) system, digital marketing, accounting and sales reports, HR, clients services, etc. Therefore, upskilling your team has a great impact on improving productivity and the overall efficiency. A local company ourselves, we’ve gained our expertise in the digital field through years of practice. We love to empower our close business community with knowledge that enables them to adopt and adapt to digital transformation. Let’s talk about how to approach digital training and some of different digital areas that businesses in Bangor can benefit from.
Are You Looking for ‘Digital Training Bangor’?
ProfileTree – Expert Digital Trainers and Digital Strategists with a Local Flavour Serving Businesses in Bangor, County Down, Northern Ireland
We are a self-made, family run agency based in Belfast and Monaghan. We’ve established ourselves in the Northern Irish market since 2010. We’ve grown the team, collected content marketing awards, and helped local and international businesses with building top-notch websites. We’ve also helped hundreds of small and medium sized businesses with free digital training through programmes funded by Northern Ireland’s Councils over the course of three years. Investing in building digital training for your business in Bangor means making sure your new partnership is built on proven methods. Our multi-talented experts can deliver on all aspects of digital training from blogs to social media marketing to video production, SEO, and web development.
Digital Training Bangor: Local Business Needs From Digital Training
Digital training needs differ according to the stage that the business is at with their digital transformation. Some businesses need to automate their buying process from traditional to digital. Another business may have already done that and is looking to optimise that process or drive more conversions to the website. Others have a particular interest in content creation and promoting their brand through social platforms. Some companies have already cut a long road in the digital realm and is willing to now build an application for their audience. It’s only natural that each stage has its own needs and that’s why the digital training programme is something that should be tailored for you.
Even within the same company, the needs of every individual may be different. Those who have some technical or digital marketing background will need more advanced training that those who have never been in contact with that.
Digital Training Bangor: Types of Digital Training for Small and Medium Sized Businesses (SMEs)
In this series of articles we tackle the different types of digital training for SMEs. E-commerce training, WordPress training, social media training, and video marketing training were all covered before in previous articles. Now, let’s talk about the skills your team can acquire through SEO training and email marketing training and how that will contribute to your growth strategy.
Digital Training Bangor: SEO Training
Digital Training Bangor: The Multiple Faces of SEO
SEO is a powerful tool that businesses of all kinds can benefit massively from improving their SEO knowledge. However, it’s one of the most misunderstood digital marketing disciplines. Many sources of knowledge out there are misleading. They either over-simplify SEO or make it seem too complex for people who can’t code to find their way around it. There’re multiple skills to obtain to master SEO – some technical, some related to content, and some are related to acquainting your team with relevant SEO tools.
- Optimised Content Creation
- Keyword research
- SEO basics
- Technical SEO
- On-page optimisation
- Off-page SEO
- Google search console
- SEO KPIs
Digital Training Bangor: Keyword Research
This is the start of every successful SEO plan. You can’t optimise your website based on instinct or what you hope your customers will find you for. That’s why you have to learn how to find the right keywords that will help you get traffic that converts – because getting traffic alone won’t grow your business. By getting trained on tools such as SEMrush, UberSuggest, Google Trends, and Google Search Console, you’ll be able to create content that relates to your target audience based on facts and numbers – not guessing.
Digital Training Bangor: On-Page SEO
On-page SEO refers to optimising webpages to improve a website’s search engine rankings and earn organic traffic. Google doesn’t deal with your website as a whole unit, it deals with every page. That’s why every page on your website need to be optimised. So, in addition to publishing relevant, high-quality content, on-page SEO includes optimising your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO also refers to optimising for the keyword selected, imagery, video, and media, as well as page speed.
Digital Training Bangor: Off-Page SEO
Off-page SEO involves all activities that drive awareness and referral traffic to your site from other sites and platforms. That includes other websites linking to yours, brand mentions, interlinks from your social media pages, guest posts, etc. All these elements enhance your SEO and play a vital role in building the authority of your website. In fact, backlinking is huge for SEO. If you really want to up your SEO game, you need to know how to use backlinks in your favour. That will require a strategy to reach out to other relevant businesses and building partnerships with them so you can both grow together.
Digital Training Bangor: SEO Glossary and Checklists
Sometimes businesses are intimidated by the jargon surrounding SEO. Indeed, the SEO glossary is huge, and it gets confusing sometimes to differentiate what every term stand for beginners. But don’t let that stop you. At the end of the day, there’s no rocket science to it. Those seemingly ‘bizarre’ terms where only created to simplify concepts, not complicate them. By the end of your training programme, you should be able to create a checklist of SEO best practices when it comes to the content you create, its formatting, as well as the technical and user experience performance of your website.
Digital Training Bangor: Where to Start with SEO Training
If you want to rely on SEO as a main source for your traffic, then the first training your team should get is how to analyse your current SEO performance. Knowing how to define success and how to spot weaknesses is the first step to improving your SEO.
Reading through SEO reports is a skill. You can be derailed off the right track by vanity metrics. For example, you can be getting high traffic with little to no conversions, that could have different meanings. Either you’re targeting the wrong audience, your content disengaging, or the user experience or loading speed discourage your visitors, so they bounce back to the search results page. Knowing how to set goals and KPIs will allow your team to manage your website SEO better, even if you will hire an SEO agency.
Digital Training Bangor: Email Marketing
Email marketing is one of the most effective ways to attract and retain customers, as well as to turn your existing audience into customer advocates. However, many businesses abandon email marketing because they don’t see the return on investment that they expect. Email marketing allows you to nurture those potential buyers who aren’t ready to buy yet. Through educational content, reminders, promotions, and engagement, you can make those potential buyers consider you until they’re ready to purchase.
Digital Training Bangor: Lead Generation
Building any relationship with your audience starts by getting their contact information and their consent to be contacted by you. This allows you to have a pool of potential leads, a database, that you can study, market to, and eventually convert.
Digital Training Bangor: Lead Magnets
Whether it’s a pop-up message on your website or gated content that requires entering the visitor’s contact information, these are called lead magnets. You can use these techniques to build a database of interested customers and leads.
Digital Training Bangor: CRM, Data Management, and Analysis
Managing the database is best done through a CRM system. That’s how you’ll be able to segment those leads and send them content according to where they stand in the customer journey. You can classify them into hot and cold leads, previous clients, clients with abandoned carts, etc. Email marketing is sometimes a built in part of the CRM. HubSpot, for example, has an email marketing tool that you can incorporate within your content and email strategy. Additionally, your team can be trained to analyse the data like the list growth rate, open rate, click-through-rate, conversion rate, etc. They should also learn how to make the right decisions based on those insights.
Digital Training Bangor: Content for Email Marketing
Writing engaging email marketing is an invaluable skill. It requires an understanding of what truly captures your audience. There’re also techniques for writing engaging emails such as personalisation, using suitable Calls To Action and triggers, such as behavior-based triggers, demographic based triggers, time-based triggers, etc. Other useful techniques such as A/B testing are important because they will teach your team the best approach that works with your audience through trial and error. Sometimes the content that works is very specific to your audience and therefore, only through A/B testing, you’d be able to find out what works.
Digital Training Bangor: CRO for Email Marketing
CRO stands for Conversion Rate Optimisation. CRO is a method of increasing the percentage of your website’s visitors who take a desired action. The team that handles email marketing should be able to analyse the conversion process. First, they should define what a conversion means. If increasing sales is your priority, then conversions could mean purchases. However, a conversion can also mean signing up to receive marketing emails, watching a video, upgrading to a higher-tier service, downloading a report or a white paper. These key performance indicators all benefit your company, be it directly by generating revenue or by increasing engagement.
Sometimes the barrier to a higher conversion rate is something subtle like difficult to read fonts, slow-loading web pages, lack of reasons to believe, or even broken links. That’s why your email marketing training should cover other aspects of the user experience which may be outside of what your email is composed of.
Digital Training Bangor: Where to Start with Email Marketing
The team assigned to handling your email marketing campaign should be first acquainted with the tools used to run efficient email marketing campaigns. We’ve mentioned HubSpot, a CRM that has a built in email marketing tool, however, the most popular email marketing tool is MailChimp. Aside from the tool they’ll use, they need to understand the purpose of email marketing and the role it plays in nurturing and retaining customers as well as increasing the value of their basket through reminders and acquiring their loyalty. The other skills they should learn is content creation for email campaigns and how to measure success to optimise the campaign’s performance.
Digital Training Bangor: How to Choose the Right Digital Training Agency?
For digital training in Bangor, your business deserves more than a generic approach. Our ‘expect more’ ethos means training shaped around your business, delivered with superb local service, and built on a foundation of extensive working knowledge. How do we make this happen? With a personal response from a specialist with years of experience backed by a team of digital experts who’ve grown their know-how within our own digital agency. We LOVE helping our clients to grow online. We’ll show you how you can achieve the same results, and more, with the right training partnership.
Digital Training Bangor: Team Expertise
ProfileTree’s digital specialists approach digital training in a new way. That’s because our team – who have decades of combined experience in a range of areas – work on their skills in our own agency every day. So, instead of just teaching SEO, video, content, social or web design, your trainers deliver these services for clients. Creating working expertise where their skills are tested, developed, and kept updated continually.
ProfileTree is fueled by a talented team of marketers, writers, developers, and videographers with expertise in:
- Video Production & Marketing
- Content Marketing
- Search Engine Optimisation
- Web Design & Development
- Artificial Intelligence
- Digital Strategy
- Digital Training
- Personal Branding
We have been promoting brands online since 2010 and have been successful in growing new brands from launch to 10 million annual visitors. We do this for our owned internal brands, too. We love to put our theories and tactics to test by trying them on our portfolio of brands: Connolly Cove, Learning Mole, Amazing Food and Drink, and Amazing Cars and Drives.
Simultaneously, in our agency work, we partner with clients globally to help grow their brands from ideas to fully fledged, growing businesses. We serve clients across every type of industry, specialising in tourism, education, and local enterprise sector. Our team is continuously growing and constantly learning new skills in order to stay completely up to date with digital trends. Our clients come to us because we know the digital world, and can provide insights, advice, and services to help them survive and thrive in such a competitive marketplace. We do this day and daily for agency clients, creating a unique set of working specialisms for our training customers.
Digital Training Bangor: How to Approach Digital Training?
Digital Training Bangor: Don’t Rush
Taking time now to make sure you source the right training from the right provider means much better outcomes from your company.
Picking a local company who can show you how they have developed, and how they apply, their know-how in their own company is a great starting point.
Digital Training Bangor: Set the Foundations
Think goals, goals, goals! And we mean thinking beyond ‘we want our team to be able to use XYZ platform’. Instead, connecting this functional aim to the outcomes you need online for your business will create a solid basis for your training. How? ProfileTree will take the time to understand your business goals and the barriers of growth and try to provide digital training solutions accordingly.
Digital Training Bangor: Pause and Check
A common mistake is to base digital training on an overly narrow focus. For example, ‘social media training’ without considering how to manage and convert traffic, ‘website authoring training’ without considering SEO, ‘SEO training’ without considering content and customer journey. Our ‘expect more’ approach includes a bigger picture, results-driven view of your company online as standard.
Digital Training Bangor: Plan for Follow-Up
Do any team members need clarification? Have colleagues asked for more help with some areas? Has a change in the business identified another need? The right training partnership will allow for further support and will lead to a relationship with a company who’ll be committed and adapting to your business growth.
Digital Training Bangor: How Much Does Digital Training Cost
Working with so many different businesses over the years taught us to work with different budgets and requirements. We have created multiple packages for each of digital marketing services. Of course, every digital training project has its own requirements but generally, we use your requirements and budget to come up with suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple to choose from. In other words, you set the requirements, we tailor a package within the limits of your spending.
Our digital training hourly rate starts at £65 per hour. Delivering a 90-minute session takes around 6 hours of preparation by our team. Of course, sometimes the preparation would cover two sessions instead of one, depending on the level of complexity of the material delivered. For an accurate pricing, get in touch with us.
Digital Training Bangor: Ready to Book a Free Digital Training Audit?
A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will go through your digital marketing channels and analyse your performance briefly to recommend digital training solutions. Fill the form and send us your questions, we will be happy to answer all of them. Please let us know if your business is registered in Bangor, County Down. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Bangor, County Down, Northern Ireland.